Mathilde Puszka

Interesting interview with Myralda Derks from L'Oréal. Alexandre Guerin, CEO of Ipsos France and Myralda Derks notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. An important point to remember is that L’Oreal Groupe will not use AI Generated ‘life-like’ face, body, hair or skin, to support/enhance product benefits, in their external communication. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

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💡 Brand values are no longer a 'nice-to-have' - they're essential. Ipsos Global Service Line Lead, Benoit Tranzer, offers insights from our 10th Anniversary edition of Ipsos Global Trends and sheds light on why aligning with consumer values is critical to winning trust in 2024. #IpsosGlobalTrends #Ipsos #BrandTrust #BrandValues

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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Ipsos Update June is available now! 🚀 In this edition, we delve into a sundry of topics: Discover the latest insights on generational dynamics and the impact of demographic changes in the Ipsos 2024 Generations Report. Don't miss out on our newest Ipsos Equalities Index, which explores key issues around societal inequality, and the Pride Survey, offering a global perspective on attitudes towards the LGBT+ community. 🌍🏳️‍🌈 Read more : https://lnkd.in/gWfBYaDb #IpsosGenerationsReport #IpsosEqualityIndex #IpsosPrideSurvey #IpsosUpdate

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🇨🇵📊 Our Ipsos France poll for the Financial Times shows that compared with the discredited traditional parties, the RN is perceived, if not as competent, at least as no less competent, including on the economic issues which were previously its weak point. The perception of the Macron brand has deteriorated sharply, including on those economic management issues that were once one of the main strengths of the President. At least the left has a few points to hang on to. This does not necessarily mean that the party will be able to win an absolute majority in the parliamentary elections and govern the country. But for the first time since its creation in 1972, it is in a position to do so. https://lnkd.in/eGYZDnAS

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Ipsos Update June is available now! 🚀 In this edition, we delve into a sundry of topics: Discover the latest insights on generational dynamics and the impact of demographic changes in the Ipsos 2024 Generations Report. Don't miss out on our newest Ipsos Equalities Index, which explores key issues around societal inequality, and the Pride Survey, offering a global perspective on attitudes towards the LGBT+ community. 🌍🏳️‍🌈 Read more : https://lnkd.in/evagW7-r #IpsosGenerationsReport #IpsosEqualityIndex #IpsosPrideSurvey #IpsosUpdate

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Ipsos Update June is available now! 🚀 In this edition, we delve into a sundry of topics: Discover the latest insights on generational dynamics and the impact of demographic changes in the Ipsos 2024 Generations Report. Don't miss out on our newest Ipsos Equalities Index, which explores key issues around societal inequality, and the Pride Survey, offering a global perspective on attitudes towards the LGBT+ community. 🌍🏳️‍🌈 Read more : https://lnkd.in/eA-_k_xK #IpsosGenerationsReport #IpsosEqualityIndex #IpsosPrideSurvey #IpsosUpdate

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🌏 Discover the week's top stories from Worldpanel by Kantar 👇 🧃Asian consumers up their #grocery spend by 3.5% – with a 9% rise in beverages https://lnkd.in/eFtPw8_w 📉FMCG sector in Mainland China settles into low growth reality https://lnkd.in/e3gXq2Xj 🍜Nestlé's #maggi leads the ranking of the most chosen #FMCG brands in Malaysia https://lnkd.in/efMeyFCc 🏆 #Indomie tops the ranking of the most chosen FMCG brands in Indonesia https://lnkd.in/eDGRt_rH 🐶Four key trends driving the Taiwanese FMCG market: convenience, health, beauty, and pet care (Mandarin Chinese) https://lnkd.in/eBYNbrmu 🍕Fast Food consumption increases in #Brazil in the first quarter of 2024 (Portuguese) https://lnkd.in/e25HmE-q 💰Brazilian baskets showed a 7.8% increase in units per trip in the long term (Portuguese) https://lnkd.in/e6fWCqNF 🧺The consumer basket in Peruvian households showed a rebound in the first months of the year (Spanish) https://lnkd.in/esXarUtd

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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Ipsos Update July is out !  Generative AI is continuing its rise to prominence, shifting the way businesses innovate and develop, as well as reshaping how we create and play. Our latest Ipsos Views paper, 'The New Era of Innovation,' examines how Gen AI is disrupting Stage Gates, while our new Global Advisor survey on AI delves into people's attitudes towards the evolving technology.With a new release for World Refugee Day, in collaboration with UNHCR, the UN Refugee Agency, and the next installment of attitudes to crime and law enforcement, there’s plenty to get stuck into in this month’s edition of Ipsos Update. Click here to find out more: https://lnkd.in/eQG9nHiQ #GenerativeAI #Innovation #GlobalAdvisor #UNHCR #WorldRefugeeDay #Crime #LawEnforcement

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#Success requires understanding the moment of truth!   To successfully compete in today’s omnichannel and changing world, we need more than ever to get to the root of how shoppers make decisions, improve on-line & physical navigation, and #optimize retail conditions. Ipsos Simstore allows you to make the difference and win at point of #purchase!   With 10,000+ shelf tests conducted across the globe in #virtual shopper research, Ipsos Simstore is your partner for measuring shopper behaviour, specially in e- commerce and Modern Trade channels. Amit Adarkar, Geeta Ravindranath Lobo, Jyoti Susarla Malladi, Ashwini Sirsikar, Vivek Gupta, Rinku Patnaik, Krishnendu Dutta, Gauri Pathak, Madhurima Bhatia, Pallavi Mathur Lal, Archana Gupta, Shruti Shroff Patodia #Ipsos #IpsosIndia

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👉 You need immediate access to robust, reliable #brandinsights. 🤔 What if there was a dynamic dashboard, containing rich brand equity data of your brand and your competitors? 📢 Enter #BrandSnapshot on #KantarMarketplace. Powered by #BrandZ data, you can trust the #insights you receive and better understand where your brand stands amongst the crowd. Pave the way for your brand growth and sign up today! Pssst... it's free 😉 https://lnkd.in/eRFewpna

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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On CX day, let's acknowledge the impact of prioritizing customer experience on creating positive customer interactions, fueling business growth, and cultivating a vibrant work atmosphere. Share your strategies for enhancing CX within your organization and explore the Ipsos Global Trends to uncover the macro forces shaping our world today. https://lnkd.in/geHG_ERz #CXDay #CustomerExperience #Ipsos #Globaltrends

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