Emmanuel Chocu

The #FMCG industry grew at +8.6% in 2023, the 2nd highest #growth rate in the last 12 years. This means the industry had grown 38% in value sales in the last four year, compared to just 25% in the previous eight years. For the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/dSyyYpea Worldpanel by Kantar #omnichannel

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Interesting interview with Myralda Derks from L'Oréal. Alexandre Guerin, CEO of Ipsos France and Myralda Derks notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. An important point to remember is that L’Oreal Groupe will not use AI Generated ‘life-like’ face, body, hair or skin, to support/enhance product benefits, in their external communication. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

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🌏 Discover the week's top stories from Worldpanel by Kantar 👇 🧃Asian consumers up their #grocery spend by 3.5% – with a 9% rise in beverages https://lnkd.in/eFtPw8_w 📉FMCG sector in Mainland China settles into low growth reality https://lnkd.in/e3gXq2Xj 🍜Nestlé's #maggi leads the ranking of the most chosen #FMCG brands in Malaysia https://lnkd.in/efMeyFCc 🏆 #Indomie tops the ranking of the most chosen FMCG brands in Indonesia https://lnkd.in/eDGRt_rH 🐶Four key trends driving the Taiwanese FMCG market: convenience, health, beauty, and pet care (Mandarin Chinese) https://lnkd.in/eBYNbrmu 🍕Fast Food consumption increases in #Brazil in the first quarter of 2024 (Portuguese) https://lnkd.in/e25HmE-q 💰Brazilian baskets showed a 7.8% increase in units per trip in the long term (Portuguese) https://lnkd.in/e6fWCqNF 🧺The consumer basket in Peruvian households showed a rebound in the first months of the year (Spanish) https://lnkd.in/esXarUtd

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK #FMCG sector. Worldpanel by Kantar data found that in 2023, #innovation contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eaRfncxa

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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Ipsos Update June is available now! 🚀 In this edition, we delve into a sundry of topics: Discover the latest insights on generational dynamics and the impact of demographic changes in the Ipsos 2024 Generations Report. Don't miss out on our newest Ipsos Equalities Index, which explores key issues around societal inequality, and the Pride Survey, offering a global perspective on attitudes towards the LGBT+ community. 🌍🏳️‍🌈 Read more : https://lnkd.in/ekySQfjF #IpsosGenerationsReport #IpsosEqualityIndex #IpsosPrideSurvey #IpsosUpdate

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Listen! At Cannes, Alexandre Guerin, CEO of Ipsos France, had the opportunity to interview Myralda Derks, Chief Consumer and Market Intelligence Officer at L'Oréal. They notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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Client journeys start with their shoppers. Ipsos is no different, with our mystery shopper panel being the the heart of our programs and critical to the delivery of results, informing clients on how their service and brands are being delivered. It's great to see the ongoing evolution of our tools to support our mystery shopping and audit programs, making life easier for our panel, allowing them to focus on what's important - accurately measuring the service received and providing critical feedback for our clients. I don't miss the days of paper surveys being received in the mail! #mysteryshopping #retailaudits #ipsos

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Each year we showcase the Top 50 most chosen global brands in our publication Brand Footprint. Penetration is a key component of how we measure brand choice and here are the Top 10 most penetrated #FMCG brands on the planet. What can we learn from this data: 1. Only one brand has a global penetration of over 50% - well done Colgate-Palmolive 2. Outside of Colgate and Coca-Cola, the average global penetration of the remaining eight is just 34% - meaning two-thirds of the population do not buy...lots of shoppers still to go after even for the biggest brands 3. Seven of this list grew their buyer-base in 2023, a better 'win' ratio than the rest of the Top 50 - where only 22 of the 40 saw an increase in shoppers For more insights and #brand #growth stories read the 2024 edition of Brand Footprint: https://lnkd.in/dvExeRK8 Worldpanel by Kantar The Coca-Cola Company #CocaCola #sprite Unilever #UnileverBrands #UniquelyUnilever PepsiCo #PepsiCoProud Nestlé #maggi Mondelēz International #TeamMDLZ

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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In light of World Mental Health Day, Ipsos has unveiled its fifth global report, providing insights from 31 countries on the pressing issue of mental health perceptions worldwide. It reveals that people are more concerned by their mental health (45%) than cancer (38%) and heart disease (16%) - especially among young people. Explore the full report results here: https://lnkd.in/epvjcRDP What strategies do you think can be implemented at a personal or community level to improve mental well-being, particularly for Gen Z? #WorldMentalHealthDay #MentalHealthAwareness #MentalHealthMatters

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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𝗟𝗔𝗦𝗧 𝗖𝗛𝗔𝗡𝗖𝗘 𝗧𝗢 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥- 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀 𝘁𝗼 𝗴𝗼! Join Kantar's experts tomorrow, you'll learn: 🔹What strong brands have in common based on our analysis of 6.5 billion data points 🔹Which marketing levers make the biggest difference, and when 🔹How to shape your marketing strategy using Kantar’s Growth Driver and the Growth Accelerators 🔹How successful brands put them into action 🔹How to track and predict the most important metrics   Secure your slot today: https://lnkd.in/e2REBU2B #BlueprintforBrandGrowth #Marketing

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Ipsos Update June is available now! 🚀 In this edition, we delve into a sundry of topics: Discover the latest insights on generational dynamics and the impact of demographic changes in the Ipsos 2024 Generations Report. Don't miss out on our newest Ipsos Equalities Index, which explores key issues around societal inequality, and the Pride Survey, offering a global perspective on attitudes towards the LGBT+ community. 🌍🏳️‍🌈 Read more : https://lnkd.in/eefZPxmW #IpsosGenerationsReport #IpsosEqualityIndex #IpsosPrideSurvey #IpsosUpdate

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