About
Delivery specialist with a huge passion for creating tech and operational solutions to…
Articles by James
Contributions
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You've faced a major business setback. How do you regain investors' trust?
Honesty is the best policy. Be clear on what the situation is but more importantly, take accountability, and demonstrate that you have a clear plan on how you intend to resolve it. Also, make it clear what will be done by when to allow yourself time to resolve the issue and manage expectations.
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You're faced with a demanding networking contact. How do you set boundaries without burning bridges?
Ask the individual what is the one thing that you can help them with. This limits the the amount of time and effort you need to invest whilst still maintaining a relationship by demonstrating that you want to help them in the best way you can. You may find it's as simple as providing a small piece of advice.
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You're growing your network in entrepreneurship. How do you keep your relationships strong?
For me, I find that I can't keep in touch with everyone all the time. I am a believer in providing value, if you can produce genuine and original content that is beneficial to your network, it keeps you front of mind and builds that relationship even if you are not able to speak to each individual.
Activity
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Earlier today Zoë Cousens joined us as our guest speaker at our December networking event. Zoë shared a summary of one of her Invest In Yourself…
Earlier today Zoë Cousens joined us as our guest speaker at our December networking event. Zoë shared a summary of one of her Invest In Yourself…
Liked by James Marshall
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Sat down to talk to Aaron Lutze and Stephen Holmberg about our data on how cycling and other outdoor audiences differ, how they overlap and what that…
Sat down to talk to Aaron Lutze and Stephen Holmberg about our data on how cycling and other outdoor audiences differ, how they overlap and what that…
Liked by James Marshall
Experience
Education
Licenses & Certifications
Projects
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All Blacks Rugby Experience
Delivery Lead for the new All Blacks Rugby Experience in Auckland, New Zealand launching in 2017. Responsible for the execution of the interactive experiences allowing visitors to compete against the All Blacks at various challenges. Project includes software and hardware definition, interactive design, development, prototyping and rigorous physical testing.
Involved the exploration and utilisation of technologies such as RFID, hologram, movement sensors and visitor experience platforms…Delivery Lead for the new All Blacks Rugby Experience in Auckland, New Zealand launching in 2017. Responsible for the execution of the interactive experiences allowing visitors to compete against the All Blacks at various challenges. Project includes software and hardware definition, interactive design, development, prototyping and rigorous physical testing.
Involved the exploration and utilisation of technologies such as RFID, hologram, movement sensors and visitor experience platforms to mange an integrated experience. -
Dyson Retail Application
An application deployed in new Dyson retail stores and shop-in-shop's allowing consumers to browse the Dyson range, select the appropriate Dyson product based on needs, explore the technology and talk remotely to a Dyson sales representative. Being rolled out in over 100 Dyson shop-in-shop stores.
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Samsung - Kelly Hoppen Interactive Kitchen
An interactive wall installation in Harrods to showcase Samsung's high-end domestic appliances in a Kelly Hoppen showroom kitchen. Solely responsible for project management of software design & development and hardware scoping and installation.
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Marmite TasteFace
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Challenge
“You either love it or hate it.” A phrase that’s been synonymous with Marmite since its creation.
In 2017, the brand set out to discover the real reason why the sticky stuff has long divided the nation, and attract a younger generation of lovers.
The answer was, surprisingly, science. In partnership with leading boffins, they discovered ‘The Marmite Gene’. It turns out your genetics determine whether you’re born a lover, or a hater.
This ground-breaking news…Challenge
“You either love it or hate it.” A phrase that’s been synonymous with Marmite since its creation.
In 2017, the brand set out to discover the real reason why the sticky stuff has long divided the nation, and attract a younger generation of lovers.
The answer was, surprisingly, science. In partnership with leading boffins, they discovered ‘The Marmite Gene’. It turns out your genetics determine whether you’re born a lover, or a hater.
This ground-breaking news got lots of people talking about Marmite again, but our challenge was to get families up and down the country actually tasting it.
Our Solution: TasteFace
An innovative sampling web app that invites people to try Marmite, and uses facial recognition technology to analyse their reaction to it.
TasteFace builds on the Microsoft Emotion API, that recognises facial expressions across a set of eight emotions; anger, contempt, disgust, fear, happiness, neutral, sadness and surprise. We built a bespoke algorithm to convert these eight emotions into a sliding scale of love and hate.
The web app also recognises the complexity of emotion between your love and hate for Marmite, rating it from 0 to 100%.
At the end of the experience, test-takers are prized with a customisable reaction GIF to share across their own social channels, announcing their Marmite-y fate. The experience also has multi-user functionality, and can be passed around a group to produce a combined shareable asset - ideal for families to enjoy.
So while fun, TasteFace serves a real purpose, by cleverly encouraging trial, and in turn recruiting the next generation of lovers.
Visit https://tasteface.marmite.co.uk on your mobile, butter up some toast and try Marmite. -
BBC App Prototyping
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Lead Producer on a project which involved developing a prototype as proof of concept for a new BBC app. The project consisted of an initial concept development sprint with the client followed by a series of short sprints where the prototype was developed off of the back of weekly User Testing.
Lead daily scrums, sprint planning sessions and showcase presentations to senior client stakeholders and product owners. Solely responsible for writing User Stories and validating Acceptance…Lead Producer on a project which involved developing a prototype as proof of concept for a new BBC app. The project consisted of an initial concept development sprint with the client followed by a series of short sprints where the prototype was developed off of the back of weekly User Testing.
Lead daily scrums, sprint planning sessions and showcase presentations to senior client stakeholders and product owners. Solely responsible for writing User Stories and validating Acceptance Criteria which formed the foundations of the project. Accountable for managing the client relationship and taking them on a journey to help them to apply their learning’s internally. -
Nike "Immortalise The Moment"
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Retail data vis installation at the Nike iD Studio, BoxPark, London which aimed to capitalise on footfall from the London 2012 Olympics.
Project turned around in 6 weeks using a small agile and highly skilled team.
Enabled users to capture a moment in time during the Olympics through a unique graphic which could then be printed on a t-shirt. -
Ford Transit & Ranger iOS and Android App
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iOS (iPhone, iPad, iPod) and Android (Tablet & Phone) apps for the 2012 Ford Transit and Ford Ranger.
Project management of creative, design and third party development agency.
App localised for 25 European markets -
Peugeot 308 "Show Your Character"
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An international campaign spanning 11 countries to promote the launch of the new Peugeot 308.
Scope included a stand-alone competition website with Facebook integration, banners, emails and PR asset packs.
6,500 entries and 510,000 unique visits in 20 days.
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I’m happy to share that I’ve obtained a new certification with distinction: The Brain and Technology: Brain Science in Interface Design from IxDF -…
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