Marion Laplaud

ZARA SA is making headlines with its innovative five-hour live shopping shows on Douyin (TikTok) since November 2023, which have significantly boosted sales, as reported by retail analytics firm Edited. Now, the brand is expanding these successful experiences to Europe (UK) and the United States with a focus on shorter formats. The trend of live shopping is reshaping the retail industry, providing a promising path for growth. Western brands are increasingly looking to Asia for inspiration on effective e-commerce strategies. Discover more insights in the article. Lorry Destainville Marion Russeil Maddie Forman Makan Moayedi Julie Salesses #socialcommerce #liveshopping #Ecommerce #Innovation #Asianecommerceismagic

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“𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐨𝐩𝐭𝐢𝐨𝐧𝐚𝐥—𝐢𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐟𝐚𝐧𝐬 𝐞𝐱𝐩𝐞𝐜𝐭.” – Laurent Freixe, Nestlé Executive At Authentify IT, we’re bridging the gap between fan engagement and sustainability through the power of #tokenization. By embedding eco-friendly practices into digital experiences, we’re helping brands align with the values that matter most to their audience. 𝐌𝐚𝐤𝐢𝐧𝐠 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 1️⃣ 𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐓𝐨𝐤𝐞𝐧𝐬: Transform merchandise into sustainability champions with digital certificates that encourage recycling and reuse. 2️⃣ 𝐂𝐚𝐫𝐛𝐨𝐧 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Provide fans with transparency into product lifecycle impacts—empowering them to make informed, eco-conscious decisions. 3️⃣𝐂𝐚𝐫𝐛𝐨𝐧 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Reward fans for sustainable actions like recycling, trade-ins, and upcycling, turning sustainability into a shared experience. Fans today demand more than just products; they seek meaningful connections with brands that reflect their values. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐟𝐲 𝐈𝐭’𝐬 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 #𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬𝐥𝐲 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐟𝐚𝐧 𝐣𝐨𝐮𝐫𝐧𝐞𝐲, proving that a commitment to the environment can drive deeper engagement, loyalty and impact. #Sustainability #FanEngagement #Tokenization #EcoFriendly #DigitalTransformation #AuthentifyIT

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🤝 New #TRS25 Partnership Alert: Contentsquare x Frenchfounders! We’re thrilled to announce Contentsquare as a key partner for our iconic Retail Party happening on January 12th in New York! At The Retail Party, Contentsquare will leverage its expertise as a global leader in digital experience analytics to empower brands in decoding and enhancing customer journeys. ✨ Don’t miss out this opportunity to meet with Contentsquare representatives, among which: Jonathan Cherki, Cedric Gerard, Pierre CASANOVA, Jean-Christophe Pitié, Geoffrey Vion, Frederic KINGUE JOHNSON, Casey Pennella, Erin Dobbins Barrickman et Moran Harpaz. 🎟 Get your ticket for The Retail Party [link in comments] 🎟 This is your chance to connect with industry leaders, engage in transformative discussions, and see firsthand how Contentsquare is revolutionizing the Retail world. ➡️ Want to know more about our Partnership Solutions? Contact Simone Sfeir, SVP Strategic Partnership Americas, to learn more about our offering opportunities? . . . #TRS25 #Partnership #Frenchfounders #Retail

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🛍️ Luxembourg's retail scene: Not as bleak as it seems! While some brands like Esprit and Scotch & Soda have left, experts say the situation is improving. The retail vacancy rate in the city centre remains stable at 12.3%, better than many European cities. Challenges like high rents, inflation, and security concerns persist, particularly in the Gare district, where vacancies are high. With new stores like Sports Direct coming soon, and pop-up shops giving small businesses a boost, there’s hope for revitalization. 🛒 Read more: https://bit.ly/3zVXR3C

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Embracing Transparency: VEJA’s Commitment 🌍✨ Exciting news from VEJA! The French eco-friendly sneaker brand has taken a bold step in transparency by dedicating an entire page on their website to outline their current limitations. This excellent approach shows how a challenger brand can authentically connect with consumers and partners. From their environmental and social impact to the challenges they face, the team led by Sébastien Kopp is candid about why they haven’t yet found effective solutions. This radical transparency invites us all to reflect on our own limits and encourages continuous improvement. For example, while they’ve sought alternatives to non-natural pigments used in leather, rubber, and cotton, they found that quality didn’t meet their standards. But they're not giving up hope! They believe that one day, the story of non-natural pigments will be a thing of the past. I highly recommend checking out the "Limites de Veja" page—it’s eye-opening! 👉 https://lnkd.in/esTwGsab And this is the best way for  the challenger brands to get an authentic shot to their consumers. Let’s embrace the challenge of transparency and learn from our limitations together! 💪♻️ #Veja #Sustainability #Transparency #ChallengerBrand #EcoFriendlyFashion

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🚀 Retail is Evolving: New Standards for 2024 🛍️ The Retail Insights 2024 Barometer by Locala reveals major shifts in retail: - Omnichannel is key: 67% of French consumers still prefer in-store shopping. - Sustainability matters: Gen Z and Boomers alike prioritize responsible purchases. - AI drives growth: Retailers using AI doubled sales in 2023, and 2024 looks even stronger. Discover how Insights AI can help you optimize your media strategy. Read the article here : NL : https://lnkd.in/eVUCcGup FR : https://lnkd.in/evxtGgRN #Retail2024 #AI #Sustainability #Locala Lilit Antonyan Christophe Collet Francesca Salvi Alice Moscatelli Sandrine Prefaut Pierre-Emmanuel Padiou Servane Coupez Simon Urbain Philippe Warzée Wim De Mont Ludovic de Barrau Marine Dehossay Evy Van Ruyskensvelde Fervaille Laetitia

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As the #ParisOlympics draw closer day by day, the Paris Organizing Committee has been gradually unveiling the luxury brands involved in the preparations. Many people, upon seeing this 'dream team' of #fashion, jokingly say, 'Those in the know understand the French are hosting the Olympics, but those who don't might think they're hosting Fashion Week.' For elite athletes, the quadrennial Olympics is the most important stage of their careers. For regular spectators and sports enthusiasts, there are countless aspects worthy of attention and discussion. The romantic French have turned 'fashion' into a key theme of this Olympics. In line with the 'Olympic Fashion Week' vibe, many countries have put a lot of effort into designing their outfits for the opening and closing ceremonies as well as their competition uniforms. As the host nation, France’s designs are absolutely stunning, given their innate sense of romance and fashion. The opening and closing ceremony outfits are designed by Berluti. For a sporting event, these designs seem to transcend the typical boundaries of #sportsfashion. The lapels pay homage to France's three iconic colors—red, white, and blue—yet it's not just a simple 'walking flag.' The men’s tailcoat designs exude an elegant 'old money' vibe, while the women’s skirts or pants showcase diverse and dynamic femininity. On the other hand, the competition day #uniforms are designed by Stephane Ashpool, the designer behind the popular streetwear brand Farmacias Pigalle. The waltz-style jackets and simple off-white base are beautifully accented with colorful details. The #embroidery on the outfits was even entrusted to 香奈儿 Lesage studio, once again demonstrating France's unshakable status in the fashion world. #fashioninsports

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Embracing Transparency: VEJA’s Commitment 🌍✨ Exciting news from VEJA! The French eco-friendly sneaker brand has taken a bold step in transparency by dedicating an entire page on their website to outline their current limitations. This excellent approach shows how a challenger brand can authentically connect with consumers and partners. From their environmental and social impact to the challenges they face, the team led by Sébastien Kopp is candid about why they haven’t yet found effective solutions. This radical transparency invites us all to reflect on our own limits and encourages continuous improvement. For example, while they’ve sought alternatives to non-natural pigments used in leather, rubber, and cotton, they found that quality didn’t meet their standards. But they're not giving up hope! They believe that one day, the story of non-natural pigments will be a thing of the past. I highly recommend checking out the "Limites de Veja" page—it’s eye-opening! 👉 https://lnkd.in/esTwGsab And this is the best way for the challenger brands to get an authentic shot to their consumers. Let’s embrace the challenge of transparency and learn from our limitations together! 💪♻️ #Veja #Sustainability #Transparency #ChallengerBrand #EcoFriendlyFashion #Neon42

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National Champions vs. National Victims. There is always logic in market dynamics, as seen in the price action in the French market following the European elections and the political crisis. Compared to the CAC 40's loss of -4.4% over the past 10 days, the two national luxury brands experienced losses in line with the index. In contrast, losses are doubled across "national victims," i.e., companies with operations in the domestic market and in highly regulated sectors such as finance, construction, and telecommunications. This explains the underperformance of Orange, Vinci, BNP, Soc Gen, and Bouygues. Chart Credits: Bloomberg Crédits: Vittorio Treichler - Partner and Market Strategist at NOVUM CAPITAL PARTNERS SA

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[🎬 Replay of the discussion with Pierric Duthoit, Chief Digital Officer at Coty, with Florian THIEBAUT, Managing Partner at Artefact and Alexis Poujade, Partner at Artefact, at the Adopt AI Summit by Artefact] 👉 Watch and get inspired by this discussion on how to transform #beautymarketing thanks to AI: https://lnkd.in/essYkV-i 📖 Read the REPORT of #AdoptAI with the replays & synthesis of keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global #beauty company known for pioneering innovations in the #fragranceindustry, such as marketing novelties and influential scents. 🔎 Key insights from the keynote: - Having a strong #datainfrastructure means focusing on building a robust #datastack, beginning with the #GoogleMarketingPlatform for collecting and owning digital #data, centralized in Google #Cloud to drive efficiency and smart segmentation. - #AI is leveraged to improve sales analytics and better understand consumer behaviors, enhancing #marketing effectiveness through data-driven insights. - A key objective is to ensure consistent adoption of #technologicaltools and analytics solutions across various brands and markets, supporting data-driven decision-making at all levels. - This dashboard tracks brand health and metrics across social media and search platforms, providing actionable insights and connecting KPIs to business outcomes. - The dashboard includes AI-driven indicators that show the intensity and timing of KPIs' impact on sales, helping marketers prioritize their focus areas. - The dashboard also offers competitive #performanceinsights, allowing marketers to benchmark Coty’s brands across categories and geographies. - Future enhancements focus on integrating multiple #marketinglevers and using causality models to predict advocacy and sales impacts. The vision is to make data-driven, predictive decisions to improve targeting, resource use, and overall marketing efficiency. 🗣 “We can't get there unless we go through all this journey of building and understanding each of the steps of these causalities and the cleanliness of the data stack,” explains Pierric. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

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I am exited to share that I just finished my Inside LVMH certificate. As part of my MSc in Luxury Marketing, this certificate helped me to broaden my knowledge and to enter the world of luxury. For me it was very enriching to learn about the different dynamics that move this great conglomerate of brands that I deeply admire. I had the opportunity to learn about the different industries it represents and what are the challenges and the management that is given to each company as a unique world.  I know that this opportunity will contribute to my future, impacting in a positive way, because it gave me knowledge that is part of what I am so passionate about, addressing issues of marketing, sustainability, branding, consumer impact and more, which really open my mind to know a great example of success, giving me key tools for my process in my master's degree. #Marketing #Branding #InsideLVHM #ProductDevelopment #LuxuryIndustry #LuxuryMarketing #BeautyIndustry #Fashion #Sustainability #BrandManagement

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I am very excited to share my first certification from LVMH(Louis Vuitton Moët Hennessy) 🌟 💠 INSIDE LVMH CERTIFICATE: LVMH ecosystem, the fundamentals of the luxury industry and its key challenges, with a specialization in (Creation & Branding, Retail & Customer Experience). I have also gained an extra learning, Operations & Supply Chain. This chapter enhanced my strategic, analytical, and tactical thinking skills. 💠 By applying these insights with focus, adaptability, and a commitment to ongoing learning, I am prepared to navigate the ever-evolving luxury industry. The Inside LVMH Certificate has provided me with a well-rounded foundation, equipping me with the knowledge and skills to pursue my academic and professional goals while positioning myself for success in this dynamic sector. #LVMH #LuxuryFashion #ProfessionalDevelopment #SustainableFashion #Branding #Creation #Retail #CustomerExperience #UCA #Luxury #Jewelery #Omnichannel #Marketing

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🤝👜 𝐋𝐮𝐱𝐮𝐫𝐲 𝐢𝐧 𝐍𝐨𝐫𝐦𝐚𝐧𝐝𝐲: 𝐚𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐨𝐟 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 In recent years, the luxury goods industry has experienced significant growth, with France emerging as a key player on the global stage. To give you a few figures, ✅the luxury goods industry represents €1,508 billion in global sales (all activities combined). ✅65% of luxury companies want to decarbonise their activities and are innovating in this area France’s reputation in the luxury sector is underpinned in no small part by the expertise available across the various luxury sectors in Normandy. 𝐀 𝐥𝐚𝐧𝐝 𝐨𝐟 𝐥𝐮𝐱𝐮𝐫𝐲 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 As we explained earlier in this post 👉 https://swll.to/uVmG8, Normandy is a pivotal player in the cosmetics sector, managing the entire value chain. For example, the expertise available in the glass sector in Normandy contributes significantly to luxury perfume bottle production, leveraging the expertise of numerous glass specialists. Moreover, Normandy is also involved in several luxury goods industries, including leather goods, perfumes, and fashion houses. Hermès, for example, has a long-established presence in the Eure region. The company manufactures leather goods and now wants to open a new factory specialising in perfumes. Modernising the industry With caution, luxury houses are increasingly turning to artificial intelligence (AI) to enhance operations. Using AI opportunities can enable luxury companies to optimise their supply chain capacity and streamline data collection processes. Also, integrating AI technologies corresponds to the sector's sustainability goals, potentially facilitating the decarbonisation of luxury activities. A range of companies are investing to modernise and are receiving support from the Region, such as companies specialising in luxury bottle production, which want to digitalise their factories. 👉Visit our website for more information: https://swll.to/JLR9wo #innovation, #digitalisation, #normandy ADNormandie, Région Normandie

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[Case Study] 📢 𝗡𝗲𝘄 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗮𝗹𝗲𝗿𝘁! Leading luxury group x fifty-five: Improving Media Campaign Analysis with a Taxonomy Checker ✅ 🔍 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗡𝗮𝗺𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 Our client, an international luxury conglomerate, faced challenges in data consolidation due to inadequate adherence to naming conventions in media campaigns. This inconsistency led to inaccurate ROI assessments and difficulties in generating relevant reports and comparing performance across campaigns, markets, and brands. 🛠️ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗧𝗮𝗶𝗹𝗼𝗿𝗶𝗻𝗴 𝗮 𝗧𝗮𝘅𝗼𝗻𝗼𝗺𝘆-𝗖𝗵𝗲𝗰𝗸𝗲𝗿 𝘁𝗼 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗖𝗵𝗲𝗰𝗸𝘀 After accessing the group's media stack, fifty-five transferred data from various platforms to BigQuery using Fivetran connectors. We then developed a scripted Taxonomy Checker for compliance checks and built the data architecture with Google Cloud Platform services, with Power BI visualizations. 📊 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 𝗕𝗲𝘁𝘁𝗲𝗿 𝗗𝗮𝘁𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗳𝗼𝗿 𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 ◼️ +10% Compliance rate after just 1 month ◼️ 4k+ Campaigns checked per year ◼️ 2k+ Accounts connected from 5 media platforms Over 4,000 campaigns were taxo-checked in the project's first year, leading to better naming compliance and more accurate data, which improved performance and ROI analysis. 📥 https://lnkd.in/gmy2vNyN Nicolas Vaudran Sebastien M. Pierre Harand Tiyab K. Jean-François Wassong Arthur Da Silva Locquet Soumia Zehri Cédric B. Simon A.

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My current retail reads? 1️⃣Store Impact Alexis de Prevoisin et Arielle MONNEROT-DUMAINE 2️⃣Le magasin est-il mort? Rémi Le Druillenec et Quentin Obadia 3️⃣Start-ups Pierre-Luc Passy As retail evolves and perspectives on retail management shift, it is interesting to observe how retail consultants and professionals are adapting to these changes. Happy reading 📖 ! #retail #topretailexpert #retailreads #retailconsulting

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#Auchan, one of France's retail giants, is facing a perfect storm of challenges that threaten its position in the market and its reputation A combination of factors, including shifting consumer habits, increased competition, and controversies surrounding its operations in Russia, have put the company under intense pressure The Rise of E-commerce and Discount Retailers: The retail landscape in France has undergone a significant transformation in recent years The rise of e-commerce giants like Amazon has changed consumer behavior, with many shoppers opting for the convenience of online shopping. At the same time, discount retailers such as Lidl and Aldi have gained popularity, attracting price-conscious consumers with their lower prices. Auchan, with its traditional hypermarket model, has struggled to adapt to these changes Auchan also faces fierce competition from other major players in the French retail market, such as Carrefour and Leclerc These competitors have been more successful in adapting to the changing landscape, investing in e-commerce platforms and smaller store formats to cater to evolving consumer needs Controversies Surrounding Russia Operations: Adding to Auchan's woes are the controversies surrounding its continued operations in Russia following the invasion of Ukraine While many Western companies have withdrawn from Russia, Auchan has remained, facing criticism and calls for boycotts. This has damaged the company's reputation and alienated some consumers These challenges have taken a toll on Auchan's financial performance The company has reported declining revenues and profits, and its credit rating has been downgraded. Auchan has been forced to take measures to cut costs, including closing stores and laying off employees In an attempt to turn things around, Auchan has embarked on a restructuring plan This includes efforts to modernize its stores, expand its e-commerce offerings, and focus on its private label brands The company has also announced plans to sell its Russian business, although this process has been complicated by the geopolitical situation To get back on track after years of financial difficulty, they've proposed a plan that could result in the loss of 2,389 jobs across France This involves closing roughly ten stores and streamlining operations The company, which employs around 54,000 people in France, is looking to cut 784 administrative positions and 915 jobs in its stores They're also planning to shut down their home delivery service, impacting another 224 employees. Around ten underperforming stores are slated for closure, leading to 466 job losses This includes three hypermarkets located in Clermont-Ferrand Nord, Woippy, and Bar-le-Duc, as well as a supermarket in Aurillac Auchan management is hoping to soften the blow by providing support and retraining opportunities to those affected by the cuts They understand this is a difficult time for employees and are committed to helping them through this transition

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𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 👟👟: 𝗛𝗼𝘄 𝗩𝗘𝗝𝗔’𝘀 𝗦𝗻𝗲𝗮𝗸𝗲𝗿𝘀 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆👇 The consumer #brand VEJA is a true concept brand and game changer; VEJA is a prime example of supply chain transparency, aligning perfectly with the future of responsible brand practices and trendwatching in ethical design. ♻️✨ Instead of creating useless ads, they're openly sharing details about the sourcing and production—from organic cotton farmers in Brazil 🇧🇷 to fair trade rubber producers in the Amazon 🌳—VEJA embodies a shift toward sustainability and accountability. 🌍 In an era where consumers increasingly demand to know the origins of their products, VEJA sets a very high bar for honesty, traceability, and sustainable innovation, making it a trailblazer for brands looking to design for the future with purpose and integrity. 🚀🔍 #supplychain #design #ethics #dna #b2c

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