Laetitia Vitaud

Just found a cool way to see how clear my SaaS positioning and marketing is thanks to Antoine Minoux. Step 1: Open NotebookLM Step 2: Give it the URL of your sales page Step3: Ask it to generate a podcast discussing it This is the result for French Together:

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Good morning and welcome back everyone! Today, I had the opportunity to listen to Andréa Bensaid and Caroline Mignaux discuss the importance of Personal Branding in today's digital age. They highlighted how social media platforms have become essential tools for connecting directly with our audiences. It's clear that leveraging social media effectively is crucial, and we need to ensure we are not falling behind in utilizing platforms like LinkedIn, Instagram, TikTok, YouTube, and Meta for effective brand management. This is the new #SEO #PersonalBranding #SocialMedia #DigitalMarketing #LinkedIn #Instagram #TikTok #YouTube #FacebookManagement https://lnkd.in/dwaKKKGj

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We had Sales teams organization for breakfast this morning at Eurazeo! A huge thank you to our fantastic speakers Virginie HAAS & Nadim Antar. They brought expertise from Ubisoft, Shift Technology, IBM & Striim, Dataiku, and MongoDB Master to our portfolio sales leaders. Here are 4 insights I took away: 🎇Around the $10M revenue mark, you need to shift from selling a technology to selling a business outcome. 🎇A client has four faces: the individual, the employee, the persona, and the member of a network. You need to address these different faces during a sales process. 🎇It's important to create a sales culture within your company, where everyone knows how to sell your product (not just the sales team). 🎇Lastly, celebrate and analyze the wins, not only the losses. It’s good for the team’s motivation, and you need to understand how to replicate these wins. Thanks for joining us Pierre-Marin Campenon 🔒🔑 Guillaume Charpiat 🇫🇷 Jade Francine Eric Olombel Matthieu Rault & everyone else ! cc Marietta Combot Moritz Arndt Jim Kinread Teem Global Software Sales Recruitment

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☝ If you're a freelancer working in the AI space, or a company looking to build resource for major AI initiatives, then you will find this new report from Malt fascinating. 📈 Using their unique dataset, they explore the supply and demand for AI talent over time and show how industries like tech and financial services are leading the charge, but how education and energy sectors are also striding ahead with AI projects. It's interesting (but perhaps a little unsurprising 👀) to see that retail and e-commerce appear to be a bit off the pace. https://lnkd.in/eKkXAKn8 Malt Strategy Vincent Huguet Charlotte G. Zhibek Valevka Melanie Laprée

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This week, it's a special episode of My Polyglot Life podcast. After quickly introducing the topic in French, I switch to English to offer you an introduction to 7 key concepts that are transversal to the 3 phases of language learning I'll present in the the workshop "From 0 to Bilingual: The Big Picture of Language Learning". https://lnkd.in/gNXNJUMq Subtitles available. Any questions? Pop them in the comments! #languagecoach #languagelearning #metacognition #growthmindset #frenchcoach #neuroeducation

Who's the French top Business Angel? The State! It’s a trend quite widespread in France. After a few years working for a company, many left to freelance or launch a startup, supported by "rupture conventionnelle", i.e. an amicable agreement between employer and employee that lets employees leave a company and still benefit from unemployment allowances. Daphné Leprince-Ringuet on Sifted rightly wonders if this was a case of France’s ‘startup nation’ plugging into the country’s unemployment benefits scheme as a means to get businesses started. That might be a smart move. Based on France’s "chômage" (unemployment benefits scheme) job seekers can expect, on average, to receive about two-thirds of their previous salary for up to 18 months. Until last year, when the government reduced the duration of the scheme, allowances could stretch up to two years. Job seekers who want to start a company in France can either get monthly payments or ask to receive 60% of their total allowance in two separate lump sums, which are typically used to inject capital into a business. It means that founders-to-be often get both the time and the money to get their startup rolling. “Out of the non-representative sample of my 50 founder friends… absolutely everyone knows about it,” says Fabien Cazes, who founded insurtech Neat while au chômage, after leaving his job as a general manager at a startup in 2021. “Being an entrepreneur also means being smart. If you miss this kind of support, it’s not a great start.” Around a third of companies created in France in 2021 were supported by unemployment allowances. A poll carried out by startup incubator EuraTechnologies among 200 early-stage startups found that 80% of its founders were on benefits. BUT a few questions popped up to my (and not only mine) mind: - those most likely to take advantage of unemployment benefits to launch a company are population groups that can afford to take more risks — not those (like women or people from the working classes) who tend to be more precarious (as Euratechnologies’ chair Koussée Vaneecke points out). - the French government was planning to reduce the length of the benefits scheme from 18 to 15 months. To be reassessed what the new government will decide to do. - what is the cost for companies? This is actually a real question since I assume that part of the subsidies are on the companies' books. If so, France might be trading off startup creation with startup competitiveness. It is worth to be explored Daphné (plus experts/friends such as Luigi LENGUITO, Fausto Boni, Nicolas Brien , Axelle Lemaire...). #france #startups #government Mind the Bridge

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When I decided to leave my job to co-found Offline with Sébastien Palluel, I knew from conversations and reading that founding a startup is a roller coaster. But I didn't quite realize just how intense that ride would be! 🎢 Leaving the familiar world of employment, I was prepared for the highs and lows, expecting challenges and triumphs. 🎯 "A roller coaster," they said. But the reality is much crazier than I ever imagined! One day, you're celebrating a breakthrough, and the next, you're grappling with setbacks. You're on the verge of a big achievement, and then suddenly, it's gone. Even in this wild ride, there's something exhilarating. I've never learned so much or felt such a wide range of emotions. Building a startup is demanding, but the journey is fascinating and rewarding. 🌟 Let's keep going! This roller coaster may be intense, but I'm ready for the next twist and turn, embracing every loop with excitement and determination. Once you get used to it, you can't live without it. If you've been on a similar journey, share your insights below or reach out to connect. 🚀

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A FEW OPPORTUNITIES TO WORK WITH US IN NOVEMBER I’m thrilled to open a few exclusive spots in November to interview you like the rockstar you are, crafting content that sells with both authority and authenticity. As a TV reporter by trade, I bring over 30 years of experience in journalism, communication, and digital marketing in France and Canada, working with organizations like Radio France Internationale (RFI) and CBC/Radio-Canada. Imagine creating video clips and content that capture your essence—straight from your mouth and heart—while positioning your company as the GO-TO expert. With this opportunity, you’ll clearly express what you stand for, who you serve, how you serve them, and the beliefs and stories that resonate with your ideal clients. This is your 7-V.I.S.I.B.L.E Factor Interview.💜 My VIP clients call it the most powerful content creation tool they’ve experienced in their business journey. Here’s what you’ll receive: 💯 Tailored Interviews aligned with your strengths and company’s mission 💯 Customized Questions to spotlight your brilliance and unique impact 💯 Message Clarity—guiding you to express your voice in a way that stands out consistently online 💯 Convenience & Comfort—all sessions are on Zoom, right from your environment 💯 Content you can repurpose over months - all video clips will be usable on social media. Here’s How It Works: - Kickstart Call to align on your vision - Company Messaging & “Magic” Bio Creation - 3 x 45-min interviews (Zoom) in three sessions - Done-for-you Reels & video snippets affirming your authority - Social media content strategy to turn these clips into income Who is this for? Emerging and expanding women-owned businesses ready to become V.I.S.I.B.L.E. This is for women entrepreneurs ready to become truly V.I.S.I.B.L.E on social media, showcasing how they stand out in their industry and bringing more cash into their business. Investment: $10,000 These openings are rare and precious—don’t miss out! Book a consultation with me ASAP to secure your spot. Send me a DM to get started.

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Before leaving my house this morning at 8 am, I made 150k just by helping people run their ads and by helping others publish their books on Amazon. Normally, these are small tasks that I do within maximum 10 minutes. Then at 9 am, I had a business meeting with Rev. Fr. Ludovic Lado where we agreed on a 400k deal and he bought my book for 10k. Guys, when I say come and learn digital marketing skills from the African Academy of Digital Marketing, it’s simply because I want you to start making money from the comfort of your home. Just with your laptop 💻 or smartphone that is connected to the internet, you can make hundreds of thousands. Imagine you pay 400k to learn a skill that can help you make 150k in one day. Think about it before you say 400k is too expensive. Inbox me now to reserve your spot 👇 Thank you so much for your order Rev. Fr. Ludovic Lado, sj. We had an amazing discussion this morning. A lot of good things are coming for AFADMA 😍 Info line: (+237) 674 860 236 #digitalmarketingcoursesonline #DigitalTransformation #artificialintelligence #CommunityManagement #socialmediaads #contentmarketing

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Are French unicorns ready for their IPO? I'll say yes, and probably even a bit better than German startups! Let me tell you why. Most IPOs are driven by the CEO / CFO couple but there is a third important wheel to this constellation: the CMO! A big part of a successful IPO and then stock exchange valuation is communication. It's all about trust, baby! And trust is built through communication & thought leadership. French startups are often very strong in being transparent and proactive in their communications. So this is a solid basis to work on. Here are my learnings from working on KATEK GROUP's IPO: ‣ It's not all about the press: Yes, mandatory investor relations (IR) news have to be communicated through the press. By going further and also using your company's owned channels you show even more transparency to your stakeholders. Communicating on LinkedIn will enable dialog with your investors. ‣ IR does not need to be boring: Financial reports might not sound as sexy as the next big brand campaign, but it can be. Use videos to explain the numbers further, plan live Q&A sessions with the CEO. Be creative and stay true to your brand's values. ‣ It's about the people: The stock exchange market is a numbers and money world. By involving your C-level in the communication you will be able to build up a stronger trust in your company. In people we trust! Here think about news hijacking to position your C-level as the experts they are, do video interviews or quote statements. You can read more about KATEK's IPO and strategic communication here: https://lnkd.in/dFYscP3k #IPO #ListedInFrankfurt #FrenchTech #StartupCommunication

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Sustainable sales funnels and growing demand — scalable — the dream of every entrepreneur. But HOW do you get such a flow funnel? Is it really that easy to follow a few frameworks and then scale to 5 digits? Clear answer : No, because it is complex and holistic. Just like in the ocean, we are living in a very agile environment. Top 3 mistakes that are made at the beginning 1. 💧no clear positioning and clear value proposition 2. 💧not rolling out in the niche 3. 💧 checking hypotheses by analysing the funnel based on data. How to really, really create this for your business. It's a Flow 🌊 Let's surf this Wave together ! 🏄🏾 ------------------------------------------ Please be brave and share us your authentic thoughts. Your Support means anything to us and can get us played out to like minded people. Learning with one another and from one another.🙏 That is New Work.

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Did you miss our interview of “Behind The Mic Live!” with Gregory “G” Wright ? No worries! You can now catch the replay of this amazing interview. We shared our journey of overcoming challenges as entrepreneurs over the past 20+ years in Provence. We highlighted our motivation of helping entrepreneurs, creating more money, time and impact. We explained the reasons behind our holistic approach in working with clients, and at the end we even talked about our love for music and our favorite Rock Star(s)! If you wish to scale up your business, book a success call on our website : https://lnkd.in/eYr5paJP Or if you desire to get more clarity and gain focus, join us in our masterclass and book your spot here: https://lnkd.in/eB7ax4aM Let us know in the comments how you overcome challenges as an entrepreneur. #alegriacoaching #rockstarspeakers #businessdevelopment #businesscoaching #entrepreneurs #businessstrategist #successcoaching

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More prizes for the #1 Impact Startup Awards… Discover them now! 👇 What if we could offer square meters? I recently met the right partner for all startups out there: “We create steady square meters for entrepreneurs to shake things up” - Quoting Alexandre Ponchon and Axel Kuborn - co-founders Silversquare. In a fast-changing world, companies and individuals alike are rethinking their use of space and time, seeking more efficiency and flexibility, while preserving a sense of community and togetherness. Silversquare was born from this state of mind. Aware that the workspaces of tomorrow will be the cornerstone of new lifestyles, we provide state-of-the-art coworking venues to meet every need and every dream. I’m happy to announce the Silversquare prizes of the future #1 Belgium Impact Startup Awards winners. All Prizes are valid for 12 months in the 12 Silversquare spaces across Belgium 🇧🇪 and Luxembourg 🇱🇺: 🥇 1 FREE event in collaboration & hosted at Silversquare + 10 day passes. 🥈 10 day passes.  🥉 5 day passes. + 🏅 Special B2B Prize: 2 FREE FLEX memberships. 🏅 Special B2C Prize: 2 FREE FLEX memberships. Are you an impact #startup or #scaleup? Apply now! https://lnkd.in/gDxeth_C Apply with a 10-slide pitch to make a lasting impact! Let's scale up! 👏 #startups #scaleups #buildingbridges

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Oops, I did it again 😊! Second-time Inbound marketing certified ;) In marketing, staying up-to-date with new trends and developments is essential. HubSpot Academy is great to start your marketing journey and to refresh some key pieces that any marketers should be aware of. My favorites from the new HubSpot training version are: 1. Buyer's journey and type of content for any stage of the process. 2. More details about content distribution strategy and how to build one. 3. Critical insights about the importance of personalization and how to run effective marketing experiments. Thanks to Hubspot for creating such informative content. And totally free! It's definitely a must-take if you're planning to expand your content marketing strategy. Marketers, have you tried the new Inbound training from Hubspot? What are other top courses you recommend?

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JOIN ME @ WEDNESDAY LIVE ON FACEBOOK & INSTAGRAM - 1PM CET This week on the new LIVE series: The Entrepreneurs Journey Revealed >>> SECRET TO SUCCESS #24 Talk soon! #Entrepreneurship #ArnonBarnes #BusinessCoaching #Mindset #BigEnergy #Momentum #BusinessTips #businessowner #businessowners #businesscoach #businesslife #growyourbusiness #businessstrategy #businessideas #businesspassion #SuccessAlgorithm #SecrettoSuccess

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Do you eat foie gras? You might in the future normal, if this French startup makes it socially acceptable… ⚡️ 𝗧𝗢𝗗𝗔𝗬'𝗦 𝗙𝗨𝗧𝗨𝗥𝗘: I first wrote about GOURMEY, the French startup making ‘cultivated’ (aka ‘lab-grown’) foie gras in our Unnaturally Better chapter in The Future Normal. Now, 3 years later it’s just applied for regulatory approval in Singapore, the US, the UK, the EU, and Switzerland. 🔮 𝗧𝗢𝗠𝗢𝗥𝗥𝗢𝗪'𝗦 𝗡𝗢𝗥𝗠𝗔𝗟: I’m a big believer that most of us will choose more sustainable options only when they are ‘better’ (ie. easier, faster, cheaper, etc). Which is why Gourmey’s strategy makes a lot of sense: foie gras is expensive (making it easier for the synbio version to compete with the ‘natural’ alternative), and ethically ‘problematic’ (most people don’t feel great about eating something that’s been force-fed). We’ve seen the same thing happen with diamonds – with brands like Pandora actively turning away from ‘natural’ diamonds, in response to millennial & Gen Z demand for cheaper stones.  💡 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗳𝗼𝗶𝗲 𝗴𝗿𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗰𝗼𝗺𝗺𝗼𝗻 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 𝗶𝗻 𝟭𝟬 𝘆𝗲𝗮𝗿𝘀? 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗲𝗮𝘁 𝗶𝘁 (𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘁𝗼𝗱𝗮𝘆)? 💡 𝗪𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗼𝗳𝗳-𝗹𝗶𝗺𝗶𝘁𝘀 𝘁𝗼𝗱𝗮𝘆, 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝗰𝗰𝗲𝗽𝘁𝗮𝗯𝗹𝗲 𝗮𝗴𝗮𝗶𝗻 𝗶𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝘃𝗲𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆? ********* 🔮 I’m a reluctant futurist who shares daily insights into how you can use today's innovations to uncover tomorrow's opportunities. 🔔 Follow me and hit the notification bell to make sure you don't miss anything. 

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#Activities 🆚 #Interactions? When educational chatbots break the mold of online learning solutions. At French Lab, we believe that learning goes far beyond just the number of activities available online. Instead of focusing solely on quantity, we prioritize what truly makes a difference: continuous, personalized, and unlimited interaction between our chatbots and learners. Take Emma IA, our chatbot that teaches French as a Foreign Language (FLE) on Messenger. To guide learners to the A1 level, Emma IA relies on learning paths created by expert educators, offering over 5,000 interactions based on realistic learning scenarios that cover all the necessary skills. But that's not all. Thanks to GenAI, our chatbots respond to learners' questions in real-time, providing personalized, practical, and unlimited support. This means learners don't just follow exercises - they experience an interactive learning journey that adapts to their needs and pace. With French Lab, learning becomes a rich, evolving, and infinitely interactive experience. -- Want to learn more about our solutions? Contact us to explore how AI can transform learning in your organization. #EdTech #Chatbot #PersonalizedLearning #AI #LearningForAll

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Leader's challenge: Another HBR article I fully endorse. And it's all the better for writing it. Thanks to Adrien Chignard and David HINDLEY for their pertinent and useful paper. Humility and lucidity must be among the key drivers for any leader worthy of the name. Cultural influence can play a key role, too. The leader's attitude influences more than half the behavior of the company's employees. And the leader has the “right” to be vulnerable to his or her emotions and those of his or her colleagues. Expressing oneself with assertiveness and simplicity makes for serene interpersonal relations. I leave you to ponder Nelson Mendela's famous phrase: “I never lose: either I win, or I learn”. But it's important to have the humility to understand that it sometimes takes time to heal and breathe after a failure, which may not always be salutary. So stop the over-inflated ego and misplaced heroism... #humility #lucidity #vulnerability #certainty #leadership

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