Marion Rungette

Amidst global uncertainty, the EU faces a productivity crisis. As Mario Draghi highlighted, US productivity is now 20% higher than the EU's, and our share of global GDP is shrinking. 📉 The new EU mandate has a crucial task: revitalize Europe's competitiveness. One promising path is AI-driven innovation. AI could add €1.2 trillion to our economy and bring widespread benefits, but we need to adapt. 💡 Let's not miss out on this opportunity. The EU has the potential to be a global leader in AI, driving competitiveness and creating a brighter future for all Europeans. 🚀 Read more about Google's approach to rebuild competitiveness in Europe, alongside innovation with AI in the op ed by Matt Brittin published in L'Echo.

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✨ The Future of Marketing is Here As third-party cookies gradually disappear, one crucial question arises: how can you continue to engage your audience while respecting their privacy? 🤔 The answer lies in contextual targeting! This innovative approach aligns your ads with the content your audience is exploring, delivering more relevant, engaging, and effective campaigns. 💡 Want to know how this strategy can transform your advertising and boost your results?  Dive into our article to explore the benefits and innovations of contextual targeting #DigitalMarketing #ContextualTargeting #PostCookies #EminenceInsights #InnovativeStrategies

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So much goes into earning press coverage. Some tips from an expert.

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Artificial Intelligence Master Class in Lyon! Join us for a comprehensive exploration of Artificial Intelligence (AI), from its historical roots to its current state as the most talked about technology in the world. It will explain applications in critical domains like transportation and healthcare, the emergence of generative AI, and its future implications for employment and society. The talk by Professor Robert Polding at IE School of Science and Technology aims to dispel the hype and explain the reality from the perspective of researchers. For more information and registrations follow the link below. And for Parisians don't miss the Master Class on the role of media in the US Elections on September 24. Check my previous post ;-) https://lnkd.in/eHVrBhst #masterclass #lyon IE University #artificialintelligence

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📢 Happy to announce that EASA took part in ARPP - Autorité de Régulation Professionnelle de la Publicité's 3rd Forum, which focused on “#Europe, advertising self-regulation and cultural diversity”. ARPP’s think tank, the Conseil de l’Ethique Publicitaire (CEP), launched its newest opinion on ad self-regulation in light of European #culturaldiversity.👉 https://lnkd.in/eJhPa_Pv The report outlines the differences and commonalities between self-regulatory systems at national level, and included a review of 4 ads by 7 SROs (ARP, ARPP, ASA UK, DWR, IAP, ÖRT, Ro.) to show how local juries would have investigated the ads and related complaints. For this 8th edition, the CEP also interviewed key stakeholders of the ad industry, namely Caroline Bouvier, Tamara Daltroff, Laureline L'Honnen-Frossard, Oliver Gray, Dr. Mónika Magyar, Chiara Elsa Odelli, Ophélie Raimbaut-Gerard, Catherine Sédillière, and our late Director General, Lucas Boudet. EASA’s Self-Regulation Development Manager, Tudor M. Manda, spoke alongside, Albert Asséraf (JCDecaux, Director General for Communications), Caroline Bouvier (Bernard-Hertz-Béjot associate and representing the French member of GALA Global Advertising Lawyers Alliance), Catherine Drewett (Operations Manager Investigations, Advertising Standards Authority UK), Ildikó Fazekas (Önszabályozó Reklám Testület (ÖRT), Director), Laureline L'Honnen-Frossard (Union des marques, Public and juridical affairs Director), Elisabeth Trotzig (jurist, former director of, Reklamombudsmannen) in a panel moderated by Peggy Corlin (Senior competition and trade reporter, Euronews). A big thanks to 🌍 Bertrand Espitalier ☀️, Stephane Martin (ARPP Director General), Dominique Wolton (CNRS and Ethical Advertising Council President (CEP)), and Rémi Devaux (Economist – researcher at the Institut Mines-Télécom Business School, CEP expert)!

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🔗 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐨𝐧 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐲: 𝐂𝐨-𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐑𝐢𝐬𝐤 – 𝐀 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐄𝐟𝐟𝐨𝐫𝐭⁣ ⁣ We are thrilled to see our insights on digital resilience highlighted by Alliancy. This article emphasizes the importance of collaboration in managing digital risks, a paramount topic at Astran.⁣ ⁣ At Astran, we firmly believe that 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 can only be built through collective efforts, combining 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 with 𝐩𝐫𝐨𝐯𝐞𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. This is exactly what we offer with our 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐢𝐭𝐲 𝐂𝐥𝐨𝐮𝐝 solution, ensuring businesses can secure and maintain their critical operations with simplicity and security.⁣ ⁣ A big thank you to Alliancy - numérique et business for this great opportunity to share our vision and ideas!⁣ ⁣ 👉 Read the full article here: https://lnkd.in/eV5H-c-c ⁣ #DigitalResilience #CyberSecurity #Collaboration #BusinessContinuity #Astran #ContinuityCloud

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[Media Partner] 𝐏𝐀𝐍𝐄𝐋 𝐃𝐈𝐒𝐂𝐔𝐒𝐒𝐈𝐎𝐍 1: 𝐔𝐍𝐋𝐎𝐂𝐊𝐈𝐍𝐆 𝐒𝐔𝐒𝐓𝐀𝐈𝐍𝐀𝐁𝐋𝐄 𝐋𝐎𝐆𝐈𝐒𝐓𝐈𝐂𝐒 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒 Join us for an exclusive event delving into the cutting-edge strategies and technologies reshaping the logistics sector Don't miss this opportunity to explore: How businesses can reduce emissions and implement specific actions and initiatives to achieve net-zero emissions by 2050 through Introduction to Sustainable Logistic Solutions from Green Solution Representatives. The panel discussion with the participation of our esteemed panelists representing 𝐚 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐫𝐚𝐧𝐠𝐞 𝐨𝐟 𝐬𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬, including: • Representative from The European Chamber of Commerce in Vietnam • Representative from Green Growth Directions for the Logistics Sector Institute for Development Research of Ho Chi Minh City • Representative from Ho Chi Minh City Department of Transportation • Representative from Green Solution 𝐏𝐫𝐨𝐦𝐢𝐬𝐞 𝐭𝐨 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐨𝐧: • Benefits and challenges of implementing sustainable logistics solutions  • Rooftop solar, battery storage, and charging station  • Current and potential Government supports  • Best practices and lessons learnt from current projects  • Contributing to reducing emissions and climate change This event is a must-attend for logistics, policy, and sustainability leaders driving change in the green economy. Reserve your spot today to secure your place at this transformative event. We look forward to seeing you there.  ___ 𝐕𝐞𝐧𝐮𝐞: Rex Hotel - Indoor discussion Nguyen Hue Street - Solution Exhibition 𝐃𝐚𝐭𝐞: Event date: 24 Sep, 2024 Exhibition: 21 - 25 Sep, 2024 𝐓𝐢𝐦𝐞: 9:00 AM - 4:30 PM ___ Register now: https://lnkd.in/gq8eDjUF #SustainableLogistics #GreenTransition #NetZero2050 #EcoInnovation #GreenSolutions #Vietnam Leong Lee International Limited

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🗳️ How do French citizens feel about the economy ahead of snap elections next week? A majority believe inequality is a big problem and that immediate action is needed on climate, according to a new survey.👇 The Earth for All 2024 Survey conducted by Ipsos and commissioned by Earth4All and Global Commons Alliance reflects widespread public concern in France about inequality and climate action, and backing for tax reforms as well as broader political and economic reform. Here are the results at a glance: 🌎 It’s time for a Giant Leap: 73% of French citizens surveyed believe that the world needs to take immediate action, within the next decade, to reduce carbon emissions. Only a small minority believe slower, delayed action is required. 🗳️ People want political and economic reform: just 18% of those surveyed trust the government to make long-term decisions for the majority of people, and economic inequality is also seen as a big problem in France. 67% of those surveyed believe that the way the economy works should prioritize the health and wellbeing of people and nature – not just increase profits and wealth. ⚖️ Tax the rich: there is strong support for progressive taxation as a means of funding major changes to the economy and lifestyles. Around two-thirds (67%) of respondents back a wealth tax, while 62% support higher income taxes for high earners, and 63% favor increased corporation tax for big businesses. 👉 Learn more and explore the results in full: https://lnkd.in/dS89YTKE #SafeAndJust #GlobalCommons #PlanetaryEmergency #Earth4All #FrenchElections #Elections2024 #ClimateCrisis

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While I am not a fan of generative #AI use in PR and comms (people, I beg you, #ChatGPT texts are 100% recognizable as AI-generated from first glance), artificial intelligence has immense application potential in many other industries. No wonder there are hundreds of reporters in most respectable media focusing on this arm of IT alone. Governments, too, see what's coming and fuel this innovation. #Dubai, for instance, has announced it aims to generate 40% of its GDP with help of AI by 2031, and train 1 million prompt engineers in the process. Looking forward to seeing how this unfolds! https://lnkd.in/etA-ph8d

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Our French lead Antoine Bristielle writes: "Today, I had the pleasure of speaking at the Association des Petites Villes de France conference about the crises affecting our society: democratic crisis, social crisis, environmental crisis... On environmental issues, Project Tempo's studies show in particular how a large part of the population is on a tightrope, between supporting environmental protection measures and being in a position to reject them. Environmental measures can only attract the support of the public if they respect the dual imperative of: - Promoting new employment opportunities and economic progress. - Adapting to the realities of the local areas where they are implemented. Consultation, or even co-development, of environmental policies with local political actors will therefore be essential in the process of ecological transition."

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❓ Why business schools over-study and over-reproduce models of managing for-profit organisations? Why do they under-study and underplay models of managing non-profit organisations (relative to the number and relevance of their presence in our societies)? 💡 As non-profit organisations themselves, business schools could both teach more, and learn more from, theories of managing non-profit organisations. In particular, we (as business schools) do not need to obsess with profit and competition. Nor we need to squeeze and alienate our students, our employees or our partners in the pursuit of financial and market competition goals that are simply non-essential for who we are. 💎 Here is another intellectual pearl for (self)reflection by our Daniel S. Lacerda, professor at MBS School of Business and member of the Chaire COAST | MBS School of Business (in memory of Helen Etchanchu). Thanks Daniel 🙏 👇 Read more here 👇

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On the occasion of the United Nations World Telecommunication and Information Society Day, Infomaniak is highlighting two priorities: reducing digital pollution and promoting technological independence 🌍 By diversifying suppliers and promoting local mastery of technologies, we strengthen digital resilience and stimulate innovation while creating local jobs 🌱 By using renewable energies and extending the lifespan of servers, we are reducing the ecological footprint of digital ♻️ By investing in environmentally-friendly solutions and choosing to revalue the energy consumed by digital, we are helping to create a more sustainable and equitable future 🌐 Find out more about our ethical cloud: https://lnkd.in/eBpidqcK

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🇫🇷✨ French Prime Minister Unveils: "Speak to Us in French" Simplifying the Administrative Maze ! 📢🌟 Ever tried to navigate the treacherous terrain of online administrative information and forms? 🤯💼 More often than not, with each click and scroll, you're met with a barrage of bewildering jargon, tangled procedures, and labyrinthine pathways. Some progress has been made these past years, but not enough. On April 24, Gabriel Attal unveiled an ambitious plan to make administrative online content easier to understand by everyone. "French administration must talk to citizens, not to itself," he declared 🗣️💼 Enter the program "Speak to us in French." 🇫🇷💬 This initiative aims to overhaul online content and administrative forms across all ministries, ensuring that every word is crystal clear and easily understandable for all. 🌐📝 "We will translate everything that needs to be," Attal affirmed, promising a simplified journey through the key stages of French citizens' lives. From navigating bureaucracy to accessing essential services, the path forward will be smoother, clearer, and more accessible. 🗺️✨ This is also part of the “Service+” initiative, to make public services closer, simpler, and more efficient. Direction interministérielle de la transformation publique (DITP) is building a transverse action plan across ministries to “make plain language one of the core skills of civil servants”. Let’s be clear: this isn't just about simplifying language; it's about empowering every citizen with the knowledge and confidence to navigate the legal landscape with ease. It's about breaking down barriers and building bridges between the government and the people it serves. 🤝💡 So, let's raise a toast to progress, #transparency, and #accessibility. Together, we're rewriting the rulebook and shaping a future where legal design leads the way to a brighter, more inclusive society. 🌟📚 Join us on this transformative journey, and let's make legal simplicity the new normal! 💪🔍 💫 Regain your freedom online #SpeakToUsInFrench #LegalSimplicity #AccessibleGovernment #Empowerment #Transparency #Progress #LegalDesign #BreakingBarriers 🚀🇫🇷 #service+ #parleznousenfrançais #langageclair

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🇫🇷✨ French Prime Minister Unveils: "Speak to Us in French" Simplifying the Administrative Maze ! 📢🌟 Ever tried to navigate the treacherous terrain of online administrative information and forms? 🤯💼 More often than not, with each click and scroll, you're met with a barrage of bewildering jargon, tangled procedures, and labyrinthine pathways. Some progress has been made these past years, but not enough. On April 24, Gabriel Attal unveiled an ambitious plan to make administrative online content easier to understand by everyone. "French administration must talk to citizens, not to itself," he declared 🗣️💼 Enter the program "Speak to us in French." 🇫🇷💬 This initiative aims to overhaul online content and administrative forms across all ministries, ensuring that every word is crystal clear and easily understandable for all. 🌐📝 "We will translate everything that needs to be," Attal affirmed, promising a simplified journey through the key stages of French citizens' lives. From navigating bureaucracy to accessing essential services, the path forward will be smoother, clearer, and more accessible. 🗺️✨ This is also part of the “Service+” initiative, to make public services closer, simpler, and more efficient. Direction interministérielle de la transformation publique (DITP) is building a transverse action plan across ministries to “make plain language one of the core skills of civil servants”. Let’s be clear: this isn't just about simplifying language; it's about empowering every citizen with the knowledge and confidence to navigate the legal landscape with ease. It's about breaking down barriers and building bridges between the government and the people it serves. 🤝💡 So, let's raise a toast to progress, hashtag #transparency, and hashtag #accessibility. Together, we're rewriting the rulebook and shaping a future where legal design leads the way to a brighter, more inclusive society. 🌟📚 Join us on this transformative journey, and let's make legal simplicity the new normal! 💪🔍 💫 Regain your freedom online #SpeakToUsInFrench #LegalSimplicity #AccessibleGovernment #Empowerment #Transparency #Progress #LegalDesign #BreakingBarriers 🚀🇫🇷 #service+ #parleznousenfrançais #langageclair

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Why attend the Green IO🎙️ Paris 2024 on December 3rd, 4th and 5th? To network within the amazing Tech & Sustainability community there, to find clients and suppliers too, but mostly because of our amazing speakers! 🎤 🕵️ Let’s have a glimpse of our rich line-up with Benjamin Schwarz who kindly answered 3 questions: What has triggered your decision to join Green IO Paris? I loved Green IO London (where I was born) but felt frustrated that I didn’t have enough time to listen to other presentations and network with great speakers there. Green IO Paris is in my home city so I can bike there! Can you share one of the key messages that people will get from your talk? I will present the latest from Greening of Streaming’s Remote Energy Measurement Platform (REM) and explain why only data from the real world can help us get a deep understanding of streaming footprint. Time permitting, I’ll also describe our work on a future protocol for energy data sharing in real-time. What is the most surprising word that you will use in your speech?   “Emotion," because I have realised that reason alone isn’t enough to get sustainability into motion. Considering joining? Green IO Paris will be on December 3rd, 4th and 5th. This unique in-person event will provide you with: 🔬 the latest insights from thought leaders in IT Sustainability, 💻 hands-on use cases from practitioners,  🌱 in-depth exchanges with Green IT peers, 🔥 energy flooding from this unique gathering of 500+ like minded responsible technologists. Whether you are a newcomer in this field searching for actionable first steps or a seasoned Tech sustainability expert looking for the latest news, we are positive that you will find all you need and more at Green IO Paris 2024  🙂 Seats are filling up quickly and space is limited. Secure your seat today and register here with our partner apidays: https://lnkd.in/gWBHh_ZF Looking forward to meeting many fellow responsible technologists there. 🌱💻 #greenioparis #greenit #sustainability

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Meriam Bessa Reveals New Horizons, Challenges, and Aspirations for Kenza Layli and AI Influencing in a Constructive Segment on MediaMarketing.ma 📰🎤 Check it out here: https://lnkd.in/ecjbazp7 #PhoenixAI #AI #MetaHumans #Innovation #KenzaLayli

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📢 Towards a More Sustainable Digital Future in France, here a resume of an interesting guide dedicated to #DSI made by Fruggr by Digital4Better: 74% of French companies are moving towards responsible digital practices. 40% of the population still lacks full digital autonomy. By 2025, 50% of CIOs will integrate sustainability criteria. 💡 Learn how responsible IT can reduce your environmental footprint and boost efficiency. 📩 Interested in the full French guide? DM me or Digital4Better for more information! #SustainableIT #DigitalTransformation #GreenIT #France

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