Rémy Lacombe

According to the new BCG 2024 innovation study, only 3% of companies surveyed expressed‘innovation readiness’. This is actually significantly down on 2022 figures with all assessment factors performing badly. The main culprits stand out : - Lack of strategic alignment - Domain management - Talent and culture Lack of cohesion between business and innovation strategy effects innovation performance across the board. Critically lack of resultant focus leads to unclear or overly broad strategy and poor delivery, realisation and results. It is vital to create clear objectives, goals and a delivery framework, but also to have clear board level sponsorship and well communicated goals. In most assessment models, focussing on fewer areas where organisations have an opportunity aligned with capacity, capability and market potential is seen as an important success factor. After all an opportunity may exist but it might not be yours to exploit. BCG call this ‘right to win’. Talent is an interesting area as with the growth in importance of innovation there are more dedicated roles than ever. Tied to culture this is a relatively poor performance factor. Expertise and experience drive the journey from exploration and experimentation to new successful products and services. It makes you think about ‘who’ we consider as an innovation practitioners and ‘why’ we elect to bestow formal dedicated roles in the practice. We often recruit technical experts from inside the firm, design practitioners, facilitators, marketers and now innovation graduates. What is required and makes an effective innovation executive varies by situation but it’s clear recruitment and skills management in this field is less than mature. As an emerging field innovation practice is perhaps more susceptible to fads, trends and experimenting with ineffective and ‘out of context’ practices. Training in innovation is a diverse field with a wide range of perspective from personality, process and culture led focus (like my own innovation champions programme). Having worked in a variety of innovation leadership, senior advisory and practice roles, my focus on culture is driven from a deep belief that enabling talent to emerge from within is a critical function of success. Culture change is hard, but is needed to drive innovation to real outcomes enabling ambition, empowerment and common understanding, innovation language through practical long term investment. If you are interested in improving your innovation strategy capabilities and practice, please do not hesitate to get in touch. #Innovation #BCGStudy #BusinessStrategy #TalentManagement Image source: BCG report - download here: https://lnkd.in/efVve9v3

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Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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We analyzed 2000+ SaaS Pricing Pages! See the main insights below: As Valueships & B2B Rocks 🎸 we spent 1000+ hours on analyzing French SaaS Pricing Pages No surprise, SaaS industry is still immature (France is no different here) Main insigts: - 60% of companies don't have pricing page at all - Only 20% of companies offer any add-on policy - 75 / 132 / 214 EUR are the main pricing thresholds for the cheapest / average / most expensive pricing plans But there's much more. We've written 80 pages of content packed with benchmarks, expert opinions and great examples If you want to get the report: - Like this post - Comment "Report" And I will share it with you directly! I need extend my gratitude to everyone involved - it was a massive engagement: Thank you Lalouette, PhD, Marion Duhamel, Erwan Baynaud, Quentin Leymarie, Alain Mevellec, Lionel Roux, Jules Boiteux, Nicolas Dubouloz 📄 👉🗑️, Stéphane C. for you expert interviews! Thank you: Colin Lalouette, PhD and B2B Rocks 🎸 for your partnerships - we did it together! Thank you: Hugo Bentz and LaChapelle.club for media partnership Last but not least - Valueships team, I know it was a big effort with everyone in the company involved - but it was really worth it! This is just a begining - we are cooking-up something special together with @Ar ------- My name is Kris, I am the co-founder of Valueships. In the last 3 years, I have participated in 100+ price optimization projects. I write about pricing and strategy for SaaS & e-commerce. Follow me + hit 🔔 to stay tuned. 😊

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Leader's Challenge: Embracing the improbable in creative leadership! I like that way of thinking 😉 ! When the expected falls short, how do we pave the way for the unexpected? An intriguing perspective on distinguishing between creativity and creation: The essence lies in the execution. Thanks to Sylvain Bureau for having shared these ideas in Xerfi Canal. #Leadership #Creativity #Innovation

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🚀 Is Your Brand Ready to Play on Roblox? 🚀 Join me this Tuesday at 6 PM for an exclusive LinkedIn Live session : « In the Trenches of Roblox : strategies, mistakes and best practices » 🎮🌐 With Olivier Moingeon from Exclusible and Guillaume Fischer from Doors3 we will dive deep into the new social media platform that attracts the new generations. 👉 Why should you care? With over 79.5M daily active users, Roblox is a hotbed for brands aiming to engage the next generation. But, like any new frontier, it comes with unique challenges. In this live session, we’ll dive into key stats and practical insights to help brands: - Create immersive experiences that resonate and engage - Avoid common pitfalls that limit impact - Measure ROI in a fast-growing virtual space 💡 Brands like Nike, Gucci, Vans, Lacoste, Walmart, NASCAR, Alo Yoga and many more  are already pioneering experiences on Roblox, creating spaces where fans can interact, play, and build a deeper connection. Is your brand ready to join them? 📅 Reserve your spot and join us for 1 hour of expert insights on how Roblox is shaping the future of brand engagement with concrete tips, common mistakes to avoid, live demo and key figures to help you navigate and taking part on the (r)evolution. ➡️ Sign up here (https://lnkd.in/dikszpcm) – don’t miss out on this chance to learn how your brand can level up on Roblox! #LinkedInLive #Roblox #BrandStrategy #DigitalMarketing Michaël S. Thibault Launay Karina Cha Brandon Volas Julien Furlanetto Guillaume Moret-Bailly Adrien P. Arthur Pesquié Romane Colliot Ulysse Chailley

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Teaching value selling at Euridis Business School.if you want to change the futur and the sales profession,we need to to build a strong bedrock.

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Did you know that Online courses Total Adressable market (TAM) is growing 20% a year while live training is going down 6% a year? I'm sure the interest for AI is going up way more than 20% a year! For just $10, you can access my 15-minute Microsoft Copilot course. Why charge for it? Because when you invest in yourself, you're more likely to commit and see it through. And I guarantee you'll get tons of value from it. Copilot is a powerful, trending AI tool that’s changing how we work. My course is a quick, focused dive into maximizing its potential. Plus, I'm releasing a full class soon, and many have already registered at the pre-sale cost! Let's go!!!!🚀 #AI #MicrosoftCopilot #OnlineCourse #InvestInYourself #ProductivityHacks

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Who's the French top Business Angel? The State! It’s a trend quite widespread in France. After a few years working for a company, many left to freelance or launch a startup, supported by "rupture conventionnelle", i.e. an amicable agreement between employer and employee that lets employees leave a company and still benefit from unemployment allowances. Daphné Leprince-Ringuet on Sifted rightly wonders if this was a case of France’s ‘startup nation’ plugging into the country’s unemployment benefits scheme as a means to get businesses started. That might be a smart move. Based on France’s "chômage" (unemployment benefits scheme) job seekers can expect, on average, to receive about two-thirds of their previous salary for up to 18 months. Until last year, when the government reduced the duration of the scheme, allowances could stretch up to two years. Job seekers who want to start a company in France can either get monthly payments or ask to receive 60% of their total allowance in two separate lump sums, which are typically used to inject capital into a business. It means that founders-to-be often get both the time and the money to get their startup rolling. “Out of the non-representative sample of my 50 founder friends… absolutely everyone knows about it,” says Fabien Cazes, who founded insurtech Neat while au chômage, after leaving his job as a general manager at a startup in 2021. “Being an entrepreneur also means being smart. If you miss this kind of support, it’s not a great start.” Around a third of companies created in France in 2021 were supported by unemployment allowances. A poll carried out by startup incubator EuraTechnologies among 200 early-stage startups found that 80% of its founders were on benefits. BUT a few questions popped up to my (and not only mine) mind: - those most likely to take advantage of unemployment benefits to launch a company are population groups that can afford to take more risks — not those (like women or people from the working classes) who tend to be more precarious (as Euratechnologies’ chair Koussée Vaneecke points out). - the French government was planning to reduce the length of the benefits scheme from 18 to 15 months. To be reassessed what the new government will decide to do. - what is the cost for companies? This is actually a real question since I assume that part of the subsidies are on the companies' books. If so, France might be trading off startup creation with startup competitiveness. It is worth to be explored Daphné (plus experts/friends such as Luigi LENGUITO, Fausto Boni, Nicolas Brien , Axelle Lemaire...). #france #startups #government Mind the Bridge

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1 positive answer in 1 week vs 4 positives in 2 days Same campaign Different case study mentioned For a client of mine A well-known multinational player in the mobility sector We do prospecting in 4 different countries And we change the involved sector every 2 weeks. Among the many challenges, one comes up very often: 👉 The copy needs to be adapted to the problems and solutions of each new sector. Luckily, we conducted a deep study and testing phase at the beginning of our work together Which now guides us in matching problems and solutions In each different sector. ✅ My client has a lot of successful case studies And companies they’ve worked with Which, of course, we mention in the email copy. ❌ However, for a campaign targeting the travel industry We noticed that 1 country was doing really well While the other 3 were lacking consistency and replies. We checked again and again for typos during the multilingual adaptation And reviewed all the other variables. Everything was correct. No errors were made. ❗️One tiny detail, though, was that for all 4 countries We were mentioning the same case studies Which were more relevant to the country that was performing well. Together with the client, we listed 2 different case studies per targeted country And modified the copy accordingly. The day after, the following reply arrived Along with more than 4 times the positive replies received in the entire previous week. 🎯Point is: In B2B outbound, there are so many details to take care of And they change continuously depending on the campaign. The best approach is to be 100% involved in the process Check results continuously, and dive deep when something isn’t working And then act fast when adjustments are needed. 👉 You need someone who isn’t afraid to get their hands dirty 👉 Who can strategize well Who knows the go-to-market world ❗️But doesn’t think they’re too “superior” to check the tiny details that matter. Someone who’s willing to get their hands dirty To solve your problems. ✅ In the end that's what makes all the difference Between success and failure, for you. – #B2B #BusinessDevelopment #TAMAcceleration

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More prizes for the #1 Impact Startup Awards… Discover them now! 👇 What if we could offer square meters? I recently met the right partner for all startups out there: “We create steady square meters for entrepreneurs to shake things up” - Quoting Alexandre Ponchon and Axel Kuborn - co-founders Silversquare. In a fast-changing world, companies and individuals alike are rethinking their use of space and time, seeking more efficiency and flexibility, while preserving a sense of community and togetherness. Silversquare was born from this state of mind. Aware that the workspaces of tomorrow will be the cornerstone of new lifestyles, we provide state-of-the-art coworking venues to meet every need and every dream. I’m happy to announce the Silversquare prizes of the future #1 Belgium Impact Startup Awards winners. All Prizes are valid for 12 months in the 12 Silversquare spaces across Belgium 🇧🇪 and Luxembourg 🇱🇺: 🥇 1 FREE event in collaboration & hosted at Silversquare + 10 day passes. 🥈 10 day passes.  🥉 5 day passes. + 🏅 Special B2B Prize: 2 FREE FLEX memberships. 🏅 Special B2C Prize: 2 FREE FLEX memberships. Are you an impact #startup or #scaleup? Apply now! https://lnkd.in/gDxeth_C Apply with a 10-slide pitch to make a lasting impact! Let's scale up! 👏 #startups #scaleups #buildingbridges

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True accross Europe, not only for France

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Today we're announcing the launch of Llama 3.1, an open source model that rivals the best closed models. 👉 in french: https://lnkd.in/ejrbnkRU 👉 in english: https://lnkd.in/ejkWn8Rn More than 25 partners, including SNCF Gares&connexions, are among the first to benefit from it, to better guide travelers in stations in several languages. Mark Zuckerberg talks in more detail about the benefits of open source here 👉 https://lnkd.in/ervUCySE If you don't have time for all the reading here some interesting extracts: - "Now developers will be able to take the most advanced Llama models, continue training them with their own data and then distill them down to a model of their optimal size – without us or anyone else seeing your data." - "Open source will ensure that more people around the world have access to the benefits and opportunities of AI, that power isn’t concentrated in the hands of a small number of companies" -"Historically, open source software has been more secure for this reason. Similarly, using Llama with its safety systems like Llama Guard will likely be safer and more secure than closed models." "The bottom line is that open source AI represents the world’s best shot at harnessing this technology to create the greatest economic opportunity and security for everyone. " More info #AI at Meta

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🏆 𝐓𝐫𝐮𝐬𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐞𝐭𝐫𝐢𝐜 – 𝐖𝐡𝐲 𝐄𝐯𝐞𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫 𝐍𝐞𝐞𝐝𝐬 𝐒𝐤𝐢𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞! 💼💥 To start with, I would like to thank one of the most brilliant people I've had the luck to come across, Thibaut André, for sharing this with me. In Simon Sinek’s powerful talk, he makes a compelling distinction between what’s at stake in business 💰 and what’s at stake on the battlefield ⚔️. While lives are on the line in the latter, Sinek argues that the essence of cohesive teamwork 🤝, trust 🤲, and commitment 🔥 is just as essential in the corporate world 🌐. Business may not be life-or-death, but the "battles" we face—especially in times of crisis 🚨 or intense project management 📊—hinge on trust and the willingness to support each other fully. A pivotal takeaway for me was the 𝐓𝐫𝐮𝐬𝐭 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐭𝐫𝐢𝐱 📈. This tool categorizes team members along two axes—trust and performance. High-performing, low-trust individuals may meet targets 🎯, but they undermine team cohesion, fostering a culture of self-interest 🤷. In contrast, even average performers who are high in trust become invaluable to the team 💪, elevating overall morale and resilience. This principle resonates deeply when managing crises or complex programs where a tight-knit, trusting team can mean the difference between success and failure 💼➡️🏆. Sinek's emphasis on 𝐬𝐤𝐢𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 💥 struck a chord with my own experience. True commitment can’t be superficial or transactional; it's about taking risks 🎲 and being fully invested. When employees feel they have a stake—not just in their KPIs 📊, but in the very outcomes they’re working toward—trust flourishes 🌱. People become more accountable 🧩, more supportive 💬, and better equipped to overcome challenges 🚀. Reflecting on Sinek's insights, I see that the real measure of success in business isn't only in achieving results 🏁 but in 𝐟𝐨𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐫𝐮𝐬𝐭 isn’t just a value but an everyday practice 💯. It’s in these high-trust environments that companies see sustainable success, especially under pressure 🔝. #CorporateFinance #Leadership #TrustMatrix #TeamCohesion #SkinInTheGame #CrisisManagement #ProjectExecution #HighPerformance #BusinessLeadership https://lnkd.in/eKNQyY9t

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Our Economic and Commercial Representation of the Wallonia Export & Investment Agency in Zagreb is organising a Multi-Sectoral Economic Mission to #Zagreb (#Croatia), from the 7th to the 9th of October, 2024. The Republic of Croatia remains a strong and alluring, sensible market which remains fairly resilient to external factors and enables investors to keep finding viable answers to ever-growing challenges. The country’s regional positioning in addition to its competitive and accessible higher education makes it a valuable source of regionally active industry hubs. Since the last Multi-Sectoral Economic Mission to the Balkans, fields of interest within the critical infrastructure sector; with accent on the renewable energy and green construction, security and defence industry, ICT, raw-material industry, pharmaceutical and chemical industries; are some of the most propulsive sectors of the Croatian economy, as their continuous growth is distancing Croatia farther from its historical struggles and is positioning Croatia in front of the biggest global investors. Discover the strengths and promising sectors of Croatia https://lnkd.in/exBrwj-U and join the delegation of Walloon companies to Croatia. Participants can register for the Mission following the instructions on the provided link. AWEX Greater Europe, Embassy of Belgium in Croatia #Wallonie #Wallonia #invest #infrastructure #sciencesdelavie #lifesciences #defense #defence #tic #ICT #energie #energy #greentech #transport #pharma #chimie #chemistry #Zagreb #Croatie #Awex #BEinCRO #BelgiuminCroatia #EconomicMission

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Guillaume Linossier started his journey in Chambéry, France, with a big dream. Create shoes that are good for the planet. And it was in Colorado, USA that he made that dream come true. Of course, it wasn't easy. guillaume had to learn how to sell eco-friendly shoes in America, where each state is like its own market. And do Americans even care about protecting the environment? There were some surprises, like when the sales data showed that in Texas, that message resonates with customers (Not the image we have of Texans, right??) By understanding what makes his brand special, Guillaume found a way to stand out. Hint: It wasn’t by labelling Saola as “the French sustainable shoes”! Today, Saola Shoes is a success because Guillaume came to the US, learned the rule of the game, and adapted his approach. Even more important, he never gave up. His story shows how determination and learning from challenges can lead to great things in the US market. 🎙️ Check out the full interview to hear how Guillaume turned his dream into reality. Links in comments 👇 ------- I believe that we entrepreneurs should support each other. 💕 ♻ Please give Guillaume some visibility for his story, his brand, and his mission by sharing this post with your network !

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Ai🤖Object🆔Identification🪪QR Codes💡3D Scan🍕Marketing Tool💹Imagine💭Knowing💬Seeing👀What❓You Buy🛍️ Video source: arcodecom https://lnkd.in/d8k_cdU6 Credit: Christine Raibaldi #technology #innovation #ai #marketing #sales #technology #medicine #innovation #ai #education #sustainability #future #health #innovation #engineering #futurism #physics #energy #greenenergy #business, #family #environment #happiness #greenenergy #engineering #innovation #science #teaching #students #learning #technology #education #climate #ecosystem #success #recycling #environment #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity #motivation #inspiration #success #whatinspiresme #personaldevelopment #leadership #mindfulness #empathy #happiness #mentalhealth #technology #ai

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1 paradox to be aware of and 1 mechanical trap to avoid for those who have to organize "All Hands Meetings" (the big gatherings that bring the whole company together over 2 or 3 days). 🌍 The paradox 😖: the congratulations you'll receive for organizing the meeting... aren't necessarily a sign of its success. 🤔 Because an "All Hands Meeting" has no other destiny than to succeed: all the company's bigwigs will be in the room, a substantial budget will have been spent to get all the participants there, and the pressure and visibility of the event focus all expectations on you. Everything has already been played out somehow: whatever happens, your role will be hailed and you'll always be told that you handled it superbly. 💼👏 The "company" as a collective needs to be able to reflect back to itself the confidence that, with all these resources deployed, it has done its best and lived up to itself. You are therefore condemned to success. 😅 The weight of this pressure is so great at the start of preparation that it can induce a posture of "the one who delivers" and wants to do well. So you take all the pressure on yourself during briefs and promise to turn ambitions into a clear agenda. 📅 But as preparation progresses, you see substantive topics stall and become the subject of organizational indecision. "What we should do about topic Y in the meeting" is slow to be decided. And then the mechanical trap that closes in on you is the passage of time. Time becomes your master, and under the pretext of urgency, you are sometimes led to fill the void, either to reassure yourself that things are moving forward, or because, indeed, you just couldn't wait any longer. ⏱️ And event considerations reign supreme (you had to decide on the catering, the decorum, the scenography, the invitations to be sent out, etc.). And the trap closes in on you: by the time the knowledgable people are clear on "what should be done in this meeting on topic X", the parameters have already been "secured" and ... heck, the stage takes up too much space - we can't do working groups. Or darn it, we put on a speaker on the afternoon of Day 1: too bad, you'll have to work around your topic to make it last 1h30 instead of the 4h it deserves. 😓 Tip: don't adopt the posture of the brief taker who wants to please his boss. Challenge the brief as early as possible! Make sure your boss doesn't confuse "seminar outcomes" with "seminar outputs". Show them the limits of their desires. It's quite possible that the brief was given by an N+1 who hadn't really refined his vision of what he wanted. That way, you stay focused on how to engage people on issues that are really useful to deal with for the company and for employees. And the passage of time, communication matters, pressure or bravos will NOT overcome the relevance of your agenda! 🎯

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