Emmanuelle Bach Donnard

Ads that look like your competitor are ads for your competitor ⛔ Everything from visuals to sounds and shapes build strong mental cues that capture attention, yet few brands leverage them effectively. Here's where creating distinctive brand assets (DBAs) – a term pioneered by Ehrenberg-Bass Institute’s Prof. Jenni Romaniuk– can provide a competitive edge. Learn how to build strong DBA’s in our latest report: https://lnkd.in/dT3xbnQN

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How does social sustainability influence trust in your brand? Join us and hear from Arnaud Debia of Ipsos about why integrating social initiatives is crucial for business credibility and consumer trust. 👉 Register now: https://lnkd.in/eB9SkAMe CCIG - Chambre de commerce, d'industrie et des services de Genève BEVEL ON Association Leidar #ConnectingBusinesses #ImpactInvesting #EconomicGrowth #Sustainability #SocialImpact

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🌍 Why Regional Posts Boost Brand Awareness 🌍 •⁠ ⁠🎯 More Relevant : Content tailored to regional culture and language feels personal. It grabs attention and makes people feel understood. •⁠ ⁠🗣️ Builds Trust : Regional posts show you value your audience’s uniqueness. It helps your brand stand out in a crowded market. •⁠ ⁠💡 Higher Engagement : Regional content resonates more and gets shared often. This boosts your brand’s visibility organically. •⁠ ⁠📈 Better Results : Regional posts drive higher engagement and conversions. They give you a better return on your marketing efforts. True impact starts Regional ! 🌟  Here’s a glimpse of what we’ve created for one of our clients! #BrandAwareness #LocalMarketing #MarketingTips #DigitalTransformation #DesignInspiration

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"Is it really sustainable, or just greenwashing? With so many brands claiming to be eco-friendly, it can be tough to know what's real. Let's be mindful consumers and look for tangible actions, not just marketing buzzwords. Read all about it : https://lnkd.in/gjyQwtMw There is a long way for brands to go to understand and navigate the tightrope of sustainable fashion? What's your take on sustainable fashion? Tell us more in the comments below! #greenwashing #climatechange #fridaysforfuture #sustainability #wv #climatejustice #gretathunberg #climatejusticenow #climatestrike #climateactionnow

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#NewArticle : 𝐓𝐨𝐩 10 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 ✨ In our latest article, we establish a ranking of the top lifestyle influencers who have become iconic figures in the world of social media today. Take a look at these 10 influencers who, thanks to their authenticity on social media, have forged inspiring connections with their communities and garnered genuine recognition. 👉 Read the full article here: https://hubs.la/Q02tC8p20 #InfluencerMarketing #LifestyleInfluencer #DigitalMarketing

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More than 50% of the world’s population uses social media 🌎, actively using an average of 7 different social platforms and primarily using social media for brand research 📱 What does this tell us 🧐? 🤳🏽 There is no limit to audience engagement opportunities on social media 🤳🏽 Know how your audience engages and interacts with your content across each platform 🤳🏽 Curate your strategy for each platform audience - the copy/paste method won’t always cut it 🤳🏽 As your audience evolves, so should your strategy https://lnkd.in/fkUADnu #SociaMediaManagement #SocialMediaEngagement #SocialMediaStrategy #SocialMediaData

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#𝐖𝐞𝐛𝐢𝐧𝐚𝐫: 𝐓𝐡𝐞 𝐍𝐚𝐧𝐨 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 In the last 10 years, we have witnessed a revolution in the world of influencer marketing. What once was focused on celebrities and well-known content creators has now evolved into a new era of authenticity and consumer-centric strategies.   That’s why we introduce the Nano Influencer Revolution. These often-overlooked individuals may have a smaller following, but their reach and engagement with their audience are unparalleled. It's a game-changer in influencer marketing, and we're here to guide you through its potential. Join us on the 20th of June at 4 pm BST / 5 pm CET to talk about:  🤳 Who are the Nano Influencers  💡 Why Nanos are relevant for every marketing strategy  🤔 How to build a Nano campaign  🚀 What is the Nano-ROI? Yes, it is measurable! 👉 Register for free here: https://lnkd.in/eaRtVpcK #webinar #nanoinfluencer #humanizemarketing #marketingwebinar #influencermarketing

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The power of social media influencers drops among youth 📉 Trust in influencers among 15- to 27-year-olds is declining, the latest wave of our Youth Pulse Study shows. 👇 Curious to learn more about the latest media trends among youth? ➡ Join our upcoming webinar, 'Youth Pulse 2025: Key Trends & Winning Research Practices', happening later this month! 🎙 Registration link in the comments. #genz #youngconsumers #mediahabits #infographics #freewebinar

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𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁𝗹𝘆 𝗚𝘂𝗶𝗱𝗲𝗱 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀: Includes consumer profile, brand positioning, brand idea, brand concept, brand key model, and creative brief. 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗳𝗼𝗹𝗹𝗼𝘄: Leverage examples and definitions on each slide, enabling you to communicate your ideas and strategies precisely. 𝗣𝗿𝗼𝘃𝗲𝗻 𝘁𝗼 𝗪𝗼𝗿𝗸: Unlike generic templates, ours are derived from years of experience and used by the best marketers to get their strategies approved. https://lnkd.in/eFtBhfg

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At Ogilvy Health, embracing emerging trends and seizing marketing opportunities that improve health outcomes is in our DNA. As more people turn to social media for health insights, harnessing the power of influencers is crucial for informing patient decisions and fostering trustworthy doctor-patient relationships.     Last week, experts from our Global Health Influence team joined #OgilvyOn, discussing how health and wellness brands can tap into the growing Influence economy to improve brand engagement, adoption, and awareness.     Read more here from MM+M 👇:  https://bit.ly/3ewq 

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Stop it! Good grief. 🙄 Who DOESN’T want these things? Please stop using age to try and understand people. It just fuels ageism. And the fires of ageism do not need any more fuel: they are burning bright. There’s an easy answer. Just use shared values instead. They cut through demographic nonsense. #values #keynotespeaker #ageism #eventprofs https://lnkd.in/gnETfhGm

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🌟 The PR Survival Kit: Top 5 Must-Haves for Every PR Professional! 🌟 From that crucial cup of coffee to keep you energized to your trusty smartphone for instant communication, these essentials help navigate the daily challenges. What’s in your PR survival kit? Share your top tools in the comments! 👇 #PublicRelations #PRLife #ProfessionalTools #WorkSmart #PRPro 

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The evolution of brands into lifestyle experiences is not just a trend; it is a strategic move aimed at reshaping the consumer landscape, writes Asrar Alam. https://lnkd.in/dNysJz5A

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🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 The Power of Trust: New opportunities and threats for brand affinity What makes us trust a brand? In a world flooded with information, misinformation, and even disinformation, consumers, want authentic messages from trusted sources. In this context, brands assume greater importance, becoming extensions of our own worldviews and values. But greater uncertainty now comes from changes in how and why we choose to trust some organisations and not others. The Power of Trust trend arises from the tensions created by the confluence of competing changes: rapid technological development and shifting attitudes towards global and local products heightens the power of brands, while also eroding the traditional advantages of incumbents. Dive deeper into this fascinating trend and learn how to harness its potential by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU #IpsosGlobalTrends hashtag #GlobalInsights hashtag #foresight

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