Sarah Blackburn

2025 is just around the corner! 🚀 We at BetStarters predict even more operators embracing turnkey solutions for rapid market entry 🗝️ What trends do you see shaping the iGaming space next year? 🤔 #Trends #2025Trends #iGaming #iGamingMalta

18

Is Content still king? 👑 That would be a big YES for me, especially with sports betting and casino affiliates in the iGaming sector ✅ Talking from experience, 'great content' translates to 'useful content'. This is content that resonates with your users, boosts engagement and drives more conversions. So how do you write useful content for affiliate websites? You need to: 👉 Know your players - put yourself in the shoes of the user! 👉 Create engaging, informative and entertaining content 👉 Optimise for Sports and Casino keywords - do your research, but don't go overboard with the keywords 👉 Calls to Action - they need to be clear and compelling to encourage them to sign up 👉 Latest trends - stay up-to-date with the latest news so you can share this info with your users What are the advantages of following these points? You are guaranteed to drive traffic to your websites and boost conversions 🚀 Content is the lifeblood of marketing. Whether it's ad copy, SEO tactics, or product descriptions, everything revolves around content ✍️ Come visit Revpanda during NEXT.io at booth L26. Barb Tasci and I will be happy to discuss the above with you in more depth. #SportsBetting #CasinoAffiliate #CopywritingTips #iGaming #iGamingMalta

24

18 Comments

𝗝𝗼𝗻𝗻𝘆'𝘀 𝘁𝗼𝗽 𝟱 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗮𝘁 𝗦𝗕𝗖 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟰 The inimitable Natalie Lees has spent the last few months interviewing the great and good of the igaming affiliate world to help put together the agenda for our Affiliate Leaders Summit (part of SBC Summit), here is my onion on the top 5 most interesting talking points this year: 𝟭. 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 - 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗕𝗮𝗴 𝗼𝗳 𝗧𝗿𝗶𝗰𝗸𝘀 - this masterclass session asks the question: from AI and PBNs to Parasite SEO, what's next? I know some of the guys involved, so I think this will be the jump-off point into some really interesting chat. 𝟮. 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗥𝗢𝗜 𝗶𝗻 𝗶𝗚𝗮𝗺𝗶𝗻𝗴: 𝗜𝘀 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗦𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗢𝘂𝘁? A huge question with a potentially exciting answer to combat the homogeneity of the marketplace 𝟯. 𝗔𝗽𝗽 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: 𝗧𝗵𝗲 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 - it is an affiliate challenge, but is it “the” affiliate challenge, actually I kind of think it is, we’re getting squeezed out there and so I’m keen to hear new ways to overcome the challenges 𝟰. 𝗗𝗲𝗯𝗮𝘁𝗲: 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗙𝗲𝗲𝘀 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 - 𝗔 𝗡𝗲𝘄 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆? - this has got to be the fan favourite, it’s what all the telegram channels are alive with but it is good to have the debate out in the open for once. Not for the faint of heart! 𝟱. 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴'𝘀 𝗙𝘂𝘁𝘂𝗿𝗲: 𝗦𝘂𝗿𝘃𝗶𝘃𝗶𝗻𝗴 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻, 𝗧𝗲𝗰𝗵 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗧𝗿𝗲𝗻𝗱𝘀 - Streaming have taken over the roost in recent years, but this debate asks the question what happens to streaming now regulators have their eye on them. Full disclosure: this is 100% my opinion on the top 5, so come at me if you disagree. But also check out the full agenda here (https://lnkd.in/egCc_aJ3), as I'll bet you'll find at least one topic over the two days of content that you'll find more interesting than my top 5. If you work in the affiliate team at an operator and want to join click here: https://lnkd.in/gr2WBiCY If you are an affiliate and want to join click here: https://lnkd.in/gcWs3Qx9 #Igaming #AffiliateMarketing Affiliate Leaders

33

10 Comments

The latest issue of Infinity Gaming Magazine is out now! Check out all the IGA (International Gaming Awards) 2025 Finalists, with the Awards ceremony taking place on 19th January, the night before ICE Barcelona 2025 kicks off, and while you are there, read my latest article on pages 40 - 41 in the Infinity Gaming Magazine: https://lnkd.in/djTfd_q titled: Integrating Digital Twins and Blockchain Technology - for Immersive Player Experiences. #InfinityGamingMagazine #Gaming #ICEBarcelona #Digital #DigitalTwins #Blockchain #technology #immersive #intraverse #metaverse #AugmentedReality #casino #sportsbetting #poker #esports #IGA

8

Discover the essential strategies and expert insights from the team at Digital Fuel for successfully launching and managing your online casino with this step-by-step guide from Digital Fuel Performance. #igaming #onlinecasino #casino #Igamingmarketing #casinomarketing

16

1 Comment

it is so exciting to see all these companies in the igaming space connecting and making new moves to improve on their products. I am wondering where all the regulators for the various countries are hiding? more products mean more risk, which in turn potentially means more fraud syndicates I have noticed that underage gambling is on the increase in so many countries, so why are no companies joining hands with regulators? to help improve this?

7

iGaming Industry Developments and Compliance: As someone leading the compliance at one of the world's biggest iGaming casinos, I’ve witnessed firsthand the dynamic shifts in legal and regulatory landscapes globally. The online gambling market is projected to reach an impressive $132 billion by 2027, highlighting the remarkable growth of our industry.💫 This expansion reflects the increasingly global nature of iGaming, driven by factors like smartphone usage, broader internet access, and innovative games and technologies. Interestingly, compliance and regulation, often seen as barriers, are actually paving the way for iGaming to enter markets that have traditionally resisted it. Operators in the iGaming sector now offer a variety of deposit and withdrawal options. Players can easily choose from debit and credit cards, eWallets, and even decentralised currencies. Cryptocurrency transactions are gaining popularity thanks to their transparency, security, and speed. Today’s iGaming platforms prioritise security more than ever. Reputable operators implement robust measures, including SSL certification to authenticate websites and thorough know-your-customer (KYC) processes to verify users’ identities. These practices are vital in building public trust and fostering a safer gaming environment. 💫 Operators are increasingly seeking clear and effective legislation that meets international standards. I am collaborating with various regulators worldwide to highlight the importance of developing more productive and prescriptive regulations. Our goal is to foster a safe gaming environment while eliminating unnecessary bad actors from the industry. By working together, we can ensure a healthier, more responsible landscape for all stakeholders involved. 💥

52

Understanding how both casino players and sports bettors behave is key to running effective acquisition and retention campaigns. Jacques Turner explains how over 15 years of iGaming focus enables us to optimally deliver programmatic campaigns, pace media spend towards peak periods and create hyper-relevant dynamic creative.   👇 👇 👇 #casino #advertising

57

"I worked with different suppliers, including big names like Amazon. And we still chose Opti-X." Which begs the question, why? Designed with a deep understanding of iGaming and its players, Opti-X delivers real-time personalized triggers, flexible data integration, and intuitive tools that empower marketers to craft truly engaging experiences. Watch this short video to see how it transforms marketing personalization and engagement. ⬇📽

11

1 Comment

LATIN AMERICA IN FOCUS: Slow licensing in Brazil, new regulatory appointments, Mexican iGaming buzz and more. For a FREE sub to GGB NEWS use code GGB180 https://lnkd.in/ewT53v6i

2

Millions of Dollars wagered in bets as Jake Paul triumphs Over Mike Tyson. This fight wasn’t just monumental for boxing fans but it was also a highlight for the iGaming industry industry. Pre-fight odds painted an intense picture, with Tyson as a nostalgic favorite but Paul dominating the bets of younger demographics. The unexpected nature of this matchup captivated bettors globally, with major sportsbooks reporting spikes in wagers. For iGaming enthusiasts: How did your predictions play out, and what does this fight say about betting trends in crossover matchups? Let’s discuss! #iGaming

25

8 Comments

How do you ensure dispute management in the gambling sector remains fair? Gambling naturally results in a higher volume of disputes than other industries. There are few industries where the business can deliver exactly the product that the consumer is looking for and still have the consumer end-up unhappy with the service. Whilst consumers buy the chance of winning, or indeed the risk, they often judge whether the service was satisfactory on the outcome of the event. If they lose, many players will question the fairness of the transaction. This dynamic ensures that no matter how well-regulated the sector is, there will always be a high volume of player complaints that need managed. Who should be responsible for managing these disputes? Regulators? Statutory bodies? Courts? ADRs? There are pros and cons to each potential system. And this is what I’ll be joining Mex Emini, Marianna Tavella, Oliver De Bono and Tânia Pinho to discuss at SiGMA World Europe next week on Tuesday the 12th. If your role includes the management of player complaints, and you’re going to be at SiGMA next week, reach out to me for a chat. CasinoReviews.com offers a unique product in the industry – MGA and UKGC ADR services that are free to licensees. And I just love to talk about it 😉

31

5 Comments

We've been working on this one for a while! This course is ideal for those looking to take a deeper dive into the world of iGaming M&A. Whether you are an investor, founder, director, work within an existing M&A or corporate dev Teams, or just keen to learn more about industry specific Mergers and Acquisitions, then this course is for you! #MA #Masterclasses

12

1 Comment

Expanding into the African gambling market? Our consultancy offers expert services to software providers and operators, including: - License acquisition (B2B & B2C) - Sales and business development Our team has a deep understanding of the African market and will guide you through the complex process of entering this exciting and rapidly growing market. Reach out to learn more and take the first step in expanding your business into Africa! #gamblingconsultancy #africangambling #gamingindustry #businessdevelopment"

17

3 Comments

In the first of a two part special, Mark Robinson of Yolo Investments speaks to SBC News about the group's strategy to on core verticals, before switching to a market-first approach 🔑 Key Quotes 👇 🗣 “This embodies what we look for in a start-up and in a business that we invest into,” 🗣 “We look for characteristics in our founders that would sum up our strong beliefs. Effectively what that means is that they are resilient enough to go the whole way, but also determined, want to get their hands dirty, and not have an ego big enough to not change as well.” 🗣 "the likes of Angry Birds maybe one day introduce a P2P real money gaming option" 🗣 "“We think igaming’s probably been slow to adapt" 🗣 "“In general, we don’t jump every time somebody mentions AI or machine learning, if anything we’re more sceptical" Check out the full interview ⬇

1

Definitely one you'd call a piping hot topic! I started this article by trying to come up with succinct tips on how to manage account withdrawals, but soon accepted that it's far too complex a subject for brevity. Instead I hope you'll find it a useful prompt and basic guide of things which all UK operators should be mindful of. You know where to find us if you want to delve into this subject further and make sure your company is sitting on the right side of regulatory expectation. #gamblingindustry #regulation #fairandopen #consumerrights #consumerfairness

12

There's still a long way to go, but changes are happening on blackmoonmedia.com side, glad to see evolution of services :) #mediabuying #onlinecasino #igamingmarketing #agency #affiliatemarketing #casino #traffic #affiliates

4

🎰🎰 Aggregators are fast becoming key elements for successful online casino business, both from the operator and slot developer side. But how do you know you are asking the right questions to make sure you have the right partner? 🎰🎰 The good news is Tuesday 3 September at 3PM UK (10am ET), we're hosting a webinar in partnership with Hub88.io focusing on what operators look for, or should be looking for, when they identify and choose an aggregation partner. How does a studio differentiate itself? How can they ensure the relationship runs smoothly? What do the discussions look like between an operator and a game studio? How can the right partner help an operator when entering a new market? This looks like a really interesting discussion, and we've got a fantastic expert panel of Andrew Jurgielan, Natasha Giorgio, Mikael Forslund and Aleksandr Lilik, along with CasinoBeats Editor Joe Streeter to deliver insight. Register here to guarantee your place https://lnkd.in/eSwq_U7d

42

💡 Interesting Insights by Rightlander into the landscape of iGaming marketing compliance across the EU. 📊 Read the full study at https://lnkd.in/eTcUBepJ #affiliatecompliance #marketingcompliance #gamblingcompliance #advertisingcompliance #playerprotection #Rightlander

2