Google for Nonprofits Blog: February 2015

For Nonprofits Blog

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Google for Nonprofits Launches in Mexico and Chile

Thursday, February 26, 2015

Hola! Greetings from Mexico and Chile! Today, we’re excited to announce that we are continuing to expand Google for Nonprofits in Latin America. In partnership with TechSoup, Google for Nonprofits is now available in these countries, servicing tens of thousands of nonprofit organizations in the region.
Nonprofits can now apply to join the program (in Mexico and Chile), which provides access to a suite of free products and tools, including:

Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.

Google Apps for Nonprofit: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.

YouTube Nonprofit Program: Premium branding capabilities on YouTube channels, and increased uploading capacity.

Photo Courtesy of Vifac Nacional

Many nonprofits around the world are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work. Vifac is an organization that offers women and their children shelter, food, nutritional advice, psychological help, medical service and certifications at no cost. Vifac has helped thousands of women with unexpected pregnancies in vulnerable situations. However, the organization was looking for help finding a way to connect with the women who needed them. This problem led to a partnership with Google.

“Thanks to the AdWords Google Grant today we have been able to reach over 500,000 direct beneficiaries and their families, and help thousands of women in a desperate state of abandonment, poverty and hopelessness” said Gabriela Tejeda, National Director of Vfiac.

Using the momentum that has been established by organizations such as Vifac, we can’t wait to continue partnering with organizations in Mexico and Chile starting with today’s launch.

Google

Labels: Google for Nonprofits Blog

Google for Nonprofits Launches in Hungary, Poland, Slovakia and the Czech Republic

Thursday, February 5, 2015

Szia! Cześć! Ahoj! Dobrý den! Greetings from Hungary, Poland, Slovakia and the Czech Republic! Today, we’re excited to announce that we are continuing to expand Google for Nonprofits in Europe. In partnership with TechSoup, Google for Nonprofits is now available in these Central European countries, servicing tens of thousands of nonprofit organizations in the region.

Specified Nonprofit Corporations, Public Interest Corporations, and Social Welfare Corporations can now apply to join the program (in Hungary, Poland, Slovakia and the Czech Republic), which provides access to a suite of free products and tools, including:

Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
Google Apps for Nonprofit: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
YouTube Nonprofit Program: Premium branding capabilities on YouTube channels, and increased uploading capacity.

Many nonprofits around the world are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work. Google Ad Grants, for example, is one great way to drive more traffic to your site through AdWords.

UNICEF (United Nations Children’s Fund) is a global humanitarian organization that develops programs to help children in more than 150 countries and territories. The most significant effort is targeted on reaching the most vulnerable and excluded children, to the benefit of all children everywhere. Through Google Grants, UNICEF has been able to increase traffic to the website, the charitable online store, and the amount of online donations by over 100%.

"Since we are a humanitarian organization whose activities are funded entirely by voluntary contributions, Google Grants has opened the door to new online fundraising opportunities that would have otherwise been financially unattainable. AdWords allows us to reach a large portion of the public that we previously weren’t able to reach. Thank you for these wonderful possibilities in digital fundraising", said Hana Čermáková, UNICEF Czech Republic Fundraising Manager.

We’re impressed already by how nonprofits are raising awareness for their organizations using technology. Using the momentum that has been established by organizations such as Unicef, we can’t wait to continue partnering with organizations in Hungary, Poland, Slovakia and the Czech Republic starting with today’s launch.