Philippe Palazzi

🆘 Food companies are facing intense pressure as they navigate the sustainability squeeze. On one hand, rising prices are straining their margins; on the other, retailers and consumers are demanding more sustainable practices without compromising on cost. It’s a tough balance to strike, but it’s critical for staying competitive in today’s market. 🚀 That’s where SCO2 comes in. We help companies reduce their environmental impact while maintaining profitability—ensuring you can meet both sustainability goals and market demands. Tune in below as I chat with Belinda Kokoeka Ephraim on her Next Gen Industrialists Podcast. #innovation #foodprocessing #sustainability #kraft #mondelez #mars #abinbev #cocacola

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Can packaging turn a product into an icon? 🍫 At Choco-Diffusion SA, we believe it can. Packaging is more than just wrapping - it’s a reflection of Swiss quality, tradition, and innovation - values that have helped our Gold Bar become an international symbol. 🔍 Inspired by two powerful Swiss symbols, chocolate and banking, our iconic chocolate bar, designed to replicate a 12.5 kg gold Bar, has been a global favorite for over 30 years. 🍫 👉 How much influence do you think packaging has on how a product is perceived? 💭 At Goldkenn, we pay attention to every detail, aiming to create an unforgettable experience that blends expertise with creativity. Note: The image shows our Gold Bar in the production stage. 🔽 Now it’s your turn: How important is packaging in your industry? Let us know your thoughts in the comments! 💬👇 #PackagingDesign #SwissMade #BrandIdentity #LuxuryPackaging #ChocolateLovers #Innovation #SwissQuality #Goldkenn #TraditionAndInnovation #ProductMarketing #Craftsmanship #CustomerExperience

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🥝 Why did Manger Demain endorse the Sustainable #FoodProcurement Manifesto? "Following on from the efforts made by the Cellule Manger Demain to help Wallonia's (Belgium) community canteens make the transition to a sustainable diet, we are delighted to be associated with the Buy Better Food campaign and to lend our support to the Manifesto for Minimum Standards in European Union Canteens. " 📢If you are a local or regional government, member of the European Parliament, or organisation, private and non, you can endorse the Manifesto, too! Learn how at https://lnkd.in/dnrV9eYj #sustainablefoodsystems #sustainablefood #foodsystems #food #buybetterfood

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Hello world! 🌍💡 BCG's Food Sustainability survey, with over 3,000 participants, revealed that 46% of people struggle to access sustainable food options.💔 That’s why at Fermify, we’re committed to partnering with large dairy and cheese manufacturers to make animal-free casein cheese more accessible—at the same price or even cheaper! 🧀 Together, we can overcome barriers and bring sustainable solutions to every plate. Join us in transforming the future of food! #fermify #sustainability #foodsecurity #futureoffood Source: https://lnkd.in/db7W5wYM

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Pernod Ricard is proud of setting industry benchmarks for responsible marketing and communications, to keep young audiences safe. Safety and responsibility have always been our number one priority when it comes to marketing and communications. That’s why we’ve fully embedded the Digital Guiding Principles (DGPs) by the International Alliance for Responsible Drinking (IARD) into all key digital media platforms around the globe. The purpose of these principles is simple: to prevent underage audiences from encountering alcohol marketing while promoting moderation and responsibility for other audiences. This year, around 150 dedicated team members across more than 50 markets worked together to help IARD exceed its 2024 target of 95% compliance. As proud members of IARD, we've incorporated the five key DGP safeguards into all digital marketing activities. These include:  1️⃣ Age-affirmation tools to verify legal purchase age (LPA).  2️⃣ Forward advice notices discouraging sharing with underage audiences.  3️⃣ Responsible drinking messages promoting moderation.  4️⃣ Transparency notices confirming official brand ownership.  5️⃣ User-generated content (UGC) policies ensuring content aligns with responsible drinking standards. Olivier Fages Daren Ong #pernodricard #responsiblemarketing #responsiblecommunications #DGPs

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𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝘀𝗻𝗮𝗰𝗸𝘀 𝗼𝗳𝘁𝗲𝗻 𝗹𝗮𝗰𝗸 𝘁𝗮𝘀𝘁𝗲, 𝗿𝗶𝗴𝗵𝘁?   A major F&B company faced the same challenge. They knew they needed healthier options, but how could they keep their indulgent taste?   We unlocked the secret to guilt-free indulgence!     Our research uncovered surprising consumer preferences that led to a 25% sales increase with new product lines.   Watch the video to discover: ● The consumer insights that cracked the healthy & yummy snack code ● How they leveraged research to launch THRIVING new product lines   This could be the recipe for your brand's success too.   #JasperColin #DatatoDecision #HealthySnacks #Marketing #RetailInsights #ConsumerInsights #CPG #FoodBeverages #HealthyEating #BalancedDiet

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Retail sales in 2024 have been slower than expected and brands are re-thinking their strategies to find where they can find growth opportunities. With so many fragmented choices in the marketplace, brands need to know what works and what doesn’t… ...and the problem with incrementality starts with marketers. Because incrementality means different things to different marketing teams, its difficult to determine whether they are actually seeing it in their performance marketing campaigns. Read our latest article in The Drum by Angus Quinn to learn more about incrementality and how modern marketers are evolving their thinking. 🔗 Full article here: https://lnkd.in/eWYsvR6y #Incrementality #PaidAds #Digital #Connexity #Wanamaker150

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Do you know how your competitors are positioning themselves in the market? With 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 deals and 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 festivities around the corner, the holiday season is the perfect time for indulgence—and chocolate is leading consumer spending trends during this festive period! Our report analyzes the performance of 10 leading chocolate brands and highlights the trends capturing audience attention: ✅ 𝗛𝗶𝗴𝗵-𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: TikTok and Instagram are essential for connecting with younger audiences. ✅ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗢𝘃𝗲𝗿 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆: Brands like Feastables are outperforming traditional giants by focusing on fewer, high-impact posts. ✅ 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗩𝗮𝗹𝘂𝗲𝘀: Organic and sustainable products are winning loyalty from socially-conscious consumers. 👉 Why does this matter? Decision-makers need actionable insights to craft effective digital marketing strategies. This report delivers exactly that—a detailed analysis backed by real data. 📊 Stay ahead of the competition! Empower your team to make informed decisions in the U.S. market with our full report. Click the link in comments to learn more! #blackfriday #christmas #dataintelligence #dataanalyses #chocloteindustry #holidayseason

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Can you imagine a world where you know your decision's results in advance? This is what Digital Twins allow. They can now be used in retail, enabling you to see your strategies' financial and experience outcomes in minutes. They allow shorter decision cycles but, more importantly, the right decisions: ·        Predict the results of strategies to allocate your resources to the winners. ·        Optimize every initiative and reduce the risk of error. ·        Detect anomalies and stop the losses they cause ·        Identify opportunities for improvement and react quickly to increase profitability. What do you think about the potential of digital twins in retail? I'd love to hear your thoughts! Please feel free to comment below or share your insights. Do you wantto learn more? 🔗 Download the white paper to explore how Digital Twins can help transform retail operations. #DigitalTwins #RetailTech #RXTwin #RetailInnovation #DigitalTransformation

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Strasbourg Plenary session : if you don't post, your visit is not complete! I've come to Strasbourg to introduce FoodDrinkEurope to some new MEPs and to catch up with + present our priority messages to returning MEPs and APAs. What were those messages? ➡️ Food and drink manufacturing is part of a value chain. We call for policymakers to adopt a "value chain" approach when developing policy and legislation. ➡️ Food and drink processing represents the largest manufacturing sector in Europe. We want to be consistently recognised as a strategic sector. ➡️ FoodDrinkEurope remains supportive of the green transition, but calls for a constructive dialogue on the instruments, financial needs, collaborations and market conditions to accelerate this transition. ➡️ European agri-food should not be victim of commercial tensions that have nothing to do with our sector. ➡️ When discussing the EU industrial competitiveness (or lack thereof), we want policymakers to remember that we are part of this debate. Our industry has to do with traditions (culinary ones), cultures and has a centuries-long history, but it's also an industry that invests in research, innovation and development and that is crucial for the future of each individual European.

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Last week I attended a famous marketing convention, where best cases and future trends were shared with 1000+ marketeers from all over the world. The event left me in a quite depressing mood as most of the cases where creative, interesting, but with no intention to make any impact beyond the presenter's own business. I am a strong believer, that until sustsinability starts being a priority for marketing departments and as the result it becomes a consumer demand, we will continue moving slowly 🐌 One of the main barriers to introduce sustainability in brand communication (in my POV) is the lack of the business case. Most of marketer's KPIs are linked to market share and brand equity, and there is still quite few data how sustainability can impact these KPIs unless you are born as an impact brand from the start. In this context it's always great to see initiatives like #HealthierLives. This partnership between a retailer, producers and chefs not only was aimed to promote more sustainable & healthy eating habits, but it directly impacted sales. And what's more, this business result is publicly shared, that helps other companies to make sustainability "a marketing topic".

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𝗔 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝗱𝗲𝗮𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗙𝗠𝗖𝗚 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 - 𝟰𝘁𝗵 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝘀𝗶𝗻𝗰𝗲 𝟮𝟬𝟬𝟬 - 𝗟𝗮𝗿𝗴𝗲𝘀𝘁 𝘀𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟱/ 𝗞𝗿𝗮𝗳𝘁-𝗛𝗲𝗶𝗻𝘇 - 𝗡𝗲𝗮𝗿𝗹𝘆 𝗱𝗼𝘂𝗯𝗹𝗲 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟮 𝘆𝗲𝗮𝗿𝘀 𝗠&𝗔 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟱𝟬 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗙𝗠𝗖𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀) To discover our perspective on: - Why Mars is acquiring Kellanova? - What are the likely consequences on the Food vertical & beyond? - How the FMCG M&A market will likely evolve in the next quarters? Please read our last publication: 𝟭𝟬 𝗕𝗿𝗶𝗲𝗳 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 Mars-Kellanova 𝗗𝗲𝗮𝗹 & 𝗢𝗻 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁 𝗙𝗼𝗿 𝗠&𝗔 𝗜𝗻 𝗧𝗵𝗲 𝗙𝗠𝗖𝗚 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 https://lnkd.in/eKcD6VRa Enjoy the read Exciting times for M&A in the FMCG industry 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg The Coca-Cola Company Nestlé Unilever PepsiCo Procter & Gamble Mondelēz International Kraft Heinz Danone General Mills Ferrero The Hershey Company Lindt & Sprüngli Campbell's Sanofi Bayer | Consumer Health Kenvue Haleon Bel Reckitt Henkel L'Oréal Coty The Estée Lauder Companies Inc. Beiersdorf The HEINEKEN Company AB InBev Carlsberg Group Diageo Pernod Ricard Colgate-Palmolive

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With 1 in 3 European households still struggling with budget constraints, understanding how these economic pressures impact FMCG growth is crucial. Our latest Behavior Change report dives into the shifting landscape of household fundamentals, revealing key insights into how consumers manage their finances in these challenging times. Learn how these shifts impact FMCG growth in 2024 and what it means for your brand. Access the on-demand content here ➡️ https://hubs.la/Q02G0w4Y0 #BehaviorChange #ConsumerInsights #ShopperInsights #FMCG #Retail #BrandGrowth #ConsumerPanelServices #YouGov #CPSGfK

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What makes a product stand out in today’s FMCG market? Passport Innovation tracks trends in claims, flavours, fragrances and formats across 54 key categories, uncovering where growth happens, which brands thrive, and what drives success on the digital shelf. Discover how our insights can drive your success. ➡️

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7 Must-Have Content Types for CPG Brands The consumer packaged goods (CPG) market is full of shelves that overflow with enticing options. The need to stand out is critical. Having a great product isn’t enough. To truly connect with consumers, build loyalty, and drive sales, CPG brands need a powerful weapon in their arsenal. The most powerful and engaging weapons are built with content marketing. Here are 7 types of content you need to use. 1. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 → Teach customers how to use products → Share tips and tutorials 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Betty Crocker built a recipe website. It has 15,000 recipes. All recipes use their products. The site gets 5M visits monthly. Basic cooking guides are most popular. New cooks trust the brand more. 2. 𝐔𝐬𝐞𝐫-𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 → Let customers create brand-related content → Run contests and challenges 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Coca-Cola added names on bottles. People shared photos with their named bottles. 500,000 photos appeared online. Sales went up 2%. More young people bought Coke. Brand awareness reached 96%. 3. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 → Partner with social media personalities → Get honest product reviews 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Pepsi works with famous footballers. Messi and Beckham make fun videos. They drink Pepsi casually. Videos get millions of views. Young people like these natural ads. They work better than TV commercials. 4. 𝐁𝐞𝐡𝐢𝐧𝐝-𝐭𝐡𝐞-𝐒𝐜𝐞𝐧𝐞𝐬 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 → Show how products are made → Feature employees 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Ben & Jerry's makes YouTube factory videos. Real workers appear in them. They show how they source ingredients. Fair trade practices are highlighted. Trust increased. Each video gets 500,000 views. 5. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 → Build online groups → Start discussions 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Lush built online eco-forums. Members talk about zero-waste life. They share green tips. 100,000 people use these forums. Forums help create new products. Loyalty grew 40%. 6. 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 → Create quizzes and polls → Run creative contests 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Dove made beauty quizzes. The quizzes fight beauty myths. They collect user data too. 2M women took these quizzes. Brand appeal grew 30%. Sales went up 20%. 7. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 → Show support for good causes → Share sustainability efforts 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Patagonia tells people to buy less. They share environmental facts. They fix old clothes. Sales grew 30%. People trust the brand. Trust scores are above 90%.

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Today’s consumers want more from their food—products that not only support a balanced lifestyle, but also deliver functionality, and contribute to a healthier planet. Ingredient innovation is key to making your brand stand out. Join us at Fi Europe to explore the future of food and discover how sustainable, clean-label, and health-focused ingredients can elevate your products and resonate with today’s discerning consumers.    From nutrient-rich plant-based nutraceuticals to clean-label, sustainable omega oils–we’re here to help you stay ahead of the curve. Book a meeting with us at Fi Europe to learn how you can meet today’s consumer demands and enhance your product offerings!    To learn more or schedule a meeting, visit: https://lnkd.in/enS8xA5N    Tom Wiering Benno de Graaff Shanna Kerklaan Jaco Buth Perrine WILLECOMME Ruben Frencken #FiEurope #FiEurope2024 #IngredientSolutions #Sustainable #Omega3 #Nutraceuticals

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Jean-Christophe Coutures, CEO of Stock Spirits Group, shared his insights on the evolving alcohol market in Europe and the Czech Republic in an interview with Aneta Šaferová for Forbes Czechia. Despite economic uncertainties, the company has achieved growth, which Jean-Christophe attributes to strategic innovation, market adaptation and a focus on consumer needs ✅ He notes that "consumers are drinking less, but better. The demand for higher quality at an affordable price, lower alcohol content and non-alcoholic beverages is reshaping the industry.” The CEO stressed that for Stock, as a company focused on the European market, it adapts to local consumer needs. He notes that Czech consumers recently prefer home consumption and quality products at an affordable price. RTD formats and whisky are among the fastest growing categories in the region. As the alcohol landscape changes, Jean-Christophe is optimistic about the future, pointing out that the spirits industry is about celebrating togetherness and special moments in life. Innovation, tradition, and consumer preferences can work in harmony to shape the future of the industry. Photos by Michael Tomeš. If you want to read here is the link: https://lnkd.in/d5FUnuci The text is in Czech, but there is no problem translating it in seconds these days 😃 #StockSpirits

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