Michael Mansard

Interviewed as part of the show

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices.

Alors que les solutions d’IA générative inondent tous les secteurs, les concepteurs explorent encore les business models pour atteindre la rentabilité, parfois à travers des stratégies expérimentales.

https://www.lecese.fr/travaux-publies/pour-une-economie-servicielle-sociale-et-soutenable-de-la-propriete-lusage-conjuguer-performance-et-confiance

Over the past decade, the office of the CFO has undergone a rapid metamorphosis, often donning the additional cap of “Chief Value Officer” to their organizations.

With more global distributors launching subscription models, retailers and consumer-packaged goods manufacturers must level up their offerings to stand out from the crowd.

author of the chapter "Sustainability by IT" - with on focus on Decathlon's subscription economy case study

launching a subscription offering can be a challenge for established companies compared to subscription natives. That’s because introducing subscriptions to the market is much different from a normal product launch.

To help B2C companies launch successful subscription businesses, we have developed a 6-step Subscription Offering Design Assessment (SODA). Following these steps will help you maximize the chances of successfully monetizing your services and building a new relationship with… Voir plus

launching a subscription offering can be a challenge for established companies compared to subscription natives. That’s because introducing subscriptions to the market is much different from a normal product launch.

To help B2C companies launch successful subscription businesses, we have developed a 6-step Subscription Offering Design Assessment (SODA). Following these steps will help you maximize the chances of successfully monetizing your services and building a new relationship with your customers. Voir moins

t’s no secret that the financial services industry experienced disruption over the past year. The COVID-19 pandemic exposed many significant cracks in the industry. Ongoing lockdowns, high-street closures and the digital acceleration meant that many traditional high-street banks struggled. But, at the same time, other digital banks thrived.

Now, as we move into a post-pandemic environment, what will 2022 bring for the financial services industry? From the rise of online banking and its… Voir plus

t’s no secret that the financial services industry experienced disruption over the past year. The COVID-19 pandemic exposed many significant cracks in the industry. Ongoing lockdowns, high-street closures and the digital acceleration meant that many traditional high-street banks struggled. But, at the same time, other digital banks thrived.

Now, as we move into a post-pandemic environment, what will 2022 bring for the financial services industry? From the rise of online banking and its impact on traditional banks to the increasing importance of technology and security, we spoke to a few financial services experts about what those in the industry can expect to see next year and beyond. Voir moins

If you’re looking to make the shift from a traditional product-focused business model, you’ll want to learn what it takes to delight your customers and provide the types of services and experiences that inspire brand loyalty and increased sales.

For this paper, we analyzed data from hundreds of successful subscription businesses to uncover the top 12 things subscription businesses can do to thrive.

The subscription model is becoming more common in virtually every sector, already generating $650Bn and driving 18% annualized growth according to UBS. Yet, the financial industry is lagging behind and is just starting to ride the "subscription growth wagon".

Of all the businesses in the financial services sector, corporate banks are in the best position to transition their business models to capitalize on the opportunities of the Subscription Economy.

For this paper, we studied… Voir plus

The subscription model is becoming more common in virtually every sector, already generating $650Bn and driving 18% annualized growth according to UBS. Yet, the financial industry is lagging behind and is just starting to ride the "subscription growth wagon".

Of all the businesses in the financial services sector, corporate banks are in the best position to transition their business models to capitalize on the opportunities of the Subscription Economy.

For this paper, we studied some of the top-performing subscription-based businesses in the world to uncover the key lessons corporate banks can follow to succeed Voir moins

Va-t-on vers un changement de modèle économique pour le secteur du matériel informatique avec l’arrivée des offres d’abonnement (DaaS) ?

Chapter excerpt from the new book, Industrial Subscription Economy, by Stephan Liozu

L’économie de la création, portée par des plateformes comme Substack ou Patreon, qui permettent aux créateurs de se rémunérer, pourrait bien représenter une lame de fond prête à bousculer le rapport qu'entretiennent les plateformes aux utilisateurs.

The business world is wondering: what does post-pandemic growth look like?

A phenomenon known as the “Subscription Economy” might give us a clue. This term describes a new business model where customers pay a recurring fee at regular intervals — weekly, monthly, yearly, or just based on a customer’s usage — to access a product or service.

The traditional FSI business model is looking threadbare – and not only because of the pandemic. Some players are seeking new territory by transitioning to subscriptions.

Subscription services were on the rise before Covid-19 plunged economies into crisis; now, they are booming. What is driving this growth and what makes a successful subscription model?

A LA CARTE Phares à LED, radio DAB+, régulateur de vitesse adaptatif, les constructeurs proposent toujours plus de «fonctions à la demande», contre des paiements mensuels. Un bien pour les clients?

Over the past decade, the financial services industry has seen tremendous change. We have witnessed an overall decreasing growth rate, accelerating churn, and a competitive landscape — a perfect recipe for a deep industry transformation that will accelerate even more in the years to come. The industry requires more future-forward strategies that would not just help it dodge a bullet, but also usher in a new era of growth. This groundbreaking whitepaper by Michael Mansard, Principal Director of… Voir plus

Over the past decade, the financial services industry has seen tremendous change. We have witnessed an overall decreasing growth rate, accelerating churn, and a competitive landscape — a perfect recipe for a deep industry transformation that will accelerate even more in the years to come. The industry requires more future-forward strategies that would not just help it dodge a bullet, but also usher in a new era of growth. This groundbreaking whitepaper by Michael Mansard, Principal Director of Subscription Strategy at Zuora and EMEA Chair of the Subscribed Institute, with contributions from Wolfgang Ulaga, Senior Affiliate Professor at INSEAD explains how the Subscription Economy can reignite growth in the financial services industry. No matter which segment you’re in — retail banking, securities services, non-life insurance — this whitepaper will help you understand how the financial services industry can survive — and thrive — in a time of transformation. Voir moins

Believe it or not, most subscription-based businesses are still seeing modest growth by exploiting four strategic manoeuvres.

B2G Pricing is the 10th book by Stephan M. Liozu on the topic of pricing and customer value management. This volume focuses on the topic of business-to-government (B2G) pricing and, more specifically, on best practices for pricing differentiated, high-value, and complex offers to government procurement entities. In 22 chapters organized in four sections-pricing, value-based pricing, price-to-win, and innovation in pricing-the book combines Dr. Liozu’s experience in the area of B2B pricing with… Voir plus

B2G Pricing is the 10th book by Stephan M. Liozu on the topic of pricing and customer value management. This volume focuses on the topic of business-to-government (B2G) pricing and, more specifically, on best practices for pricing differentiated, high-value, and complex offers to government procurement entities. In 22 chapters organized in four sections-pricing, value-based pricing, price-to-win, and innovation in pricing-the book combines Dr. Liozu’s experience in the area of B2B pricing with his many years of experience in the B2G pricing world. Voir moins

Manufacturers have turned to subscription-based automation in recent months to gain resilience against supply chain disruptions and cut costs.

jointly written with Prof. Wolfgang Ulaga (INSEAD)

Le confinement a poussé les commerçants à imaginer de nouveaux parcours clients intégrant les ventes en ligne pour maintenir leur activité.

What if the monetization of new digital services, beyond core financial services, could be the future of banks and insurance by enabling them to forge meaningful relationships? Examples from Sberbank, Ping An, Uber, Amazon

The rise of subscription-based mobility services and the sharing economy means changes in how cars are accessed. How should garages react?

Has the roll-out of Mobility as a Service stalled - or could it just be that multimodal travel is simply happening under a variety of different names?

IoT and autonomous driving are rather newer have actually only been around for a longer than most people think. Construction machinery giant Caterpillar was already using telematics and autonomous functions in its products in the 1990s, which explains why they are one of the first providers to provide, monetize and scale added-value services.

Manufacturers are exceeding S&P 500 growth rates by more than 5x with a shift to digital services and focus on purposeful innovation.

Quoted in this executive survey, carried out on behalf of Citi by Longitude, a Financial Times company.

quoted in the article

Main author with Roland Berger's Jean-Michel Cagin

Co-author with Zuora's Amy Konary