Eve Uzan

What happens when you repair an item of clothing before reselling it? You can double, triple or even quadruple its value. With the launch of our partnership with Vestiaire Collective this week, SOJO has done a deep dive on what it means to sell a damaged vs non-damaged item and it’s incredible to see the difference. When resale is booming and item condition is one of the key criteria that buyers look at when deciding what to buy - we're excited to launch this service to show that as a seller, booking a quick and easy repair means you can increase the quality of your item and in turn increase your price & buyer satisfaction (and Vestiaire gets to unlock a higher GMV). Repair and Resale coming together is not only good for the planet, but also good for business. Swipe below to take a look at our comparables

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🛑 [REPORT] Check out the latest digital trends and best practices in China from top performing brands in April! The report highlights key players such as Christian Louboutin, Valentino, Louis Vuitton, Hermes, Gentle Monster or Gianvito Rossi. Discover the latest insights on China's market and marketing strategies. Don't miss out on this valuable information! #digitaltrends #chinamarket #chinamarketing #bestpractices

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⚫️ Balenciaga drops new NFC-connected merch and virtual game 👇 Luxury brand BALENCIAGA launched a new collab with the French musician BFRND (who produced the music for the brand's fashion shows), showcasing its appetite for innovation once again. 🏷 The new partnership introduces limited-edition merch featuring t-shirts & zip-up hoodies embedded with NFC chips. These NFC chips unlock exclusive content, including a 4-hour playlist by BFRND and access to a special level in a new 8-bit video game. 🕹 The game, titled "BFRND: The Game," allows players to explore virtual Balenciaga show sets from earlier years. The game includes typical gaming elements such as obstacles & rewards. The first 3 levels are free for everyone and the 4th level is accessible only through the NFC chip embedded in the merch. 📱 The game is accessible via a dedicated mini-site, WeChat, and touchscreen displays in select Balenciaga stores, including the Paris Montaigne & Shanghai IAPM flagship locations. The collaboration, launched last week, also features a global contest rewarding the top 30 players. 💡 This is not Balenciaga's first step into retail innovation. In 2022, the brand integrated augmented reality (AR) with their clothing line. Customers could use a mobile app to scan garments and view exclusive digital content, such as behind-the-scenes videos & 3D renderings of the products. 💁‍♂️ Balenciaga’s approach reflects a broader trend among luxury brands introducing gaming elements to customer journeys: • For instance, Louis Vuitton launched a mobile game called "Louis: The Game" to celebrate its founder’s 200th birthday. The game includes historical references and collectible NFTs, blending gaming with brand heritage. • Similarly, Chanel introduced "Chance The Game," a mobile app offering interactive experiences related to its Chance fragrance line, allowing users to engage with the brand in a playful and modern way. ➡️ This drop is another example of Balenciaga’s commitment to merging fashion with digital experiences, always trying to set a new standard for retail innovation. #innovation #retail #luxury #fashion #balenciaga #gaming #nfc #web3 #commerce #trendwatching #future #business #tech

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Collaboration in Luxury Fashion I’d Wait For: Skiwear Edition Three years ago, before jetting off to Aspen or Courchevel, ski fashion enthusiasts were on the hunt for this set by Chloé x Fusalp. I personally had three friends begging me to help them order it after I posted this video. The price for the set was around €5,000, but who cared? This capsule sold out so quickly that it barely made it to the shelves or online stores, leaving my friends without stylish ski gear. Three years later, I consider this capsule the most successful luxury skiwear release. While some brands are entirely ski-focused, they’re often perceived as more technical than stylish. On the other hand, fashion brands release a few stylish—but often less-than-perfect—ski collections each year, including #Dior, #Prada, and #Fendi. Last year, #BrunelloCucinelli joined the scene with their skiwear collection, which they re-released this year. I also caught a glimpse of #LoroPiana update this season. The demand, which none of these brands fully meet, is for skiwear that is stylish yet technical. Not overly fashionable (like the logo-heavy designs from Dior or Fendi) and not too understated (like Loro Piana and Brunello Cucinelli). The ideal would strike a balance between style and technicality. Based on the above, here are the dream collaborations I’d wait for: 💡#Celine x #MonclerGrenoble I can’t recall CELINE ever collaborating, so I’m not sure if it aligns with their brand strategy. However, considering the close relationship between LVMH and Moncler (mentioned here: https://lnkd.in/dqnvVqXn) trust me—if this capsule ever launched, it would sell out within days. 💡#Chloé x #Fusalp Given the past frenzy over this duo’s capsule, another release from them could be just as successful. 💡#BottegaVeneta x #Bogner I also considered #Cordova as a potential partner for tapping into the U.S. market, but they may be too new (founded in 2014) and currently don’t offer a men’s line. BOGNER on the other hand, has a long-standing history and a reputation for serious skiwear (unsurprising, given its German roots). With the recent “bright spot” from Kering financial report (mentioned here: https://lnkd.in/dScfCErt), this capsule could be a strong statement, especially for conservative male clients with a high purchasing power. Imagine German engineering with an Italian fashion twist🤌🏻 Yes, I've previously mentioned that we’re getting tired of endless collaborations (here: https://lnkd.in/dzXZfREU), because the general impression is that quantity takes priority over quality. It’s all about finding a thoughtful balance. *When I say live content is important, I know that for sure:) My digital lookbook project for luxury fashion brands is here: https://lnkd.in/dkap6PDz #luxury #fashion Christian Dior Couture #lvmh Prada Group Prada #Moncler Richemont #richemont #kering

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🎧 From Compliance to Collaboration: Will Transparency Save the Textile Industry? 🌍 I’m thrilled to share the second episode of "DESIGNING THE FUTURE by alexa dehmel" powered by PERFORMANCE DAYS, featuring an insightful conversation with Pascale Moreau I personally met recently at The DO Lectures , a leading voice in public affairs for the textile sector. In this episode, we dive deep into the intricate challenges of sustainability within our industry, especially under the new EU regulations. Pascale eloquently discusses the essential need for transparency and traceability, emphasizing how these pillars are not just about compliance but are the foundation for a truly collaborative and sustainable future. We explore the transformative potential of AI, especially in managing the complexities of the Digital Product Passport, and what it takes to lead with vision beyond mere compliance. 🚀 Key Highlights: Challenges & Adaptation: Overcoming the overwhelming landscape of new legislation. Transparency & Traceability: How these are key to substantiating sustainability claims. AI's Role: Enhancing efficiency and compliance in the textile industry. Visionary Leadership: Inspiring teams toward sustainable practices. Consumer Engagement: Empowering consumers with clear, data-backed sustainability information. Driving Change: Moving from an "Ego-System" to an "Eco-System." Building a Legacy: Prioritizing knowledge sharing and thinking beyond profits to collectively build a better future. 🌱 Pascale also leaves us with a powerful message as a new habit we can take over: Let’s increase biodiversity in our urban spaces by planting pollinator-friendly plants to support bees and butterflies. Ana Kristiansson's feedback on the habit we created during our conversation last month to leave no more food waste from the fridge: - We’ve intentionally measured the ingredients amount to not make too much but just enough for a meal of 4 people - ⁠Klas and I have eaten all the leftovers and combined leftovers 😆 - ⁠reorganized the fridge to have more control of the expiration date of stuff I myself am eating carrot soup as leftover this evening, before leaving to Paris to watch my cousin Johannes Floors run during the Paralympics. Salad in the train tomorrow...very proud of no leftover! 🔗 Watch Now: Designing the Future: Alexa Inquires Pascale - Leading the Shift from Ego-System to Eco-System https://lnkd.in/dnixahvj Produced by Jana Erb Your thoughts and engagement are invaluable, so please join the conversation, like, share, and subscribe on YouTube. Together, we can lead the charge in transforming the textile industry for a sustainable future! 💚 #FutureOfTextiles #PodcastSeries #DesigningTheFuture #AdaptToChange

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Alright, enough about Jaguar—let’s talk about LVMH. Their latest installation in Minatomirai, Yokohama, is a marketing masterpiece. It doesn’t just bring luxury closer; it makes it tangible—and even rideable. Here’s why it’s a stroke of genius: 1. Strategic Location: Positioned in the heart of high-traffic shopping malls, it’s impossible to miss. 2. Perfect Timing: It taps into the festive cheer of Christmas and the holiday season, riding the wave of warm, feel-good vibes. 3. Viral Potential: Adorable kids enjoying the ride, captured in photos and videos, are destined to flood social media—just like this post. 4. Brand Impact: It’s unforgettable. It deepens the emotional connection to the brand and enhances its image effortlessly. I showed the video to my wife, and now guess what? She wants one too. How do I get this in my living room?

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🚨 Breaking News: France Leads the Charge Against Fast Fashion! 🚨 The French parliament has made history by passing a groundbreaking bill to curb the excessive development of low-cost, fast fashion products, particularly from Chinese manufacturers. This makes France the first country in the world to legislate restrictions on fast fashion. 🔹 Key Points of the Bill: Advertising Ban: New regulations will limit textiles and fashion advertising. Environmental Taxes: A levy starting with a €5 surcharge on fast fashion products next year, increasing to €10 by 2030, with a cap of 50% of the product's price. Anne-Cecile Violland of the French Horizons Party cited Shein as a typical example when submitting the proposal. According to French media, platforms like Shein and Temu have disrupted traditional retailers such as Zara and H&M by leveraging their flexible supply chains to outpace competitors. 💼 Impact on the Industry This legislation will significantly affect Chinese outbound brands like Shein and Temu and the extensive clothing and textile industry chains behind them. Foreign brands with suppliers in China, including Primark and Zara, will also feel the impact. Analysts suggest this disruption to the local retail market is a significant reason behind France's legislative action. As the first country to take such a bold step, France sets a precedent that could influence global fashion industry practices. What are your thoughts on this move towards sustainability and the future of fast fashion? Share your insights below! 👇 #FashionIndustry #FastFashion #Sustainability #Legislation #RetailIndustry #Shein #Temu #Zara #H&M #FrenchParliament #EnvironmentalImpact

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Lafaurie's Try Before You Buy conversion rate is insane... 7.05% on their TryNow.com page. Just got off a call with Pablo Lafaurie, COO at Lafaurie, a Parisian menswear brand that constructs exceptionally high-quality garments. They've built an impressive business 🇫🇷 with 11 brick-and-mortar stores in France. They're entering into the US market and needed a way to bring their store to more front doors. That's when Pablo reached out to TryNow.com a few months ago to explore a partnership. You knew his products were exceptional by the way he was describing the brand, catalog and ethos. There was a level of conviction you rarely see, and he exuded confidence in his products. He knew that if only he could get his products into more homes, he'd drive sales. So, Pablo crafted a program that allowed shoppers to: • Choose up to 6 items for $0 • Try at home for 10 days • Only pay for what they keep Their design and merchandising were well-executed, which generated top quartile results. ➡ The Results: 7.05% conversion rate on their Try Before You Buy page. Pablo, you're a world-class operator and move with speed and conviction. It's a pleasure partnering with you! Let's get more of your products into more US homes. Go check out Lafaurie to try their products — you won't be disappointed! Link in comments. #TryBeforeYouBuy #Shopify #Menswear

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Paris Fashion Week is a celebration of artistic talent coming together in the home of haute couture. But at the heart of the fashion industry lies a serious issue: overconsumption and overproduction. The numbers really are staggering. 𝐒𝐨𝐦𝐞 92 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐨𝐧𝐧𝐞𝐬 𝐨𝐟 𝐭𝐞𝐱𝐭𝐢𝐥𝐞 𝐰𝐚𝐬𝐭𝐞 𝐢𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐞𝐯𝐞𝐫𝐲 𝐲𝐞𝐚𝐫* - that’s the equivalent of a rubbish truck full of clothes ending up on a landfill site every second. That’s why I believe in the importance of buying preloved. 𝐈𝐧 2023, 𝐬𝐞𝐜𝐨𝐧𝐝-𝐡𝐚𝐧𝐝 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬 𝐨𝐧 Leboncoin.fr 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥𝐥𝐲 𝐬𝐚𝐯𝐞𝐝 𝐭𝐡𝐞 𝐞𝐪𝐮𝐢𝐯𝐚𝐥𝐞𝐧𝐭 𝐨𝐟 72 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐨𝐧𝐧𝐞𝐬 𝐨𝐟 𝐠𝐨𝐨𝐝𝐬. **. Now, imagine how much waste could be avoided if everyone made second-hand their first fashion choice! So this #ParisFashionWeek, if you’re inspired by a new catwalk trend, why not check out Leboncoin.fr. It’s a sustainable way to try a new style, and you could even give last season’s finds a new home by passing them onto someone new. (Sources in the comments - check them out for more insights!)

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🌍 THE WORLD CANNOT AFFORD FAST FASHION! Today, we are pleased to announce the publication of Vestiaire Collective‘s 2024 Circularity Report. This year, we wanted to redefine the way we see the true cost of an item. Cheap initial prices, constant promotions, rapidly changing trends… Fast fashion isn't just environmentally harmful, it is a financial trap too! What have we learned? 💥 Across all categories, preloved curated fashion items on Vestiaire Collective are 33% more affordable per wear in the long run. 👗 Pre-loved dresses are worn 8+ times more. Cost-per-wear of $1.56 vs. $5.66 for fast fashion alternatives. 👜 Pre-loved designer bags offer ~72% lower cost-per-wear vs. fast fashion alternatives. 🕰 Our Collective wears their pre-loved pieces almost 2x more than fast fashion owners wear theirs, and keep them for 31% longer. “In today’s climate of inflation, it is obvious: neither people nor the planet can afford fast fashion. This report sounds the alarm on fast fashion’s devastating impact, and should be a wake-up call to all to end overconsumption and overspending.” - Fanny Moizant, President and Co-founder of Vestiaire Collective "Fast fashion is a false economy. Buying cheap fast fashion is deceptive, as in the end you end up replacing items again and again. We champion circularity as it not only benefits consumers’ wallets, but also protects our planet. Pre-loved luxury items are more cost-effective over time with a longer lifespan. Our mantra ‘Think First, Buy Second’ makes more sense than ever." - Dounia Wone, Chief Impact Officer of Vestiaire Collective #VestiaireCollective #ThinkFirstBuySecond #Circularity #CostPerWear

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Today I attended a talk at #PVParis regarding The future of AI for Fashion. Great insights from Paul Mouginot and moderator and editor in chief of the The Interline Ben Hanson. Thanks for mentioning our company. We love to make the needle move.. front-runner for sure It has been a real explosion, how to chose the right solution or keep using toys that are not safe for the Brands and infringing the IP. We are happy to work with Brands that enjoy our solution and looking to enhance their creative process while reducing their lead time and reducing unsold stock. CRS conscious and profitable vision without forgetting the UX. imki | Augmented Creativity

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Luxury and fashion are experiencing profound challenges—economic pressures, shifting consumer expectations, and the pressing need for sustainable practices. This new landscape demands creativity, responsibility, and a proactive approach from every brand. Today, more than ever, brands must innovate, not only in aesthetics but in delivering authentic value. Generative AI is revolutionizing this approach by empowering design teams to experiment, iterate, and break new ground. imki | Augmented Creativity is at the forefront of this transformation, offering tailor-made AI solutions that amplify creativity while safeguarding and empowering proprietary data. Through bespoke AI, we help brands push creative boundaries responsibly, equipping them to stay agile and accountable in these times of change. Let’s shape the future of luxury and fashion together, where creativity and responsibility are truly aligned. DM for more information. Image generated by imki AI designers.

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Luxury companies embrace sport to harness cultural capital If you’ve been watching the Olympics, you may have noticed that the winners receive their medals on Louis Vuitton trays. LVMH-owned CHAUMET also produced the medals, each with a small piece of metal from the Eiffel Tower. Many other LVMH-owned brands have a presence in Paris through a sponsorship deal worth an estimated € 150 million. But LVMH is not alone. Prada Group is a sponsor of China’s women’s football team. Zegna’s Thom Browne has dressed FC Barcelona; Loro Piana is the official outfitter of Juventus Football Club and Chivas Brothers has sponsored Manchester United. Tiffany & Co. has sponsored the NBA. Aston Martin F1 Team re-entered the world of Formula 1 in 2021/22 after decades’ long absence. So why is luxury embracing sport even more than before? Live viewing sets sport apart One of the biggest differences between sport and nearly every other form of entertainment – that is often streamed - is that you must watch it live to be engaged in the cultural conversation. This means that it drives a huge volume of live viewers, that is very valuable for brands. Appeal to a broader audience Embracing a wide range of sports is also a way for luxury brands to appeal to a broader, more aspirational audience. For whilst historically luxury brands were involved in moneyed sports such as sailing (Prada); polo (Ralph Lauren); and tennis (ROLEX, TISSOT), today many have embraced sports such as football and F1. Netflix documentaries have boosted sports’ appeal Netflix documentaries about particular sportsmen (eg. David Beckham) and sports (eg. Such as F1 through Drive to Survive) have increased the interest and engagement in many sports, and in some cases drawn in the female viewer. Sports stars most followed on social media Sports stars have become the new Hollywood. Cristiano Ronaldo is the most followed celebrity on social media, with greater numbers (917 million) than any Hollywood celebrity, such as Selena Gomez (688 million followers). So, sport has become one of the key ways in which luxury brands are harnessing cultural capital and I only see this trend continuing. I’d love to know what you think. Smith Square Partners #sport #fashion #luxury #culturalcapital https://lnkd.in/escmVXFB .

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COLLISION COURSE: RAP & LUXURY A recent study conducted by the site Chrono24 highlights the luxury brands most mentioned in the lyrics of the most popular rappers in France and the United States. Here’s the breakdown. Gucci favored in French rap Analyzing 8,300 French rap lyrics, a winner made in Italy emerges. With 345 mentions, Gucci stands out as the most cited luxury brand in the songs of the 50 most streamed rap artists in France. Louis Vuitton - including its variants "LV" and "Louis Vi" - takes the second position with 250 mentions. On the third step of the podium, we find ROLEX with 184 citations. According to Chrono24, specializing in the online sale of luxury watches, three models from the manufacturer are also among the most cited timepieces by major rap names in France: the Daytona, the Submariner, and the Datejust. Among the artists who talk the most about luxury, JuL stands out with 163 references to prestigious brands. The Marseillais is followed by La Fouine (113 mentions) and Kaaris (100 mentions). Female rappers, on the other hand, seem less inclined to mention these brands with only six mentions observed in the lyrics of Aya Nakamura, for example. Rolex, the American inspiration In US rap, the Top 3 includes the same brands but in a different order. Among the 13,300 lyrics analyzed by Chrono24’s team, ROLEX takes the first place with 818 mentions. Gucci is in second place (703 mentions) just ahead of Louis Vuitton (674 mentions), while Chanel (359 mentions) and Patek Philippe (286 mentions) complete the Top 5. Among the most cited watch models, Rolex’s Daytona confirms its leading status with 17 mentions. The American Top 3 proves to be more eclectic than in France, with Vuitton’s Tambour and Jaeger-LeCoultre’s Reverso also dominating the podium. Among the US rap stars who talk the most about luxury in their songs, Future ranks first. The singer, who unveiled a capsule collection with the couture house Lanvin a few months ago, mentions prestigious brands 356 times in his tracks, with a preference for ROLEX, CHANEL, and Gucci. #Rap #Luxury #Gucci #LouisVuitton #Rolex #Chrono24 #Study #FrenchRap #USRap #Fashion #LuxuryWatches

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Luxury Trends News 📌 Burberry /Gucci at the dawn of renewal . I remember that more than 4 years ago I was remembering the creations and flagship products of the Burberry brand. I told myself this brand has everything to be in the top ten in the luxury sector. But it was necessary to refocus on the heritage of house codes by innovating on contemporary/fashion/luxury design with 15 to 20% dedicated to ultra luxury and the rest luxury as it was. I had written one or two posts on this subject. Because the problem of #Burberry as of #Gucci. It is not having capitalized on a Signature, an identifiable #design, while cultivating #fashion Collections alternating contemporary classic and renewal. In addition, the situation for the luxury sector in China is more than eventful (study/analysis 2019 #Luxury / real estate #China). We must refocus on #India and the #USA in particular to restore real dynamism to the prestige of the brand name and to develop sales. one acting on the other like a communicating vessel. The potential is still there. Like a few years ago for #Prada which knew how to adopt a winning strategy. We love its brands because they have a universe of their own that just needs to be transformed to become trendy again. Also develop winning strategies in terms of Collaboration with renewal. Have a good day 📝 #jaycemalone #trends #trending #news #newspaper #lesechos #luxury #fashion #beauty #strategy #design #invest #investment #burberry #gucci #world #economy #influencer #expert #expertise https://lnkd.in/dCZv9Dkq

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🚨 Meet the 18 startups that are leading innovation in the (luxury) retail industry 👇 Last week, luxury group LVMH revealed the 18 finalists for the 8th edition of its Innovation Award. 👩‍💻 Over 1500 companies registered, with 44% of the finalists (co-)founded by women. Finalists are grouped in 6 categories. 🛍 Omni-channel & retail • EQL: E-commerce tech to offer reliable, fair & memorable product launches of in-demand products • GK Concept: Tailor-made interactive in-store technology for merchandising and shopping experiences • Glanceable: Customer reviews aggregation & analysis platform using natural language processing for strategic insights 📸 Image & media for brand desirability • Ircam amplify: Innovative audio products & services that transform everyday sound experiences • Raive: Multimedia gen AI company with built-in IP royalty attribution • Trajaan: Search intelligence software designed for consumer insights and retail media teams 🎭 Immersive digital experiences • BLNG AI: Sketch-to-Design Gen AI software for the jewelry industry • FancyTech: 3D-modeling & gen AI video content production • xydrobe: Multi-sensorial luxury VR solutions for immersive in-store experiences 👷‍♀️ Employee experience, diversity & inclusion  • HERALBONY Co., Ltd.: Empowering artists with intellectual disabilities by licensing their artwork to brands for collaborations, promoting diversity and inclusion • OpenDecide: Science-based team dynamic development platform • Witty Works: Language-AI tool for sustainable, inclusive corporate culture ⭐️ Operations excellence • Authena: IoT solutions for product authenticity protection & real time traceability • Perception manufacturing: AI-based computer vision data analysis solution for factory process optimization and quality control • WizyVision: Software to rapidly ramp up mobile applications empowering frontline workers ♻️ Sustainability & green tech • Aectual: Circular 3D printed store furniture and architectural finishes using recycled materials • JIKAN Group: Transforming agricultural waste into biomaterials for the cosmetic industry • SYNOVANCE: Natural and bio-based dyes & pigments for cosmetics and fashion 1 startup of each category will win at the ceremony at Viva Technology, and a special prize is awarded for the #1 in data, AI and gen AI. One of the 6 will win the LVMH Innovation Award 2024 Grand Prize. All finalists will enroll in La Maison des Startups - LVMH, the Group’s incubator where they receive 10 months of support, mentoring & access to the LVMH network of experts. 🚀 In the ever-evolving world of fashion & beauty, innovation is one of the KEY moves to unlock competitive advantages & get/defend market leadership. The LVMH Innovation Award - introduced in 2017 - underscores this by supporting startups that transform the luxury industry. ➡️ Which startup(s) do you have your eyes on? 👀 #innovation #trends #tech #startups #luxury #fashion #beauty #genAI

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🔦 This enlightening investigation into what remains for me a very exciting project, and one of the most ambitious I have seen in terms of circularity in a highly criticized and very complex sector: fashion and footwear. What we learn here is that creating a global circular loop, which remains 👟 environmentally friendly, 👟 socially just, 👟 logistically realistic, 👟 affordable in terms of price and value for the consumer, 😵 is extremely difficult to achieve ! And nobody cracked it yet except a couple of brands who were built circular by design like #Patagonia, but are they finally really fully circular without a proper take back scheme ? Beyond the criticism of this investigation into the #On brand, I prefer to highlight the 💪 courage it has to try and invent what may be the standard model of tomorrow: the consumption of use and not of the product. 🙏 So please, stop attacking and finger pointing the brands that are trying, inventing, Investing ... they are the ones who will create the virtuous models of tomorrow. https://lnkd.in/eqVA26Mb

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