Marie-Estelle Wittersheim

The video isn't particularly good, neither from a creative nor technical point of view. What's interesting here is to read the stuff below the video and realize that it's made by an electronics company that has decided that this is a good time to get into the creation of content. We are witnessing a revolution in access to tools that allow you to tell stories. Some will be good, some not. But they will be made and, more importantly, they'll be made outside the traditional media gatekeeper's purview.

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🎂 𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 🎂 “𝘞𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘰𝘷𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 2 𝘺𝘦𝘢𝘳𝘴 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘰𝘤𝘤𝘶𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 10 𝘺𝘦𝘢𝘳𝘴” Thank you La Libre Eco & Pierre-François Lovens for the nice 𝘦𝘯𝘵𝘳𝘦𝘵𝘪𝘦𝘯. 🤖 GenAI is truly transformative for the marketing and creative industry, 🚀 Publicis Groupe is making significant investments to solidify its leadership position for GenAI in advertising, 😏 After 2 years, there is a normal stage of disillusionment and frustration, 📈 It's now perfect timing to invest AI strategically, planning with clear objectives, starting from the business need, not from the Tech, 🧠 That requires human brains, expertise, work, efforts, time, money, etc., 🤩 Not only looking for productivity, but also better adding value to the work/ better quality. -quote by Bill Gates.

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🌟 Insightful clarifications from Yannick Bolloré, Chairman and CEO of Havas and Chairman of the Vivendi Board, as he addressed an analyst's question about the spin-off project during Havas’ Capital Markets Day in London! 🌍📈 Here’s a snapshot of the key points discussed: ➡️ Spin-off strategy: This transformational move is designed to offset the conglomerate discount and unlock significant value for all shareholders, enabling each business to focus on growth, visibility, and leadership. ➡️ CANAL+ Group planned listing in London: With English-speaking stakeholders and London’s role as a global financial hub, this step will pave the way for a potential dual listing in Johannesburg. ➡️ Louis Hachette Group listing on Euronext Growth (Paris): A logical choice to align with Lagardère’s presence on Euronext Paris while benefiting from a simplified yet regulated framework. ➡️ Havas planned listing in Amsterdam: A strategic move to protect its unique assets—talent and client relationships—against hostile takeovers. Governance measures, including a strong independent voice, will ensure transparency and alignment with shareholder interests. Yannick couldn’t speak on behalf of the Bolloré Group but reminded to the audience that they said they have no intention to launch a takeover on Vivendi, as evidenced by their share reduction to stay below the legal threshold. The dialogue will continue with all the stakeholders. Transparency can only increase value all round. The different companies to be split have a bright future. And here is the short video of his remarks : https://lnkd.in/ePQi_crk Arnaud de Puyfontaine Charlotte Rambaud Tiphaine Armand Charles Fleming Audrey Arnoux Jean-Louis Erneux Solange Maulini Nathalie Pellet xavier Le Roy Emilie Pietrini Amandine Ferre #Leadership #Strategy #Growth #CapitalMarketsDay #Vivendi

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📢 Towards a More Sustainable Digital Future in France, here a resume of an interesting guide dedicated to #DSI made by Fruggr by Digital4Better: 74% of French companies are moving towards responsible digital practices. 40% of the population still lacks full digital autonomy. By 2025, 50% of CIOs will integrate sustainability criteria. 💡 Learn how responsible IT can reduce your environmental footprint and boost efficiency. 📩 Interested in the full French guide? DM me or Digital4Better for more information! #SustainableIT #DigitalTransformation #GreenIT #France

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Pocagar or Angel Guirao? who has the strongest quads? 💪💪 2024 has been a year rich in major sporting competitions: the Olympic Games, Euro 2024 and the iconic Tour de France. To help brands communicate effectively during this flagship event, Seedtag analyzed web audiences across its publisher network to discover emerging trends. Here are some key results: 🚀 The most important categories are sports, hobbies and interests, travel, and health and wellness. 🚴 Jonas Vingegaard is a central figure this year, especially due to doping rumors. 👀 Readers are very interested in the personal lives of cyclists. 🏆 Performance and career growth account for 15% of total views generated by content. Discover more: https://lnkd.in/dSnca7GU #TourDeFrance #WebAudience #ContextualAdvertising #AdvertisingTech

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🌞 Elevate Your Summer Events! 🌞 Looking to increase awareness and ticket sales for your summer events? Partnering with influencers and content creators is a game-changer. 😎 Efluenz EU mastered this approach for Live Nation 🎸 and La Grande Choufferie 🍻 by targeting the right influencers who align with their event vibe ✨ and audience, focusing on authenticity and engagement 💖 . Three main reasons to work with influencers: 1- Expanded Reach 🚀 : Influencers help you reach a broader and more engaged audience, increasing event visibility and interest. 2- Credibility and Trust 🤝 : Influencers build trust with their followers, making their recommendations more impactful and driving higher ticket sales. 3- Engaging Content 🎥: Influencers create unique and engaging content that can be reused across your own channels, maximizing promotional efforts. 😎 Let’s make your summer events unforgettable! 🌟

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2023 : 275M views/day of Roblox video on Youtube 𝟮𝟬𝟮𝟰 : 𝟭𝗕+ 𝘃𝗶𝗲𝘄𝘀/𝗱𝗮𝘆 𝗼𝗳 𝗥𝗼𝗯𝗹𝗼𝘅 𝘃𝗶𝗱𝗲𝗼 𝗼𝗻 𝗬𝗼𝘂𝘁𝘂𝗯𝗲 In just one year, the daily view count has quadrupled! There are more and more Roblox influencers on YouTube creating videos or streaming content. That's probably why Jean-Charles CAPELLI 🟢, the Chairman of Dubit, just released the beta waitlist for his project. Influnity 👉 Influnity.io • Influnity helps YouTubers engage and monetize their fans on autopilot, while boosting brand deal revenue with top-tier ROI analytics, the world’s most precise targeting data, and back catalog monetization. • For brands, Influnity enhances ROI and provides metrics to show the true value of integrations and sponsorships. They offer ROI prediction, track exposure effectiveness across multiple creator collaborations, and unlock lead generation with a custom loyalty program based on user engagement. If you’re a creator or a brand, join the waitlist now! 👇 https://tally.so/r/mJJeJY --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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Paris 2024 Paralympic Medals vs Olympic Medals🏅 What’s the difference between the Olympic and the Paralympic games medals? While the front sides are similar: • Both were designed by Chaumet and minted by Monnaie de Paris. • The middle has a piece of the Eiffel Tower cut into a hexagon, the geometric shape of France. The Paralympic medal’s reverse side differs from the Olympic version: • The traditional symbols of the goddess of victory, Athena and the Acropolis are replaced by the Eiffel Tower. • The design shows a low-angle view of the Tower’s base. • The words “Paris” and “2024” frame the Tower’s pillars. • These words are inscribed in Braille, symbolizing accessibility and honoring Louis Braille, the French inventor of the writing system. . Visually impaired athletes can distinguish the medals by touch - lines are engraved on the medal’s edge: I for gold, II for silver and III for bronze. Why the difference of imagery for the reverse side? (Athena vs base of the Eiffel tower) I’m not sure. What do you think? Which design do you prefer? Reference: https://lnkd.in/eah67BXN

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🚀 Is Your Brand Ready to Play on Roblox? 🚀 Join me this Tuesday at 6 PM for an exclusive LinkedIn Live session : « In the Trenches of Roblox : strategies, mistakes and best practices » 🎮🌐 With Olivier Moingeon from Exclusible and Guillaume Fischer from Doors3 we will dive deep into the new social media platform that attracts the new generations. 👉 Why should you care? With over 79.5M daily active users, Roblox is a hotbed for brands aiming to engage the next generation. But, like any new frontier, it comes with unique challenges. In this live session, we’ll dive into key stats and practical insights to help brands: - Create immersive experiences that resonate and engage - Avoid common pitfalls that limit impact - Measure ROI in a fast-growing virtual space 💡 Brands like Nike, Gucci, Vans, Lacoste, Walmart, NASCAR, Alo Yoga and many more  are already pioneering experiences on Roblox, creating spaces where fans can interact, play, and build a deeper connection. Is your brand ready to join them? 📅 Reserve your spot and join us for 1 hour of expert insights on how Roblox is shaping the future of brand engagement with concrete tips, common mistakes to avoid, live demo and key figures to help you navigate and taking part on the (r)evolution. ➡️ Sign up here (https://lnkd.in/dikszpcm) – don’t miss out on this chance to learn how your brand can level up on Roblox! #LinkedInLive #Roblox #BrandStrategy #DigitalMarketing Michaël S. Thibault Launay Karina Cha Brandon Volas Julien Furlanetto Guillaume Moret-Bailly Adrien P. Arthur Pesquié Romane Colliot Ulysse Chailley

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🚨Welcome back to our new bi-monthly Webedia Gaming Network communication: Patch Notes. Stay updated with the latest major news from the gaming industry and content creators in this sharp and visual format!🚨 🎮 Call of Duty: Black Ops 6 has set new records, outpacing previous titles with its engaging multiplayer and enhanced Zombies mode, surpassing even Modern Warfare 3 in popularity. 🤖 Astro Bot has sold over 1.5 million copies on PlayStation 5 since its September 2024 release. 🍌 Donkey Kong's new themed area at Universal Studios Japan, opening December 11, 2024, will include attractions like Mine-Cart Madness and interactive games, expanding the popular Nintendo World. 🧙‍♂️ Hogwarts Legacy is getting a sequel, with its developers collaborating with HBO’s upcoming Harry Potter series to align certain narrative elements. 📅 inZOI will enter early access on March 28, 2025, for PC, with PS5 and Xbox Series versions coming later. 🎬 Amazon has officially announced a Mass Effect TV series, bringing the iconic sci-fi RPG universe to life. 🤠 The Red Dead Redemption PC port has impressed players with a 93% Steam rating, solidifying its place in PC gaming. 📊 Sony's COO revealed that PlayStation 5 Pro sales are meeting expectations and outperforming PS4's early sales, with no specific high sales target set. 🎉 KCX 4 attracted 28,000 fans, featuring Karmine Corp’s victory over KOI & major announcements for 2025 🚀 Arcane season 2, with a $100M budget, is leading Netflix in 65+ countries after Act I’s release What are you most excited about? Let’s discuss! #GamingNews #UpcomingReleases

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Traffic from Facebook to established media outlets has dropped dramatically in recent years, which is such a shame for people who like quality news and a huge blow to the business of media companies - the opportunity to spread links to media content on the platform was free advertising for the media. However, this development has not been surprising: Many media outlets claim that link-sharing is a violation of copyright and demand payment for it. Now, the same risk is looming with Google: The media are actively creating an incentive for the platform NOT to share links to their content. At the same time, we hear disgruntled voices from these same media, demanding that Google MUST display their content. It doesn’t make sense. ‘You are evil if you don’t pay to display our links, and you are evil if you don’t display our links’.

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Amidst global uncertainty, the EU faces a productivity crisis. As Mario Draghi highlighted, US productivity is now 20% higher than the EU's, and our share of global GDP is shrinking. 📉 The new EU mandate has a crucial task: revitalize Europe's competitiveness. One promising path is AI-driven innovation. AI could add €1.2 trillion to our economy and bring widespread benefits, but we need to adapt. 💡 Let's not miss out on this opportunity. The EU has the potential to be a global leader in AI, driving competitiveness and creating a brighter future for all Europeans. 🚀 Read more about Google's approach to rebuild competitiveness in Europe, alongside innovation with AI in the op ed by Matt Brittin published in L'Echo.

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Ana Maria Pricop is the co-founder @ Outdid, the B2B start-up building a world where people trust each other and are safe online. Before starting Outdid, Ana was studying at Sciences Po France's leading university in the social sciences. 🛠️ Building something cutting edge with ZK Proofs 🚀 Raised $2.5 Million in 3 days 👥 Incredible co-founder relationship In Today’s Episode with Ana Maria Pricop We Discuss: Background - Growing up, did Ana have any entrepreneurial traits? - Growing up in Romania, what was family life like for Ana? - Does Ana think that being the oldest child in the family has played a role in creating the person she is today? - How would Ana’s teachers describe her when she was young? - Jumping forward to Ana’s master’s degree—why did she feel she had to pursue one? - What does Ana know now that she wishes she had known when she started in startups? - How did Ana convince the dean of her master’s university to let her take a gap year to try and build a startup? - What or who gave her the conviction to try? Building Outdid /Fundraising - How Ana figured out that what she was building was a viable idea? - Ana mentioned Outdid initially struggled with raising funds. Why did she find that was the case, and what did she learn from it? - What advice would Ana give to first-time founders from her experience in Denver? - How did she feel about raising $2.5 million in 3 days? - Given her role as Cofounder at Outdid, how does Ana find her own space while building such a technical product? - What does Ana know to be true about building a startup that others might consider false? Co-Founder / Relationship • What makes a great co-founder in Ana’s view? • Ana’s partner shared some insights. How did she meet him? • What is it like for Ana to work with her partner to build a product? • Is there a fine line Ana must draw to balance personal life with work, or is it a mix of both? • What is it that Ana’s partner is great at that allows her to be awesome? • How does Ana think her partner would describe what it’s like to work with her? • If Ana were to start a new startup, would she co-found it again with her partner? The Founder Experience - Ana recently spent time with Richard Branson. How has that experience changed the way she looks at the world and what she is building? - Why does Ana find the pain of building Outdid beautiful? - What is the best piece of startup advice Ana has received? - Where does Ana want to be in 10 years? Is Outdid “it” for her, or are there other areas she wants to explore? And of course the Quick Fire Link in the comments 👇

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♟️ "Pawn Breakthrough” or "Percée de Pion" Marketing Strategy Sportel Monaco Recap: L’Équipe surprises the market by acquiring Serie A rights. With an investment of €5 million annually (approx), L’Équipe now broadcasts Serie A matches free-to-air in France every weekend, offering enticing football content accessible to all. 🔍 Insights and Competitive Impacts : Cost-effective TV Rights: With BeIN out of the running, L’Équipe seized the chance to acquire Serie A at a reasonable price. Effect on DAZN and Ligue 1: Broadcasting Serie A matches could undercut DAZN’s €29.99/month Ligue 1 subscription offer. 🏆 Canal Plus : Unrivaled for Premium Football in France With top-tier content (Champions League, TOP 14, F1) and a loyal PPV base, Canal Plus dominates French sports broadcasting. Though currently distancing from Ligue 1, the channel boasts unmatched marketing power with a subscriber base of 9.5 million in France and 25.5 million globally. ⚽ L’Équipe (ASO Group) : New Leader in Free and Digital Sports Content Guided by Vincent Broussard, L’Équipe TV, with a modest investment, is now France’s new home for Italian football, promoting two Serie A matches each weekend alongside weekly boosts on L’Équipe.fr. This visibility elevates Serie A’s profile, rivaling Ligue 1’s paid offerings and reaching L’Équipe.fr’s daily average of 2.5 million visitors in 2024. 🔄 BeIN and DAZN : Partners or Competitors? By passing on Serie A rights, BeIN opens a free-to-air opportunity that could further challenge DAZN’s strategy in France, amid ongoing acquisition discussions involving Saudi funds and these broadcasters. ♛ Strategic Consideration It’s early to gauge Serie A’s free-to-air audience in France, yet : 👉 Could L’Équipe’s €5 million annual investment truly destabilize a €400M (DAZN)+100M (BEIn) market? 👉 Could free Italian football undermine DAZN’s French subscriber growth and, by extension, Ligue 1’s reach? SPORTEL Lega Serie A VINCENT BROUSSARD #Sportel #TV #Football #France

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📢 If you missed our great April 23rd day, you can still join us virtually 👩‍💻 and learn on #AI, #copilot and the future of #advertising Register below: ↩ 1. Embracing AI: Empowering #growth for businesses of all sizes https://lnkd.in/gy9Z_7SW 2. Accelerate Roadshow 2024 - Virtual https://lnkd.in/gm8m7ihU #microsoftadvertising #adtech #insights #precisionmarketing

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Adapting to the ever-evolving marketing landscape is essential, especially when it comes to influencer marketing. For studios and publishers, finding the right strategies can be the key to maximizing their ROI. In our latest episode, Antoine Bordeleau and Xavier Constantin of Streamforge discuss how studios and publishers can shift from traditional PR to influencer-driven strategies. So today, we'll explore: - The latest tools and strategies reshaping influencer marketing. - How to approach influencer partnerships for greater audience impact. - Mindsets that empower brands to stay agile and thrive. Listen now! https://lnkd.in/ecxxrM2q #gamedev #gameindustry #influencermarketing #indiedev #marketing #PR

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Clarisse Castan’s talk for BFM Business about how to invest in the sports industry ⚽️🌟 #bfmbusiness #sportsindustry #businesstalk

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