Stéphanie METZ-THEVENOD

We are dedicated to Travel marketers and advertisers globally, and to help them prepare for what's in store for the travel industry this year, our latest report reveals must-know global trends, and here are some highlights (full report linked below - check it out):  1. Across all major regions, bookings for air travel soared by double digits year-over-year during the first quarter of 2024. 2.  The adoption of AI tools is gaining momentum. More travelers in South Korea (+6 points), Germany (+4 points), France (+4 points), and the UK (+3 points) said they found AI tools useful.  3. 75% of those who spent more on travel in the last six months also splurged on non-essential costs like luxury goods, dining out, health and beauty products, and apparel and accessories. 4. Three in five travelers globally booked all aspects of their most recent trip—such as flights, hotels, rental cars, and activities—through a single platform, website, app, or provider.

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Here is an excellent Nielsen primer on Retail Media Networks(RMN). According to eMarketer, RMN spend will account for 20% of global digital media spend this year. Because it combines elements of media and trade, having the right sales and exposure data as well as the right approach is critical to measuring RMN spend as accurately as the rest of your marketing channels. Reach out if you want to find out if you are doing everything you can to optimize your RMN investment. #MMM #MarketingMixModeling #Optimize #ROI

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And again...but we keep preparing, we keep adapting, we keep learning and we keep exploring. We at Criteo continue to keep peeping into the future to be ready to provide solutions to our customers needs in the future, be it Addressability or anything else. #CookieDeprecation #Addressability #CommerceMedia #RetailMedia

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Exciting news! Heading to #CannesLions? ✈️ Don’t miss our panel on #DigitalInnovation and #PaidMedia! ✔️ Learn from industry experts ✔️ Gain valuable insights ✔️ Network with fellow innovators ✔️ Stay ahead of the curve! Check out the details and join us! #AmperityAtCannes

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Advanced AI + Commerce Data are revolutionizing the future of advertising. In my latest blog post, I share how diverse signals converge to enhance performance outcomes at scale: https://bit.ly/3X9JT7p. #AI #CommerceData #Advertising #RetailMedia #CommerceMedia

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How can brands effectively navigate the challenges of the post-cookie landscape? Seedtag Co-CEO and Founder Jorge Poyatos was recently interviewed at our European HQ by Muriel Schtickzelle, Partner at Oliver Wyman, to share his vision of the adtech industry's transformation, explore emerging trends and how privacy-first targeting will be essential for navigating the soon-to-be cookieless era. Watch the full interview: https://lnkd.in/eTuPh4ak #OliverWyman #Seedtag #DigitalAdvertising #AdTech #ContextualAdvertising #PrivacyFirst

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Spring is in the air and, according to Criteo's latest insights, so are the world’s travelers ✈️ Register for Criteo's upcoming webinar "“Navigating the Dynamic Landscape of the Travel Industry in 2024 and Beyond” to learn: 🌍 How to build a successful digital advertising strategy across the travel vertical  🌎 The factors travelers consider when planning trips—including the impact of rising inflation  🌏  Expert advice on embracing sustainability and its impact on global traveling decisions Here's the link: https://lnkd.in/dFBpnTUc

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A big #thanks💙 to the entire Datategy team for making BIG DATA & AI PARIS truly #Unforgettable! 🚀 Together, we showcased the future of #RealWorldAI and explored groundbreaking innovations with #papAI7 that will shape the AI and data science landscape. We’re just getting started, stay tuned for more exciting updates, new partnerships, and advancements from Datategy. 🌟 #ArtificialIntelligence #DataScience #AIPlatform #Innovation #papAI7

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The most successful leaders, communicators, and marketers are all great at one thing: asking good questions. This new Harvard Business Review article by Arnaud Chevallier, Frédéric Dalsace, and Jean-Louis Barsoux is a must-read for anyone interested in the art and science of asking smarter questions. See link in 1st comment. As a career communicator and co-CEO, I spend a lot of my day asking my teams and clients questions. Asking smart questions, conditions teams to zoom in on the right problem and solution. It's also a crucial aspect of influencing people to see something in a different light and pivot when necessary. We do this daily with our clients at Mission North. I solicited my senior team for their favorite questions. Thank you Tyler Perry (she/her), Shannon Hutto, Meghan Gardner, and Nabeelah Khan for sharing. Here are a few of our favorites: What haven't I asked that you think I should? What problem are we trying to solve? Why do we need to solve this now?     How will we measure success? Could we do this differently? Is this a top priority? What next? #communication #leadership

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Lack of good training data is what has caused AI capabilities to plateau, and access to the next frontier of data is what AI needs to make the jump to the next S-Curve. #ai

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Be sure to check out our newest Ogury Expert Session - this time with Pierre Raoul of Havas - discussing the intersection between data integrity and AI. #OguryExpertSessions #AI #AdTech

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Good move if this happens. Retail media has so much going for it… super relevant touchpoints, incredible first-party behavioral data, transparent consumer value exchange, cookie-less targeting, diverse marketing mix synergy potential, etc.  Unfortunately, it is creating too much of a good thing and resulting in unsustainable fragmentation.  Brands and agencies cannot effectively manage dozens of distinct retailer buying platforms, each with its own tools, audiences, product definitions, measurements, etc.  Criteo’s broad exposure to diverse retailers and Skai’s roots in orchestrating across walled gardens make them a very interesting combination. The retail media industry needs moves like this to reach its full (and already massive) potential.  It will be interesting to see how this goes.

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Decrease ad emissions and increase ad performance with Equativ #Sustainability #Advertising #Programmatic

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Criteo & Microsoft become bed fellows in seeking to conquer and simplify the retail media landscape. Both have a interesting retail media proposition independently, but together this becomes very powerful, especially given both have deep retail/commerce knowledge and because of Microsoft/OpenAI’s ability to bring GenAI to the party to solve for the many complexities of retail… ..including but not limited to cross functional collaboration, the volume of SKU’s, custom attribution for different products, in flight optimisation, measuring incrementality and streamlining creative asset production. BIG news! https://lnkd.in/epbyHrwJ #bettertogether #retailmedia

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💡 Don't fall into "The ROAS trap" -- Your #retailmedia campaigns are delivering more than you realize. It's time to rethink how to define retail media success. Criteo's new report digs into data from 44K+ retail media brand campaigns and survey results from brand leaders globally to answer the most pressing questions about the value of brand investments in growing market share and acquiring new high-value customers. https://lnkd.in/eUtQF7XB

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