Nicolas Besnard

𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘅𝘁 𝗳𝗼𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹? 𝗦𝘁𝗲𝗽 𝗜𝗻𝘁𝗼 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗮𝘁 𝗠𝗥𝗙 𝟮𝟬𝟮𝟰: 𝗪𝗵𝗲𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝘀 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Picture a world where every customer interaction is perfectly in tune—𝘄𝗵𝗲𝗿𝗲 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝘀𝘁𝗼𝗿𝗲𝘀 𝗯𝗹𝗲𝗻𝗱 𝗲𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀𝗹𝘆 𝘄𝗶𝘁𝗵 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀, creating seamless, personalized experiences that stay with you. This is the next evolution of omnichannel retail, and you’re invited to be a part of it. Join industry leaders at MRF 2024 as they push the boundaries of 𝘄𝗵𝗮𝘁’𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲. Discover how to build consistent, connected customer journeys that go beyond channels and platforms, setting new standards for engagement. Learn from the experts driving real transformation in how brands grow, retain loyalty and create meaningful connections at every step. 𝙈𝙚𝙚𝙩 𝙤𝙪𝙧 𝙥𝙖𝙣𝙚𝙡 𝙤𝙛 𝙚𝙭𝙥𝙚𝙧𝙩𝙨, 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙨𝙝𝙖𝙥𝙞𝙣𝙜 𝙩𝙝𝙚 𝙡𝙖𝙣𝙙𝙨𝙘𝙖𝙥𝙚 𝙤𝙛 𝙤𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜:   Aamir Allibhoy, Chief Marketing Officer, Tim Hortons - Middle East    Ana Elisa Seixas, Head of Marketing, ASICS Middle East  Amir Zweil, VP - Marketing & Innovation, Majid Al Futtaim – Lifestyle   Ashutosh Chakradeo, Chief Retail Officer, Choithrams   Aurélien أوغيليان Cuellar كويلار, Director Technology & Omnichannel, Chalhoub Group  Jonathan Flender, VP - Digital & Omnichannel, GMG  Stuart Henwood, Regional General Manager Middle East, Africa & India, New Balance Roman Poludnev, Sales Director, Honeywell  Mukul Yadav, Head of MENA, Gupshup Moderated by Sundeep Khanna, Partner, Consumer & Retail at Deloitte, this session will dive deep into the latest strategies for ensuring brand consistency, leveraging customer data, and blending brick-and-mortar with digital for truly immersive retail experiences. - Weave consistency across every retail channel, building trust with every interaction. - Capture the power of data, turning it into personalized experiences that resonate deeply with each customer. - Elevate your brand’s voice, ensuring your message rings true no matter the platform. - Merge the digital with the physical, creating experiential retail spaces that captivate and connect. This is not just another event—it’s a gateway to a transformative retail future, one that’s built on innovation, strategy, and seamless integration. 𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗯𝗲 𝘁𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗶𝘀 𝗳𝘂𝘁𝘂𝗿𝗲? Don’t miss out on this opportunity to learn from the best in the industry! Join us at the JW Marriott Hotel Marina, Dubai, on September 26, 2024. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗡𝗼𝘄 𝗮𝗻𝗱 𝗯𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 🔗 Download the Event Brochure: https://lnkd.in/dsc4SNCn 🎫 Register Now: https://lnkd.in/d4XsYBDt #mrf2024 #RetailFuture #NextGenRetail #ThePowerOfNext #RetailInnovation #RetailLeadership #RetailCommunity #RetailExcellence

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Exciting news! 🎉 We are thrilled to be a part of Experimentation Unite by @Kameleoon on September 26, 2024 in Paris! Representing France at this event is an important moment for us at Henkan & Partners. While we humbly aim to show why we believe we are one of the best Experimentation Agency in the country, we’re even more excited to connect with you and share ideas about the future of digital growth. Our Managing Partner, Alexandre Suon, will be on hand to share insights into how experimentation is shaping the future of digital strategies. He will guide you through the Experimentation approach and showcase how companies like Accor are embracing experimentation to drive growth. Exciting talks to attend: • Sadie Neve (Tesco) discussing the challenges of expanding experimentation programs and solutions for scaling success • Geoffrey Bell (Ford Credit) exploring product experimentation in the AI era • Sandrine Kerfers (Veepee) on the value of data in experimentation • Mike Brown (Barclays) on unlocking the value of user research 🔑 • Ben Labay (Speero) & Cédric Lorthiois (Decathlon) sharing their insights on building and scaling experimentation across 14 countries ...and many more... Join us to explore the latest innovations and learn how to transform your organization with data-driven experimentation and user research! We can’t wait to see you there! Let’s push the boundaries of digital experimentation together. 💡 #ExperimentationUnite

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Optimizing Retail Media: The New Challenge for Supermarkets. Alban Villani shares crucial insights on how major retailers can enhance their retail media strategies. In this thought-provoking article on The Media Leader FR, explore the innovative approaches and tools that are transforming retail media, helping supermarkets boost their reach and effectiveness. Read the full article here: Optimiser le Retail Media : https://lnkd.in/e7Ct2NZV #RetailMedia #Supermarkets #DigitalMarketing #Innovation #EpsilonPublicis #TheMediaLeader #MarketingStrategy

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🛍️“The retail sector is a sector in danger, a very complex sector, and a highly competitive one.” — Briac Le Dur, Data and CRM Director at Groupe Beaumanoir. With Dataiku, Beaumanoir overcomes this challenge by leveraging AI-driven product recommendations and purchase appetite scores to personalize content, optimize operations and drive greater return on investment (#ROAI). This approach has cut costs and increased #Productivity, especially when compared to market solutions. Explore how Dataiku is the game-changer for Beaumanoir: | https://bit.ly/46o61NM |  #RetailTech

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🎤 Don't miss Romain Bogaerts and MM+M Executive Editor Marc Iskowitz today at AI Deciphered: Discovering the Potential for Marketers and Communicators. 🕙 10:20 a.m. 📍 Breakout Track 2: Transforming DTC and HCP Data into Strategic Insights with AI Innovation With Romain's expertise in AI-powered marketing solutions and Mark's deep industry insights, this conversation promises to deliver valuable perspectives for healthcare marketers navigating the AI landscape. #AIDeciphered #AIinPharma #HealthcareMarketing

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✨ Quick Data Snacks by Commanders Act ✨ Useful (or not) knowledge to shine at the coffee machine : only 21% of #marketers are confident about last-click attribution. Platform X, as comprehensive set of tools to meet all the data needs of digital teams. Tag Management, CDP & Ad-Optimization in a privacy -compliant platform. #attribution #adoptimization #lastclick

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eCommerce in the top five European markets (EU5) is on an upward trend, capitalizing on French Days and consumer shopping behaviors for market penetration, according to the Monthly eCommerce Pulse in Europe by Fox Intelligence. 1. French Days purchases in 2024 represent 2.3% of total annual purchases. I can say that, there is a clustering of consumer spending around this event, suggesting that these promotional periods are highly effective in driving sales. Leveraging such peak shopping times through targeted campaigns could maximize visibility and sales performance. 2. The increase in online sales, both in value by 5% and volume by 11%, underscores the continued shift towards eCommerce, reinforcing the need for robust digital strategies. CPG's focus should be on enhancing the online customer journey and ensuring their brands' digital shelf is optimized to capture and convert the increasing traffic. 3. The stable demand for refurbished and second-hand items, particularly within high-tech and fashion categories, points to a consumer interest in sustainability and value. This presents an opportunity to expand offerings in these areas or introduce certified refurbished products to meet consumer demands and enhance the brand's sustainability image. 4. With France showing the lowest marketplace penetration in eCommerce, there's a clear opportunity to differentiate and possibly increase marketplace investments to capture a larger share of the #eCommerce pie. Understanding the barriers to marketplace growth in France could unlock potential strategies for deeper market penetration. 5. The distinction between consumer segments—medium and light shoppers versus heavy shoppers—highlights different purchasing behaviors. While the home category grows among lighter shoppers, heavy shoppers prefer platforms like Temu. Tailoring marketing efforts to these behaviors, by segmenting our digital marketing campaigns and aligning product availability with consumer preferences, can increase our market share and consumer relevance. - 🔭 Looking Ahead - - CPG brands should consider intensifying their promotional efforts around peak shopping periods like the French Days, diversify product lines to include more eco-friendly options, and enhance marketplace strategies to meet the localized needs of consumers better. - Additionally, adopting a segmented approach to target different shopper types with personalized marketing tactics will be crucial in maximizing engagement and conversion across our digital channels. This strategic pivot will ensure we remain competitive and resonate well with the evolving consumer trends in the European market. Mert Damlapinar

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[Blog - the tea house] Revolutionize your marketing strategy with a feedback loop between incrementality tests and Marketing Mix Models using Agent Based Models! In his latest article, Romain WARLOP, PhD, Data Scientist Director at fifty-five, explores the changing expectations of Marketing Departments towards Marketing Mix Models (MMMs) and highlights the role of Agent Based Models (ABMs) in meeting these challenges. 📈 Discover how ABMs can transform your strategic decisions with their detailed approach and enhance performance through incremental testing. 🔍 Read the full article 👉https://lnkd.in/gN3qjaFF

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Carrefour Leads in French Grocery Market for October! Carrefour continues to dominate the French grocery market, outperforming its competitors with a remarkable 2.4-percentage-point increase in market share, reaching 21.4%. This surge, highlighted by Kantar’s latest P11 data (7 October to 3 November), reflects a strategic win, particularly with the takeover of Cora and a boost in its online channels. Key takeaways: ✅ 759,000 new customers driven by Carrefour’s diversified channels: Online sales (+0.3 percentage points) Proximity & Market formats (+0.1 percentage points each) 📈 Other Market Movers: Les Mousquetaires (Intermarché): +1.0% → 17.6% market share Cooperative U: +0.4% → 12.4% Auchan Retail: +0.4% → 9.0% Lidl: +0.4% → 8.2% Meanwhile, market leader E. Leclerc gained a modest 0.2 percentage points, securing 24.1% of the market, largely due to its online presence. 💡 Shifting Consumer Habits: While overall grocery spending declined by 2.2%, the online channel continues to grow, now accounting for 10.7% of the market. Discounters and proximity stores are building stronger customer loyalty, contributing to a 0.4% and 0.3% increase in market share, respectively. As consumer preferences evolve, the importance of omnichannel strategies and proximity is evident. Carrefour’s agility and customer-centric approach are paying off, setting the stage for continued growth. https://ow.ly/k2y750UiMzp #Retail #GroceryMarket #Ecommerce #CustomerLoyalty #MarketTrends #Innovation #Carrefour #France #ConsumerBehavior #Omnichannel #MarketingLeadership

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[Blog - the tea house] 𝙐𝙣𝙡𝙤𝙘𝙠𝙞𝙣𝙜 𝙩𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙤𝙛 𝙤𝙥𝙚𝙣-𝙨𝙤𝙪𝙧𝙘𝙚 𝙈𝙈𝙈 𝙛𝙧𝙖𝙢𝙚𝙬𝙤𝙧𝙠𝙨 🚀 In today’s privacy-conscious world, marketers need more than just traditional tools to measure performance. The Marketing Mix Modeling (MMM) approach captures the full spectrum of marketing efforts, including both online and offline activities. In this first part of their article series, Mathieu Lepoutre, Global Media Offers Director, and Arnaud Parent, Marketing Science Director at fifty-five, dive deep into how open-source MMM frameworks are democratizing marketing measurement. 💡 Key insights: - 𝐖𝐡𝐲 𝐌𝐌𝐌 𝐨𝐯𝐞𝐫 𝐌𝐓𝐀? Traditional Multi-Touch Attribution (MTA) struggles to capture offline efforts and external factors like seasonality, while MMM provides a more comprehensive and accurate evaluation. - 𝐎𝐩𝐞𝐧-𝐒𝐨𝐮𝐫𝐜𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐫𝐞𝐬𝐜𝐮𝐞: Tools like Meta’s Robyn and Google’s Meridian enable marketers to use advanced, scalable MMM models independently, offering predictive capabilities and flexibility for better decision-making and higher ROI. - 𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭: As open-source tools evolve, they make MMM more accessible, increasing transparency and trust in marketing effectiveness. Explore how open-source MMM is reshaping marketing strategies for the future: https://lnkd.in/eqdQ2e3h

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Last April 17th, Nozha Boujemaa, Global VP of AI Innovation and Trust at Decathlon Digital, was invited to share her thoughts at the World Retail Congress in Paris. She took part in a panel, alongside Devesh Mishra, former VP of Supply Chain at Amazon and former CTO and Product Director at Deliveroo, and ERIC CHEMOUNY, General Manager of Retail and FMCG Industries for EMEA at Google Cloud, and discussed the rapid evolution of the sector driven by generative AI (GenAI), and offered some insights about Decathlon's AI usage and innovation while ensuring AI safeguards, including transparency and robustness. One of the aims of Nozha's speech was to reassure attendees about the value of GenAI, emphasising the importance of a responsible approach when using AI, focusing on ethical considerations, data trustworthiness and inclusivity to ensure a beneficial impact on business and society. Nozha also highlighted the importance of creating multidisciplinary teams bringing together not only technical experts, but also professionals skilled in ethics, legal, social sciences and communication in order to prepare the retail sector for a future where AI is an integral part of innovation and competitive strategy. #DecathlonDigital #WorldRetailCongress #AIInRetail #AI #ResponsibleAI #GenAI #ResponsibleInnovation #AI_Innovation

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French E-commerce: A Closer Look 🇫🇷🛒 E-commerce Websites in France Estimated 200,000+ active e-commerce websites as of 2024 🖥️ Represents a diverse ecosystem of small to large online retailers France's Position in EU E-commerce Ranks 3rd in the EU, after Germany and the UK 🥉 Accounts for approximately 14% of the EU's e-commerce market share Leading E-commerce Industry in France Fashion and apparel dominate the French e-commerce landscape 👗👔 Represents about 25% of online sales Followed closely by electronics and home goods Key players: Amazon, Cdiscount, Veepee, Fnac-Darty, and La Redoute #FrenchEcommerce #EuropeanRetail #FashionEcommerce #DigitalMarketplace #OnlineShopping

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🎙️ It's 𝐋𝐢𝐯𝐞! The latest episode of "The Retail Spotlight" is now streaming! 🎉 Our founder and host, Mitul K. Jain, recently engaged in an insightful conversation on retail's latest trends and strategies with Marco Trada, Director of eCommerce at Leroy Merlin. 𝐖𝐡𝐚𝐭’𝐬 𝐢𝐧 𝐬𝐭𝐨𝐫𝐞? 🔍 Marco shared his insights on: 🚀 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐑𝐞𝐭𝐚𝐢𝐥 "Our strategy has been to maximise our omnichannel opportunity," Marco emphasises. "We have physical stores, showrooms, and a certain closeness to customers that pure online players don't have." 🤖 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐈 𝐟𝐨𝐫 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 Marco shares how Leroy Merlin is using AI to refine product descriptions and offer smarter recommendations, seamlessly connecting online and offline data to elevate customer engagement. 🎯 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐚𝐥𝐞𝐬 𝐭𝐨 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞-𝐋𝐞𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 "We don't want to sell the product itself anymore, but to really sell an experience to the customer," he asserts, highlighting their shift towards offering comprehensive solutions. 💪 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Reflecting on the rise of players like Temu, Marco shares Leroy Merlin's strategy of focusing on their omnichannel strengths and service-oriented approach. 🎧 Catch all these insights and more on The Retail Spotlight! This is an episode you definitely don't want to miss. 👇 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐛𝐞𝐥𝐨𝐰 𝐚𝐧𝐝 𝐭𝐮𝐧𝐞 𝐢𝐧 𝐧𝐨𝐰! #TheRetailSpotlight #refive #Podcast #RetailTech #CustomerExperience #Personalisation

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[SPONSORED POST] Did you know that 85% of beauty shoppers convert on the first page? For beauty brands running #retailmedia campaigns, that's an opportunity which really turns heads. Want more insights to beautify your digital strategy? Download Criteo's latest report: https://lnkd.in/eKjnSApP #CommerceMedia

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📊 Unveiling the NEW 2024 France E-Commerce Factsheet with Fresh Insights & Statistics. 🇫🇷 🚀 Explore the latest figures on the French e-commerce market. 🛍️ Discover where French shoppers are buying from 💡 Get ahead with essential data to optimize your cross-border strategies As one of Europe's most dynamic e-commerce hubs, the French market offers unparalleled growth opportunities. Download now ➡️ https://lnkd.in/eXeaVXPN 👈 #FranceEcommerce #CrossBorder #EcommerceTrends #MarketInsights #DigitalCommerce

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At RepTrak, we constantly track and analyze reputation data. Our consistent data collection process provides an accurate understanding of global reputation trends alongside regional nuances. Our analysis of France's CAC 40 index shows that they have the highest Reputation Score out of 6 major global stock indexes measured in our latest study — 2.7 points higher compared the global average. You can find the key business areas CAC 40 companies should leverage for continued reputational success in our latest one-pager. #CAC40 #StockIndex #Reputation

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Intermarché Sprints Ahead in French Grocery Race! The latest Kantar data shows: - Intermarché is the fastest growing French retailer (+0.9% share to 17.1%) - Key driver: Increased store count & attracting new customers. - ELeclerc remains market leader (24.1% share) with strong online growth (+0.2% to 4.5% share). - U Cooperative gains traction (+0.6% share to 12.1%) adding 249,000 new shoppers. Overall trends: - Shopper spending stabilizes with more transactions & smaller basket sizes. - Online & supermarkets see biggest growth (+0.3% share each). Competition is clearly intensifying in the French grocery market! What are your thoughts? https://ow.ly/HvV050S9goV #France #retail #FMCG #Kantar #Intermarché #ELeclerc

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