Julien R.

⚫️ Balenciaga & Ledger introduced a €350 leather case for the Ledger Stax crypto & NFT wallet 🗂 The Ledger Stax is a crypto hardware wallet designed to securely store and manage digital assets like cryptocurrencies and NFTs. 🔖 The case includes an NFC-chipped Balenciaga logo that, when scanned with a smartphone, redirects to a Balenciaga Digital Product Card to authenticate NFC-chipped Balenciaga products. Owners can also claim an ERC 721 non-transferable token on the Polygon blockchain. 🌍 The collab is available from 11 November 2024 on Balenciaga’s website and in select flagship stores across cities like Dubai, Milan, Paris, New York and Los Angeles. This initiative is part of a larger strategy by Balenciaga to explore opportunities in the Web3 space. The brand has previously experimented with digital fashion for gaming avatars and immersive marketing campaigns, such as 3D billboards. 👾 Efforts that reflect a broader trend among luxury brands to appeal to younger, digitally-oriented audiences while testing new business models and markets. ➡️ Is Balenciaga’s "comeback" into blockchain-based products and Web3 tech the first of many brands? #luxury #fashion #web3 #metaverse #nft #ledger #balenciaga #trends

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BREAKING NEWS: METAJIVE AND PXLP JOIN TOGETHER GROUP I am excited to announce the acquisition of Metajive (metajive.com), a San Diego based agency specialized in digital transformation, websites, e-commerce, apps and digital- product design, and its subsidiary Pixel Perfect Development (PXLP) (www.pxlp.dev), a high-end development studio. Since its inception in 2004, Metajive has created over 400 projects for Fortune 100 companies and aspirational challenger brands. The team has designed digital solutions for luxury and lifestyle agencies and brands, including Nike, Porsche and the Council of Fashion Designers of America (CFDA). They have also developed innovative solutions and products for enterprise clients in the technology and financial services sector, trusted by clients such as Google, HP and T- Mobile. Metajive has received numerous industry awards, most recently three Webby Awards for their AI-powered digital creativity testFX, in collaboration with Google Creative Lab. Metajive has also been acknowledged on the INC 5000 list three times(!) and ranked in 2024 by the Financial Times as one of America’s fastest-growing companies. Digital transformation, apps and experiences are essential for luxury and lifestyle brands that have the ambition to deliver bespoke services to both discerning and aspirational consumers, and Metajive and PXLP further strengthen our Group’s digital capabilities. Their teams deliver meticulously-creafted solutions, envisioning and building the right experiences that truly make a difference for our clients and their audiences. “This is the next step in our teams’ journey of growth. We are excited about the collaboration opportunities with both brands, destinations and our fellow Group Agencies” says Dave Benton, founder and CEO of Metajive. “While luxury and lifestyle brands have certainly caught up in the digital world, we still see substantial room for improving consumer experiences, and for designing high-quality products that connect, engage and build brand loyalty.” “Whether launching a new product, a campaign or an entirely new business and brand, we have the creative and technological capabilities to envision and deliver the digital solutions for it” adds April Benton, COO of Metajive & Pixel Perfect. “We are thrilled to combine our technological expertise with the best branding and activation agencies in the luxury world.” This announcement follows the recent acquisition of Frame Publicity, a luxury communications agency based in the Middle East. The Group has plans for further acquisitions across all its pillars, including strategy and branding, digital, marketing, content creation and data services, strengthening its positioning as the leading full-service network for the luxury and lifestyle sectors. A warm welcome to Dave, April and the Metajive and PXLP teams! #agency #luxury #lifestyle #digital #transformation #experiences #design #technology #apps #websites #ecommerce #digitalsolutions

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🌍 THE WORLD CANNOT AFFORD FAST FASHION! Today, we are pleased to announce the publication of Vestiaire Collective‘s 2024 Circularity Report. This year, we wanted to redefine the way we see the true cost of an item. Cheap initial prices, constant promotions, rapidly changing trends… Fast fashion isn't just environmentally harmful, it is a financial trap too! What have we learned? 💥 Across all categories, preloved curated fashion items on Vestiaire Collective are 33% more affordable per wear in the long run. 👗 Pre-loved dresses are worn 8+ times more. Cost-per-wear of $1.56 vs. $5.66 for fast fashion alternatives. 👜 Pre-loved designer bags offer ~72% lower cost-per-wear vs. fast fashion alternatives. 🕰 Our Collective wears their pre-loved pieces almost 2x more than fast fashion owners wear theirs, and keep them for 31% longer. “In today’s climate of inflation, it is obvious: neither people nor the planet can afford fast fashion. This report sounds the alarm on fast fashion’s devastating impact, and should be a wake-up call to all to end overconsumption and overspending.” - Fanny Moizant, President and Co-founder of Vestiaire Collective "Fast fashion is a false economy. Buying cheap fast fashion is deceptive, as in the end you end up replacing items again and again. We champion circularity as it not only benefits consumers’ wallets, but also protects our planet. Pre-loved luxury items are more cost-effective over time with a longer lifespan. Our mantra ‘Think First, Buy Second’ makes more sense than ever." - Dounia Wone, Chief Impact Officer of Vestiaire Collective #VestiaireCollective #ThinkFirstBuySecond #Circularity #CostPerWear

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Yep, I completely agree. I think the creator economy needs a full blown revamp, from a monetization standpoint. You ARE a brand. Realize this earlier than later. YOU have an impact. If you’re providing value to people, we’ve got to find a way to get creators paid in a revenue model that makes sense for investors, businesses and creators. We need to setup new systems and new economies to support this. It’s not there today. Billions of views? In traditional advertising that CAC (customer acquisition cost) would be a gold mine. But today, not so much. Need to change this.

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👃 Is that smell fake? AI can now authenticate sneakers by their smell 👇 AI startup Osmo believes it has found a way to authenticate products through scent, using chemical signatures unique to each item. 👟 Sneakers emit specific olfactory profiles based on materials and glue, enabling AI to detect fakes with +95% accuracy. This tech highlights the fast-evolving race between counterfeiters and brands to protect their products and reputations. 📈 Counterfeiting has surged with online shopping and social media, becoming a $3 trillion global issue—tripling since 2013. The scale is absurd. 📊 According to the OECD, counterfeit goods make up 2.5% of global trade, with luxury handbags, sneakers, and apparel among the most frequently faked. For younger consumers, knockoffs have even gained social acceptance. A study showed over half of Gen Z shoppers knowingly bought a counterfeit online in the last year. 📦 Platforms like DHgate and AliExpress fuel demand, offering easy access to counterfeits for consumers worldwide. 🤖 In response, luxury brands are ramping up defenses with advanced tech. AI, which has transformed image recognition, is used by platforms like The RealReal and StockX to detect subtle differences in materials and stitching that even experts might miss. 🔬 Entrupy, an AI tool, uses microscopic imaging to analyze surface textures of handbags and shoes, identifying fakes with +99% accuracy. Resellers also use data analytics to flag high-risk sellers, giving extra scrutiny to potentially counterfeit items. ⛓ Blockchain is another game-changer, adding traceability and transparency. Companies like LVMH, Prada and Cartier have partnered on the Aura Blockchain Consortium, enabling customers to verify a product’s journey from production to purchase with a tamper-proof digital record. Embedded NFC tags or QR codes create a digital fingerprint that make it practically impossible to counterfeit. 🔖 Digital Product Passports (DPPs) are also gaining traction. These digital records follow a product throughout its lifecycle, tracking materials, supply chain, and environmental impact. Brands like Balenciaga and Kering are piloting DPPs to give consumers quick access to product history and meet upcoming EU laws requiring traceability. With over half a billion products equipped, DPPs are on track to become a compliance standard and a way for brands to build loyalty. While each tech has limitations, combining them could create a solution for every stage, from manufacturing to resale. 🚀 For retail professionals, the message is clear: counterfeiting isn’t just a revenue risk; it’s a reputational one. And with AI now able to identify a fake sneaker by its scent, perhaps their next best defense against counterfeits... is just a sniff away… 🥁 #luxury #counterfeit #retail #fashion #sneakers #business #trends #tech #AI

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🟦 How can AI be used in retail? Decathlon shows 7 uses cases for Artificial Intelligence 👇 Decathlon is one of the world’s largest players in sporting goods. 🎾 With more than 1700 stores and +100,000 employees, it's recognized for innovation, operational excellence and its commitment to sustainability. Unlike other major sports retailers, Decathlon designs and manufactures its own brands, leveraging extensive data from design, manufacturing & retail to drive its AI initiatives. 🤖 Here are 7 key use cases showcasing how Decathlon uses AI: • DYNAMIC PRICING 🏷 Decathlon uses AI-driven dynamic pricing to adjust prices based on real-time conditions (supply and demand, competitor pricing and inventory levels). • CUSTOMER SERVICE 🙋‍♂️ AI-driven chatbots & virtual assistants handle customer inquiries 24/7, providing assistance with common questions, product recommendations, order tracking and complaints. • SUPPLY CHAIN 🏭 In partnership with Geek+, Decathlon utilizes AI & autonomous mobile robots to optimize its supply chain operations. • NEW PRODUCT DEVELOPMENT 👩‍🎨 Decathlon uses generative AI for its product development. Gen AI helps them create innovative & sustainable product designs by optimizing materials and reducing carbon footprints, from the first step of the development process. • SOCIAL MEDIA MONITORING 🔍 AI tools analyze customer feedback on social media, helping the retailer understand customer sentiment, identify trends and address issues proactively. • CONTENT MODERATION 👮‍♀️ Artificial intelligence is also used for content moderation to filter out inappropriate comments and reviews, especially on its own online platforms. This ensures the quality of user-generated content maintains positive. • BUSINESS INTEL 📊 Partnering with Artefact, the company built a data platform that collects, pre-processes & models data from different sources, helping with demand forecasting, customer insights and marketing strategies. ➡️ Decathlon is a great example of an organization that FULLY embraces the power of artificial intelligence. By integrating AI across its operations, they will continue to lead their segment in innovation, efficiency and customer satisfaction. #innovation #retail #decathlon #AI #artificialintelligence #business #future #tech #commerce #trends

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Meta Smart Glasses Now Offer AI-Powered Style Advice ! Meta's innovative smart glasses, co-developed with Ray-Ban, are taking fashion to the next level with the introduction of AI-powered style features launched in April 2024. You can simply look in the mirror and ask your glasses for feedback on your outfit Imagine having a personal stylist whispering fashion wisdom in your ear (or rather, near your eye 😀 ). With a simple glance in the mirror, you can get feedback on your outfit or query the glasses for recommendations that complement a specific piece. Gone are the days of frantic outfit changes or lingering doubts 😂 . This innovative technology promises to revolutionize the way we approach fashion. https://lnkd.in/dATPQqiN

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🟢 Versace partners with Fortnite to promote virtual sneakers 👇 Last week, Versace made its gaming debut through a collab with Fortnite, promoting their Mercury sneakers in the game for a limited time. ⛏ The collab, which began earlier this week, features Versace's sneakers within Fortnite's popular "Murder Mystery" map. Players can explore an archaeological dig site & compete to find the sneakers, which provides the first player who discovers them with special in-game rewards. 🤘 The campaign aims to speak to a younger, tech-savvy (and hard to reach) audience by plugging the Italian brand into a popular digital platform like Fortnite. Additionally, Versace also launched a Snap AR filter and a Bitmoji digital collection, which shows that the brand has a real appetite to explore digital fashion and virtual worlds. 🕹 The move aligns with a wider trend of brands jumping on the bandwagon of connecting with the younger generation in virtual environments, mainly on Roblox & Fortnite. ➡️ Which begs the question: Should brands pick Roblox or Fortnite? • As of 2023, Roblox has approximately 70 million daily active users (DAUs). Fortnite, in comparison, has around 31 million daily active users. • Fortnite does attract an older demographic (mostly 18-24 year olds), making it suitable for brands targeting teenagers & young adults. Roblox primarily targets a younger audience, with a large portion of users aged 9-12 years. • While Roblox features an open marketplace & ad infrastructure, which allows brands to easily enter and monetize the platform, Fortnite presents challenges for brands, particularly in terms of monetization and visibility. Direct sales in the game are not possible, and visibility can be limited by the game's categorization, making it essential for brands to consider these factors when planning similar campaigns​. ⭐️ Both platforms are popular among brands, but they cater to different branding strategies: 1️⃣ When a brand is looking for long-term engagement & immersive experiences targeting younger users, Roblox is the clear winner. Examples include Nike and Gucci. 2️⃣ Fortnite is often chosen by brands as an advertising stunt: high-impact, short-term visibility through major events & collabs. Notable activations include Marvel & Travis Scott. Will we see Versace in Roblox soon as well? I hope so... 🧑‍💻 Overall, Versace's initiative represents a growing trend of luxury brands doubling down on gaming platforms to create branded experiences and connect with the customer of tomorrow, today. #innovation #retail #luxury #fashion #gaming #versace #fortnite #roblox

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We have incredible news to share! Whoppah has officially acquired the assets of Design Market, one of the world’s most iconic marketplaces for interior, founded in France in 2013. This acquisition marks a major step in our growth journey. With this expansion: •Our platform will soon offer 66% more unique items. •Organic traffic is projected to grow by 75%. •We will instantly boost our marketshare in France, Germany, Belgium, and the Netherlands and grow across Italy and Spain, further cementing our leadership across Europe. •Along with Design Market, we’ve also acquired: •An advanced global import and export tax calculation system. •Strong partnerships with logistics providers, making it easier to scale internationally. What does this mean for our customers? Design Market clients will soon migrate to Whoppah, where they’ll enjoy streamlined order processing, automated invoicing, automated logistics planning, and innovative features like augmented reality—available on our iOS, Android apps, and website. Current Whoppah customers will benefit from a richer selection of items and increased visibility from new visitors. We’re excited to collaborate with Design Market’s founders as we integrate and accelerate Whoppah’s growth. Their expertise and industry network will be invaluable to our future success. Welcome, Design Market! Together, we’re stronger than ever!

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🔄 UGG’𝘀 𝗘𝗽𝗶𝗰 𝗥𝗲𝗯𝗿𝗮𝗻𝗱: 𝗙𝗿𝗼𝗺 𝗖𝗼𝘇𝘆 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝘁𝗼 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗜𝗰𝗼𝗻! Who would’ve thought that UGGs, once labeled as comfort-over-style aka "ugly boots", would dominate the fashion world today? Their journey from cozy boots to high-end runway pieces is nothing short of remarkable. 𝗛𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝗧𝗵𝗲𝘆 𝗗𝗶𝗱 𝗜𝘁: ➡️ 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗥𝗲𝘀𝗲𝘁: Partnering with top designers and influencers. ➡️ 𝗦𝘁𝗿𝗲𝗲𝘁 𝗖𝗿𝗲𝗱 𝗕𝗼𝗼𝘀𝘁: Embracing streetwear culture with bold, unexpected designs. ➡️ 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗪𝗲𝗲𝗸 𝗣𝗼𝘄𝗲𝗿 𝗠𝗼𝘃𝗲𝘀: Turning heads at major fashion shows. ➡️ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝘇𝘇: Leveraging TikTok trends and viral campaigns. 🔥 𝗕𝗲𝘀𝘁 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗖𝗼𝗹𝗹𝗮𝗯𝘀: ➡️ 𝗧𝗲𝗹𝗳𝗮𝗿 𝘅 𝗨𝗚𝗚: Luxe meets cozy with iconic logo boots. ➡️ 𝗠𝗼𝗹𝗹𝘆 𝗚𝗼𝗱𝗱𝗮𝗿𝗱 𝘅 𝗨𝗚𝗚: Statement platforms straight from the runway. ➡️ 𝗕𝗔𝗣𝗘 𝘅 𝗨𝗚𝗚: Streetwear vibes with signature camo designs. ➡️ 𝗚𝗮𝗹𝗹𝗲𝗿𝘆 𝗗𝗲𝗽𝘁. 𝘅 𝗨𝗚𝗚: Art meets function with reimagined street style. 📈 𝗗𝗲𝗰𝗸𝗲𝗿𝘀’ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗧𝗿𝗶𝘂𝗺𝗽𝗵: From 2019 to 2024, Deckers Brands  boosted revenue from $𝟮.𝟬𝟮𝗕 𝘁𝗼 $𝟰.𝟲𝟱𝗕 (𝗖𝗔𝗚𝗥 𝟭𝟱.𝟲%), with a 𝟱𝟰.𝟱% 𝗴𝗿𝗼𝘀𝘀 𝗺𝗮𝗿𝗴𝗶𝗻, making them a 𝗪𝗮𝗹𝗹 𝗦𝘁𝗿𝗲𝗲𝘁 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲. Other star labels include HOKA, Teva and Sanuk. 🔥 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Reinvention isn’t just about products—it’s about shaping culture through fearless creativity. 💭 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗯𝗿𝗮𝗻𝗱 𝗴𝗹𝗼𝘄-𝘂𝗽 𝘀𝘁𝗼𝗿𝘆? 𝗟𝗲𝘁’𝘀 𝗰𝗵𝗮𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! *source: Highsnobiety and Max Berger #BrandManagment #UGG #DeckersBrands #FashionSuccess #Innovation #MarketLeadership

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💡 "Brands create value when independent watchmakers create watches..." This is one of the conclusions you could hear during the LE PARADIGME BITCOIN event last week and this is why it matters 👇 It started with Samuel Gillioz telling his watch journey and explaining why he left the big brand he was working for : "at one point I realised that the goal was to make money and milk customers, I wanted to do more, I wanted to innovate and bring something to the watch world" And then during another conference about the value of watches it seemed pretty clear than prices grew with a total disconnection from the physical and production costs. Of course we all know that distribution, marketing and many other services have to be included in the calculation of the cost. But in other words you pay people to give customers a reason to pay a premium when you buy a branded watch, and this premium will be used in part to pay the salary of these people so they can do it again for another model. ⚠ Again, nothing new here but when you take a step back you realize than in most brands, more employees are paid to create and maintain the image than actually producing watches. This is the biggest difference with independent watchmakers. When you buy a timepiece from them, you know they have probably spent the last 3 years working on it with almost no salary and the price you pay is absolutely related to the actual cost of creating it. Without counting the sweat and tears. #independentwatchmaking #marketing #watches #luxury #value

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Phygital Fashion is Gaining Recognition 🚀 This week, Maison Margiela and mmERCH introduced their innovative web3 offerings. ▪️ Maison Margiela introduced its MetaTABI NFT, a digital representation of its iconic split-toe boot, offering exclusive benefits like limited-edition physical products alongside the NFT purchase.  ▪️ mmERCH unveiled a collection of phygital fashion items, each corresponding to a unique NFT and featuring generative AI designs. 🔥 These initiatives respond to luxury consumers' hunger for unique experiences and the growing adoption of blockchain technology in fashion. Brands are tapping into community engagement tools like Discord to foster long-term loyalty and deepen connections with their customers, driving brand loyalty and differentiation in an increasingly competitive market. 💚 Representing phygital brand Ecoolska, I am thrilled to see the development within the market, as it is not only an innovative and engaging way, but also a sustainable path to a greener future of fashion. Picture Credit: Glossy #phygitalfashion #digitalfashion #sustainablefashion #digitaltwins #web3

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𝗧𝗲𝘀𝘁 𝗽𝗵𝗮𝘀𝗲 𝗵𝗮𝘀 𝗯𝗲𝗴𝘂𝗻! 🎉 We've kicked off the test phase at 𝗕𝘂𝗻𝗱𝗹𝗲 𝗜𝘁!  After 10 months of hard work, we’ve gained valuable insights. 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗶𝘀 𝗹𝗶𝗸𝗲 𝗽𝗿𝗲𝗴𝗻𝗮𝗻𝗰𝘆; 𝘁𝗵𝗲 𝗯𝗶𝗿𝘁𝗵 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴. 👶 Our philosophy is to get Bundle It out into the world ASAP as the real magic happens when we listen to our users! 💬 Flexibility and a clear vision are key as we navigate this journey. we see the launch as just the start, and 𝘄𝗲'𝗹𝗹 𝗮𝗱𝗮𝗽𝘁 𝗹𝗶𝗸𝗲 𝗰𝗵𝗮𝗺𝗲𝗹𝗲𝗼𝗻𝘀 𝗮𝗻𝗱 𝗯𝗮𝗹𝗹𝗲𝗿𝗶𝗻𝗮'𝘀! 🦎 Our mission is to organize and enhance our users digital life, as long as we listen to feedback and keep our ego's in check, we’ll succeed! 💪. Just three weeks until our full launch! 🚀 Stay tuned for updates! Credits for the orginal image go to : Andreas Horn #bundleit #organizeyourdigitallife #digitalwellness #startup #womanintech #businessinsights

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🟠 Fashion meets Tech: Balenciaga brings fashion shows to the Vision Pro 👇 The luxury fashion house has launched a new Apple Vision Pro app that allows users to experience their latest collections in an immersive format. 💃 The BALENCIAGA app includes high-resolution videos of their spring 2025 Shanghai show, recorded in 4K using drones and stereoscopic footage to provide a truly unique viewing experience. 🎧 Users can also explore a curated carousel of lookbook images and enjoy music curated by Balenciaga. Balenciaga is the first luxury brand to use the Vision Pro for runway shows, setting a new standard for fashion brands. 🎬 Previously, in April, Gucci released an app for the Vision Pro that incorporated interactive elements into a documentary about its new creative director, Sabato De Sarno. Both Gucci & Balenciaga are under the Kering group, which suggest both brands can share learnings. ⭐️ Other companies, like Mytheresa, Elf Beauty, J. Crew, and Alo, have also launched virtual reality shopping experiences with the Vision Pro​. • Mytheresa: The Mytheresa app offers a VR shopping experience featuring curated collections in photorealistic virtual environments at luxury destinations like Capri and Paris, with ambient sounds and intuitive controls. • E.L.F. BEAUTY: Elf's app combines gaming elements with product discovery, allowing users to interact with beauty products in a gamified setting. • J.Crew: J. Crew Virtual Closet provides a 3D shopping experience where users can explore and style products. The app includes SharePlay for real-time shopping with friends or consultations with stylists. Alo Yoga: The Alo Sanctuary app blends wellness with shopping, including virtual environments like beaches & mountains as backdrops for their collections. It features life-size mannequins for interactive visualization and includes complimentary meditation sessions. 🧨 Brands are showing appetite but will these apps really drive (enough) growth for Apple's latest wearable to compete with Meta and others in the field of VR headsets? When the Vision Pro was launched in Feb 2024, it was received with mixed reactions. 📊 It got praised for its great quality & user-friendly design, but the high price of $3,500 is a big barrier to adoption. As of early 2024, Apple sold around 200,000 units, with projections indicating total sales may not exceed 400,000 units for the year. Apple is said to plan for a more affordable version to boost future uptake. 🚀 Despite mixed feelings, the apps of Balenciaga and others are showing the potential for VR to transform shopping experiences. ➡️ What do you think? Will VR become the future of shopping? 💬 #innovation #luxury #fashion #VR #applevisionpro #retail #tech

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🔵 Walmart launches virtual fashion collection on ZEPETO 👇 Retail giant Walmart has expanded its digital presence by introducing a virtual collection of its No Boundaries (NoBo) apparel brand on metaverse platform ZEPETO. 👚 The launch includes 10 virtual twins (digital versions) of real-world NoBo items from the fall collection and 3 limited-edition items created in collab with ZEPETO creator Xexi. Users can purchase the virtual items using ZEMs, the platform's digital currency. 🇰🇷 ZEPETO was launched in 2018 by South Korean tech company NAVER Z (ZEPETO) and has quickly become a popular platform. With +20 million monthly active users (of which 70% Gen Z), this 'metaverse' offers brands a unique way to connect with younger audiences through creative, interactive experiences. Comparable to Roblox, the platform combines avatar customization, virtual worlds, and social interaction, becoming a space for self-expression. It grew from an avatar maker to a full metaverse, including events, branded collaborations and virtual stores the last years. 📊 Roblox remains much bigger in terms of engagement (200 million MAU's) and revenue from digital goods ($2.8 billion in 2023 vs ZEPETO's estimated $40.5 mio), however ZEPETO's becoming an important niche platform with a specific Gen Z focus. 🛍 Walmart has been investing consistently in similar experiences, including Walmart Discovered on Roblox and Walmart Realm with Emperia. The strategy aligns with current market research on Gen Z consumer behavior: ‣ 56% of Gen Z report improved brand perception after visiting virtual experiences ‣ 97% use social media as their primary source of shopping inspiration ‣ 42% utilize virtual avatars to test potential real-life fashion purchases 👖 No Boundaries is Walmart's young adult apparel brand, generating approximately $2 billion in annual sales. The refreshed NoBo line features trendy items such as baggy fit jeans, drop shoulder tops, and cropped tees, with 80% of products priced under $15. Walmart already announced a second virtual NoBo drop scheduled for November 22, indicating ongoing commitment to its digital fashion strategy. ➡️ A clear example of a continually growing trend of bridging the gap between physical & digital shopping experiences, and overall a VERY smart move by Walmart to engage with younger consumers. #innovation #retail #walmart #zepeto #roblox #phygital #virtualretail #metaverse

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🚨 Meet the 18 startups that are leading innovation in the (luxury) retail industry 👇 Last week, luxury group LVMH revealed the 18 finalists for the 8th edition of its Innovation Award. 👩‍💻 Over 1500 companies registered, with 44% of the finalists (co-)founded by women. Finalists are grouped in 6 categories. 🛍 Omni-channel & retail • EQL: E-commerce tech to offer reliable, fair & memorable product launches of in-demand products • GK Concept: Tailor-made interactive in-store technology for merchandising and shopping experiences • Glanceable: Customer reviews aggregation & analysis platform using natural language processing for strategic insights 📸 Image & media for brand desirability • Ircam amplify: Innovative audio products & services that transform everyday sound experiences • Raive: Multimedia gen AI company with built-in IP royalty attribution • Trajaan: Search intelligence software designed for consumer insights and retail media teams 🎭 Immersive digital experiences • BLNG AI: Sketch-to-Design Gen AI software for the jewelry industry • FancyTech: 3D-modeling & gen AI video content production • xydrobe: Multi-sensorial luxury VR solutions for immersive in-store experiences 👷‍♀️ Employee experience, diversity & inclusion  • HERALBONY Co., Ltd.: Empowering artists with intellectual disabilities by licensing their artwork to brands for collaborations, promoting diversity and inclusion • OpenDecide: Science-based team dynamic development platform • Witty Works: Language-AI tool for sustainable, inclusive corporate culture ⭐️ Operations excellence • Authena: IoT solutions for product authenticity protection & real time traceability • Perception manufacturing: AI-based computer vision data analysis solution for factory process optimization and quality control • WizyVision: Software to rapidly ramp up mobile applications empowering frontline workers ♻️ Sustainability & green tech • Aectual: Circular 3D printed store furniture and architectural finishes using recycled materials • JIKAN Group: Transforming agricultural waste into biomaterials for the cosmetic industry • SYNOVANCE: Natural and bio-based dyes & pigments for cosmetics and fashion 1 startup of each category will win at the ceremony at Viva Technology, and a special prize is awarded for the #1 in data, AI and gen AI. One of the 6 will win the LVMH Innovation Award 2024 Grand Prize. All finalists will enroll in La Maison des Startups - LVMH, the Group’s incubator where they receive 10 months of support, mentoring & access to the LVMH network of experts. 🚀 In the ever-evolving world of fashion & beauty, innovation is one of the KEY moves to unlock competitive advantages & get/defend market leadership. The LVMH Innovation Award - introduced in 2017 - underscores this by supporting startups that transform the luxury industry. ➡️ Which startup(s) do you have your eyes on? 👀 #innovation #trends #tech #startups #luxury #fashion #beauty #genAI

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You’re paying more when you buy low-priced fashion because you don't realize the hidden costs involved. That’s not what I’m saying but an official report from Vestiaire Collective, a pre-owned luxury fashion platform. It turns out, we're paying more when we buy cheaper clothes. Let me break it down for you. The report introduces a concept called "cost-per-wear." It's a simple idea where you divide the price of an item by the number of times you wear it. Now that ₹699 shirt you wore twice doesn't look so cheap anymore. What will shock you is that affordable luxury items often have a lower cost-per-wear than fast fashion. Why? >They last longer > Are worn more often, and > Hold their value better than fast fashion For example, a designer coat might cost more upfront, but if you wear it 28 times instead of 7 times for a fast fashion coat,. It makes sense, doesn't it? But it's not just about money. Fast fashion is terrible for the environment. About 60% of fast fashion items end up in landfills within a year. That's a lot of waste for a few Instagram photos. Here's why I support investing in affordable luxury pieces: 1. Luxury is timeless. You don't just buy it; you collect it. Like a pair of classic Jordans, these pieces hold their value. 2. The quality is evident. I get more compliments when I wear well-made clothes. 3. It makes me stand out. In a sea of fast fashion, a thoughtfully designed piece speaks volumes. 4. You earn respect. People will always notice when you're wearing a piece of luxury. 5. It becomes a conversation starter. The unique details often become the talk of the party. Now, I'm not saying you need to buy a closet full of designer labels. Just consider this: by choosing quality over quantity, you might save money in the long run. Plus, you'll be doing the planet a favor. After all, it's not about how much you spend, but how much value you get from it. Are you buying fast fashion these days or are you ready to make the switch? #fashion #apparel #sustainability #affordableluxury #india

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