Jean-Charles Bordes

RedEye’s Criteo API Integration empowers marketers to reach their existing customers segments with personalised dynamic display ads across web, mobile and app advertising. From within RedEye’s platform, brands can create powerful customer segments leveraging their rich Single Customer View, then automatically and securely sync these segments to Criteo's platform as part of an ongoing automated campaign or even a one-off. Discover more of RedEye's capabilities ⬇️ https://hubs.ly/Q02HNmbw0

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Malt has just released an analysis on the evolution of AI on the platform (skills, job titles, and job categories) from 2021 to 2024. With 800,000 freelance profiles and €800M worth of projects per year, there is plenty to say. For ex : 🧑‍⚖️ Demand for AI governance, safety, and ethics is up 366%, driven by new EU regulations. Thanks Thierry Breton 😉 Expertise in these areas has doubled but remains scarce. 🧑‍🏫 AI consulting and training demand has grown by 88%, outpacing supply (32%). ☁️ Cloud-related skills (Google Cloud, AWS, Microsoft Azure) are in high demand, with a 128% increase. 🤖 Chatbot demand has leveled off after a 2023 spike (+1.7%). Thanks Claire Lebarz and the whole team, super rich and interesting content. https://lnkd.in/efnAFxhg

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Already over 5% of emails at Orange contain expiration dates. (Version française dans le 1er commentaire) For nearly two years, Laposte.net has been monitoring the "Expires:" fields in emails received by the French webmail service. Now it's Orange's turn to launch this monitoring of expiration dates in its messaging system. As we aim to give a significant boost to the project in the coming months, this will be an opportunity to see these figures gradually evolve and to try to obtain data from other players. Our current priority objectives: - Advertisers: Help them implement expiration dates in their emails when their solutions allow it. - Email service providers: Lobby them to integrate the expiration functionality into their solutions. - Mailbox providers: Engage them to take an interest in the project and monitor the volumes of expiration dates already present in emails (obviously, the goal is for them to use the dates to enhance the cleaning functionalities of their solutions). What are the insights from the figures provided by Orange and Laposte.net? - Orange - Each day, about 6% of the emails received by Orange have an "Expires:" header. - Orange - This represents more than 10 million emails received per day that contain an expiration date. - Orange - About 20 TB would be saved per month if Orange deleted all expired emails. - Orange - Half of the emails have an expiration date set to 2 weeks after the sending date. - Laposte.net - In the first 5 months of 2024, 2.4% of emails contain an expiration date. Together, let's improve these figures to prove to the entire email ecosystem that it's worth it! Support the project! Implement, document, communicate! Thank you to Axelle Allouch from Orange, Ariane J. from La Poste Groupe, and Benjamin Billon for their involvement.

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How do you market a niche new product to #Fortune500 companies? 🤔 Alexandre Barthel has firsthand experience. 🤝 He is Marketing & Communication Director at Agorize, the leading innovation management platform that boasts Microsoft, Accenture, and L’Oréal among its clients. 🌟 We caught up with Alexandre at Viva Technology 2024 in Paris for a chat, and a very welcome coffee! ☕ On the agenda: 🎯 Precision targeting - online, at events, and with ABM. ⚖ Balance - between brand investment and sales support. 💡 A highlight (and a mistake?) from a distinguished marketing career! Thanks so much, Alexandre, for sharing your insights and taking part in our B2B Spotlight Series. 🙏 To check out the full conversation, follow the link in the comments ⬇️ #Marketing #Communications #MarketingStrategy #CommunicationStrategy #InnovationManagement #VivaTech #MarketingAgency #PRAgency

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📬 Imagine a world where your year-end emails always land in your customers' inboxes... Sounds utopian? Not really! 🌟 Our deliverability expert, Anne Claire FICHTEN, recently shared her secrets during an exciting webinar. She revealed how to turn this vision into reality, even during the hectic holiday season! 🎄🚀 Good news: we've compiled all her valuable insights into an article that will boost your email campaigns like never before! Discover how: 🎯 "Deliverability is an art, not a science." Find out why the human factor is so important! 🧹 Spring cleaning your database: as crucial as tidying up before the holidays! 💤 "Stop sending emails to your entire list." Learn to manage your inactive subscribers smartly. 🔑 "Include your brand name in the subject line to stand out from spammers." A golden tip to shine in inboxes! 📊 Monitor your complaint rate: "Gmail starts blocking if you have a rate above 0.3%." Every complaint matters! ⏰ "Sometimes, sending during lunch break can be more effective than being the first at 8 AM." Timing is everything! Want to know more? Check out all our tips to transform your year-end campaigns in our full article: https://lnkd.in/erkT76De 🎁 Bonus: Find the complete webinar replay at the end of the article to relive the highlights and juicy anecdotes from our expert! Did you like these tips? Share this article with your fellow marketers and help them shine during the holidays! ✨ #DigitalMarketing #Deliverability #EmailPerformance

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Nov 26: Namirial takes part in this year’s Assises de la Confiance Numérique (Digital Trust Forum), organized by the Federation of Trusted Third Parties of the Digital Sector (FnTC - Fédération des Tiers de Confiance du numérique) The sold-out event at the Automobile Club de France, will gather public and private sector stakeholders to address critical issues surrounding the future of digital trust. The Assises de la Confiance Numérique, will feature a series of thematic workshops focused on the most pressing challenges in digital security and trust. Namirial’s involvement underscores its ongoing commitment to fostering a safer, more reliable digital ecosystem. The forum will focus on four main topics: 🎯 Document Fraud: Tackling the growing challenges of document fraud prevention. 🎯 Data Security: Exploring strategies for ensuring a secure digital environment. 🎯 Digital Identity: Enhancing the reliability and robustness of digital identities. 🎯 Artificial Intelligence: Addressing the risks and opportunities posed by AI in the digital trust landscape. As part of its participation, Namirial’s team will join various discussions throughout the day. Similar topics will be discussed on the same day at Trusted Economy Forum at the CommonSign event where Antony Skarlatos and myself will be engaging as panelists and speakers. These engagements are proof of Namirials active role in advancing the global dialogue on digital identity and trust services.

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💥 7 days left until our Masterclass:  𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐅𝐨𝐫𝐰𝐚𝐫𝐝: 𝐚 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐬𝐬𝐩𝐨𝐫𝐭 Together with Carolynn Bernier , Consortium Coordinator at CIRPASS - Digital Product Passport and Margaux MacNeil Content Manager at Certilogo S.p.A., eBay Group we will delve deeper into the Digital Product Passport Blueprint. This framework empowers businesses to embrace diverse perspectives in the DPP adoption process, transcending the constrained and fragmented approaches prevalent in the field: 🎯 From Tactical to Strategic: moving beyond short-term fixes, the DPP Blueprint is our strategic compass, guiding us towards long-term, impactful decisions. 🔍 From General to Tailored: There's no 'one size fits all' in the fashion industry's digital landscape. Instead, we embrace a tailored approach, crafting solutions that fit the unique needs and brand's structure. 🌐 From Silo to Ecosystem: we are in a new era of ecosystem thinking, where collaboration and interconnectedness are the new standards for achieving operational excellence and customer trust Save the date: 🗓️ April 30th  🕓  4:30pm 📍  Zoom platform 📝Register now for the event using the link in the first comment below.

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Plugin of the Week - The AlertMessage Plugin from Monsieur Biz, agence web Sylius, our Premium Solution Partner from France 🇫🇷, enhances communication in online stores by enabling the display of personalized messages. This feature allows for quick sharing of updates, announcements of promotions, or important information. With the ability to personalize messages for logged-in users, the plugin offers a flexible solution that improves customer satisfaction and business results. 🔌 Here are its main features: 🔹 Enhanced communication - enables real-time sharing of important information, strengthening customer relationships. 🔹 Targeted messages - allows customization of messages for logged-in users or guests. 🔹 Flexible design - supports custom HTML message templates, aligning with brand visual identity. 🔹 Quick announcements - facilitates rapid communication through an easy-to-use admin panel. 🔹 Multifunctional use - suitable for various types of messages, including health and safety notices, legal changes, and promotions. 🔹 Easy management - designed for ease of use, requiring no extensive technical knowledge. For more details about The AlertMessage Plugin from Monsieur Biz, visit the Sylius Store! 👉 https://lnkd.in/gdNQuURY

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At a time when, by 2025, the entire B2C retail sector in France will be faced with the "Oui Pub" (*) initiative, which will call into question the primary means of communication: the leaflet, all retailers are asking themselves what solutions and strategies they need to put in place to communicate effectively in the future … At a time when the discount model is prevailing and promotions are more than ever a key attraction, the appropriate operational, media and tactical choices need to be made quickly ...   In this context 🚀 more than ever, collaborative marketing and technical solutions that will promote and facilitate the management and construction of effective multichannel and multimedia communication are welcome. Today, PIMALION is certainly one of the tools and the online platform that offers a serious and comprehensive response 🚀 This SaaS platform makes it easy to organise and mix the product offering across all digital, print and online media with formidable efficiency. 🚀 While folders used to be the primary communication tool for B2C brands, today and in the future the number of media and meetings with consumers will have to multiply and diversify considerably. This requires significant agility, which only tools like PIMALION can bring to the market. 🚀   Marketing teams and players in retail communications need to prepare themselves immediately and put in place realistic operational solutions that are compatible with their objectives. PIMALION can help them meet these new challenges. 🌟 Thanks to its various publication modules and its powerful integrated graphics rendering engine, it is possible to build and supply all kinds of media, even complex ones.  The result 🚀 a file or document ready for publishing in a record time, and also in quantities that can be huge ("customization").  We therefore need to work together to develop and industrialize new processes to enable the very many offers (promotional and referential) to reach as many audiences and consumers as possible, inviting them to come and take advantage of them at the point of sale.   A large number of distributors and marketers already rely on Pimalion and benefit from the remarkable power of the system.    Would you like more information? Contact me 😊 Philippe Bindels, CSO, Pimalion +32475661365 [email protected]   (*) "Oui Pub" is an ADEME system, as a possible alternative to the "Stop Pub" system, which prohibits the distribution of unaddressed printed advertising matter (IPSA) unless authorisation to receive it is visibly indicated on the letterbox by the "Oui Pub" sign. 

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🎉 Say Bonjour Beauty Genius - L’Oréal Paris's Cutting-Edge AI Innovation! 🌟 In today's tech-driven world, boundaries are constantly being pushed. It's amazing to witness how L'Oréal, a 115-year-old powerhouse, continues to innovate by prioritizing customer needs through cutting-edge technology. Key highlights of the new AI beauty assistant, Beauty Genius: ✨ Personalized Experience: By analyzing individual skin types, tones, and preferences, Beauty Genius AI offers tailored solutions that cater to the unique needs of each user. ✨ Advanced Technology: Beauty Genius combines the latest tech, utilizing Generative AI, Predictive AI, Augmented Reality, Computer Vision, and Color Science to deliver expert skin diagnostics and personalized product recommendations. ✨L’Oréal's achievements at CES: the first beauty company to deliver a keynote at CES and won 9 CES Innovation Awards this year! It was inspiring to meet Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal, at CES early this year. L’Oréal's relentless pursuit of innovation sets a high standard in the beauty industry and beyond, showcasing how legacy brands can lead with technology and customer-centricity. → Which other companies are driving unique innovation with AI in your industry? #Innovation #AI #BeautyTech #CustomerExperience #LOréal #Product #TechInBeauty #Leadership #WomeninTech L'Oréal

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Revving up conversion rates with automated tagging plzns

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Running🏃‍♀️Shoes On👟LED🌈Lights On🚨200 M Track🛤️Stadium🏟️Personal Avatar🎭RFID Sensors🎛️Ready🏃‍♂️Set🏃Go🏃‍♀️ Source: 42 races https://lnkd.in/d3kaGzXu Credit: Christine Raibaldi #technology #innovation #led #ai #technology #innovation #art #success #recycling #sustainability #ecosystem #technology #innovation #future #engineering #education #creativity #technology #medicine #innovation #ai #education #sustainability #future #health #innovation #engineering #futurism #physics #energy #greenenergy #business, #family #environment #happiness #greenenergy #engineering #innovation #science #teaching #students #learning #technology #education #climate #ecosystem #success #recycling #environment #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity #motivation #inspiration #success #whatinspiresme #personaldevelopment #leadership #mindfulness #empathy #happiness #mentalhealth #technology #ai

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Great start of #ExperimentationUnite by Kameleoon with Fabrice des Mazery on how to unite marketing and product teams to create growth. #ExperimentationUnite by Kameleoon gathers 250 people from 14 countries to exchange with the top experts in experimentation!

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Delete your emails. All of them. But not one by one. Open the email management console for the whole team and click on DELETE. Precise, efficient. At least 100 GB purged. According to Ademe (Ademe is the French agency for Ecological Transition), you'll have saved at least 1 Kg of CO2. ... that is, if the entire team continues to operate without an alternative solution for ONE YEAR, of course. No emails. Not ever. Use nothing instead. It's not easy, is it? Alternatively, to be even more effective: the next time you want beef, don't have any. A single meal without beef is equivalent to 7 kg of CO2 not released into the atmosphere.  It's 7 times more effective. For an "effort" of just 30 minutes. --- Of course, if you want to delete e-mails, but ESPECIALLY if you want to unsubscribe from numerous mailing lists so that you no longer receive them, don't hesitate to do so. But if you can spare 3 hours for digital housework, you also have 3 hours to think about your eating habits and try to reduce your consumption of beef, or even meat altogether. Thank you 🙏 #DigitalCleanUpDay #DigitalCleanUpWeek

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📊 Unveiling the NEW 2024 France E-Commerce Factsheet with Fresh Insights & Statistics. 🇫🇷 🚀 Explore the latest figures on the French e-commerce market. 🛍️ Discover where French shoppers are buying from 💡 Get ahead with essential data to optimize your cross-border strategies As one of Europe's most dynamic e-commerce hubs, the French market offers unparalleled growth opportunities. Download now ➡️ https://lnkd.in/eXeaVXPN 👈 #FranceEcommerce #CrossBorder #EcommerceTrends #MarketInsights #DigitalCommerce

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Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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FOOD & NOCODE Do you like Japonese Mochi ? One of my client is a Japonese Mochi Manufacturer. He has just started to open shops in Paris. The name ? ONIZUKO Two adresses in Paris : 📌 13 Rue du Vieux Colombier, Paris 6eme 📌 5 rue du Turenne, Paris 4eme. 🧠 NEW PROJECT -> NEW CHALLENGES He was looking for a tool to manage plannings of its employees in the stores. So we built something together in few hours with Airtable and Make. 🚨 THIS TUESDAY, i tell you the whole story : - How we decided to build this tool. - The different steps. - The data base, the automations, the interfaces. - Discussions we got on specific features of the system. - My inputs from my previous projects. - His inputs from his store management knowledges (he was the owner of 5 pizzerias before launching this business) I will talk about important stuff such as : - Impact of the Process complexity on the relevancy of a digital system. - Using the right Digital / IRL Interface. Join us -> Tuesday 7 - 1pm. OnAir n°20 - On The NocodeCode Twitch Channel

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