Cindy TODESCHINI

Unlock Growth at Every Stage of the Customer Journey with Criteo Commerce Growth! 🚀 In today’s competitive landscape, engaging customers at every step of their buying journey is crucial. That’s where Criteo Commerce Growth comes in! We created a downloadable guide with a “Touch, Tell, Sell” framework you can use to drive meaningful customer interactions and boost online sales. Download here 👉 https://lnkd.in/dGgXwYv4 Here’s how it works: 1️⃣ Touch: Connect with New Audiences Engage potential customers through retargeting, lookalike audiences, and interest-based targeting. Whether you’re reaching out to those who’ve shown interest or expanding your audience, Criteo helps you stay top of mind. Example: A fashion brand uses Criteo’s lookalike audiences to target new users with the latest collections, driving awareness and traffic. 2️⃣ Tell: Personalise & Persuade Use AI-powered product recommendations and dynamic creative optimisation (DCO) to deliver personalised content that resonates with each customer. Example: A customer exploring winter jackets sees personalised recommendations for matching accessories—keeping them engaged and increasing basket size! 3️⃣ Sell: Close with Confidence Criteo optimises campaigns in real time and tracks cross-device behaviour to ensure that customers have a seamless experience, no matter where they shop. Example: A shopper starts on their tablet and finishes on their phone—Criteo ensures they see consistent, relevant ads throughout their journey. 💡 With 365 Digital, you’re not just selling—you’re building long-term customer relationships. Ready to see the results? Let’s touch, tell, and sell your way to success! #DigitalMarketing #Criteo #CustomerEngagement #EcommerceGrowth

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Unlock Growth at Every Stage of the Customer Journey with Criteo Commerce Growth! 🚀 In today’s competitive landscape, engaging customers at every step of their buying journey is crucial. That’s where Criteo Commerce Growth comes in! We created a downloadable guide with a “Touch, Tell, Sell” framework you can use to drive meaningful customer interactions and boost online sales. Download here 👉 https://lnkd.in/dGgXwYv4 Here’s how it works: 1️⃣ Touch: Connect with New Audiences Engage potential customers through retargeting, lookalike audiences, and interest-based targeting. Whether you’re reaching out to those who’ve shown interest or expanding your audience, Criteo helps you stay top of mind. Example: A fashion brand uses Criteo’s lookalike audiences to target new users with the latest collections, driving awareness and traffic. 2️⃣ Tell: Personalise & Persuade Use AI-powered product recommendations and dynamic creative optimisation (DCO) to deliver personalised content that resonates with each customer. Example: A customer exploring winter jackets sees personalised recommendations for matching accessories—keeping them engaged and increasing basket size! 3️⃣ Sell: Close with Confidence Criteo optimises campaigns in real time and tracks cross-device behaviour to ensure that customers have a seamless experience, no matter where they shop. Example: A shopper starts on their tablet and finishes on their phone—Criteo ensures they see consistent, relevant ads throughout their journey. 💡 With 365 Digital, you’re not just selling—you’re building long-term customer relationships. Ready to see the results? Let’s touch, tell, and sell your way to success! #DigitalMarketing #Criteo #CustomerEngagement #EcommerceGrowth

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🚀 Welcome to our new series on transforming your Quote-to-Cash journey! 🚀 🌟 Leverage CPQ for Dynamic Terms & Conditions Management 🌟 In the fast-paced world of B2B SaaS, dynamic management of terms and conditions is crucial for accelerating your sales cycle and enhancing customer satisfaction. By leveraging Configure, Price, Quote (CPQ) tools and integrating with advanced contract lifecycle management (CLM) platforms like Ironclad, Docusign, and Salesforce, you can streamline your terms and conditions management processes, reduce errors, and drive business growth. Why Dynamic Terms & Conditions Management Matters: 🕒 Save Time: Automated terms and conditions generation and management tools eliminate manual tasks, allowing your sales and legal teams to focus on high-value activities. 📈 Increase Accuracy: Automated processes reduce human error, ensuring that your terms and conditions are accurate, compliant, and aligned with your company's policies and legal requirements. 🚀 Boost Productivity: By automating routine tasks, your sales team can handle more contracts and opportunities, increasing overall productivity and accelerating the sales cycle. 💡 Enhance Customer Experience: Automation ensures that your customers receive timely and accurate terms and conditions, improving their experience and satisfaction. 🧠 AI-Driven Contract Review: Advanced CLM tools like Ironclad leverage AI to automate the review of terms and conditions, identifying discrepancies and ensuring compliance with company policies and regulations. 🔍 Seamless Integration with eSignature Tools: CPQ systems integrated with eSignature tools like DocuSign streamline the contract signing process, improving customer convenience and accelerating deal closure. How to Optimize Your Terms & Conditions Management with CPQ and CLM Tools: 🔑 Define Clear Terms & Conditions Rules: Establish clear rules and guidelines for terms and conditions in your CPQ and CLM systems to ensure consistency and accuracy. 🔄 Automate Terms & Conditions Approvals: Implement automated approval workflows to minimize delays and accelerate the sales cycle. 🌐 Integrate with your CRM: Ensure that your CPQ and CLM systems are seamlessly integrated with your CRM to provide a unified view of customer interactions and streamline the quote-to-cash process. 📊 Monitor and Optimize: Regularly monitor your terms and conditions management processes and use analytics to identify areas for improvement and optimize workflows for enhanced efficiency. 🚀 Ready to revolutionize your terms and conditions management? 🚀 #CLM #CRM #Terms #Salesforce #Ironclad #DocuSign #DocGen #Esignature

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Partner-Led Growth 🔗 : The Key 🔑 to Successful GTM in Technical Sales In technical enterprise SaaS sales, solid networks and strategic alliances are essential. But partnerships also have an accelerating effect on deals and sales in no-touch and low-touch GTM motions. Partner-led growth and nearbound strategies are essential components of a sustainable GTM strategy that need to be deeply integrated into the GTM motion framework. In my career as a GTM leader, I have often painfully learned how crucial this factor is for sustainable success 💡 Here are my 4 recommendations for successful partner strategy & management. 1️⃣ The Basics of Networking A strong partner network provides access to resources, knowledge, customers, and opportunities that would otherwise be out of reach. Define which type of partner you most need in jour current Growth phase. The priorities according to partner type will change over time. Build a strong partner acquisition team. Avoid mixed responsibilities. Build a partner target pipeline and segregate it by partner type. Use LinkedIn to find partners and build targeted connections ans also attend relevant industry events. 2️⃣ Strategic Connections Long-lasting partnerships with IT management consultants and integration partners are critical to managing the complexity of enterprise SaaS sales. Without these alliances, market access is delayed, which can lead to lost revenue. Structured onboarding programs and regular meetings (performance review dialogues) to set goals and monitor progress are essential. Implement clear goals and a regular performance review system. 3️⃣ Maintaining Relationships Relationships and partnerships need to be actively nurtured to remain valuable in the long term. Regular communication, sharing relevant information, and a genuine interest in the partner's goals and challenges are essential. Especially in an environment that requires high technological depth and integration, well-maintained partnerships with referrers, resellers, and technology partners are the key to success. ✅ Give more than you expect and show real added value. Avoid seeing the partner as just a lead gen machine. 4️⃣ Network ROI The ROI of networks often only becomes apparent in the long term, but the investment pays off through more business opportunities, market information, and strategic alliances. Lack of partnerships leads to significant competitive disadvantages, lack of trust, and missed sales opportunities. Develop clear metrics and KPIs to measure the success of your partnerships and conduct regular health checks. Building a strong network and integrating it into your GTM strategy is not optional, but mandatory for long-term success in the competitive SaaS landscape. If you're not a partner, you pretty much don't exist per se. How are you managing and leveraging your network for success? Share your thoughts below! 👇 #Networks #GTM #Nearbound #Partnership #IndirectSales #CROMastersAi

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Just like a journey of a thousand miles begins with a single step, achieving omnichannel excellence starts with effective content tagging. I'm thrilled to join Pavel Klymenko, Olivier Aubert, and Pierre Metrailler to discuss crafting a seamless, unified omnichannel content strategy. We'll demonstrate how centralized content tagging can streamline your content, making it easily accessible and reusable across all channels. Discover all the details and register here: ​​https://lnkd.in/ehdVTnAA #webinar #contenttagging #omichannel

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Boost SaaS Performance 🚀: The Secret to 79% Customer Retention In the fast-paced world of SaaS, performance is everything. 🤯 Did you know that slow performance can drive away 79% of customers? 😱 Kissmetrics reveals the shocking truth that highlights the importance of performance monitoring and optimization. 👉 This video explores the crucial role of performance monitoring in ensuring a seamless user experience, from tracking key metrics📈 to identifying bottlenecks and areas for improvement. 👉 It also delves into the various tools available for performance monitoring, such as New Relic, Datadog, and Dynatrace, and optimization techniques like code refactoring, database indexing, and caching mechanisms. 👉 Through a real-life case study of Slack, we demonstrate how performance optimization can lead to higher user satisfaction 😄 and retention. 📌 Ready to optimize your SaaS platform's performance? 👉 Visit us at http://codemoly.com or email us at [email protected] to learn more about our performance monitoring and optimization services. Elevate your SaaS solution today! #SaaSOptimization #PerformanceMonitoring #SaaSPerformance #CustomerRetention #ScalableSolutions

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Customer satisfaction is essential for growing businesses efficiently 👉 BUT we can’t drive up that customer happiness without investing in the teams interacting with them every day On Tuesday 14th May 12pm GTM Leaders & Aircall are coming together for a virtual webinar to reveal actionable advice on how busy customer support and sales teams can deploy coaching strategies that boost both customer and employee satisfaction 🙌 🚀 What are the key ingredients of customer and employee satisfaction? 🤝 Past examples of meaningful customer conversations 🔥 How can you start being a better coach today? This webinar is free to attend and a great opportunity to hear from industry experts including sales leaders & coaches... speakers to be revealed soon 👀 Register here: https://lnkd.in/eKh_upjc #coachingstrategies #customersatisfaction #virtualwebinar

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Another exciting partnership announcement. 6sense officially integrates with Gong Engage! We've piped 6sense's top tier intent data into Engage to provide sellers with the go-to workflow for revenue management and action. Now you can: ✨ Easily explore high-value intent activities from 6sense directly in Gong Engage ✨ Better-personalize sales outreach based on high-value intent signals ✨ Devote more time towards prospecting to reduce sales cycles

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🚀 𝗖𝗘𝗢𝘀, 𝗖𝗥𝗢𝘀, 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 – ready to discover the 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗼𝗽-𝘁𝗶𝗲𝗿, 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 and 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵? It’s becoming increasingly difficult to: 💥 Optimize sales team performance in the face of unpredictable market shifts. 💥 Overcome the challenges of recruiting the right talent with constrained resources. That’s where I can help! Don’t lead or expand your sales team without this proven strategy. Let’s discuss 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝗦𝗖𝗔𝗟𝗘 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝘂𝗻𝗹𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹. 👉 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 for more details and 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝗯𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻!  https://lnkd.in/erVGMuJv #SalesSuccess #CustomerFocused #SalesLeadership #B2BSales #RevenueGrowth #TalentStrategy #SCALEYourSales

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5 Tips To Overcome A Sales Plateau With RevOps Stuck in a sales rut? Discover how RevOps can help you break through and drive growth. Swipe to see 5 essential tips for overcoming a sales plateau with RevOps and boost your revenue!

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Sales reps sitting in the middle of 🔥 chaos 🔥: outdated CRM data, incomplete data sets, complex routing rules, and chaotic systems. Yet, the focus on actual selling activities keeps slipping away… Sound familiar? If your sales team is stuck in this ‘this is fine’ moment, it’s time to rethink how you handle data. #GTM #SalesOperations #DataDriven #CustomerSuccess #Scalability #EnterpriseGrowth #SalesOps #Automation #AI

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With AI-SDRs becoming a threat to sales roles, it's now more important than ever to level up in skills that make you better than a Large Language Model 🧠 : 🔸 Empathy 🔸 Problem-solving 🔸 Negotiation

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Customer satisfaction is essential for growing businesses efficiently 👉 BUT we can’t drive up that customer happiness without investing in the teams interacting with them every day On Tuesday 4th June 2-3pm GTM Leaders & Aircall are coming together for a virtual webinar to reveal actionable advice on how busy customer support and sales teams can deploy coaching strategies that boost both customer and employee satisfaction 🙌 Joined by Shabri Lakhani, GTM Advisor, Chris Haddow, Regional Sales Director at Planhat, James Mensforth, Sales Director at Aircall & Lisa Kirkwood-Jones, Commercial Leader from Reward Gateway 💥 🚀 What are the key ingredients of customer and employee satisfaction? 🤝 Where does coaching come into play? 🔥 How can you start being a better coach today? This webinar is free to attend 🙌 Register here: https://lnkd.in/eKh_upjc #coachingstrategies #customersatisfaction #virtualwebinar

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Continuing my viewpoint on B2B digital commerce where I shared my point of view on topic 1: Strategy 📝: https://lnkd.in/ewX4CffF Scaling in B2B digital commerce isn't just growth, it's evolution. 🌱🚀 Imagine your platform as a ship 🚢. In calm waters, it sails smoothly, but what happens when the storm hits? ⛈️ The real test of scalability isn't in steady growth but in managing the sudden surges without capsizing. Scalability means expanding without losing the essence of what made you successful in the first place - quality and user experience. It's about growing your sails to catch more wind, not just adding more boats to your fleet. This requires a platform that not only handles increased transactions but also maintains, or even enhances, the customer journey. 🗺️ Why does this matter? In the B2B digital space, your clients are navigating their own complex purchasing processes. Your ability to scale ensures that their journey is seamless, regardless of the volume or complexity of their transactions. So, how do we ensure our platforms are built to weather the storm? The key is in choosing technology that grows with you, anticipates future needs, and integrates smoothly with the systems you already have in place 💻. There is a lot of discussion in the software industry on standard software with add-on modules versus customization for each and every customer and situation. In my view, it is important to start with your process but be flexible to adapt your process to the industry standard and your commerce solution of choice. It is easier and cheaper to change the process compared to your software. But the change process is still a challenge to tackle 🤔. As we navigate the turbulent waters of B2B digital commerce, your insights are invaluable. 🗣️⛵ 🔹Have you experienced the stormy seas of scalability? 🔹How has your platform weathered the turbulence? Drop your thoughts in the comments. 💬👇 And if you found this piece insightful, feel free to like, share or follow for more discussion on B2B digital commerce evolution. 🔄🚀

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Check out blog post 2 in the GTM framework series. An interesting story that will resonate with any start-up aiming to achieve scalable growth. You can sign-up to the series here - https://lnkd.in/euxzGHyc

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Are you looking to enhance your business agility and how your software is delivered? In just 5 days, Olivier Poulard will reveal that in today's fast-paced business and technology environment, agility is not just a buzzword—it's a necessity, especially for large and scaling projects. Save the date now for August 21, 2024, at 12:00 PM EST. Join here: https://hubs.la/Q02KRyp10 #AgileFramework #AgilePractices #Webinar #OnlineLearning

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