Marwan Moubarak

Great analysis on the report

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💅𝟮𝟬𝟮𝟰: 𝗠𝗜𝗗𝗗𝗟𝗘 𝗘𝗔𝗦𝗧 𝗕𝗘𝗔𝗨𝗧𝗬 𝗠𝗔𝗥𝗞𝗘𝗧 𝗥𝗘𝗣𝗢𝗥𝗧—𝗪𝗛𝗬 𝗧𝗛𝗘 𝗙𝗨𝗧𝗨𝗥𝗘 𝗜𝗦 𝗛𝗘𝗥𝗘! As we look into the beauty landscape of the Middle East, the numbers don't lie—the region’s beauty and personal care market is currently valued at a staggering $46 billion, with growth projected to hit $60 billion by 2025. 𝗪𝗵𝘆 𝗜𝘀 𝗧𝗵𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗕𝗼𝗼𝗺𝗶𝗻𝗴? 🌟 A Young, Digital Population: With a youthful, digitally connected audience across the MENA region, consumers are not only beauty-savvy but actively engaged in wellness trends. This means a powerful consumer base is always on the lookout for the latest beauty innovations. 🌍 Expat Influence & Cultural Diversity: The mix of local traditions with expat influences, especially in the GCC, is creating a diverse melting pot of beauty preferences—leading to unparalleled opportunities for beauty brands to innovate. Culture Meets Innovation 💡 Fragrance at the Core: Perfume holds deep cultural significance here. Heritage brands are blending traditional aromas with modern scents, making fragrance one of the most lucrative beauty segments. ♻️ Clean Beauty on the Rise: Consumers are demanding transparency—clean, sustainable, and eco-friendly beauty products are no longer optional but essential. This is reshaping the market, particularly with the rise of “A-beauty,” a fusion of ancient practices and advanced science. Opportunities (and Challenges!) for Brands 🛠 Cultural Sensitivity is Key: Success here means deeply understanding the local culture. It’s not just about selling products—it’s about embedding them within the values of Middle Eastern consumers. 📈 E-commerce on the Rise: While offline retail giants like Sephora continue to dominate, the real game-changer is the rise of online platforms, creating direct access to millions of beauty-conscious consumers. The Future: Local Innovation & Sustainable Growth Local powerhouses like Huda Beauty, Asteri, and Amouage are blazing a trail for region-specific products, while growing female workforce participation and an emphasis on sustainability are reshaping the beauty business. Want to get the full report and understand the next steps for your brand in this thriving market? 👉 Comment "HABIBI" below to receive the detailed 2024 Middle East Beauty Market Report!

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The #FMCG industry grew at +8.6% in 2023, the 2nd highest #growth rate in the last 12 years. This means the industry had grown 38% in value sales in the last four year, compared to just 25% in the previous eight years. For the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/dSyyYpea Worldpanel by Kantar #omnichannel

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#BeautyInsights #MiddleEast Are you keen to understand how to create Hero Products For The Middle Eastern beauty consumer? Start here ⬇ "When launching in the Middle East or developing products specifically for the market, success requires considering the region’s unique cultural preferences, climate conditions, beauty standards and recognizing that diversity within this market is crucial."

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Interesting article about the beauty retail landscape in the UK! Beauty retailers collaborating together to ask the government for a reduction in business rates and taxes to avoid stores to close in the next 10 years because of this impact...

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Legacy vs. Liquidity: What truly motivates brand owners? Is long-term impact more fulfilling than a quick exit? What different paths would you take to build brand success? I would love to hear from some brand owners and industry professionals on the topic, as nearly two decades in the beauty industry I have seen the shift, change & success of many beauty brands… #LinkedIn #BeautyIndustry

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As I’m heading to Beautyworld Middle East today for my panel session on e-commerce, it’s got me thinking how important and integral platforms like MissPalettable | Clean Beauty in UAE are in the beauty industry. With large marketplaces like Amazon dominating the arena, the loss of personalization, agility and understanding of customer needs have disappeared and a new perception of ecommerce starts making its way. Brands need ecommerce marketplaces yet don’t really enjoy working with them. This is where MissPalettable | Clean Beauty in UAE really stands out and in a small way disrupts the environment. There is a reason why we are curated. It allows us to work closely with our brands, make nimble and agile decisions and the most important of all we know what customers want. Our feet are on the ground, we speak to our customers all the time. We use all this information not to sell to them but to improve their experience with us. At the end of the day, if you want customers to come back….. make sure they leave happy. It’s simple, something the bigger brands have forgotten.

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Online sales in the beauty industry are booming and are now well above 20% of total spending in all product categories including fragrances, yet multibrand beauty e-commerce in developed markets faces fierce competition from various fronts including traditional retailers, monobrand e-commerce sites and Amazon. As former CEO of Feelunique, I navigated with my team the balance between scaling up and ensuring sustainability in a rapidly evolving landscape. Our strategies, from exclusive brands and proprietary content to innovative services such as unique sampling tools, advanced search and product advice solutions or annual free-delivery subscription propelled us to prominence in the UK e-retail beauty market. When SEPHORA re-entered the UK market, they recognized our platform's strength and acquired Feelunique, leading to a dynamic omnichannel business. Learn more about the evolving multibrand e-commerce landscape in Daniela Morosini's insightful article in The Business of Fashion. #BeautyIndustry #beautyretail #Ecommerce #Omnichannel #RetailTrends #BusinessStrategy"

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What do 6.5 billion consumer data points and a decade of marketing insights teach us about marketing strategy? Tune into the next “On Brand with Kantar” session, live on LinkedIn on Thursday, May 30, as Kantar brand experts Margot Acton and Marc Glovsky discuss the evidence for how brands achieve strong, sustainable growth based on groundbreaking analysis of consumer attitudes and behavior over the last ten years. RSVP today, you don't want to miss this one!

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK #FMCG sector. Worldpanel by Kantar data found that in 2023, #innovation contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eaRfncxa

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Reposting an insightful update from my colleague, Karan Gupta, about our latest analysis on the impact of the Middle East crisis on consumer behavior and brand sales. This research leverages continuous household panel data and our #PanelVoice survey insights from KSA, UAE, and EGP to provide valuable findings for FMCG brands. Discover how to navigate the challenges and opportunities in these times. Reach out to Kantar Worldpanel for more information. #ConsumerInsights #MiddleEastCrisis #FMCG #KantarWorldpanel #DataAnalytics #StrategicConsulting

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The Art of Uniqueness: What’s Cutting Through a Saturated Beauty Landscape? Moderated by Arayan Singh, Technical Manager, Croda Nadya O., Founder & CEO, August 📍The advent of D2C consumer brands has led to productization of the industry whereby there's a sea of sameness. 📍Everyone has become a billboard tethered to what they consume. 📍The idea of wellness, sexual wellness, periods and it's connection to #beauty has been a surprise. Now IBS & bloating are connecting into the beauty space. 📍The definition of beauty has expanded. 📍In the past, quantity ruled... quality is now coming more 'n more into the fold. 📍The role of #GenerativeAI has accelerated how they optimize & unlock efficiencies in their work. Jackie Dunklau, Founder & Partner, Aria Growth 📍An investment in Hero Cosmetics was a surprise. Astronomical growth & category defining... the adoption of acne patches worked well --> social / authentic content worked (i.e. even showing what happened when a patch was pulled off). 📍Determining a trend vs. a fad is a challenge. Do not lean too heavy into one ingredient... cause the market can shift. Be careful. 📍The role of social commerce continues to be a place they are watching. Leaning into TikTok Shop is an area where they see an #arbitrage opportunity. 📍New brands need to keep #value at the center of how they talk to consumers. If you're not delivering value, you're not gonna last. Noah Rosenblatt, President North America, SpaceNK Apothecary 📍Founder focused solution models has been a path to growth in the space. However, there's become an influx of goods that solve similar beauty challenges. 📍With 600 points of distribution, they are seeing #redlight treatments. It's gone from physicians to mass. A complete surprise! 📍Wine & liquor space has helped the brand evolve where they focus. The shopping patterns tend to be leading indicators on where the beauty category is going. [note to self- check out Sweatpants Forever podcast] 📍The way to adapt to trends is challenging your cherished beliefs. 📍Trends in wealth distribution has been an unexpected surprise. Never would have thought that Knoxville, TN would be a growth market! 📍Listen! Lean into the data & reputable sources. Oliver Garfield, CEO, Cos Bar 📍Brands that speak to a hero ingredient tend to do best. Own that ingredient and pull it through what you offer. 📍Patterns in Food & Beverage space is a core element of how they evolve. Case-in-point, restaurants look to create experiences that go beyond the transaction. 📍Young men and their relationship with luxury fragrance has excelled. 📍#GenZ males (soon #GenAlpha) has a much more invested connection beauty industry. 📍Beware of blind bias in how you approach going to market. Be clear on the value you're delivering that is not available elsewhere. CC: Christian Egglishaw, Emma Richardson, Emma Forrest, Marianne Brett, Hannah White, Karl Ghamsari & Kisaco Research #BCNY #BeautyConnect #AlwaysLearning

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Empathy is not a trend. In recent years I’ve received more inquiries about analysing brands that offer value and care - to figure out their “empathy model” than you would believe. Empathy is not a model. Where brands extend care and anticipate needs beyond and beside product is where the magic happens. Can you learn how to do this? Sure. In fact I’ve been teaching workshops on cultivating curiosity (and therefore further down the line empathy) for years now. However - not everyone gets it. Empathy requires genuine curiosity - which requires one to love their work and love getting to know about people, culture and ‘boring’ everyday things that challenge everyday people. Empathy is not a shortcut. In fact it can be disastrous to try to work backwards with the aim of finding “empathy pain points”. Empathy is intimacy. For brands that get it right - you can skip straight to customer loyalty and evangelism. How can you start practising (and I’ll make more posts on this if there’s interest): 1. One small step. Remove “these people/our target/user type xyz” from your team lexicon. Just keep a note for a week of how many times you correct yourself and others. #brand #empathy #customerjourney #insights

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Retail transformation and consumer insights: In my many weekly reads, I have come across various reports dedicated to retail, which I believe is in the midst of a profound transformation, merging the best of online and offline. Here are some highlights: -Physical stores still reign: Despite the rise of digital, bricks-and-mortar stores remain critical, with 67% of retail growth expected to come from them by 2025. -Omnichannel strategy is important: Consumers expect a seamless shopping experience across online and offline channels, and click-and-collect services are increasingly popular. -Personalisation is key: Personalised content on smartphones and other digital touchpoints is essential to engage customers from the comfort of their sofa to the checkout. My view: Retailers need to invest in technology, improve customer data analytics and focus on creating personalised shopping experiences, which is where we are investing heavily at GAMA. This is the only way to navigate today's competitive landscape and meet evolving consumer demands. I'd love to hear your views on this, so let's talk about it in the comments. #RetailTrends #ConsumerInsights

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Consumer #sentiments drive their choices in what they do, buy, eat, wear or how they behave. The ongoing #conflict in #MiddleEast has similar profound impact on shift in #purchasebehavior. But in reality, not every consumer does what they say! Hence, what is actually the true impact on the #sales of your brand (if you are global #FMCG brand) due to this macro-situation? By connecting our continuous #Householdpanel #purchasebehavior data with our #PanelVoice survey in KSA, UAE and EGP, we can quantify the rate of decline in your sales amongst those who are really "Affected" by the conflict v/s the "Non-Affected" population. And by knowing the #profile and current #purchasebehavior of these TGs, you can plan actions to: a) minimize the losses amongst those "Affected". b) find opportunities to grow amongst "Non-Affected". Please feel free to reach out to us at #Worldpanel by #Kantar to know more.

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Here are few takeaways from Mckinsey state of beauty report ; * Beauty is projected to scale up across all the categories more than 5% over the course of 2027. 📈 * Fragrance is the fastest amplifying category by far in Asia doubling the rest of the categories. 🧧🎏 * Skincare is topping the beauty with the inching up trajectory.📯 * Expand in EU seems to be the trailing behind with 4.5% . * The GEN-Z adopts beauty products earlier than fellow generations. * Hair care category shows a robust increase cross-region.

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🚀 Exciting News! 🚀 I’m beyond excited to unveil our Amazon Prime Day 2024 Beauty Power Players Report! This report is a must-read for anyone in the beauty world looking to stay ahead of the curve. Prime Day 2024 broke records, and we’ve got the inside scoop on which beauty brands and products came out on top. From Laneige to Sol de Janeiro, we’ve analyzed the data to reveal how targeted marketing, strategic discounting, and social media buzz drove massive sales. And yes, TikTok continues to be a game-changer—just ask the billions of viewers who made "sunscreen" and K-Beauty the hottest trends of the event. This report isn’t just about looking back—it’s about preparing for what’s next. The insights we’ve gathered can help beauty brands pivot their strategies and gear up for even bigger success in the future. Whether it’s understanding consumer behavior or leveraging the power of multi-channel promotions, this report is your guide to dominating the next Prime Day. Don’t miss out on this opportunity to supercharge your strategy and drive growth for your brand. Let’s make the next Prime Day your best one yet! #PrimeDay2024 #BeautyTrends #MarketDefense #BeautyIndustry #EcommerceStrategy #TikTokTrends #KBeauty

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