Martin Soler

Martin Soler

Paris, Île-de-France, France
6 k abonnés + de 500 relations

À propos

As long as I can remember I've been in marketing or attempting to get into graphic…

Articles de Martin

  • What is AI going to bring hotels in 2025?

    What is AI going to bring hotels in 2025?

    Let’s cut through the noise for a moment. AI is not just hype anymore—it’s the biggest shift in tech since the internet…

    34 commentaires
  • Marketing trends for hotel tech in 2025

    Marketing trends for hotel tech in 2025

    But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete…

    9 commentaires
  • Zero-click search will change metrics, will it change conversions?

    Zero-click search will change metrics, will it change conversions?

    Excerpted from Tell Newsletter #84 ☞ Zero-click search is when the person searching goes on a search engine and gets…

    1 commentaire
  • Want to write better tagline, here's how

    Want to write better tagline, here's how

    Why is a beer ad my header image? It is undoubtedly the most efficient and best marketing tagline ever crafted. It has…

    3 commentaires
  • What Hotel Marketers and Revenue Managers Read most in 2015

    What Hotel Marketers and Revenue Managers Read most in 2015

    Every year hotelmarketing.com publishes a review of the most read articles of the year just passed, these the list is…

    1 commentaire
  • Big data is a Design Problem

    Big data is a Design Problem

    The problem with Big Data isn’t that one should use it but why, and that’s a design problem. This is a slightly edited…

    4 commentaires
  • The Hotel Marketing Benchmarks are back

    The Hotel Marketing Benchmarks are back

    Some time ago over a glass of water (not all great ideas were developed over alcohol :) me and Sebastien Felix were…

    1 commentaire

Contributions

Activité

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Expérience

  • Graphique Soler & Associates

    Soler & Associates

    Paris Area, France

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    Paris, Île-de-France, France

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    Paris Area, France

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    Paris

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    Lausanne Area, Switzerland

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    Paris Area, France

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    Paris Area, France

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    Paris Area, France

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    Paris Area, France

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    Berlin Area, Germany

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    Paris Area, France

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    Paris Area, France

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    Paris Area, France

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    Paris Area, France

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Formation

  • Private education

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Publications

  • Hotel Marketing Benchmark #10

    SlideShare

    Dozens of great and innovative tech and news that are changing the industry. The big shift in hotel marketing was undoubtedly the shift to online. But a big if not bigger shift is about to happen with the shift to artificial intelligence. But we’ll let you read about that in the pages to come.

    Other authors
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  • Into 2016 - Hotel Marketing Benchmark

    SlideShare

    A recap of the notable moments for hotel marketing in 2015 plus a peek into what 2016 and the future of hotel marketing could look like. 23 pages of visually and thought stimulating data on hotel marketing.

    Other authors
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  • Hotel Marketing Benchmark - June 2015

    SlideShare

    Hotel Marketing trends, tools and inspiration for busy hoteliers and marketing people who want the curated overview.

    Other authors
    See publication

Projets

  • Hotel Demand Management Mass Open Online Course (MOOC) w/ESSEC

    SnapShot GmbH with its partner ESSEC - MBA in Hospitality Management, launched the Demand Management MOOC (Mass Open Online Course). A free to enroll course and part of a wider subscription from ESSEC. Covering everything from asset management to demand generation, digital marketing, and demand optimization, with 4 courses of approx 1 hour each.

    Demand management: Breaking down today’s commercial silos. The biggest challenge facing the hospitality industry over the next 5 years is the…

    SnapShot GmbH with its partner ESSEC - MBA in Hospitality Management, launched the Demand Management MOOC (Mass Open Online Course). A free to enroll course and part of a wider subscription from ESSEC. Covering everything from asset management to demand generation, digital marketing, and demand optimization, with 4 courses of approx 1 hour each.

    Demand management: Breaking down today’s commercial silos. The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.

    Other creators
    See project
  • Start up Italian Office

    - aujourd’hui

    In my role of Senior Account Manager, I put client consultancy procedures in place and managed key clients marketing strategies.
    I supported the whole office opening process positioning WIHP Brand as leader in Italy.
    During this project I trained a performing team of account managers.

    Other creators
  • Fusion Hotels - marketing strategy and launch

    - aujourd’hui

    Creating the marketing message, copy, slogans and creative messaging and direction for Fusion Hotels. Launch of the flagship hotel in Prague including social media strategy which is a large focus of the hotel and the highest revenue generating social media campaign done for a hotel for the WIHP hotel clients.

    Other creators
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  • Cross Domain ROI tracking

    Creating a cross domain tracking system between a hotel's website and their booking engine to track revenue generated and sources of revenue.

    Other creators
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  • WIHP Academy

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    Developing, scripting, organizing and managing the results of the WIHP Academies around the world. Several dozen locations, thousands of attendees and multiple speakers around Europe and the Americas. The WIHP Academy brand has now become a stable outfit in WIHP's services educating hoteliers around the world with great marketing tips.

    Other creators
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  • Meta I/O - Universal Meta-search advertising for hotels

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    Product conception, determining the main functionalities and usage requirements. Building the platform to cater for client needs and managing the marketing and sales of the platform globally to hotel chains, resellers and independent hotels.

    Other creators
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  • Convert. the new standard for hotel websites

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    Branding, positioning, advertising, PR and overall strategy for the product. Determining with the design team what the strategy and message will be for the product including the media coverage. Developing the marketing slogan, working with graphic design team to create the collaterals, supervising design and copywriting. Setting up of launch events and more.

    Other creators
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  • Seven Hotel - Hotel Launch

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    Devising the strategy, marketing message, copywriting and creative direction for the launch of the Seven Hotel in Paris. The launch was the highest success for the Elegancia Hotels group and the largest success internationally for an individual hotel with social media followers and reach. The launch was mainly managed on social media plus landing pages.

    See project

Langues

  • English

    Capacité professionnelle complète

  • French

    Capacité professionnelle générale

  • Danish

    Capacité professionnelle générale

  • Italian

    Capacité professionnelle générale

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