Romain Brun

Take n8n + Clay, you get Cargo (YC S23) 🧱. Not exactly, but it may have its place in hosting GTM systems. By learning the basic language on Cargo (soon to be AI Prompts), you can automate sales/marketing workflows. Have been working with Aurelien Aubert 🧱 on some templates that would be useful for teams using the 2024 RB2B, Clay, Smartlead stack. I've always done Smartlead positive reply -> HubSpot integrations via Clay, so I can easily enrich for missing LinkedIn URLs and Phone Numbers. But I run into a few issues: - The conversation history reaches the cell limit so I can't store that in HubSpot. - Can't create HubSpot deals or notes in Clay (Correction: You can outside of the integration via HTTP API). - Time delays between auto-updating columns aren't programmable in Clay, so some HTTP API calls fail. Was able to solve this by building on Cargo. 1️⃣ Get positive reply webhook from Smartlead. 2️⃣ Create a variable for email history. 3️⃣ Find missing phone numbers with FullEnrich. 4️⃣ Find missing LinkedIn URLs with People Data Labs. 5️⃣ Create a HubSpot note for email thread, and HubSpot deal to track pipeline. 6️⃣ Associate them to the updated contact and account, filling in some HS fields for revenue tracking. Done. Would you want to try the Cargo template, or the Clay version? What should I build next? 👇

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🎯 Capture hundreds LEADS in just 1 CLICK ! 💯 DISCOVER ClarkUp, Your ALL-in-ONE Premium Customer Aquisition Solution ✅ More INSIGHTS soon... KEEP in Touch ❓ Do you prefer a LIFE ACCESS or 1 Month FREE TRIAL ❓ ⚠️ LIFETIME ACCESS Until 13 of June ( Midnight FR Time ) ⚠️ ℹ️ Discover ClarkUp Solutions on our Website (Select ENGLISH) 👉 https://clarkup.io/QWLo6O ☝️ ASK YOUR DISTRIBUTOR for more information ( Ask me 🙂 ) 🔥 LIFETIME ACCESS (3 formulas to choose from, no more subscriptions) 🔥 ⚠️ LIFETIME ACCESS Until 13 of June ( Midnight FR Time ) ⚠️ 🚀 1️⃣ MASTER account + 3️⃣ USER accounts = 4️⃣ accounts 💯 CRM: ALL YOUR PROSPECTS 👥in ONE PLACE 🔥 Mass download of Qualified Profiles on the following Networks : 👉 LinkedIn-SalesNavigator / Instagram / Facebook / Twitter / Slack / Discord / TikTok 👉 MULTIPLE prospecting possibilities on EVERY social network. 👉 Prospecting via Google MAPS included 👉 Prospecting from WEB sites included 🎥 Custom Video Creation to contact your prospects and appear PRO ! 📩 E-MAIL address search service ( LinkedIn ) 🤖 AI service to develop your contact messages based on an analysis of your prospect's profile for a UNIQUE & personalized message. 🎯 Seamless tracking thanks to the multi-pipeline system 🚀 Integrated with ZAPIER: access to over 5,000 applications for your AUTOMATICS 📌 Pin your Favorite publications to find them in 1 click and follow new Comments or Likes to Download new Prospects 🚀 AND MUCH MUCH MORE ⁉️ ℹ️ Visit our Website & Select ENGLISH : 👉 https://clarkup.io/QWLo6O #linkedin #salesnavigator #google #instagram #facebook #discord #tiktok #slacksocial #pipeline #crm #prospection #prospects #clients #followup #ceo #coach #freelance #socialnetwork #socialentrepreneurship #communitymanagement #communitymanager #maps #ai #artificialintelligence #marketingeffectiveness #socialmediamarketing #digitalmarketing #mlm #affiliation #commercial #hr #hiring #clarkup #consultant #setter #email #growthhacking #novalya #hubspot #salesforce #sap #closer #closing #team #sale #businessdeveloper #socialnetwork #socialmediaagency #highticket

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Great insights on how AI, enterprise data, process mining, and orchestration intersect to drive business value. Enterprises are uniquely positioned for success with vast stores of structured data and dedicated teams refining operations. With the right tools in place, there is a large potential to unlock new efficiencies and innovation across critical front and back office processes.

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𝟭𝟬 𝗧𝗵𝗶𝗻𝗴𝘀 𝗜’𝗱 𝗧𝗲𝗹𝗹 𝗠𝘆 𝗬𝗼𝘂𝗻𝗴𝗲𝗿 𝗦𝗲𝗹𝗳 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 👆 You work in sales :> Learn how to say "no" There is no "golden demo" or anything like it Get yourself familiar with ARR, ACV, TCV, NDR Learn how to do discovery, as discovery never ends! Challenge your customers if they are about to commit mistakes Your buying journey and experience is as important as your product With your unique skill set, you can always outperform superior products Product knowledge is essential, but only one of many core competencies It's all about your customer's challenges, not your products, features, and functions -- What's the one advice you'd give to your younger self?

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🎉Honored for my interview to be published in Les Echos Majorel... Why is it important to "crash test" AI models? 🤖💥 AI is everywhere these days, especially in customer-facing chatbots. But how do we make sure these AI systems are reliable & secure? Here are my takeaways: • AI systems need quality control, just like any industrial product.🛡️ • The EU AI Act will make testing mandatory for high-risk AI use cases in finance, infrastructure, healthcare, and public services. 🇪🇺 • Pilot phases are crucial, especially for public-facing AI deployments. ✈️ • Main risks: quality issues, security vulnerabilities, and regulatory non-compliance. ⚠️ • Identifying biases & security issues requires adversarial testing methods. 🔍 • Companies with a quality-focused culture are leading the way in AI risk assessment. 🏆 (Link to the full article in the comments) We're still in the early days of AI adoption and risk management. It's an exciting time to be working on these critical challenges. Big thanks to Franck Mayans for inviting me to explain this complex & important topic. Your questions helped shine a light on why AI testing matters! 🙏 #ArtificialIntelligence #AI #Security #Quality #Compliance

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Companies can leave 3 to 20% of revenue on the table if salespeople have to use a pricing grid that is not flexible enough to accommodate customers’ acceptance limits. The world record of Armand Duplantis gives me a great opportunity to illustrate how salespeople should approach prospects’ pricing acceptance limits. See it like this: 1. Salesperson (= the athlete, with his relationship and pitching skills) 2. What is proposed (= the pole) 3. The pricing grid/system giving him a price for what is offered (= the bar) 4. The customer pricing acceptance (= the bar) 5. Money left on the table even if the deal is won Example: The salesperson easily sells deals like these: - Customer A: 4.625€ - Customer B: 4.890€ - Customer C: 4.768€ What if he tried to sell at 4.950€ to all of them? Probably the same closing rate, but the average deal size would increase by 4%. How far will Armand Duplantis go? How far can your salespeople go with the pricing grid you gave them? #pricing #sales #salesenablement #growth #revops

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Sharing data for a better travel experience Amazing panel from Alix Boulnois Accor, Julien Groupe SNCF, Gilles Roucolle Oliver Wyman, Frédéric Blavoux Apidae Tourisme and Dr. Wolfgang Krips Amadeus. Moderared by Dolores Ordoñez AnySolution SL. Key insights: - Data opportunities for travel sector, data is coming from cooperation, as in health care. For example, hospitality / hotels are sharing rates and occupancy. - Federated Learning is the key focus, to share models and train locally models instead of requiring to share data by Dr. Wolfgang Krips. - The biggest challenge for Accor is how to address marketing with all the cookies constraints that exist today in terms of regulations, data spaces can enable big opportunities tor marketing by Alix Boulnois. - Data is key to know the traveller path, focus on simplying the travel experience, joint between booking trains, hotels, taxis from the train station, bring more real time information into action by Julien Nicolas Groupe SNCF. - Customer acquisition cost is one of the key metrics that must proof the value of data sharing by Amadeus. - Over 100 alliances exist for data sharing, the key point is to bring value for the members, key value for the customers, there is a lot of use cases and we need to find strong motivation for customers to share their data by Alix Boulnois. - There is a lot of use cases based on the data combination to understand people move in Groupe SNCF. There is a lot of potential opportunities and relevant use cases in place. - New offerings with a wide variety of business models with a strong opportunity for start ups, and always pushing data for a better customer-oriented experience by Gilles Roucolle. #eonaX #DataSummit EONA-X Libelium FIWARE SEGITTUR-Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas Gaia-X Hub España Gaia-X Association for Data and Cloud (AISBL)

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✅ 3 Main BENEFITS of using ClarkUp 🎯 You MUST Discover ALL the OTHERS 😉 ❓ Do you prefer a LIFE ACCESS or 1 Month FREE TRIAL ❓ ⚠️ LIFETIME ACCESS Until 13 of June ( Midnight FR Time ) ⚠️ 💯 ClarkUp : Your ALL-in-ONE Premium Customer Aquisition Solution 🚀 Capture hundreds LEADS in just 1 CLICK ! ℹ️ Discover ClarkUp Solutions on our Website (Select ENGLISH) 👉 https://clarkup.io/QWLo6O ☝️ ASK YOUR DISTRIBUTOR for more information ( Ask me 🙂 ) 🔥 LIFETIME ACCESS (3 formulas to choose from, no more subscriptions) 🔥 🚀 1️⃣ MASTER account + 3️⃣ USER accounts = 4️⃣ accounts 💯 CRM: ALL YOUR PROSPECTS 👥in ONE PLACE 🔥 Mass download of Qualified Profiles on the following Networks : 👉 LinkedIn-SalesNavigator / Instagram / Facebook / Twitter / Slack / Discord / TikTok 👉 MULTIPLE prospecting possibilities on EVERY social network. 👉 Prospecting via Google MAPS included 👉 Prospecting from WEB sites included 🎥 Custom Video Creation to contact your prospects and appear PRO ! 📩 E-MAIL address search service ( LinkedIn ) 🤖 AI service to develop your contact messages based on an analysis of your prospect's profile for a UNIQUE & personalized message. 🎯 Seamless tracking thanks to the multi-pipeline system 🚀 Integrated with ZAPIER: access to over 5,000 applications for your AUTOMATICS 📌 Pin your Favorite publications to find them in 1 click and follow new Comments or Likes to Download new Prospects 🚀 AND MUCH MUCH MORE ⁉️ ℹ️ Visit our Website & Select ENGLISH : 👉 https://clarkup.io/QWLo6O #linkedin #salesnavigator #google #instagram #facebook #discord #tiktok #slacksocial #pipeline #crm #prospection #prospects #clients #followup #ceo #coach #freelance #socialnetwork #socialentrepreneurship #communitymanagement #communitymanager #maps #ai #artificialintelligence #marketingeffectiveness #socialmediamarketing #digitalmarketing #mlm #affiliation #commercial #hr #hiring #clarkup #consultant #setter #email #growthhacking #novalya #hubspot #salesforce #sap #closer #closing #team #sale #businessdeveloper #socialnetwork #socialmediaagency #highticket

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🌍 [Tribune] Daf: Key Players in Managerial, Environmental, and Technological Transitions - How to Navigate the Finance of Tomorrow? 🌱 As the Director of Innovation, I'm constantly exploring the evolving landscape of finance and its intersection with sustainability and technology. Today, I came across an insightful article that sheds light on the changing role of CFOs in managing the financial aspects of companies amidst increasing regulations and societal expectations. Let me share the main takeaways with you. Gone are the days when CFOs were solely financial managers. They have now become strategic leaders, responsible for navigating the complex intersection of economic, social, and environmental performance. This shift requires CFOs to make decisions that go beyond financial results and incorporate corporate social responsibility (CSR) criteria. To fulfill this new responsibility, CFOs need to adopt a holistic and systemic approach, equipped with the tools and skills to understand and anticipate risks related to environmental and managerial transitions. They must align financial decisions with long-term objectives while integrating the requirements of new directives such as the Corporate Sustainability Reporting Directive (CSRD). But here's the exciting part - the article also highlights the opportunities presented by regulations like the CSRD and the Corporate Sustainability Due Diligence Directive (CS3D). These regulations allow CFOs to reposition their companies and transform obligations into competitive advantages. By leveraging emerging technologies like artificial intelligence and blockchain, CFOs can become technological conductors, driving the transformation of the finance function. This is a chance for CFOs to redefine their role within the company, integrating sustainable finance and leveraging emerging technologies to create value for the future. By embracing sustainability, digital transformation, and nurturing a future-ready finance workforce, CFOs can become strategic changemakers, driving organizational growth and sustainability. I'm curious to hear your thoughts on this topic. How do you see the role of CFOs evolving in the face of increasing regulations and societal expectations? Share your insights and let's foster a discussion on how we can shape the future of finance together. #CFOs #Sustainability #DigitalTransformation #FutureReadyFinance #StrategicChangemakers

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The concept is simple but fundamental: the AI should not make decisions for you, but should provide you with all the elements to make the best decisions. Such as choosing the best restaurant for you next experience. Take a look at what Giovanni Laganà and the rest of the team have recently released on TheFork, a Tripadvisor company app. #reviews #topmentions #thefork #genAI #AI #innovation

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🏆 Sales challenge: +10 experts have pooled their methods and advice! Spendesk, Doctolib, Glady, Partoo, Figaro Classifieds, Doctrine, Qonto, Groupe SeLoger, Mytraffic, Mooncard ... These companies have succeeded in turning sales challenges into a real sales performance lever! And they've decided to share their secrets with you. Highlights: 📚 The 13 steps to organizing a successful sales challenge 🎮 The 7 steps to digitalize and gamify your sales challenges 💡 +50 expert tips and best practices 📌 +20 sales challenge templates In total, +100 pages of methodology, best practices and concrete examples! Interested? Just click here 👉 https://bit.ly/4beXoH3 💜 A big thank you to all the experts who helped design the Ebook!

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I think I just put my finger on it: the seniority between BDRs and Account Executives is reversing 🤯 I predict that super senior BDRs are going to become very common in the next few years. Think about it — this inevitable shift coming to B2B sales is already underway. For top of funnel 🎩: 👉 starting conversations is getting harder 👉 AI-fuelled outreach is not only ineffective, but making it worse 👉 AI research and enrichment tools like Clay are SO strong, accessible and easy to use that skills in this area are not really competitive advantage anymore 👉 Reputation, thought leadership, strong network are what is working the best, and these things can only be achieved through experience! Meanwhile, on bottom of funnel ⬇️: 👉 There are dozens of RFP and proposal automation tools assisting with generating deal collateral 👉 AI tools like Fluint are giving closers real time guidance through the funnel 👉 Buyers are doing so much research on their own that marketing departments can pick up so much more of the workload through the funnel 👉 Strong CRM game is now table stakes, which make managing bottom of funnel so much more manageable We are seeing this a lot with fractional and consulting businesses today, but not so much in SaaS. Gong has done an amazing job of getting their team with active on LinkedIn, but I don’t know if there’s a shift in their hiring profiles or role design. Maybe there is. Anyone else seeing what I’m seeing?

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✅ 1 Month... And this LifeAccess opportunity will Disappear ☝️ Think about it ! 💯 ClarkUp : Your ALL-in-ONE Premium Customer Aquisition Solution 🚀 Capture hundreds LEADS in just 1 CLICK ! ⚠️ Time is Running OUT ⚠️ ⚠️ LIFETIME ACCESS Until 13 of June ( Midnight FR Time ) ⚠️ ℹ️ Discover ClarkUp Solutions on our Website (Select ENGLISH) 👉 https://clarkup.io/QWLo6O ☝️ ASK YOUR DISTRIBUTOR for more information ( Ask me 🙂 ) 🔥 LIFETIME ACCESS (3 formulas to choose from, no more subscriptions) 🔥 🚀 1️⃣ MASTER account + 3️⃣ USER accounts = 4️⃣ accounts 💯 CRM: ALL YOUR PROSPECTS 👥in ONE PLACE 🔥 Mass download of Qualified Profiles on the following Networks : 👉 LinkedIn-SalesNavigator / Instagram / Facebook / Twitter / Slack / Discord / TikTok 👉 MULTIPLE prospecting possibilities on EVERY social network. 👉 Prospecting via Google MAPS included 👉 Prospecting from WEB sites included 🎥 Custom Video Creation to contact your prospects and appear PRO ! 📩 E-MAIL address search service ( LinkedIn ) 🤖 AI service to develop your contact messages based on an analysis of your prospect's profile for a UNIQUE & personalized message. 🎯 Seamless tracking thanks to the multi-pipeline system 🚀 Integrated with ZAPIER: access to over 5,000 applications for your AUTOMATICS 📌 Pin your Favorite publications to find them in 1 click and follow new Comments or Likes to Download new Prospects 🚀 AND MUCH MUCH MORE ⁉️ ℹ️ Visit our Website & Select ENGLISH : 👉 https://clarkup.io/QWLo6O #linkedin #salesnavigator #google #instagram #facebook #discord #tiktok #slacksocial #pipeline #crm #prospection #prospects #clients #followup #ceo #coach #freelance #socialnetwork #socialentrepreneurship #communitymanagement #communitymanager #maps #ai #artificialintelligence #marketingeffectiveness #socialmediamarketing #digitalmarketing #mlm #affiliation #commercial #hr #hiring #clarkup #consultant #setter #email #growthhacking #novalya #hubspot #salesforce #sap #closer #closing #team #sale #businessdeveloper #socialnetwork #socialmediaagency #highticket

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💡Malt organized last week it's first Smalt Talk Event on AI's impact on the labor market. Thanks to Stef Hamerlinck, Gaelle Helsmoortel, Perrine Ferrault and Pablo C. for sharing their interesting insights on stage. “AI is more than a tool or a skill, it’s really a mindset” “Freelancers, who have experimented AI at companies in the past, can bring this agility to bigger companies who have a more strict (legal) framework” To find out how AI skills demand and supply has been evolving in 2024, you can download Malt's Trends Report via the link in the comments section. Congrats to Gaelle Houyoux and Laura Quintens 🙌 #Futureofwork #AI #Freelancers #Innovation #GenAI #ArtificialIntelligence

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Source = Le Figaro Emploi April 16th 2024 and posted on LI April 17th 2024 by Elisabete Frias, Dirigeante d’entreprise chez ED consulting @Elisabete, thank you so much! Posting the link to the article inspired me to write this post. The content of this article is strong, and it is emphasizing what I have been thinking since mid 2023. In France, but probably elsewhere in Europe as well, there is not much appetite for hiring people above a certain age, even though there is this shortage of employees in general and especially employees with a lot of experience on-the-job. The reason for the "reluctancy" is quite astonishing, so while reading the article, this prompted me to relighten the fire on my “crusade” for getting hired again (never mind the form or shape of contract), because this article was an eye-opener for me, and probably as well for a lot of my fellow-generation. If by any chance this post will get me hired, I will fall of my chair, but it will be a very soft landing! The article in Le Figaro Emploi highlighted the most interesting findings in the report by Review Jobs – titled « More seniors in the workplace". I have taken the liberty to summarize the most compelling ones; 1.    30% of "young people" who don't want to work alongside older people 2.    40% of employees, and half of senior managers, think “older employees are at a loss when it comes to new technologies and are incapable of mastering them” 3.    31% of young employees believe that older people are incapable of adapting to new ways of working - i.e. teleworking, collaborative projects, more flexible hierarchical roles 4.    ONLY 18% of older workers feel out of step with these changes in the world of work. All misconceptions of course, so I am inviting recruiters, managers, and all others to jump over their own shadow, see what value our generation has to offer and if that value fits your company. It all starts with a first conversation, so don’t hold back or dismiss us mainly based on general misconceptions!  #misconceptions#recruitment#gettinghired#crusade  

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Invest in Your Sales Team: Every week, I receive messages from individuals asking me to work on a commission-only basis or, in some cases, unpaid. This trend raises a critical question: why do companies hesitate to offer a base salary to BDRs, SDRs, Sales Reps, and other sales roles? Sales is undeniably tough. It demands persistence, resilience, and a profound understanding of the market and customer needs. When companies offer commission-only roles, it can feel like there's a lack of trust in the employee's potential. It's as if the company isn't willing to invest in its people, yet expects them to invest their time and energy. Imagine working tirelessly, putting in hours of hard work, and still not earning anything if the sales don’t materialize. What about the value of my time and effort? Sales should be seen as a team effort, requiring support, training, and a collaborative environment. Providing a base salary shows that the company values and trusts its employees. It demonstrates a commitment to building a strong, motivated sales team. To all the companies and startups out there, I urge you to rethink your compensation strategies. Trust your employees, invest in them, and watch how they contribute to the growth and success of your business. Offering a base salary isn't just about financial security; it's about showing that you believe in your team's potential. Let's build a work culture that values effort and nurtures talent. Sales is not just about closing deals; it's about building relationships and creating value. Trust your sales team, and they'll trust you back. What are your thoughts on this approach? #RujalShah #Sales #SDRs #BDRs #SalesRep #Hiring #Culture #SalesTeam #EmployeeInvestment #SalesStrategy #Teamwork #SalesGrowth #SalesMotivation #CompanyCulture

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🔴 Missed the Live Webinar? Catch the Replay Now! 🎥 If you couldn't join Clément Puren from Toucan - Customer Facing Analytics and Matthieu Willot from Modeo for their deep dive (just like Léon Marchand!) into the intersection of data and logistics in the SaaS B2B space, don’t worry—the replay is now available! Learn how data management mirrors a well-oiled logistics chain, from production to delivery. Discover actionable insights and strategies for optimizing your data flow and making it a competitive advantage in 2024. 🎯 Key Takeaways: - The parallels between logistics and data management - The importance of efficiency in every stage of data handling - How to turn data into a key differentiator for customer loyalty Don’t miss out on this opportunity to rethink your data strategy and enhance your SaaS offering. 👉 [Watch the Replay Now] https://lnkd.in/eE5ARqGp #WebinarReplay #SaaS #Data #Analytics #Logistics #B2B #DigitalTransformation #Innovation

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Want to book a lot more meetings with cold calls? Go for the close. 🥶 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: Cold callers don't go for the close enough. Even though it's one of the most important things you can do to book meetings. The more times you go for the close? The more times you give yourself to book that meeting. 𝗛𝗼𝘄 𝘁𝗼 𝗴𝗼 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗹𝗼𝘀𝗲: After Your Pitch... You: Hey Samantha, Usually we help Founders that are [insert relevance] with the following: 1. Priority/challenge 1 with short description. 2. Priority/challenge 2 with short description. 3. Priority/challenge 3 with short description. Curious when it comes to [what you help with] what would you say are your biggest priorities? After your prospect responds: Great that’s exactly why we should meet. We help customers like [insert companies] by [insert how you help]. Open to a quick call showing exactly how that’d work? When you get an objection... Prospect: Send me an email. You: Actually, that’s why I called. Figured sending an email would create more questions than answers. And thought you may be curious how similar [persona] are achieving [positive business outcome]. Would you be open to a quick chat showing how that works? This is a mashup of strategies from Jeb Blount and Sara Uy - give them a follow friends! What do you think? - Mike G 👉 Join 10,000+ sellers getting my (free) sales newsletter here: https://lnkd.in/gwQVvVBK

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Don’t just describe your outcomes, demonstrate them CEO: How’s our business performing in France? CFO: Well, I’ve been piecing things together with Excel, sweat, and tears, but I still don’t have any clear answers This is the nightmare many CFOs go through: 1. Request a report from IT 2. Describe the required outputs and data sources 3. IT builds their interpretation of the report 4. A few months later, you test it 5. The numbers don’t add up, and you have nothing for the CEO 6. Return to sleepless nights piecing things together in Excel The big problem here is words. Ambiguous words. You described your requirements using finance jargon that only experienced professionals understand. It's easy to forget that others might not get it. When you give your requirements to an engineer, they build based on their interpretation, not your intent. This leads to feedback loops where they fix one thing but break another, wasting months and thousands of $$$. (and potentially your reputation) The solution? Don't just describe—demonstrate. Instead of only explaining your rules, create an Excel example showing exactly they are applied. Include formulas, data rows, classifications, and attributes you use for decisions. If you give engineers an unambiguous definition of a business rule with a worked example, they can rinse and repeat until they have it right. They know what correct looks like and they can prove it with maths. And that means they can work faster and more accurately. You get what you need quicker and with more precision. And most importantly - you can confidently report back to the CEO. Follow me, David Tyler to learn how to fix broken tech systems so that they serve the real business needs as simply and elegantly as possible.

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