Didier CALLOC'H

Leader's Challenge: Embracing the improbable in creative leadership! I like that way of thinking 😉 ! When the expected falls short, how do we pave the way for the unexpected? An intriguing perspective on distinguishing between creativity and creation: The essence lies in the execution. Thanks to Sylvain Bureau for having shared these ideas in Xerfi Canal. #Leadership #Creativity #Innovation

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Leader's Challenge: Are you familiar with “The Overton Window” and the spectrum of acceptability? This influence 2.0, a strategic tool for up-to-date managers  Influence, manipulation, seduction: finding the right balance at the digital age Here are the ingredients to be discovered in this pertinent article of Philippe Roy ; thanks Philippe. The different stages of an idea's evolution to influence a way of thinking, or a strategy: - Unthinkable - Radical - Acceptable - Reasonable - Popular - Political Must read 😊 ! #influence #biases #lobbying

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[✉️🖋️📝] In the interview, Adeline Ochs, professor of marketing at Audencia Business School, discusses the concept of sustainable marketing, which she co-authored with Sihem DEKHILI and Aurelie Merle in their book "Marketing Durable" (Pearson editions). At first glance, sustainable marketing seems paradoxical, as marketing is often associated with planned obsolescence and the constant stimulation of consumer desires. The goal is to work through this paradox to redefine the marketing mix and incorporate sustainable dimensions at every stage. Adeline Ochs explains that the traditional marketing mix consists of four dimensions: product, price, communication, and distribution. To integrate sustainability, it is essential to rethink each of these dimensions. The product is the priority for integrating ecological and social transition issues. The life cycle analysis (LCA) allows for consideration of all environmental and social impacts throughout the product's life cycle, from resource extraction to end-of-life. For example, with a smartphone, the major impact lies in usage and resource extraction. Solutions such as making products more repairable, eco-design, and developing new economic models like leasing, second-hand, or donation are considered. The price must be fair, meaning that every actor in the value chain is properly compensated and that hidden ecological and social costs are included. Adeline Ochs illustrates this with the example of jeans, comparing a fast-fashion pair at 25 euros with a more durable pair at 100 euros, considering the usage price rather than the purchase price. Distribution plays a crucial role as it interfaces between the producer and the consumer, influencing the length of channels, the choice of circuits (short vs. long), and partnership relationships. It is important to consider consumer trips and reverse logistics (product returns). Distributors can promote eco-friendly products through the store or e-commerce site, highlighting these products in the shopping journey and carefully choosing their assortment. For instance, Botanic decided to remove pesticide products from its assortment. Responsible communication must avoid greenwashing and contribute to developing new imaginaries and encouraging more sustainable practices. To be credible, it should rely on tangible and understandable proof, transparency, humility, and credible external sources of information. Patagonia is an example of a brand that promotes repair, leasing, and second-hand usage practices in its communication. Adeline Ochs concludes that marketing, far from being a problem, can become a solution to promote desirable and sustainable imaginaries. https://lnkd.in/eVUeUr8W

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Klub: a team enabling #digital #SMEs #TheBigQuestion: How strategically Klub can accelerate its journey on concept and market validations with a product-market fit in a #VUCA world? Based on revenue-based finance (#RBF), Klub, the #entrepreneurial and #innovative #enterprise was established in 2019 by entrepreneurs Anurakt Jain and Ishita Verma. #Incubators, #accelerators, #mentors, #venturecapitalists, #angelinvestors, and #privateequity investors were the primary players. Klub's team combines a strong grasp of #datamining and processing with #qualitative and #quantitative experience from sectors such as #fintech, #venturecapital, #technology, and #investmentbanking. These are the new generation of #thinkers, capable of creating #disruption and turning business opportunities. They provide growing digital enterprises with quick, equitable, flexible, frequent, and founder-friendly finance. During the #COVID19 #pandemic, the founding team realised a latent potential where the expansion of digital SMEs and the #flexible non-dilutive funding remained unaddressed. The group recognised opportunity for #cloudkitchens, #SaaS, #consumer brands, etc. They had to build a strong #ecosystem of platforms for distribution, marketing, trade, and marketplaces in order to accomplish this. They became convinced that digital interfaces outperform old systems and recognised how important it is to handle marketing, inventories, and capital expenditures. The challenge continues in the marketplace for such businesses in the #digital #SME space.

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🗞 Featured in Archimag : For their supplement on Data Management, we shed light on how we support our clients in reshaping their perspectives and approaches to data management 💡 The supplement (in 🇫🇷) delves into the practical importance of a solid data management strategy and offers tangible solutions for maximising the value of your data. 🤓 Dive into the full article here 👇 https://lnkd.in/ejQiQVSH #Euranova #DataManagement

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Belgian Small & Medium Enterprises that chose to sell online see great results! In 2023, Belgian sellers sold more than 10 million products on Amazon – over 20 products per minute, an increase of more than 75% compared to 2022. Belgian talent is shining in Belgium and beyond. Get a glimpse of this year SME Impact Report here: https://lnkd.in/evtUhry4

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So pleased to share the publication of the article "Pivoting to Manage the Integration of Two Initially Separate Business Models: The Case of the Digital Transformation of Established Retailers" in M@n@gement ! I would like to thank my co-authors Isabelle COLLIN LACHAUD and Xavier L. for the great collaboration! A special thanks to the editor Simon PORCHER and the reviewers who contribute to the publication of this paper. A growing number of companies choose to manage simulteanously several business models. In this paper, we demonstrate that the process of pivoting, mainly discussed in entrepreuneurship, also applies to the management of several business models. Our results provide a generic model of the business model integration process that underlines barriers and enabling pivoting factors. Finally, by considering pivoting at this corporate level, our research adds to the ongoing discussion in strategic management regarding the way companies manage the dynamics of their business model portfolio. If interested to read the paper, you can access to the paper through this link : https://lnkd.in/durF2niU

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A few weeks ago I was presenting a keynote at the #B2BSummit in the beautiful Parc des Princes (PSG). Aude DAVID wrote this article about it. Here is the link: https://zurl.co/D8JG This is a summary of the article in English for the "non-francophones": Salespeople are facing constant changes. What impact does this have on their relationships with buyers, and what attitude should be adopted to consolidate these relationships in the future? IÉSEG Research prof. Bert Paesbrugghe delivered his vision at the last BtoB Summit. A few key takeaways: - Don't rush into new technologies. Take the time to understand the hype cycle and how a technology can actually help you build better customer relationships. - Focus on what you do best. While it is important to keep an eye on new technologies and macroeconomic changes, don't spread yourself too thin. Focus on what you know and what you can do well, and use technology to support your efforts. - Constantly improve customer satisfaction. Are you really listening to your customers? This is often more of a communication argument than a real practice. In his research on buyers, he notes that they expect constant improvements, while salespeople often settle for a one-shot deal. - Measure customer satisfaction regularly. Use a variety of indicators (more than 1) and target them by customer segment. - Be transparent about what you can and cannot do. Set realistic expectations and avoid disappointing customers. Of course, technology is only a part of the bigger theme: managing customer relationships in challenging times and #CustomerExperience, which will be explained more in detail in my book The Buyer's Balance. Pre-sales online at Fnac Belgium Standaard Boekhandel and my publisher BORGERHOFF & LAMBERIGTS #TheBuyersBalance #IESEG #customercentricity Vockam: EvaluationsHub Mohamed Khodja

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BUSINESS ORIGINALS, Intelligent Operations: The Key to Bridging the Strategy-Execution Gap Thursday, May 23 | 09:30 - 10:15 EST | 15:30 - 16:15 CEST In today's dynamic business environment, many organizations struggle to translate their strategies into tangible results. The gap between ambitious objectives, well-crafted plans and effective execution can cripple operational efficiency and leave the organization misaligned. To address this critical issue, Business Originals is hosting a webinar featuring a conversation with Kees Meurders, Global Intelligent Operations Leader at EY. Kees leverages his extensive experience in helping organizations bridge the strategy-execution gap to provide practical insights on how to unify your organization and achieve success in the digital age. This session will focus on intelligent operations, where transparency, actionable plans and an aligned organization become the cornerstones of success. You'll learn how to translate your vision into an executable strategy that empowers your teams and propels your business forward, with technology not just as an enabler but an integrated component. Key Topics: o  Intelligent Operations: What it means and how it empowers businesses. o  The Disconnect Between Strategy and Execution: Why it happens and how to bridge the gap. o  Actionable Strategies: Creating clear, achievable plans for all levels of your organization. o  Cascading Objectives: Aligning your entire team around a singular, shared goal. o  Digital Synergy: Bringing strategy and execution together on a digital platform. o  The Agile Advantage: Balancing continuous improvement with strategic direction. Don't miss this opportunity to learn from a leading expert and gain the skills you need to thrive in the digital age. Register now for this Business Originals webinar: https://lnkd.in/eNz73Am6 !

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https://lnkd.in/e4r_iP29 Comment trouver les bons outils ? Cliquez 🙃😉How to find the right tools? Click 🙃😉¿Cómo encontrar las herramientas adecuadas? Haz clic 🙃😉

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When technology meets business needs

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𝐒𝐡𝐢𝐞𝐥𝐝𝐢𝐧𝐠 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐩𝐨𝐥𝐢𝐜𝐢𝐞𝐬 𝐟𝐫𝐨𝐦 𝐩𝐨𝐥𝐢𝐭𝐢𝐜𝐚𝐥 𝐭𝐮𝐫𝐦𝐨𝐢𝐥 Most policies are designed and implemented with little consideration for their continuity beyond the current political cycle. However, when dealing with long-term investments such as infrastructures or heavy industries, the decision cycles are not synchronised with the political calendar. An article by Jean-Baptiste Baujour, professor at emlyon business school : https://ow.ly/J99I30sER2N #knowledge #emlyon #environmentaltransition

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🆕 Innovative courses for top-level expertise: emlyon expands its range of Master's programs.    "Our mission is to anticipate market trends and prepare our students for tomorrow's challenges. These new programs, taught by world-class professors and grounded in the latest research, are designed to address the challenges of a rapidly changing job market." Roland Claverie, Associate Dean of Master's programs. 📌 https://lnkd.in/eNiJBuAx ____   Highlights of the offer for the September 2025 intake include:   💻 4 redesigned Master's programs, allowing students to join at either the Master 1 or Master 2 level    👨‍🏫 2 new Master of Science (MSc) programs to better meet the needs of businesses and organizations    👨‍🎓 3 redesigned and enriched Master of Science programs #wearemakers #mastersprograms #businesseducation 

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I encourage you to read this article. AI and Generative AI will enable an unprecedented level of hyper-personalization across various cultures, countries, and languages. This will allow companies to make their customers feel truly special and well understood. However, the most effective approach will be a combination of Human + AI. AI alone can create biased relationships that might harm companies and their brands. Please share your thoughts and perspectives on this. Thank you, Alexandre Crazover 柯胜愉, for sharing this article. #DigitalTransformation #AI #GenerativeAI #HyperPersonalization #Innovation #TechLeadership #CustomerExperience #BusinessTransformation #HumanAI #AIethics #FutureOfWork"

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Artificial Intelligence Master Class in Lyon! Join us for a comprehensive exploration of Artificial Intelligence (AI), from its historical roots to its current state as the most talked about technology in the world. It will explain applications in critical domains like transportation and healthcare, the emergence of generative AI, and its future implications for employment and society. The talk by Professor Robert Polding at IE School of Science and Technology aims to dispel the hype and explain the reality from the perspective of researchers. For more information and registrations follow the link below. And for Parisians don't miss the Master Class on the role of media in the US Elections on September 24. Check my previous post ;-) https://lnkd.in/eHVrBhst #masterclass #lyon IE University #artificialintelligence

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Leader's challenge: Developing the EQ of Leader and Managers 😉 ! Everyone knows the secrets of emotional intelligence for achieving virtuous things in workplace among others. But it's easier said than done.  "Emotional intelligence can be applied to recruitment processes, succession planning, personal development and coaching for managers and business leaders". Your Thoughts 😊 ? Thanks harvard business review and Dr. Christophe Haag for theses relevant reminders #EI #leadership #coaching #mentoring #selfawareness

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Wise words about #sociallistening and marketing debt that every marketer should read!

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