Christos Zafeiridis

Unlock the full potential of your ads business with Ad Manager's automation tools! 🔧 From earning more to uncovering business insights, see how automation can transform your strategy → https://goo.gle/3yT7EGH

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🎯 Stop Wasting Money on Unwanted Leads #GoogleAdsTip 🎯 One of the great features of Google Ads is its precise location targeting. You can choose to reach people in specific countries, provinces and cities. However, many advertisers face a common issue: they're getting calls or leads from people far outside their target area. The culprit? A default setting in Google Ads that's too broad. Here's how to fix it: 1.) Go to your Locations settings. 2.) Click on Location Options. 3.) Select the second option, Presence. The default setting tells Google to target not only people in your chosen location but also those who have shown an interest in it, which can lead to irrelevant and costly clicks. By switching to the Presence option, you narrow your audience to only those physically located in your target area. Implement this simple change today, and you’ll likely see a marked improvement in the quality of your leads. 🚀 Let us know how it works for you! #GoogleAds #DigitalMarketing #PPC #AdWordsTips #LeadGeneration #MarketingStrategy #AdCampaigns #LocationTargeting #OnlineAdvertising #SEOTips

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Here's why you need to partner with TikTok 👉 We teamed up with AppsFlyer for a must-read report: see why TikTok is the perfect place to optimize your campaign’s impact. Access the report now: https://bit.ly/3WIYExu #TikTokForBusiness #GamingonTikTok

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🚀 Maximize Your Landing Page Conversions 🚀 A great landing page isn’t just about looks—it’s about function. Focus on a headline that grabs attention, clear messaging, and a strong, singular CTA. 💡 Pro Tip: Test different headlines and CTAs. Even small changes can boost conversions.

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Despite Google Ads' vast potential, misaligned campaigns, poorly defined target audiences, and unclear objectives often lead to suboptimal results and wasted ad spend. 🚧 Common Limitations: ➡️ Neglecting to optimize landing pages for mobile leads to poor user experiences and lower conversion rates. ➡️ Failing to develop detailed buyer personas leads to ineffective targeting and messaging. ➡️ Choosing the wrong types of Google Ads campaigns can fail to capture the right audience at the critical stages of their buyer's journey. 💡 Solutions: ➡️ Implement responsive ad designs and landing pages that automatically adjust to fit the screen size and orientation of any device. ➡️ Utilize tools like HubSpot's Buyer Persona Templates to craft detailed profiles of your target customers. ➡️ Use search campaigns for high-intent keywords, display campaigns for retargeting, and video campaigns to engage users in the consideration phase. To truly leverage Google Ads, it's essential to align every aspect of your campaign with strategic business goals and deep customer insights. We created a detailed roadmap for utilizing Google Ads effectively to reach your target audience and generate qualified leads. Want a copy? 👍 Like this post 🖊️ Comment ‘Me’ 🫡 Follow AB Labs & we'll send you a DM with a link to the whole thing.

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Most marketers blindly accept Facebook's default ad attribution. The top 1% know better. They leverage Facebook's comparison tool to find the optimal attribution window: • One day view • One day click • Seven day view • Seven day click Here's the secret: 1. Run ads for 7-30 days 2. Compare attribution settings 3. Analyze purchases, cost per purchase, and ROAS 4. Choose the setting that maximizes your key metrics For one client, 7-day click crushed it: • Most purchases • Lowest cost per purchase • Highest ROAS But every account is different. Don't guess. Test. This is how you squeeze maximum value from every ad dollar. This is how you stay ahead. Ready to level up your Facebook ads game?

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Ever noticed your Facebook ad engagement drops every 2 weeks? Look at this chart showing campaign CTR: 🚀 Launch: Great engagement for 2 weeks. 📉 Drop-off: Engagement declines. ♻️ Rotate in fresh content: Spike in engagement. 📉 Another drop-off: Engagement declines again. ♻️ Rotate in more fresh content: Big spike in engagement. 🔑 Takeaway: Rotate in new content every 2 weeks to maintain engagement. Why does this work? Because it sets the Facebook algorithm back into learning mode, which is beneficial for B2B marketers. The Facebook algorithm is optimized for B2C audiences, which are usually very large. Unless you have a massive B2B audience, Facebook won’t optimize your ads for you. 👉 Pro Tips: Optimize your campaign yourself by monitoring frequency, engagement, and conversions. Reset your ad content every 2 weeks to keep engagement and delivery high. #DigitalMarketing #FacebookAds #B2BMarketing #Engagement #AdStrategy #MarketingTips #AlgorithmHacks #ContentStrategy #FacebookAds #EngagementStrategy #ContentRotation #B2BMarketing #AlgorithmOptimization #FacebookAlgorithm #ContinuousEngagement #MarketingTips #DigitalAdvertising #CampaignOptimization

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📊 Check out the #PPCbenchmarks to measure the effectiveness of your paid ad campaigns. If you want to beat industry standards, cooperate with #Promodo and take your #digitalmarketing to the next level!

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📈 Worried about your results with Facebook Carousel Ads? You are not alone The real key to success isn't just about showcasing a slideshow, it's about... Telling a compelling story that keeps users engaged. ➡️ In this guide, you'll discover the key benefits of Facebook Carousel Ads: • Enhanced Storytelling: Create immersive narratives that captivate your audience and leave a lasting impression. • Increased Engagement: Encourage users to interact with your ads through swiping and exploring multiple cards. • Improved Conversion Rates: Showcase multiple products, highlight key features, and drive users towards desired actions • Cost-Effectiveness: Achieve more with your ad spend by optimising your budget and maximising ad space. Subscribe to our newsletter for your weekly dose of expert marketing insights 👉 https://buff.ly/3Bo9X5C

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Here is a solution for you : Improve Audience Targeting Conduct detailed market research. Create buyer personas to better understand your audience. Utilize analytics to track and refine your targeting. Strengthen Call to Action Make CTAs clear and compelling. Use action-oriented language. Test different CTAs to see what works best. Increase Personalization Segment your audience for more tailored content. Use data to personalize emails and messages. Leverage AI tools for dynamic content customization. Enhance Lead Nurturing Develop a strategic email nurturing campaign. Offer valuable content at each stage of the buyer’s journey. Use CRM tools to manage and track leads effectively. Boost Content Promotion Utilize social media platforms for wider reach. Collaborate with influencers and industry experts. Invest in paid promotion to amplify your content. #ContentMarketing #AudienceTargeting #CallToAction #Personalization #LeadNurturing #ContentPromotion #MarketingStrategy #DigitalMarketing #BusinessGrowth

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New product tests or sticking with your best-seller? Dive into the nuances of budget allocation for business success in the full  Q&A session 👉 https://lnkd.in/emy5HasY #googleads #digitalmarketing #ppc #qa

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🎯 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐝𝐞𝐬𝐭𝐫𝐨𝐲𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? At REPLUG, we’ve seen how sloppy targeting can destroy your paid UA campaigns. Too often, brands rely on “easy button” solutions like Meta’s Advantage+ or Google’s automated campaign features. But are these really helping—or wasting your ad budget? 🔑 Here’s the issue: Automation may simplify campaign setup, but it often leads to irrelevant audiences and missed opportunities. In this video, taken from the podcast we recorded with John Koetsier at Singular, our co-founder Lorenzo Rossi shares a real-life example: 👉 A client wanted to target users aged 45+. However, automated settings like “Expand Audience” pushed ads to much younger demographics. The result? A significant portion of the budget was wasted on users outside the target audience. 💡 Key takeaway: Platforms may promise AI-powered optimizations, but precision in targeting is still crucial. Take the time to refine your audience, exclude irrelevant users, and customize campaigns to get the most out of your ad spend. 📹 Watch the video for more insights, and let us know—what’s the biggest targeting mistake you’ve seen in app marketing? #AppMarketing #UserAcquisition #PaidSocial #TargetingTips #MobileMarketing #DigitalAdvertising #MetaAds #AdStrategy #PerformanceMarketing #AdTech #PaidUA #GrowthMarketing #CampaignOptimization #DigitalMarketing #AdPerformance #AudienceTargeting

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Why would you want to connect GA4 to Amplitude? Here are 6 reasons you should integrate server-side tracking in GA4 by leveraging Amplitude: 👉 Integrate multiple data sources: Send events from sources in Amplitude straight to GA4, centralizing and streamlining your data analysis. 👉 Merge marketing and product interactions: Get a complete picture of the user journey. 👉 Link online and offline behavior: Integrate data from offline actions, such as in-store purchases, with online touchpoints for a holistic customer view. 👉 Analyze the backend: Capture user actions on your website, backend processes, and other transactions affecting user experience. 👉 Track interactions on non-standard devices: Track events where automatic collection isn't standard, like kiosks or smartwatches. 👉 Navigate blockers and privacy regulations: Systematically and respectfully capture data—even when ad blockers are active—while ensuring user privacy. By unifying your analytics systems, you'll get a complete view of your customer journey and have the data to make the right decisions. Get the visibility you need. Check out the amazing webinar we have on the topic. Link in the first comment below 👇. Don't forget to like this post and tag your marketing and product colleagues to share insights. 😉

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Is AI going to replace SEO teams? Watch our special 100th episode of SERP’s Up, hosted by Crystal Carter and Mordy Oberstein, to get industry insights from Eli Schwartz and other top #SEO experts: https://lnkd.in/dgJx5U3k

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