Jean-Baptiste Andreani

The past week has been different and instructive! In the Digital Fashion and Textiles Studio course we got to learn a bit about Apexfiz and on the intensive days we learned how to use Clo3D fashion design software! Here is one of the my first experiments with Clo3d. I need to learn more, but luckily now I have completed the very basic course! 🤩 #digitalfashion #sustainablefashion #futureoffashion #clo3d #aaltouniversity

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Product Passports: The Key to a Sustainable Future for Fashion or another fad? I would like to argue that IT IS the key to making the world’s presumably 3rd most polluting industry more sustainable.  Why? Transparency: Product passports provide detailed information about the materials, origin, and manufacturing processes of each item. This transparency empowers consumers to make informed choices, aligning their purchases with their values. Circular Economy: By detailing materials used and their potential for recycling, product passports promote a circular economy. They support the reuse and recycling of products, reducing waste and environmental impact. Compliance and Regulations: With global regulations tightening around sustainability and waste reduction, product passports can help fashion brands comply efficiently. This reduces the risk of non-compliance penalties. Brand Trust and Loyalty: Brands that adopt product passports position themselves as leaders in transparency and sustainability, fostering consumer trust and loyalty. Supply Chain Efficiency: Product passports streamline supply chain processes, providing clear data on every component. This leads to cost savings and improved operational flow. Product passports aren't just a tool for compliance—they're a strategy to enhance consumer trust, streamline operations, and support global sustainability efforts. What's your take? Do you think the implementation of product passports can lead the industry towards a sustainable fashion? #productpassport #eugreendeal #sustainability #traceability

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Fashion's future is in the materials we choose. This new report highlights the push towards next-gen materials as a cornerstone of sustainable fashion. Brands are setting ambitious goals, consumers are demanding change, and new regulations are looming – all pointing to a shift away from traditional textiles. But, it's not all smooth sailing. There are a lot of hurdles to overcome: Brands Need to find new materials that match the performance , style and price of what they are using. Innovators Need to secure the trust (and investment) of brands to scale their new materials and comercialize them. Investors Need to see the long-term potential of next-gen materials, despite higher initial costs. Suppliers/Manufacturers Need to invest in new technology and processes while balancing costs and dealing with challenges of low demand in current market. Consumers Need to be willing to support the change, even if it means paying a bit more upfront. If we want to make sustainable fashion a reality, we need to tackle these challenges head-on. For this we need collaboration across the industry – brands, innovators, investors, suppliers, and consumers all have a role to play. But there is no singel forum or platform that brings all these stake holders together. How do we achieve that? . #SustainableFashion #NextGenMaterials #FashionInnovation #Sustainability #CircularEconomy

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Yes, The fashion industry, long criticized for its environmental footprint and ethical lapses, is undergoing a transformative shift toward sustainability. A reimagined approach to denim production now champions sustainability, embodying a holistic philosophy addressing environmental concerns, ethical considerations, and the evolving dynamics of consumer consciousness. Traditional denim production is resource-intensive, involving substantial water consumption, excessive use of chemicals, and significant waste generation. However, innovative approaches are redefining the industry’s standards. Eco-friendly techniques such as laser technology, ozone washing, and waterless dyeing have significantly reduced the environmental impact of denim manufacturing. Laser technology eliminates the need for water and harmful chemicals in creating denim finishes, such as distressed looks. This method conserves water and reduces chemical runoff. Ozone washing, which uses ozone gas to bleach and soften denim, further reduces water usage and chemical dependency. These technologies collectively demonstrate how advanced methods can mitigate the environmental footprint of denim production. Additionally, sustainable raw material sourcing has gained prominence. Organic cotton, recycled fibers, and alternative materials like hemp are becoming popular choices among manufacturers. These materials reduce reliance on conventional cotton farming, which is water-intensive and often involves pesticides. By integrating such sustainable practices, the denim industry actively reduces its ecological footprint and promotes biodiversity. Ethical considerations are crucial in this revolutionary approach. The fashion industry has faced criticism for exploitative labor practices, including unsafe working conditions and unfair wages. Sustainable denim production is committed to ensuring ethical labor practices and improving workers' livelihoods. Companies are increasingly adopting transparent supply chains, allowing consumers to trace the origins of their garments and verify ethical practices. Fair Trade certifications and partnerships with organizations advocating for workers' rights are becoming standard. By ensuring fair wages, safe working conditions, and opportunities for economic advancement, these initiatives help build a more equitable industry. The adoption of circular economy principles is transforming how denim is produced, consumed, and disposed of. Brands are designing for longevity, encouraging repair and reuse, and facilitating garment recycling. This approach minimizes waste and extends the lifecycle of denim products, reducing the demand for new resources and diminishing the overall environmental impact. https://lnkd.in/gzHy6XCz

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Annecy, France

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The investment on becoming more sustainable in the fashion industry is still extremely small. Even a brand like Ganni whom many consumers see as sustainable published in their report for 2023 that they spent 0.60% of total revenue on responsibility down from 2022 1.10%. This week seeing the closure of brands such as Mara Hoffman is also depressing. The only effort to move the needle has mainly been driven by a combination of legislation and more mindful production of goods. The system is still flawed due to its drive for continuous projection of double digit sales increases. The saddest part is the huge increase of product thru Shein and Temu flooding the market with cheap, questionable labor and possible toxic product at an accelerated rate never seen before. For those who are not aware From 2017 through to the first half of 2023, Shein revenues grew 20x, from $1.5 billion to $40 billion, surpassing Amazon as the single most downloaded shopping app in the US while racing past Zara for the overall number one spot in US fast fashion.  The fair wage and abuse of garment workers is another problem created by low priced fast fashion. The take away sadly from this years Global Fashion Summit is that though there is some investment in innovation we simply are not moving as an industry fast enough to reduce emissions nor improving the system to produce less. I wish on this Friday I had better news but sadly we need consumers and leaders to drive real change.

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#luxury volatility… They are waking up now… I write about it since 2016 and also published a book on this on 2020 “Luxury Unlocked. The keys to managing luxury brands in a disrupted era” (available on Amazon) It was not difficult to understand how unrealistic were those double digit growth revenues and margins. And, no, they are not incompetent they were supporters of that “short term damned profits and bonuses” All of them… https://lnkd.in/gjfAsfgt

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Zara ’s Pivot: Fast Fashion to Affordable Designer Style 👜 In a strategic evolution, Zara is moving beyond its traditional fast-fashion model toward a more #PremiumExperience. With a new focus on high-quality materials and refined designs, Zara is now bridging the gap between #AffordableFashion and #DesignerElegance. This shift isn’t just about style, it’s a response to growing consumer demand for durability and sustainability, showing Zara ’s ability to adapt and innovate in a rapidly changing market. 📈 #FashionIndustry #Innovation #Sustainability #AffordableLuxury #RetailTransformation 👇🏻👇🏻👇🏻

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This is the most comprehensive report I have seen so far, perfectly explaining "Why Now" is the time to invest in Next-Generation materials.

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🤩Thrilled to represent Istituto Marangoni at @hiahubofficial 2024 in Riyadh tomorrow! 👉🏻My masterclass will explore the latest trends in fashion and emerging lifestyles, delving into how luxury is being redefined in the modern landscape. Using a data-driven approach powered by Nextatlas the session will analyze shifts in consumer behavior, focusing on how trendsetters and influencers drive online conversations on social media fueling new trends. #trendresearch #fashionfutures @istitutomarangoniriyadh

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Weekly Newsletter - Change from the Inside 📩 Back to some insights on ♻️ #CircularFashion in France from an Accenture report, presented for the first time at the #JournéedelaModeCirculaire on April 26. ⬆️ Impressive Growth: The circular fashion market in France reached €6.8 billion in 2023, marking a +17% growth compared to 2022 ♻️ Expanding Market: By 2030, circular fashion will represent approximately 29% of the fashion market in France, with an estimated value of €14.3 billion ❗️ Signicifcant Impacts: By 2030, circular fashion will reduce the sector’s CO2 emissions by 16% 💼 Sustainable Jobs: Over 35,000 jobs will be created or maintained through textile repair, reuse, and recycling This study examines the growth trends and future outlook of the reuse, recycling, and repair market — Taking a Closer Look at #Repair 🔍 - +7% annual growth until 2030 - 29% of major brands offer repair services - 9,500 jobs will be created 🙌 80% of French consumers say they would repair their shoes/garments The repair landscape is bolstered by brand repair offers, the tech landscape, and the “bonus réparation” here in France. What is the bonus réparation? This is part of the anti-waste law for a circular economy (AGEC) from December 2022. It’s a discount directly applied to your repair bill, aiming to combat planned obsolescence and encourage eco-responsible consumption. While not exclusive to fashion (it also applies to electronic items etc. ), it has been applicable to fashion and shoe repairs since November 2023. 👏 Applause! Considerations for Repair: While wider accessibility and subsidies are promoting repair services, there are further challenges to be considered: - Repair cost vs. new item cost - Quality and aesthetics of repaired garments - Technical repairability of the garment (requires initial high quality and design for repair) - Greater accessibility of repair services - Risk of items becoming irreparable if repairs are delayed too long - Need for effective communication to raise consumer awareness about repair services

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Right Move! Instead of focusing on implementing new taxes on fast fashion, which often leads to increased product prices and places a burden on disadvantaged individuals, I believe the European Union (EU) should prioritize this different approach. Channel its efforts towards holding big tech companies accountable. No more empty apologies; it's time for them to take meaningful action, not only on data privacy and security but also be fully responsible for the products (whether digital or physical) they sell. To effectively combat the challenges associated with fast fashion, these efforts on digital services legislation must be combined with existing initiatives such as the Green Deal Act and the Due Diligence Act. The latter is particularly crucial, as it compels companies to demonstrate their commitment to upholding human rights and environmental protection throughout their supply chains. This includes not only their operations but also those of their suppliers, outlining the corrective measures they are taking to address any identified issues. Under this new legislation, businesses will have to develop proactive action plans and ensure that their direct partners are contractually bound to comply with these plans. In turn, European companies will need to verify that their suppliers meet the prescribed requirements. By adopting a unified approach across all EU nations and avoiding fragmented national laws, we can truly effect change. It's important to recognize that fast fashion itself is not the root of the problem; rather, it lies in the conditions under which these products are manufactured. Fast fashion is booming because existing rules and regulations are not consistently followed. By enforcing stricter regulations on big fast fashion tech companies, we can address the core issues and encourage a more sustainable and ethical fashion industry. #fastfashion #sustainability #EU

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LVMH's Bernard Arnault has invested a personal stake in Richemont. This has sparked speculation about a potential takeover scenario. Bernard Arnault has taken a personal equity stake in #Cartier parent company #Richemont, It’s unclear exactly how much of a shareholding the #LVMH chairman and chief executive officer has acquired in Cie Financiere Richemont SA. In jewellery, it would combine Richemont's Cartier and Van Cleef with LVMH's Tiffany and Bulgari, creating a so called “hard luxury” powerhouse. 💡Below are the 13 largest luxury companies by market cap. $LVMH's market cap is already more than double the combined market cap of the bottom ten companies. for sure "Acquiring Richemont would catapult LVMH into a completely different stratosphere to the rest of the #luxury industry", as highlighted by Andrea Felsted. source The Business of Fashion Vogue SWI swissinfo.ch

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Here's something you might not hear often: 𝗧𝗵𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗮𝘁 𝗮 𝗰𝗿𝗼𝘀𝘀𝗿𝗼𝗮𝗱𝘀, facing unprecedented challenges and opportunities. 🚫 Why I stand by this: 🤔 𝗖𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗣𝗼𝗶𝗻𝘁: The rapid transformation driven by geopolitical tensions and supply chain disruptions is reshaping industry norms, pushing brands to rethink their strategies.   📈 𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲: The "State of Fashion" report from Business of Fashion and McKinsey highlights that sustainability has become a necessity, with consumers now prioritizing eco-friendly practices over traditional luxury.   🔄 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: As brands innovate to stay relevant, the focus is shifting from mere transactions to fostering community and creating meaningful experiences for consumers.  What's your stance on fashion's evolving landscape?  #FashionIndustry #Sustainability #Innovation #ConsumerExperience #SupplyChain #CommunityBuilding

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As discussions on the environmental impact of the 𝘁𝗲𝘅𝘁𝗶𝗹𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 become more crucial than ever, it's time to act for a more #sustainable future in fashion. Recent statements from Christophe Béchu, French Minister of Ecological Transition, underscore the urgency of rethinking our practices in this sector.   ✅ 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Adopting AI-based solutions and unsupervised algorithms provides an innovative approach to improving the quality control of fabrics and skins, thereby reducing waste and carbon emissions.   ✅ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗼𝗳 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆: With quality control bolstered by cutting-edge #AI technology, companies enhance their environmental footprint, fortify their reputation, and, most importantly, boost operational efficiency by mitigating costs linked to manufacturing defects and expediting the quality control process. Consequently, this saves both time and money.   ✅ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻: By enhancing transparency and promoting accountability at all levels of the supply chain, we can create an ecosystem where sustainable practices are the norm.   🌿This underlines how important it is today to recognize that environmental and social concerns are just as valuable as aesthetics and creativity🌿 #SustainableFashion #ArtificialIntelligence #TechforGreen #Industrie40 #DigitalTechTalents https://lnkd.in/exST8yec

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Navigating Green and Just Transitions in Fashion The fashion industry is at a critical crossroads, balancing environmental sustainability and social equity. While these transitions often complement each other, they can also conflict. Here’s how we can manage these challenges https://lnkd.in/g4J_2dPv #SustainableFashion #GreenTransition #JustTransition #FashionIndustry #Sustainability #EthicalFashion #CircularEconomy #FairTrade #EcoFriendly #ClimateAction #fashion

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#Watches, #sneakers, leather #bags and many other #luxury goods create massive enrichment opportunities for consumers if they resell them on #secondhand markets. This trend is part of the #enrichment #economy, a new economy where consumers use goods to increase their capital. Our new study published in the Journal of Marketing explains how the enrichment economy works. With Roman Pavlyuchenko (University of Bath School of Management) and Sonja Prokopec (ESSEC Business School), we investigated the luxury watch market, where the enrichment economy has been soaring for years. We find that the enrichment economy follows a logic distinct from conventional markets. Access to enrichment goods is the enrichment privilege, or an opportunity to purchase enrichment goods from the source to resell them later at a premium. We explain how the enrichment privilege shapes the enrichment economy through four market processes: curating, securing, monetizing, and assetizing the enrichment privilege.  Luxury #brands are becoming #enrichment #curators. They create a network of interdependencies that reinforce their power while prompting consumers to court and lavish them in pursuit of enrichment privileges. This resembles the royal privilege at royal courts, where the courtesans strived to outcompete each other for the King’s attention. We also discuss the #ethics of the enrichment economy. We highlight the social inequalities that the enrichment economy may foster, and suggest public policy remedies. We also show that the second-hand markets for enrichment goods undermine #circularity by prompting consumers to continuously reinvest their money into the primary market.  https://lnkd.in/e7UFzejt #sustainability #reboundeffect #collection #watchcollectors #resell #platforms #branding #luxurybrand

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🌍 Fashion’s big sustainability move – but is it enough? #Zara's parent company, #Inditex, has announced a $50 million fund for textile recycling technology, and while this is a bold step, it raises questions about the future of fashion's sustainability journey. Positives: 💡 A crucial investment in innovative recycling technologies, which could transform how we manage textile waste. ♻️ Support for circular fashion—a vital shift towards sustainability in a notoriously wasteful industry. 🌱 Partnership potential for the industry to collaborate on cutting-edge material reuse and recycling systems. But let’s not shy away from the challenges: 🔄 Overproduction remains fashion’s elephant in the room. Does this fund tackle the root cause of fast fashion, or is it a band-aid on a deeper issue? 💵 While $50 million sounds impressive, is it enough to drive real, industry-wide change? Will it spark innovation, or does the sector need far larger and more consistent investments? 🤔 Could this venture risk becoming more of a greenwashing exercise? How do we ensure that the focus stays on tangible impact rather than glossy PR campaigns? There’s no doubt this move is promising, but in a complex industry like fashion, true sustainability requires more than one-off initiatives. We need broader strategies that include rethinking consumption patterns, scaling recycling tech, and ensuring these investments translate into long-term change. What are your thoughts? Is this the beginning of a new era for sustainable fashion, or is there still a long way to go? Read more here: https://lnkd.in/gawRDtrc #Sustainability #CircularEconomy #TextileRecycling

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