Pauline Jault

INTERFILIERE PARIS: REAL-WORLD INTERACTIONS I encourage everyone to be more flexible with their seasonal agendas and come to Interfiliere Paris—it's essential! As a creative professional in a multinational market, I’ve realised that seasons and perfectly timed fairs simply don’t exist. We constantly need to meet, see, visit, and communicate—now more than ever. When prestigious fairs like Premiere Vision or Interfiliere take place, we attend eagerly, seeking inspiration from the best in the world. At Concepts Paris, we are thrilled to be part of Interfiliere Paris. The specific date doesn’t matter because our brains crave daily nourishment, and we go wherever the right people are. I often wonder about comments like, "This fair is too late; we're already prepared." Prepared for what, exactly? Is feeding your brain and obtaining the right answers for your marketing team a seasonal task? Do you really believe that the intricacies of technology can be fully grasped online? We need to understand what is truly feasible and tangible. Our recent review with clients revealed that the demand for information from reliable sources is greater than ever. There’s no room for make-believe trend books or greenwashing when you can look people in the eye. There's no guessing when you’ve experienced it firsthand. Join us at Interfiliere Paris. As an industry insider, you need it now more than ever! Illustration from Evolution 43, the well researched guide of Interfiliere WSN Salon International de la Lingerie & Interfilière Paris Concepts Paris

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As the #ParisOlympics draw closer day by day, the Paris Organizing Committee has been gradually unveiling the luxury brands involved in the preparations. Many people, upon seeing this 'dream team' of #fashion, jokingly say, 'Those in the know understand the French are hosting the Olympics, but those who don't might think they're hosting Fashion Week.' For elite athletes, the quadrennial Olympics is the most important stage of their careers. For regular spectators and sports enthusiasts, there are countless aspects worthy of attention and discussion. The romantic French have turned 'fashion' into a key theme of this Olympics. In line with the 'Olympic Fashion Week' vibe, many countries have put a lot of effort into designing their outfits for the opening and closing ceremonies as well as their competition uniforms. As the host nation, France’s designs are absolutely stunning, given their innate sense of romance and fashion. The opening and closing ceremony outfits are designed by Berluti. For a sporting event, these designs seem to transcend the typical boundaries of #sportsfashion. The lapels pay homage to France's three iconic colors—red, white, and blue—yet it's not just a simple 'walking flag.' The men’s tailcoat designs exude an elegant 'old money' vibe, while the women’s skirts or pants showcase diverse and dynamic femininity. On the other hand, the competition day #uniforms are designed by Stephane Ashpool, the designer behind the popular streetwear brand Farmacias Pigalle. The waltz-style jackets and simple off-white base are beautifully accented with colorful details. The #embroidery on the outfits was even entrusted to 香奈儿 Lesage studio, once again demonstrating France's unshakable status in the fashion world. #fashioninsports

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Embracing Transparency: VEJA’s Commitment 🌍✨ Exciting news from VEJA! The French eco-friendly sneaker brand has taken a bold step in transparency by dedicating an entire page on their website to outline their current limitations. This excellent approach shows how a challenger brand can authentically connect with consumers and partners. From their environmental and social impact to the challenges they face, the team led by Sébastien Kopp is candid about why they haven’t yet found effective solutions. This radical transparency invites us all to reflect on our own limits and encourages continuous improvement. For example, while they’ve sought alternatives to non-natural pigments used in leather, rubber, and cotton, they found that quality didn’t meet their standards. But they're not giving up hope! They believe that one day, the story of non-natural pigments will be a thing of the past. I highly recommend checking out the "Limites de Veja" page—it’s eye-opening! 👉 https://lnkd.in/esTwGsab And this is the best way for  the challenger brands to get an authentic shot to their consumers. Let’s embrace the challenge of transparency and learn from our limitations together! 💪♻️ #Veja #Sustainability #Transparency #ChallengerBrand #EcoFriendlyFashion

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🚀 Retail is Evolving: New Standards for 2024 🛍️ The Retail Insights 2024 Barometer by Locala reveals major shifts in retail: - Omnichannel is key: 67% of French consumers still prefer in-store shopping. - Sustainability matters: Gen Z and Boomers alike prioritize responsible purchases. - AI drives growth: Retailers using AI doubled sales in 2023, and 2024 looks even stronger. Discover how Insights AI can help you optimize your media strategy. Read the article here : NL : https://lnkd.in/eVUCcGup FR : https://lnkd.in/evxtGgRN #Retail2024 #AI #Sustainability #Locala Lilit Antonyan Christophe Collet Francesca Salvi Alice Moscatelli Sandrine Prefaut Pierre-Emmanuel Padiou Servane Coupez Simon Urbain Philippe Warzée Wim De Mont Ludovic de Barrau Marine Dehossay Evy Van Ruyskensvelde Fervaille Laetitia

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“𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐨𝐩𝐭𝐢𝐨𝐧𝐚𝐥—𝐢𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐟𝐚𝐧𝐬 𝐞𝐱𝐩𝐞𝐜𝐭.” – Laurent Freixe, Nestlé Executive At Authentify IT, we’re bridging the gap between fan engagement and sustainability through the power of #tokenization. By embedding eco-friendly practices into digital experiences, we’re helping brands align with the values that matter most to their audience. 𝐌𝐚𝐤𝐢𝐧𝐠 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 1️⃣ 𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐓𝐨𝐤𝐞𝐧𝐬: Transform merchandise into sustainability champions with digital certificates that encourage recycling and reuse. 2️⃣ 𝐂𝐚𝐫𝐛𝐨𝐧 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Provide fans with transparency into product lifecycle impacts—empowering them to make informed, eco-conscious decisions. 3️⃣𝐂𝐚𝐫𝐛𝐨𝐧 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Reward fans for sustainable actions like recycling, trade-ins, and upcycling, turning sustainability into a shared experience. Fans today demand more than just products; they seek meaningful connections with brands that reflect their values. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐟𝐲 𝐈𝐭’𝐬 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 #𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬𝐥𝐲 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐟𝐚𝐧 𝐣𝐨𝐮𝐫𝐧𝐞𝐲, proving that a commitment to the environment can drive deeper engagement, loyalty and impact. #Sustainability #FanEngagement #Tokenization #EcoFriendly #DigitalTransformation #AuthentifyIT

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𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 👟👟: 𝗛𝗼𝘄 𝗩𝗘𝗝𝗔’𝘀 𝗦𝗻𝗲𝗮𝗸𝗲𝗿𝘀 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆👇 The consumer #brand VEJA is a true concept brand and game changer; VEJA is a prime example of supply chain transparency, aligning perfectly with the future of responsible brand practices and trendwatching in ethical design. ♻️✨ Instead of creating useless ads, they're openly sharing details about the sourcing and production—from organic cotton farmers in Brazil 🇧🇷 to fair trade rubber producers in the Amazon 🌳—VEJA embodies a shift toward sustainability and accountability. 🌍 In an era where consumers increasingly demand to know the origins of their products, VEJA sets a very high bar for honesty, traceability, and sustainable innovation, making it a trailblazer for brands looking to design for the future with purpose and integrity. 🚀🔍 #supplychain #design #ethics #dna #b2c

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In our latest report, we estimate that SHEIN contributed €640 million to the French economy in 2023, supporting 2,900 jobs. Beyond its retail operations, SHEIN’s activities have also served to increase customer access and visibility for independent artists and designers in France. Through initiatives like SHEIN X, younger designers, artists and businesses are able to tap into the global market, leverage technology, and scale quickly. Nearly two-thirds of SHEIN X designers surveyed by Oxford Economics said SHEIN was the place they learned to operate and sell on e-commerce platforms. Discover the full report here: https://okt.to/Sjmif9 #Economicimpact #SHEIN #SHEINX

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Tech returns to one of Europe’s biggest fashion industry stages, with far-ranging debates that spanned the full scope of digital transformation. But where is the line being drawn between technology and human creativity?interli.net/3S8xME2 #fashiontech #fashiontechnology #fashionbusiness Première Vision Elsa May

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ZARA SA is making headlines with its innovative five-hour live shopping shows on Douyin (TikTok) since November 2023, which have significantly boosted sales, as reported by retail analytics firm Edited. Now, the brand is expanding these successful experiences to Europe (UK) and the United States with a focus on shorter formats. The trend of live shopping is reshaping the retail industry, providing a promising path for growth. Western brands are increasingly looking to Asia for inspiration on effective e-commerce strategies. Discover more insights in the article. Lorry Destainville Marion Russeil Maddie Forman Makan Moayedi Julie Salesses #socialcommerce #liveshopping #Ecommerce #Innovation #Asianecommerceismagic

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Emily in Paris redefines brand integration in streaming era The latest season of Netflix’s hit series *Emily in Paris* is setting new standards for brand integration, showcasing a sophisticated blend of narrative and product placement that could reshape luxury marketing's future. With traditional advertising losing its impact—86% of viewers skip TV ads and 47% use ad blockers online, according to a 2023 Nielsen report—*Emily in Paris* offers a fresh approach. The series seamlessly incorporates luxury brands into its storyline, engaging viewers in ways traditional ads can’t. Boucheron: A pivotal event scene features the iconic French jeweler, whose social media presence on the show could lead to a significant boost in followers. AMI PARIS: The brand’s appearance at a fictional French Open mirrors its real-world partnerships, highlighting its impressive 30% growth since 2020. Baccarat: The introduction of a fictional perfume, “Heartbreak,” available for purchase in reality, blurs the line between fiction and reality, marking a new frontier in transmedia marketing. Vestiaire Collective: The show’s nod to the booming luxury resale market, projected to reach $51 billion globally by 2026, emphasises its relevance to modern consumers. As luxury brands and streaming platforms continue to evolve, Emily in Paris may well set the standard for how brand narratives are woven into digital content. This approach is particularly effective in reaching the elusive millennial and Gen Z consumers, who are expected to dominate the luxury market by 2025. In the streaming age, *Emily in Paris* is more than just entertainment—it's a blueprint for the future of luxury brand marketing. FashionUnited:https://lnkd.in/eCY9Pzka #Marketing #BrandIntegration #GenZMarketing

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Louis Vuitton achieves record results thanks to Pinterest Premiere! 🚀 In just 3 days, Louis Vuitton reached over 3.5 million users on average, showcasing its new colorful collection in collaboration with Japanese artist Yayoi Kusama. By leveraging Pinterest’s bold Video Pins, the brand captured the attention of audiences across France, Germany, UK, Italy, and Spain markets. Key Achievements: - 3.5M Pinterest users reached in 3 days - 50% view rate (4% higher than the internal benchmark) - CPM halved compared to the benchmark Louis Vuitton's Global Head of Digital Media, Pierre Castillon, highlighted the success of the campaign, stating, "The result lived up to our expectations." The impact continued with 6 million impressions in the French market, achieving a 50% more economical CPM than the benchmark. Louis Vuitton's bold and innovative approach on Pinterest set a new standard for engaging luxury, fashion, and beauty enthusiasts, making a remarkable mark in the digital space! 🌟 #LouisVuitton #PinterestPremiere #DigitalMarketing #FashionIndustry #SuccessStory

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🤝 New #TRS25 Partnership Alert: Contentsquare x Frenchfounders! We’re thrilled to announce Contentsquare as a key partner for our iconic Retail Party happening on January 12th in New York! At The Retail Party, Contentsquare will leverage its expertise as a global leader in digital experience analytics to empower brands in decoding and enhancing customer journeys. ✨ Don’t miss out this opportunity to meet with Contentsquare representatives, among which: Jonathan Cherki, Cedric Gerard, Pierre CASANOVA, Jean-Christophe Pitié, Geoffrey Vion, Frederic KINGUE JOHNSON, Casey Pennella, Erin Dobbins Barrickman et Moran Harpaz. 🎟 Get your ticket for The Retail Party [link in comments] 🎟 This is your chance to connect with industry leaders, engage in transformative discussions, and see firsthand how Contentsquare is revolutionizing the Retail world. ➡️ Want to know more about our Partnership Solutions? Contact Simone Sfeir, SVP Strategic Partnership Americas, to learn more about our offering opportunities? . . . #TRS25 #Partnership #Frenchfounders #Retail

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#SocialMediaFestival for L’Occitane x CROING Agency See you at Cannes Lions International Festival of Creativity 2024 🏆📍 L'OCCITANE Group, a luxury beauty brand that creates beautiful TV commercials but hasn't been able to fully leverage TikTok yet. With our Gen Z team members at CROING and being their creative agency, we had to do something. 🎯 Insight + Idea They wanted to exploit the platform's resources without losing the brand's tone. So, we created a capsule of videos, all connected to target insights with TikTok language, and these are the results 🔥 Result +1M Views 100% organic in a single week +100K Daily Views #GenZCreativity #SocialMediaFestivalMindset #CannesLions2024 #Cannes #Content #FestivalVibes #Creative #Storytelling #FutureOfCreativity #GenZ #BrandPartnerships #EngagingContent #sony #tiktok #tiktokcampaign #viral #trend #trendy #successstory #viraltrend

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Our favourite rebrands in sport this year! A rebrand is much more than just unveiling a new logo; it represents a comprehensive strategic shift that has the potential to completely reshape a company’s public image and attract new or larger audiences. Decathlon : Launched a refreshed identity in 2024, emphasising sustainability, digital focus, and broader appeal. Six Nations Rugby: Announced for 2025 but gaining momentum in 2024, this rebrand aims to enhance global appeal with a forward-thinking visual identity. Tottenham Hotspur Football Club: More of a brand 'refresh' but we love it. Spurs refined its visual and digital presence to unify branding and strengthen its position as a modern, global sports organisation. LALIGA: Overhauled its visual identity for the 2023/2024 session to better align with its international ambitions and appeal to a global audience. Pentathlon GB: Modernised its brand to attract younger audiences and boost interest ahead of major events, focusing on inclusivity and innovation. Autumn International Series: Rebranded to align with international tournaments, modernising its visual identity and strengthening fan engagement. LA Clippers: Revealed a bold new identity in 2024, marking a shift towards innovation and community engagement as they transition to the Intuit Dome stadium. These rebrands reflect the evolving strategies of major sports entities to stay relevant, engage new audiences, and modernise their images for a global, digital-first era. What are your favourites (and least favourites) of the year? #SportsRebrand #BrandStrategy #SportsMarketing #SportsBranding #SportsIndustry #SportsMarketing

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Embracing Transparency: VEJA’s Commitment 🌍✨ Exciting news from VEJA! The French eco-friendly sneaker brand has taken a bold step in transparency by dedicating an entire page on their website to outline their current limitations. This excellent approach shows how a challenger brand can authentically connect with consumers and partners. From their environmental and social impact to the challenges they face, the team led by Sébastien Kopp is candid about why they haven’t yet found effective solutions. This radical transparency invites us all to reflect on our own limits and encourages continuous improvement. For example, while they’ve sought alternatives to non-natural pigments used in leather, rubber, and cotton, they found that quality didn’t meet their standards. But they're not giving up hope! They believe that one day, the story of non-natural pigments will be a thing of the past. I highly recommend checking out the "Limites de Veja" page—it’s eye-opening! 👉 https://lnkd.in/esTwGsab And this is the best way for the challenger brands to get an authentic shot to their consumers. Let’s embrace the challenge of transparency and learn from our limitations together! 💪♻️ #Veja #Sustainability #Transparency #ChallengerBrand #EcoFriendlyFashion #Neon42

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The Communication agency LUCIEN PAGES COMMUNICATION joins The Independents Group. Lucien Pagès Communication, based in Paris and New York, was founded in 2006. The agency specialises in developing tailored communication strategies and managing public relations for brands, as well as engaging with key players across the luxury sector in all its forms. Today, it represents more than 100 international clients in fashion, beauty, lifestyle, and the arts. Over the years, Lucien Pagès has earned widespread recognition for offering bespoke strategic services and a personal approach to public relations. Since its creation in 2017, The Independents has established itself as the leader in the luxury and lifestyle sectors, comprising Atelier ATHEM, Atelier LUM, BUREAU BÉATRICE, BUREAU BETAK, BUREAU FUTURE, CTZAR, INCA Productions, K2, KARLA OTTO, Kennedy, KITTEN PRODUCTION, Kitty Events, Lefty, PRODJECT, LLC, Sunshine, THE QODE and now Lucien Pagès Communication. Providing clients with end-to-end solutions to become key culture brands, the group aligns a global perspective with on-the-ground, local insights. As such, the collective is powerfully positioned to offer streamlined strategy, creative services, talent partnerships, influencer marketing, communications and bespoke experiences for leading brands across key markets, by way of its presence in Milan, Paris, London, Barcelona, Munich, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo, Seoul, Dubai, Riyadh and Jeddah. Since June 2023, The Independents Group is backed by Banijay Group and Towerbrook Capital Partners. Portrait of Lucien Pagès by Oliver Hadlee Pearch.

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Friday Retail Marketing Insight: How Pop-Up Shops Can Drive Traffic and Boost Sales in Retail Spaces Happy Friday, everyone! As part of our weekly insights series, let's explore how pop-up stores can transform retail spaces and drive sales, featuring successful examples from both mainstream and luxury brands across Europe & Asia. Nike, known for its innovative approach to retail, has launched dynamic pop-up shops in major European cities like London and Berlin. These temporary stores showcase exclusive sneaker releases and immersive experiences that attract sneaker enthusiasts and drive immediate sales. Nike's pop-ups create buzz and anticipation, blending limited-edition products with interactive elements to engage with diverse urban audiences. Louis Vuitton strategically uses pop-up shops to introduce new collections in exclusive locations such as Paris, Milan, and Zurich. These temporary boutiques offer personalized shopping experiences and showcase bespoke craftsmanship, attracting affluent clientele and reinforcing the brand's prestige. Louis Vuitton's pop-ups are designed to create an aura of exclusivity and luxury, driving high-value sales and enhancing brand loyalty among discerning consumers. adidas has successfully utilized pop-up shops to promote special collaborations and limited-edition releases across European capitals. From streetwear collections in Amsterdam to sports-inspired pop-ups in Barcelona, Adidas engages with fashion-forward consumers by creating unique, time-sensitive retail experiences that resonate with local trends and preferences. Nestlé has leveraged pop-up shops to launch new products and engage directly with consumers in cities like Geneva and Vienna. These pop-ups offer tastings, demonstrations, and interactive displays, showcasing Nestlé's diverse product portfolio while capturing consumer interest and driving retail sales. . Pop-up shops are a strategic lever for driving business growth across diverse industries. These temporary retail activations are meticulously crafted to align with local market dynamics and emerging trends, offering invaluable opportunities to showcase exclusive offerings, enhance brand visibility, and foster enduring customer relationships. Whether creating unique experiences or launching new products, pop-up shops continue to redefine retail strategies, providing brands with unique opportunities to deeply connect with consumers For personalized consultation on optimizing your brand's retail presence, feel free to connect with me directly! Some sources: https://lnkd.in/ejvbk_Tm https://lnkd.in/ePBxYaJ5 https://lnkd.in/ePV588RG McKinsey & Company reports #RetailMarketing #PopUpStore #BrandEngagement #CustomerExperience #EuropeanMarket #Nike #LouisVuitton #Adidas #Nestle #passionforretail #insights #conversion

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[Case Study] 📢 𝗡𝗲𝘄 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗮𝗹𝗲𝗿𝘁! Leading luxury group x fifty-five: Improving Media Campaign Analysis with a Taxonomy Checker ✅ 🔍 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗡𝗮𝗺𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 Our client, an international luxury conglomerate, faced challenges in data consolidation due to inadequate adherence to naming conventions in media campaigns. This inconsistency led to inaccurate ROI assessments and difficulties in generating relevant reports and comparing performance across campaigns, markets, and brands. 🛠️ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗧𝗮𝗶𝗹𝗼𝗿𝗶𝗻𝗴 𝗮 𝗧𝗮𝘅𝗼𝗻𝗼𝗺𝘆-𝗖𝗵𝗲𝗰𝗸𝗲𝗿 𝘁𝗼 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗖𝗵𝗲𝗰𝗸𝘀 After accessing the group's media stack, fifty-five transferred data from various platforms to BigQuery using Fivetran connectors. We then developed a scripted Taxonomy Checker for compliance checks and built the data architecture with Google Cloud Platform services, with Power BI visualizations. 📊 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 𝗕𝗲𝘁𝘁𝗲𝗿 𝗗𝗮𝘁𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗳𝗼𝗿 𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 ◼️ +10% Compliance rate after just 1 month ◼️ 4k+ Campaigns checked per year ◼️ 2k+ Accounts connected from 5 media platforms Over 4,000 campaigns were taxo-checked in the project's first year, leading to better naming compliance and more accurate data, which improved performance and ROI analysis. 📥 https://lnkd.in/gmy2vNyN Nicolas Vaudran Sebastien M. Pierre Harand Tiyab K. Jean-François Wassong Arthur Da Silva Locquet Soumia Zehri Cédric B. Simon A.

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