James Marshall

James Marshall

Saint Peter Port, Guernsey, Guernsey
3K followers 500+ connections

About

Delivery specialist with a huge passion for creating tech and operational solutions to…

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Experience

  • Spinning Fox Graphic

    Spinning Fox

    London, England, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    Hampshire

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    Portsmouth, United Kingdom

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    Portsmouth, United Kingdom

Education

Licenses & Certifications

Projects

  • All Blacks Rugby Experience

    Delivery Lead for the new All Blacks Rugby Experience in Auckland, New Zealand launching in 2017. Responsible for the execution of the interactive experiences allowing visitors to compete against the All Blacks at various challenges. Project includes software and hardware definition, interactive design, development, prototyping and rigorous physical testing.

    Involved the exploration and utilisation of technologies such as RFID, hologram, movement sensors and visitor experience platforms…

    Delivery Lead for the new All Blacks Rugby Experience in Auckland, New Zealand launching in 2017. Responsible for the execution of the interactive experiences allowing visitors to compete against the All Blacks at various challenges. Project includes software and hardware definition, interactive design, development, prototyping and rigorous physical testing.

    Involved the exploration and utilisation of technologies such as RFID, hologram, movement sensors and visitor experience platforms to mange an integrated experience.

  • Dyson Retail Application

    An application deployed in new Dyson retail stores and shop-in-shop's allowing consumers to browse the Dyson range, select the appropriate Dyson product based on needs, explore the technology and talk remotely to a Dyson sales representative. Being rolled out in over 100 Dyson shop-in-shop stores.

  • Samsung - Kelly Hoppen Interactive Kitchen

    An interactive wall installation in Harrods to showcase Samsung's high-end domestic appliances in a Kelly Hoppen showroom kitchen. Solely responsible for project management of software design & development and hardware scoping and installation.

  • Marmite TasteFace

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    Challenge
    “You either love it or hate it.” A phrase that’s been synonymous with Marmite since its creation.

    In 2017, the brand set out to discover the real reason why the sticky stuff has long divided the nation, and attract a younger generation of lovers.

    The answer was, surprisingly, science. In partnership with leading boffins, they discovered ‘The Marmite Gene’. It turns out your genetics determine whether you’re born a lover, or a hater.

    This ground-breaking news…

    Challenge
    “You either love it or hate it.” A phrase that’s been synonymous with Marmite since its creation.

    In 2017, the brand set out to discover the real reason why the sticky stuff has long divided the nation, and attract a younger generation of lovers.

    The answer was, surprisingly, science. In partnership with leading boffins, they discovered ‘The Marmite Gene’. It turns out your genetics determine whether you’re born a lover, or a hater.

    This ground-breaking news got lots of people talking about Marmite again, but our challenge was to get families up and down the country actually tasting it.

    Our Solution: TasteFace

    An innovative sampling web app that invites people to try Marmite, and uses facial recognition technology to analyse their reaction to it.

    TasteFace builds on the Microsoft Emotion API, that recognises facial expressions across a set of eight emotions; anger, contempt, disgust, fear, happiness, neutral, sadness and surprise. We built a bespoke algorithm to convert these eight emotions into a sliding scale of love and hate.

    The web app also recognises the complexity of emotion between your love and hate for Marmite, rating it from 0 to 100%.

    At the end of the experience, test-takers are prized with a customisable reaction GIF to share across their own social channels, announcing their Marmite-y fate. The experience also has multi-user functionality, and can be passed around a group to produce a combined shareable asset - ideal for families to enjoy.

    So while fun, TasteFace serves a real purpose, by cleverly encouraging trial, and in turn recruiting the next generation of lovers.

    Visit https://tasteface.marmite.co.uk on your mobile, butter up some toast and try Marmite.

    See project
  • BBC App Prototyping

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    Lead Producer on a project which involved developing a prototype as proof of concept for a new BBC app. The project consisted of an initial concept development sprint with the client followed by a series of short sprints where the prototype was developed off of the back of weekly User Testing.

    Lead daily scrums, sprint planning sessions and showcase presentations to senior client stakeholders and product owners. Solely responsible for writing User Stories and validating Acceptance…

    Lead Producer on a project which involved developing a prototype as proof of concept for a new BBC app. The project consisted of an initial concept development sprint with the client followed by a series of short sprints where the prototype was developed off of the back of weekly User Testing.

    Lead daily scrums, sprint planning sessions and showcase presentations to senior client stakeholders and product owners. Solely responsible for writing User Stories and validating Acceptance Criteria which formed the foundations of the project. Accountable for managing the client relationship and taking them on a journey to help them to apply their learning’s internally.

  • Nike "Immortalise The Moment"

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    Retail data vis installation at the Nike iD Studio, BoxPark, London which aimed to capitalise on footfall from the London 2012 Olympics.

    Project turned around in 6 weeks using a small agile and highly skilled team.

    Enabled users to capture a moment in time during the Olympics through a unique graphic which could then be printed on a t-shirt.

    See project
  • Ford Transit & Ranger iOS and Android App

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    iOS (iPhone, iPad, iPod) and Android (Tablet & Phone) apps for the 2012 Ford Transit and Ford Ranger.

    Project management of creative, design and third party development agency.

    App localised for 25 European markets

  • Peugeot 308 "Show Your Character"

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    An international campaign spanning 11 countries to promote the launch of the new Peugeot 308.

    Scope included a stand-alone competition website with Facebook integration, banners, emails and PR asset packs.

    6,500 entries and 510,000 unique visits in 20 days.

    See project

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