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📰 Our collaboration with Grupo Crónica helped this media powerhouse transform their #ContentStrategy. Read our case study to see how together, we achieved: 💡 +210% in CTR 💡 +68% in Organic CTR Across Sites 💡 +40% Of Website Traffic Attributed to Taboola Learn from their strategy and our solutions here: https://ow.ly/SYVH50ThrtC #AdTech #DigitalStrategy #CTR #AdCampaign #DigitalPublishing #CaseStudy

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Is link building dead?💀 5️⃣📈 Link Up: 5 Reasons to Embrace Link Building with Barcelona Metropolitan [🚨For a free link send me a message on Insta or TikTok: @Victor.Horcasitas] 🔗 **Boost Your SEO Swagger**: Link building is like giving your website a fancy suit—it makes you look good and helps you climb the search engine rankings. 💼 📈 **Traffic Jam? Not Anymore!**: More links mean more pathways for potential customers to find you. It's like building extra lanes on the information superhighway. 🚗 💰 **Show Me the Money (and Links)**: Quality backlinks can lead to increased brand visibility and, ultimately, more moolah in your pocket. Cha-ching! 💵 🌐 **Become the Talk of the Town**: Links from reputable websites act as endorsements, signaling to Google and your audience that you're the real deal. It's like getting a nod of approval from the cool kids. 😎 📱 **Mobile-Friendly Link Love**: With mobile searches on the rise, link building ensures your website is easily discoverable and accessible to users on the go. It's like having a mobile billboard for your business! 📱 Barcelona Metropolitan isn't just about exploring the vibrant culture and lifestyle of Barcelona; it's also a valuable resource for expats looking to expand their professional network and forge meaningful connections in the city. From #networking events and #business meetups to industry insights and #career opportunities, Barcelona Metropolitan provides the platform and support expats need to thrive in their professional endeavors and build a strong network of contacts in Barcelona. 🔗 Let's link, connect and grow together! 🚀

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📌 The Barcelona Principles: 7 Commandments of PR Are you looking to elevate your PR game? The Barcelona Principles are your guide to evaluating the effectiveness of your PR efforts. Developed at the global summit of PR leaders in Barcelona in 2010 and revised in 2015 and 2020, these principles are designed to keep you ahead in the fast-evolving media landscape. Here’s why they matter and how you can apply them: 1️⃣ Setting Clear and Measurable Goals Before launching any PR campaign, establish specific and measurable goals. For example, if your target is a 20% increase in subscribers over three months, that's a SMART goal. This clarity helps you define success and track your progress accurately. 2️⃣ Continuous and Holistic Evaluation of Interim Results Don’t just focus on the final outcomes. Regularly evaluate interim results. For instance, monitor how many people are seeing your ads and their reactions. This helps in making timely adjustments to your strategy. 3️⃣ Measuring Outcomes and Impact for All Stakeholders Consider the impact on all stakeholders. Your campaign could boost brand awareness among consumers, enhance your company’s reputation, and benefit the local community. 4️⃣ Incorporating Both Qualitative and Quantitative Analysis Use both quantitative and qualitative methods in your assessments. Measure the number of media mentions (quantitative) and analyze the tone of these mentions (qualitative). 5️⃣ Advertising Value Equivalency (AVE) ≠ Communication Effectiveness AVE (Advertising Value Equivalency) is not a reliable indicator of communication effectiveness. A high AVE doesn’t necessarily mean your messages reached the target audience or influenced their actions. 6️⃣ Comprehensive Measurement of All Relevant Channels Evaluate all communication channels, both online and offline. Assess the effectiveness of social media campaigns as well as print publications. 7️⃣ Measurement and Evaluation Based on Honesty, Transparency, and Consistency Be honest and transparent in your evaluations. Publish your research results and explain your methodologies. Ensure private data is protected and used responsibly. These principles are essential for anyone involved in communications, media, or PR evaluation. By implementing them, you can ensure your PR activities are effective and impactful. #PR #BarcelonaPrinciples #Communication #Evaluation #Media #PublicRelations #Strategy #BusinessDevelopment #LinkedInTips

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🔍 Tech Highlights from Cannes This article by Marketers by Adlatina offers a great summary of the main tech trends at Cannes Lions International Festival of Creativity this year. Unsurprisingly, AI took center stage in many of the key announcements and discussions 🌟 #CannesLions #TechTrends #AI #MarketingInnovation https://lnkd.in/dXc-bTKn

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Good news for outdoor advertising in Spain! The official measurement of the AIMC's General Media Study (EGM) shows that OOH outdoor advertising surpasses the TV penetration rate for the first time, with 34.5 million individuals having seen OOH advertising in the last week (82%). TV drops to 80.2% penetration rate.  The Internet continues to lead with 88.6%

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🚀Our industry is constantly evolving and so are we. This November, a series of webinars on the latest trends in media intelligence take place again, organized by the international professional organization AMEC Measurement and Evaluation. Being part of AMEC Measurement Month is important for the professional growth. Newton Media, a.s. analyst Barbora Hronešová participated in a panel discussion on the quality of data that we upload to AI tools. What was the main thing Barbora took away from the discussion? 👇 1️⃣ Garbage in = garbage out. Data quality is the basis of good media analysis. 2️⃣ Especially in social media, there is a large number of posts generated by bots, not people. Let's focus on what is human. 3️Large generative AI models like ChatGPT are an amazing tool in media analysis, but let's not forget about our own technologies and models for data exploration. We will share more interesting suggestions! 💡

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Trend Report Season! In the last few years, a collaborative adventure with Amy Daroukakis, Ci En L., and Gonzalo Gregori sparked something magical, and today we are happy to continue our annual tradition of curating and making available a loooot of trend reports. Information, as we say, is a mosaic, not a monolith - we need diverse sources that are easily accessible to everyone, breaking down barriers to information. In this collection of reports there's something for everyone - from food & drinks to insurance, from gardening to tech, from consumer to brands. The magic happens when you spot signals or movements appearing across several fields, because those are the ones that will define the palette that will colour the new year(s). Link to the Google Drive in the comments. Please dive in and explore, and maybe, just maybe, start by looking at a trend report that is focused on a totally different area than the one you usually have interest in, or work or have projects... 😉

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Last night, I got back to Paris after the Netcomm Forum in Milan. These 2 days were full of collaboration, learnings and fantastic passionate people. From forging new connections to discovering innovative partnerships and diving deep into the latest trends in AI, marketing, and ecommerce, it was an absolute whirlwind of inspiration and growth for me. And you know, one big takeaway hit me hard after these 2 days: I have so much to learn and discover about what I’m doing. And the journey of growth in our professional personal lives isn’t just important — it’s absolutely essential. But it’s also a journey that demands something really precious that we never have: time. And today time feels like the most precious asset of all. You all know my passion for AI, and here’s the thing: by automating some daily, time-consuming yet necessary tasks, AI frees up our most valuable resource: time. Time to take a look around us and find that spark of inspiration. I’m immensely proud to be part of a company that shares this vision and that is dedicated to leveraging AI not only to fuel business growth but also to champion personal and professional development. And just like that, I had an idea. As a little something special to show how much we believe in your success, we’d be happy to cover the costs for a course in #AI, #Marketing, #Ecommerce, or #Data. Imagine discovering new skills, getting a deeper understanding of the world around us, and staying on top of your industry trends — all while expanding your network and meeting new people. And all we ask in return is a chance to connect with you. So, what do you say? Would you accept? I’m genuinely interested in your thoughts! Shoot me a message — I’d love to hear from you. And let’s grow a little every day 🌱 #RetailTech #NetcommForum2024 #DigitalTransformation #AI

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I didn’t expect this, but it happened! I have collaborated  in the "Anuario de la Telefonía Móvil 2024" under the e-commerce section. This journey has been incredible, diving deep into the latest trends and insights in mobile telephony, e-commerce and affiliate marketing. I'm excited to contribute my expertise to such a comprehensive guide that brings together the most relevant information in the sector. In my segment, I explored: ↪️ The smartphone market's significant growth and innovation. Tradedoubler's impressive 3x increase in smartphone revenues in 2023, with retailers leading in volume by 2%, outperforming direct brands by 20x. ↪️  The latest consumer preference trends favoring retailers. ↪️  Future mobile sales trends like AI integration, foldable smartphones, and the growing second-hand mobile market driven by environmental regulations. It’s a fascinating intersection of technology and e-commerce that’s shaping the way we live and shop. A huge thank you to David Gómez Bolaños for this opportunity and to Tradedoubler España & Latam for supported me along the way. Check out the "Anuario de la Telefonía Móvil 2024" for a deep dive into the world of mobile and its impact on e-commerce. Link in the comments! 👇   #Ecommerce #MobileTechnology #DigitalMarketing #AffiliateMarketing

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Seedtag Academy is back with a revamped edition of ‘Contextual for Advertisers’, its most successful certification. 🎓 Join Seedtag's Product Marketing Manager and mentor Rocio Bourg to learn how to understand privacy-first advertising, the role of #GenAI in elevating campaigns, how to launch your own strategies in 5 steps…& much more. 🚀 Get certified for free - in under one hour: https://lnkd.in/e7Vyvufw #SeedtagAcademy #Certification #ContextualAdvertising

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[20 June 2024, 2:00 PM, Madrid time] Meta Omnichannel Strategy online training focusing on the importance of connecting omnichannel data—particularly offline events. Specifically, on how to share offline events using the Conversions API and discuss various implementation options. The session will conclude with an overview of reporting, measurement and ads targeting strategies for using the Conversions API with offline events. Duration: 1.5h Language: English https://lnkd.in/d4368QyF

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Yesterday, the Optimise, Amplify, Repeat: Mastering Holiday Advertising Creative Online Event (Meta Facebook) took place. Creativity and strategy are two concepts more related than people believe. This combination is also important in the digital environment. At Labelium España my teammates and I always try to maintain this union and advise our clients about this relevance. Now that Q4 is here we are making an extra effort to make the most of creativity to drive purchasing-focused strategies. During yesterday's event, Lorraine Hester and Pauline Baillon discoursed on the importance of creative testing and the storytelling's relevance. They gave us examples of narratives that we can implement in our ads. They also emphasized how important the Reels's placement is. What was really inspiring for me was listening to Alexander 🥝 Lodeweyckx Head of Performance Marketing at Loop Earplugs. He talked about how Loop tries to adapt the message to each country. During the year they work on their buyer personas and during Q4 they try to reach everyone with a constant focus on finding new concepts. As a customer and fan of their earplugs, I can confirm that the strategy works. That was one of the many examples of how implementing a good strategy using creativity as a main tool lead to good results. And that the social media environment is crucial to achieve that goal.

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🎉 Who doesn't love a few tips and tricks? Dive into Matthieu Chartier's latest insights for seamless event planning and discover the magic behind every successful gathering!

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Expand Your Brand’s Visibility in France with Expert Link Building Services 1. Access to high-authority French websites (DA 20-90). 2. Skilled native French writers to craft compelling content. 3. White-hat link-building strategies for long-term results. 4. Over 200 niche categories available to target specific audiences. 5. Placement on relevant, trustworthy sites to boost organic traffic. 6. Improve your online reputation with ethical SEO practices. Whether you're targeting a local audience or expanding into the French market, our strategic approach ensures impactful results for sustainable success. Contact us today to explore how we can enhance your brand’s digital presence. #LinkBuilding #SEO #DigitalMarketing #FrenchMarket #ContentMarketing #FrenchGuestPost

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If you're looking at ways to improve localisation workflows in 2025, consider these six areas: Agility, Glocal Creative, Teamwork, Efficiency, Technology and Scalability. From our experience, continuous optimisation of these 6 pillars are crucial for effective and efficient multi-market campaigns, or as we like to say, international campaigns without the pain! Learn more on our website: https://hubs.ly/Q02M3LTF0

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🚀 Thrilled to announce Content to Commerce has been officially launched in Spain! 🚀 This groundbreaking capability, managed within our #NewBizFactory, seamlessly blends engaging #content with direct #commerce opportunities. It's designed to push the #brand #awareness, drive #higher #engagement, boost #sales, and build stronger #brand #loyalty for our clients. With 25 years of Tradedoubler heritage and exclusive media and content inventory, our team is dedicated to exploring, testing, and scaling innovative solutions. Our #shoppable #solutions open new ways for #branding, #engagement, and #performance in an omni-shopper approach. 🌟 Key Benefits: 👩‍💻 Enhanced Engagement: Create immersive experiences. 🛍 Increased Sales: Streamline the path from inspiration to purchase. 💕 Brand Loyalty: Strengthen consumer connections. 🔏 Data-Driven Insights: Leverage valuable consumer data. As we are always pushing the boundaries of what’s possible, this new service reaffirms our commitment to staying ahead of the curve and delivering unparalleled value to our clients. Excited to see the incredible impact this will have! Huge thanks to our extraordinary team for their hard work and dedication in bringing this to life! 🙌 (Soraya García Merino Alejandra Campos Fernández Cristina Malagori Alfonso Serrano González Elena Maggetti and all team…) #Innovation #Marketing #ContentToCommerce #DigitalMarketing #CustomerExperience #NewBizFactory

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