Fabio Brusa

🥝 Why did Manger Demain endorse the Sustainable #FoodProcurement Manifesto? "Following on from the efforts made by the Cellule Manger Demain to help Wallonia's (Belgium) community canteens make the transition to a sustainable diet, we are delighted to be associated with the Buy Better Food campaign and to lend our support to the Manifesto for Minimum Standards in European Union Canteens. " 📢If you are a local or regional government, member of the European Parliament, or organisation, private and non, you can endorse the Manifesto, too! Learn how at https://lnkd.in/dnrV9eYj #sustainablefoodsystems #sustainablefood #foodsystems #food #buybetterfood

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Water is critical to nature, our communities and our business. It's the main ingredient in our products, essential to our manufacturing processes, and is critical to ensuring a sustainable supply of the agricultural ingredients we depend upon. This is why we, and our partners like UNESDA - Soft Drinks Europe want to see water high on the political agenda. And it’s why water stewardship is a business priority. Water stewardship enables water users to work together to identify and achieve common actions for shared water security with the goal of reducing watershed degradation. This includes the conservation and restoration of water resources and our new film shines a spotlight on a project with WWF España as we work towards our target of replenishing 100% of the water we use in our beverages. #ThisIsForward Coca-Cola Europacific Partners Joe FransesFrancesca O'Hanlon, PhDMaria NeguțJo TwiggWouter VermeulenSophia ChrysopoulouJan BurgerIgnacio Calvo MartinEsther MorillasAshley ChaleyerAna Callol

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What an amazing week we had at University of California, Davis for the 2024 IIFH Partner Summit. This event united +270 innovators and scientists, all diverse voices from across the food system, dedicated to: creating a healthier, more sustainable future for both people and the planet. At @Mars, we’re proud of our long-standing partnership with @UC Davis, with decades of collaborative work in nutrition, sustainability, food safety, and agriculture. I was particularly inspired by Abigail Stevenson and Justin Siegel opening remarks calling for uncommon collaborations as a key to unlock the future of better Food systems. They really brought to life the power of the Academia and Industry interface to move discovery up to application, then to scale, addressing real world challenges. Panels went from GLP-1 debates and wearables, biotechnology, to converting waste into "gold" in a virtuous bioeconomy circle... from operating Ai to using it to enable solutions for people and society, for more resilient supply chains, for scaling more customized metabolic solutions. it was a great week, filled with curiosity, learning, team work and more... The IIHF ecosystem has made significant progress, there is still unsolved questions- and I am so very curious to see what the next 10 years conversations and advancement would look like. Stay tuned for more reflections from my colleagues Darren Logan Joel Harris Andy Johnston Irene Luna Guzman, PhD John Didzbalis Carl Jones Chris Armstrong Ellen Jacobs Jason Ripper Marissa Pickard Bethany Wolf Ziqi Wang Jane Wang Juliette Grace Rout #IIFHSummit #UncommonCollaborations #FoodInnovation #CircularBioeconomy #ScienceXTomorrow #SparkTheFuture #TomorrowStartsToday

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The more enterprises in the EU sign the Open Letter, the more attention will be drawn to this issue and EU Agricultural Ministers will understand that the freedom of choice for all GM foods must be guaranteed.  #GMO #NonGMO 

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Strasbourg Plenary session : if you don't post, your visit is not complete! I've come to Strasbourg to introduce FoodDrinkEurope to some new MEPs and to catch up with + present our priority messages to returning MEPs and APAs. What were those messages? ➡️ Food and drink manufacturing is part of a value chain. We call for policymakers to adopt a "value chain" approach when developing policy and legislation. ➡️ Food and drink processing represents the largest manufacturing sector in Europe. We want to be consistently recognised as a strategic sector. ➡️ FoodDrinkEurope remains supportive of the green transition, but calls for a constructive dialogue on the instruments, financial needs, collaborations and market conditions to accelerate this transition. ➡️ European agri-food should not be victim of commercial tensions that have nothing to do with our sector. ➡️ When discussing the EU industrial competitiveness (or lack thereof), we want policymakers to remember that we are part of this debate. Our industry has to do with traditions (culinary ones), cultures and has a centuries-long history, but it's also an industry that invests in research, innovation and development and that is crucial for the future of each individual European.

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We are looking forward to ambitious policy platforms being developed after the European elections this weekend. NMWE’s manifesto represents our sector’s starting contribution to upcoming discussions. It sets out our 5 priorities on sustainability and health, where we intend to continue playing a pioneering role. It also calls for a strengthening of the EU’s industrial policy framework, to promote innovation, competitiveness and growth. If businesses are to plan and invest over the long term, they need equal access to a fair, open market, consistent decision-making and policies based on sound science and thorough impact assessment. SMEs deserve special attention. They represent the majority component of our sector, which is made up of hundreds of small producers, mostly located in rural areas where they play an important role in social cohesion. The next legislative cycle is an opportunity to build an EU industrial policy which supports sustainable growth for all businesses. We are prepared to make a constructive contribution to this effort.

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The world’s cocoa supply challenges are real. As Jacopo Prisco so articulately reports, innovators across the globe are exploring many solutions – and happy for Celleste Bio Ltd. to be spotlighted for its use of cellular agriculture to farm 100% real cocoa. We are a #cocoatech company comprised of chocolate lovers that are committed to producing a sustainable cocoa supply. We are the only solution today that combines the best traditional farming practices with modern technologies to produce 100% real, chocolate grade cocoa butter. Our vision is to scale this to grow anywhere in the world without having to ever cut down a single tree. We think that’s pretty sweet. 🍫 🍫 🍫 Hanne Volpin, Ben Sivan, Silvia Zypman, Radi Aly Nitza Kardish, PhD, Barak Singer, The Trendlines Group Laura Shulman Mondelēz International

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[PotatoPro] FAO Food Price Index up marginally in April, mostly driven by higher world meat prices The FAO Food Price Index (FFPI) stood at 119.1 points in April 2024, up 0.3 points (0.3 percent) from its revised March level, as an increase in the price index for meat and smaller upturns of vegetable oil and cereal indices slightly more than offset decreases in those for sugar and dairy products. #potato #potatopro #potatonews #potatoindustryevents #potatosupplychain #frenchfry #potatoequipments #potatochips #potatosnacks #potatofarming https://vist.ly/v7si

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#Sustainability was in the spotlight at Chicago’s IFT First, in contrast to its reduced focus at Vitafoods Europe. The event highlighted the #foodindustry’s drive in leveraging technologies like #AI to bolster #sustainablefood production initiatives. Upcycling and regenerative farming were also hot topics, underscoring the growing need to future-proof food production for generations to come. #FoodandNutritionInsights #IFTFirst2024

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Join our next webinar and learn more on our extended range of organic and carbon neutral prebiotic fibers. Consumers’ expectations, sustainability, health benefits, science, applications and formulations: so many topics covered during this session! Join us, it’s free and insightful 😉

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Unlocking the Potential of Fava Beans: A Beacon for Europe’s Plant-Based Future As the global dialogue on sustainable agriculture intensifies, fava beans are emerging as a cornerstone in the plant-based revolution. Foodnavigator's recent analysis highlights the opportunities and challenges of cultivating fava beans in Europe, aligning perfectly with NUTRIS.tech’s mission. Fava Beans in Europe: An Opportunity for Localised Supply Chains Thriving in Europe’s varied climates, fava beans offer a more localized and traceable ingredient, reducing supply chain complexity and supporting the European Union’s sustainability directives. Navigating Challenges with Innovative Solutions European producers face challenges like optimizing cultivation and scaling production. NUTRIS.tech’s pioneering efforts include bridging agriculture with food technology. Their Novi Senkovac facility is not only the first European fava bean protein isolate factory but a leader in sustainable food production. NUTRIS.tech: Leading with Innovation and Sustainability With a €50 million investment, their facility forefronts the extraction of high-quality protein isolates and fibers, underpinned by patented technology from the University of Copenhagen, ensuring minimal environmental impact. A Commitment to Local Agriculture and Global Nutrition Partnering with over 500 local farmers, NUTRIS.tech is enhancing community-based agriculture and creating a sustainable, ethical food supply chain that supports local economies and global health. The Road Ahead: Scaling Impact through Collaboration NUTRIS.tech's plans to expand capacity to 70,000 tonnes by 2030 exemplify their commitment to leading industry change, promoting sustainable practices, and healthier diets. Join Us in Making Food Better Together Collaboration is vital as we navigate the food industry's complexities. Visit https://lnkd.in/eXsi54SP to learn more or connect with CEO, Zvonimir Sedlic. Together, let's transform food production for a sustainable future.

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It is unacceptable that a company like #BarryCallebaut does not deliver on its promises and intentions regarding social relations. Barry Callebaut refusing to fully respect European social dialogue  Barry Callebaut announced the BC Next Level programme, a worldwide reorganisation plan, towards the end of February 2024. This plan comprises the closure of two production sites and 2,500 redundancies, 900 of which in Europe.  While local procedures are still in progress, an additional closure of a production site in Intra, Italy, was announced last week. During a consultation this week in the European Works Council's steering committee, members sought clarification on the intentions of the additional closure. However, ❗ management gave no answer to the question whether additional redundancies or closures were to be expected. ❗ management failed to address the growing uncertainty and concern. ❗ management made no attempt to rebuild trust with the employee delegation. More so, the employee delegation established that the European social dialogue rules on information and consultation on the additional closure had not been followed. The European Works Council also fears that the scarce information that has been shared now, does not reflect the full impact on the Barry Callebaut employees and sites and that information has been withheld. More impact on already affected sites, as well as additional closures cannot be ruled out. This is why the members of the European Works Council are questioning the sincerity of the long-term intentions of Barry Callebaut and its majority shareholder Jacobs Holding AG. The European Works Council will therefore investigate what legal options exist to obtain the necessary information that needs to be given by law and to force proper social dialogue. In an ultimate attempt to keep the social dialogue going and to still give the European Works Council sufficient information, IUF, the international trade union federation, wrote a letter to the top management in Zurich back in July. The letter remained unanswered, showing a complete lack of respect for the social dialogue. We demand from Barry Callebaut that they: 👉 fully respect the local and European social dialogue. 👉 take the information and consultation of the European Works Council seriously.  👉 clarify the full impact of BC Next Level. 👉 restore the trust that was very seriously damaged. #WEarebarrycallebaut #WIJzijnbarrycallebaut #chocoladehart #chocolateheart #wewillfightforeveryjob #BarrryCallebaut

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"But Iggy, Oatly products don't have the Nutriscore label." Oatly has always been clear on the shortcomings of Nutriscore, especially about how it helps hide nutritional baddies of food products and not value totally healthy nutritional aspects. But that's not the point. The food industry is more and more seen by people as a dirty and secret place. The trust in packaged food has eroded over many decades of practices like the one we see here, where companies use these labels as marketing tools rather than help people understand better what's inside through total transparency. And for worse, remove them when it's not in their favour. Funnily, big food industry now ditching Nutriscore said this 4 years ago: "Making the #NutriScore mandatory will make it easier to make balanced and informed food choices. The system is based on thorough, independent, and transparent research." The "thorough, independent and transparent research" has become overnight for them superficial, biased, and secretive research. I wonder why...

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Last week I attended a famous marketing convention, where best cases and future trends were shared with 1000+ marketeers from all over the world. The event left me in a quite depressing mood as most of the cases where creative, interesting, but with no intention to make any impact beyond the presenter's own business. I am a strong believer, that until sustsinability starts being a priority for marketing departments and as the result it becomes a consumer demand, we will continue moving slowly 🐌 One of the main barriers to introduce sustainability in brand communication (in my POV) is the lack of the business case. Most of marketer's KPIs are linked to market share and brand equity, and there is still quite few data how sustainability can impact these KPIs unless you are born as an impact brand from the start. In this context it's always great to see initiatives like #HealthierLives. This partnership between a retailer, producers and chefs not only was aimed to promote more sustainable & healthy eating habits, but it directly impacted sales. And what's more, this business result is publicly shared, that helps other companies to make sustainability "a marketing topic".

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Driving Resilience and Sustainability by pursuing the EU Green Deal The Green Deal is key to create a resilient food system in Europe and beyond. Nestlé is reconfirming our commitment to the Green Deal (statement facilitated by WWF European Policy Office: https://lnkd.in/ejMSBEG8), with concrete actions that are fully aligned and enabled by it:  🌍 Ensure we achieve net zero greenhouse gas emissions by 2050 in line with our roadmap.   ♻️ Implement the new EU packaging rules such as designed for recycling packaging (D4R) and scale up the necessary infrastructure too reduce virgin plastic use.  🌳 Implement the EU Deforestation Law and fully eradicate deforestation from our supply chains.  🌱 Ramp up efforts to protect natural resources including water 💧 & biodiversity.   🥗 Create a food environment that makes it easier to choose healthy and sustainable diets: Nutri-Score and responsible communication. Our choice is a 🤝 Collaborative Approach: Achieving these goals requires a unified effort across all sectors, ensuring competitiveness and resource availability for sustainable practices. The transition of the agri-food sector puts the farmer at the heart of change. As a company we have embarked with suppliers and farmers towards regenerative agriculture. A move that has helped both the farmer’s income, our sectors resilience and the planet. Today around 15% of our agricultural raw materials. But how can we onboard more farmers? The Strategic Dialogue on the Future of Agriculture (read more here: https://lnkd.in/ervY7y-v) helps us to identify a new path to reach the objectives such as:    ✅ A uniform assessment to reward sustainable forms of agriculture: an EU-wide benchmarking system has been proposed.  ✅ Preparing a Common Agricultural Policy (CAP) fit for purpose: the CAP should deliver income support for farmers in a much more targeted way, and reward sustainability.  ✅ Meaningful investments: the need to mobilize public and private finance. A FoodDrinkEurope study calculated an annual investment need of 35bn Euro. Nestlé is currently investing an additional 1,1bio € to achieve 20% of agricultural raw materials from regenerative agriculture (2019-2025).  Let’s continue to work together with our partners and be enabled by the EU Green Deal legacy.  #WeAreNestlé #SustainableAgriculture #Collaboration #EUGreenDeal #WeHadADeal

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Cut Meat Consumption to Save the Climate, Say French Groups 🥩🌏 In late February 2024, Climate Action Network France (the French affiliate of Climate Action Network International) and the French Society of Nutrition released a comprehensive study on diets associated with lower greenhouse gas emissions. Based on their modeling, they issued recommendations aimed at reconciling nutrition and climate concerns, mainly focusing on reducing the consumption of meat products. 🍖 Univadis France interviewed Nicole Darmon, PhD, a research director at the French National Research Institute for Agriculture, Food, and Environment and a coauthor of the recommendations. #FoodTransition #PositiveImpact #Flexitarian

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Fairtrade International together with Ferrero, Mars Wrigley, Tony's Chocolonely, Unilever, Fair Trade Advocacy Office (FTAO), Rainforest Alliance, Solidaridad Network and VOICE Network strongly oppose the amendments tabled to the European Commission's proposal to delay the EU Deforestation Regulation (EUDR). We call on Members of the European Parliament to vote against them and to adopt the Commission’s proposal without further amendment. Changing the content of the EUDR after the several years of preparations our companies have made would serve only to impede the smooth passage of the proposal, increase uncertainty and jeopardise the significant investments companies have made in preparing for its application. The amendments, by substantially reducing the impact of the legislation and creating several exceptions, would result in undue discrimination against those companies that have invested in sustainable supply chains. In addition, adopting the amendments would also risk the prospect of a new trilogue process, generating uncertainty and the risk of the Commission’s proposal not being adopted by the end of this year.

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The recent success of the just concluded #World Cocoa #Conference in Brussels, #Belgium especially on the implementation of the EUDR #policy and the willingness to adhere to new regulations has reinforced the commitment of stakeholders to change inimical practices hindering the sustainability of the global cocoa industry. However, many questions are begging for answers like who pays for the cost of the compliance at the cocoa origin countries without necessarily overburdening again the producers that have always at the receiving end of the value chain? The level of preparedness of other origin countries aside #Ivory Coast and #Ghana that have always received the highest investment from sustainability programs? Models of cooperation between the Forestry department {Afforestation mandate arm of Government} and the Agriculture department {Contributed to the high level of #deforestation} of the cocoa origin countries vis-a-vis the implementation of the #EUDR policy, Procedure for the calculation of sustainable pricing or fair pricing that takes into consideration the cost of production and the profit margin without leaving the market model at demand and supply mechanism which has always short-changed the producers in past years? What happens to the encroached conserved areas with large cocoa plantations after 2020 which contributes almost 30% of the #global cocoa supply if not more? How does cocoa origin countries strengthen the implementation of #carbon credit in order for the producers to be encouraged in compliance? Aside these questions that demand an answer from our stakeholders, Brussels people which we mirror the #EU countries have demonstrated their uncommon passion for the consumption of chocolate at every corner of their daily activities. No doubt, who pays the piper dictate the tune so says an adage. West African cocoa origin countries must start to #chocolatize the toques of our children in order to change the culture of low #cocoa consumption that transcends from one generation to another. Our power must not only lies in production but more energy must be put into consumption in order to raise the livelihoods of our producers for sustainability of the cocoa economy of our region.

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