Didier Veloso

French office news: Does the decline in innovation in the food sector threaten the attractiveness of retail markets?   🌍 Declining innovation in the food industry is affecting product diversity, limiting choice for consumers and reducing the attractiveness of markets.   📉 In 2023, global food innovation grew by only 3.9%, while France grew by only 8.2%, well below expectations, indicating a worrying stagnation.   🍽️ Key drivers of innovation: In France, 'pleasure' is the most important aspect of food innovation at 61%, up 3.8 points by 2023, compared with 54% in the rest of Europe. Health comes second with 17%, but is losing interest (-4.1 points) compared to 24.2% for Europe.   💸 Growing financial risks and high consumer expectations, which are the main factors holding back innovation, are increasing the cost and complexity of developing new products.   🏢 SMEs, with limited resources, struggle to innovate, risking losing competitiveness to large companies.   🛒 Consequences for the consumer: Reduced innovation reduces the choice of products available, encouraging standardisation and limiting the appeal of retail markets.   To revitalise the market and meet consumer expectations, it is crucial that brands and retailers return to innovation, supported by incentive policies and a stable economic environment. And you, what innovation can you propose? Let's discuss! 💬 _________________________   👍 If you enjoy the news, don’t forget to ✨ 𝑳𝒊𝒌𝒆 & 𝑺𝒉𝒂𝒓𝒆 ✨   🔗 Want to read the full article? Click on the link below: https://lnkd.in/gnEivDxH   ➡️ For further articles, visit our website: https://lnkd.in/eSVF5vSZ   #GreenSeedFrance #EnterFrenchRetail #FoodExpert #FoodMarket #Innovation #RetailMarkets #SMEs

17

2 commentaires

💡 Check out the latest AMS Sparks featuring the article "Healthy in the Wrong Way", authored by Pierre Chandon & Romain Cadario and published in the Journal of the Academy of Marketing Science (JAMS)! In both the United States and France, food companies use health claims to market everything from breakfast cereals to snack bars. But are these claims really reflecting what consumers want? According to recent research, the answer is not always. The findings reveal that while these claims aim to respond to health trends, they aren’t always hitting the mark—and there's an important lesson here for marketers. 📌 For details and notes from the authors: https://lnkd.in/gG3vSC_c

106

3 commentaires

🌿 Balancing AI Innovation and Environmental Responsibility: Exploring Frugal AI AI's progress is undeniable, but its environmental impact demands attention. AFNOR Group's Spec 2314 addresses this by introducing "frugal AI." 🌱 Backed by the French Ministry of Ecological Transition and developped by 60 french organizations from public & private sectors, this guide equips businesses with practical methods to measure and reduce AI's ecological footprint while enhancing transparency. AFNOR Group, a French organization renowned for sustainable development standards, created Spec 2314 to provide definitions, methodologies, and best practices for assessing and minimizing the environmental impact of AI and AI-driven digital services. It's particularly valuable for businesses aiming to implement AI responsibly. 🧰 The guide includes a toolkit for data science, AI, and CSR teams to facilitate adoption. It assists companies in implementing sustainable AI practices and integrating environmental criteria into procurement, especially for public sector contracts. Using a life cycle assessment approach, the guide presents 31 practical recommendations for frugal AI practices aiming to create efficient systems without compromising effectiveness. It challenges us to question whether AI is always the optimal solution. Examples of frugal AI practices include: 🔹Embedding frugality in every AI project 🔹Educating stakeholders 🔹Considering alternatives to AI 🔹Optimizing existing hardware use 🔹Reusing and sharing trained algorithms 🔹Defining model retraining criteria 🔹Implementing data compression 🔹Using open-source datasets for prototyping 🌍 The team behind Spec 2314 aims to elevate it to a global standard for managing AI's environmental impact, with plans to promote it at European and international levels. Adopting these guidelines can help companies reduce environmental impact, promote sustainable practices, and build trust through AI system transparency. As of now, the documents are in French 🇫🇷 only. Contact me if you'd like to understand more about frugal AI. #AI #GenAI #FrugalAI https://lnkd.in/eJ25sdQA

9

1 commentaire

A first of its kind foresight study around the future of meat in France. Once again Pierre-Marie Aubert and Iddri excel in their capacity to decipher complexity and project strategic matters. And share unbiased and unpolarized insight on what is the most challenging supply chain and its needed transition. The english version can be downloaded here : https://lnkd.in/emPRts59

3

Let's discuss the opportunities that deep tech is enabling for food players at booth 6A014 or after one of our speaking slots!

4

Félicitations à Julien Couder  et Pierre VALETTE-FLORENCE pour cet article dans Journal of Business Research "While global branding and international production processes tend to blur the impact of country-of-origin mentions, consumer interest in more limited areas of origin, such as terroir, seems to be growing steadily. This research examines the ability of terroir perceptions to promote brand relationship quality. Two studies were conducted: a first exploratory projective qualitative (album on line method) study investigates consumer perceptions of terroir. A second study, based on a structural equation modeling approach, makes it possible to specify and test a causal model anchored in the affective and cognitive pathways of the BRQ model proposed by Nyffenegger et al. (2015). The results highlight how terroir can increase enchantment and the affective and cognitive quality of the brand relationship. They also suggest that the mechanisms underlying this relational potential lie in psychological distance from place and the ability of terroir to promote perceived brand authenticity." AFM - Association Française du Marketing https://lnkd.in/eSTrXz7D

14

1 commentaire

🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

2

The #FMCG industry grew at +8.6% in 2023, the 2nd highest #growth rate in the last 12 years. This means the industry had grown 38% in value sales in the last four year, compared to just 25% in the previous eight years. For the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/dSyyYpea Worldpanel by Kantar #omnichannel

11

A great opportunity to learn about local townships, small cities and villages last week. Making decisions that affect the safety and livelihoods of many people with limited information seems to be the norm. Green PRAXIS can help in some areas #Risk, #Carbon, #Biodiversity https://lnkd.in/gZNZXGkv

9

Proud moment as our Senior Analyst, Eva Anna Everloo, took part in the panel on “𝐓𝐡𝐞 𝐨𝐮𝐭𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝟐𝟎𝟐𝟒: 𝐊𝐞𝐲 𝐭𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐨𝐫 𝟐𝟎𝟐𝟓” at NutrEvent in France. 🇫🇷🎤 This conversation offered a clear lens on the forces shaping the future of food and nutrition. Key insights included: 🍽️ Consumer Priorities: In the world of alt proteins, taste still takes the lead. Sustainability is important but without great taste, it’s a tough sell. In contrast, consumer motivations for supplements are driven by health - clinical efficacy and delivery are non-negotiable. 🌱 GLP-1's Game-Changing Role: GLP-1 solutions are driving a shift towards nutrient-dense, smaller portions. Companies in the food system are responding fast, and for good reason. In the B2B space, we’re seeing innovative fibers emerge as natural alternatives. 📊 Personalization & Precision Nutrition: With personalized nutrition evolving, startups are capitalizing on precision health, but breaking down cost barriers and aligning with healthcare pathways is the key to unlocking wider access. As regulatory frameworks and scientific innovations evolve, the focus will continue shifting toward sustainable, health-driven solutions. Investors should keep a close eye on breakthroughs in functional foods and nutrition technologies that address global health challenges. 💡 At PeakBridge, we are focused on driving investments that align with these pivotal shifts—bridging the gap between science, consumer trends, and sustainability. 🙌 Thanks to the panel for such an engaging discussion Ariane Voyatzakis, Association Nationale des Industries Alimentaires (ANIA) Ivan Farneti Five Seasons Ventures Mark Durno Rockstart Myriam Rouis, CFA European Investment Bank (EIB) #investments #sustainability #foodtech

43

4 commentaires

And also in English for the non French speaking ones ! Two weeks ago, BLOOM Association and foodwatch France joined forces to warn of the health risks linked to the consumption of tuna. Thanks to these organizations, #mercury pollution and its toxicity were in the spotlight. If an immediate way to no longer be contaminated is stop eating tuna, this is unfortunately not enough to eradicate the problem of #mercury pollution. ⁉️ 🤔 But where are we with #mercury pollution? Contrary to popular belief, mercury did not disappear when we stopped using the 'unfamous' mercury thermometers. Many human activities release very large quantities of mercury: mercury levels present in the atmosphere are up to 500% higher than natural levels (200% for the oceans). Being considered one of the chemicals of extreme public health concern, #mercury found in water is easily ingested by animals (fish but also birds) and therefore.. ultimately... by... humans. especially when eating predatory fish - tuna but also swordfish! But what human activities are we talking about and what are we doing to stop them? 👍 Let's start with the good news: ✅ First, the Minamata Convention: An international treaty, which entered into force in 2017, which aims to protect human health and the environment against the harmful effects of mercury. Its name is sadly known because of Minamata disease (Japan) - a neurological disease causing blindness, congenital malformations, paralysis, etc. - which struck the inhabitants of this coastal town following the spill (by a chemical factory) of liquids containing high concentrations of methylmercury for decades. This Convention is still work in progress in terms of implementation but it is an instrumental tool at international level in the fight against #mercury toxic pollution! ✅ The EU then: Last summer a regulation allowing us to make considerable progress in this fight was adopted. The regulation prohibits (with some exceptions) the use of mercury in dental amalgam (yes, some people have mercury in their mouths) as well as in lamps. While these progresses are encouraging, the battle is not over! 💪 And I am extremely proud of the work carried out by my organization European Environmental Bureau in recent years. Indeed our work, led by the excellent Elena Lymberidi-Settimo, has been and remains instrumental in this battle. 🚨 Now on the bad news: the battle is not over indeed! And currently there is another use that we are fighting against: mercury added in skin lightening creams! 💄 ☠️ They enter the EU via e-commerce. Not only does their production pollute our oceans and our food, but it is also very toxic for users who put it directly on their skin!!! And indeed as mercury damages the nervous system, long-term use of mercury-added skin cream may damage the eyes, lungs, kidneys, digestive and immune systems. More on this here 👇 https://lnkd.in/eZpQ7n_e

8

🌟 I’m thrilled to join forces with François DEQUENNE and Jean-Louis Davoise to create ESG Interim Management. Together, we bring a unique blend of expertise and experience that makes our team stand out. Each of us contributes complementary skills and deep knowledge in ESG and sustainability, allowing us to offer businesses a powerful, hands-on approach to their transformation.   SMEs, facing new ESG demands and unsure where to begin? We've got you covered. As ESG experts, we step in as interim managers to build a solid foundation for your sustainability strategy—integrating it seamlessly into every aspect of your business: strategy, operations, procurement, finance, and risk management.   Why choose us ? 🌍Immediate impact, full flexibility: Expert managers on demand to transform your processes - no need to grow your headcount. 🌍Tailored solutions: We design your ESG strategy and equip you to thrive independently. 🌍Beyond compliance: We turn sustainability into your competitive edge with a comprehensive, 360° approach. 🌍Skills that stick: Our tools and expertise become yours, embedding ESG into your company’s DNA.   🚀 Ready to make ESG a powerhouse for performance? Please visit our website www.esgim.eu and let’s talk! Florence Bosco Jean-Pol Boone Frédéric Chomé Raphael Thys Alain Moreau Benoit Quittre Pascal Vermeulen Jean Baisier Axel Kupisiewicz Didier Tshidimba Laurent Bouty Pascal Léglise Olivier Van Cauwelaert Bernard Escoyez Esteban Baez Heller Magali Frankl Thibaut De Vylder Thibaut Georgin Philippe Grandelet Thomas Vincotte Benoît Minet Benoît Mommens Fabian de Bilderling Fabian Vervier Stéphane Depaepe Stephane De Mesmaeker François Bouchat

76

14 commentaires

Interesting interview with Myralda Derks from L'Oréal. Alexandre Guerin, CEO of Ipsos France and Myralda Derks notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. An important point to remember is that L’Oreal Groupe will not use AI Generated ‘life-like’ face, body, hair or skin, to support/enhance product benefits, in their external communication. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

4

Leader's Challenge: Are you familiar with “The Overton Window” and the spectrum of acceptability? This influence 2.0, a strategic tool for up-to-date managers  Influence, manipulation, seduction: finding the right balance at the digital age Here are the ingredients to be discovered in this pertinent article of Philippe Roy ; thanks Philippe. The different stages of an idea's evolution to influence a way of thinking, or a strategy: - Unthinkable - Radical - Acceptable - Reasonable - Popular - Political Must read 😊 ! #influence #biases #lobbying

11

Listen! At Cannes, Alexandre Guerin, CEO of Ipsos France, had the opportunity to interview Myralda Derks, Chief Consumer and Market Intelligence Officer at L'Oréal. They notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

5

25 Places Changing Innovation in France! These places, diverse, open, active, and enterprising, are overall catalysts and incubators of the new economy that help address the challenges of our contemporary society. They host new entrepreneurs mobilized to imagine, develop, and decarbonize productive activities, to develop the circular economy, to design new health solutions, to propose new food production and distribution schemes, to develop rethought digital services, or personal services that simply contribute to better societal integration. These places are much more than just a service or technological response; they express and stage the necessity of collectivity, exchange, and transversality as the basis of innovation. One of the main lessons from the study is that there is no immutable law and that innovation is more about culture than just technology, about the capacity for exchanges, creating combinations, attempts, and taking initiatives. Discover this fantastic publication (in French) brought to you by Banque des Territoires - Groupe Caisse des Dépôts, France urbaine, Patriarche. Augmented Architecture and JLM Conseil here: https://lnkd.in/d4vv4QCV P.S. Make sure to also check out the sister publication “25 Places Changing the Industry in France” here: https://lnkd.in/dS8bbnvP #innovation #innovationdistricts #ecosystems #entrepreneurship #transformativeinnovation #startups

41

5 commentaires

Building a sustainable future is possible today. 🌍 During my participation on Forbes France's programme Les Entreprises à succès, presented by Alexia Borg, I shared my vision that economic performance must go hand in hand with positive impact. At Bonduelle, we are convinced that it is possible to transform the food industry while preserving the planet. It's not just a question of short-term results, but of building, with our agricultural partners, a sustainable and regenerative economic model. We have taken a significant first step with 80% of our activities certified #BCorp, and our aim is to go to 100% by 2025. It's a strong commitment, but also an exciting challenge that guides our actions every day. Our long-term vision combines efficiency, performance and respect for the environment. Together, we are creating a committed community, ready to take on tomorrow's challenges and shape a more responsible future. To find out more about our projects and our approach, I invite you to discover the video exchange. 🎥➡️ #BonduelleBcorp2024 #BCORP #ImpactPositif

153

8 commentaires