Chloé Fronty

While I am not a fan of generative #AI use in PR and comms (people, I beg you, #ChatGPT texts are 100% recognizable as AI-generated from first glance), artificial intelligence has immense application potential in many other industries. No wonder there are hundreds of reporters in most respectable media focusing on this arm of IT alone. Governments, too, see what's coming and fuel this innovation. #Dubai, for instance, has announced it aims to generate 40% of its GDP with help of AI by 2031, and train 1 million prompt engineers in the process. Looking forward to seeing how this unfolds! https://lnkd.in/etA-ph8d

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SAVE THE DATE

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So much goes into earning press coverage. Some tips from an expert.

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📬 Imagine a world where your year-end emails always land in your customers' inboxes... Sounds utopian? Not really! 🌟 Our deliverability expert, Anne Claire FICHTEN, recently shared her secrets during an exciting webinar. She revealed how to turn this vision into reality, even during the hectic holiday season! 🎄🚀 Good news: we've compiled all her valuable insights into an article that will boost your email campaigns like never before! Discover how: 🎯 "Deliverability is an art, not a science." Find out why the human factor is so important! 🧹 Spring cleaning your database: as crucial as tidying up before the holidays! 💤 "Stop sending emails to your entire list." Learn to manage your inactive subscribers smartly. 🔑 "Include your brand name in the subject line to stand out from spammers." A golden tip to shine in inboxes! 📊 Monitor your complaint rate: "Gmail starts blocking if you have a rate above 0.3%." Every complaint matters! ⏰ "Sometimes, sending during lunch break can be more effective than being the first at 8 AM." Timing is everything! Want to know more? Check out all our tips to transform your year-end campaigns in our full article: https://lnkd.in/erkT76De 🎁 Bonus: Find the complete webinar replay at the end of the article to relive the highlights and juicy anecdotes from our expert! Did you like these tips? Share this article with your fellow marketers and help them shine during the holidays! ✨ #DigitalMarketing #Deliverability #EmailPerformance

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Amidst global uncertainty, the EU faces a productivity crisis. As Mario Draghi highlighted, US productivity is now 20% higher than the EU's, and our share of global GDP is shrinking. 📉 The new EU mandate has a crucial task: revitalize Europe's competitiveness. One promising path is AI-driven innovation. AI could add €1.2 trillion to our economy and bring widespread benefits, but we need to adapt. 💡 Let's not miss out on this opportunity. The EU has the potential to be a global leader in AI, driving competitiveness and creating a brighter future for all Europeans. 🚀 Read more about Google's approach to rebuild competitiveness in Europe, alongside innovation with AI in the op ed by Matt Brittin published in L'Echo.

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⏰ It's time to energize your content to engage your audience like never before!  Look no further! Our brand-new presentation video gives you a quick tour of LeadSeed's platform 🪄 ▶️ https://lnkd.in/eWZB4Q8W LeadSeed is the all-in-one solution that lets you : 📋 Create dynamic forms and questionnaires 📊 Instantly and automatically generate a personalized, individual document for your respondents 📤 Send collected data directly to your systems (CRM, marketing automation, proprietary API, etc.) 🌎 Translate simply without having to redo everything 💡 Delegate the resources you've produced to your Channel 🎨 Customize questionnaires (including domain name) and generated documents to your colors and/or those of your partners. Don't miss the opportunity to revolutionize your content strategy.  #LeadSeed #InteractiveContent #Engagement #Features #Survey #B2B #FormMaker #DigitalMarketing

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„World leaders at the next AI summit will focus on the impact on the environment and jobs, including the possibility of ranking the greenest AI companies, it has been announced. Rating artificial intelligence companies in terms of their ecological impact is among the proposals under consideration, while other areas being looked at include the effect on the labour market, giving all countries access to the technology, and bringing more states under the wing of global AI governance initiatives.” https://lnkd.in/d5k7KkK4

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🇫🇷✨ French Prime Minister Unveils: "Speak to Us in French" Simplifying the Administrative Maze ! 📢🌟 Ever tried to navigate the treacherous terrain of online administrative information and forms? 🤯💼 More often than not, with each click and scroll, you're met with a barrage of bewildering jargon, tangled procedures, and labyrinthine pathways. Some progress has been made these past years, but not enough. On April 24, Gabriel Attal unveiled an ambitious plan to make administrative online content easier to understand by everyone. "French administration must talk to citizens, not to itself," he declared 🗣️💼 Enter the program "Speak to us in French." 🇫🇷💬 This initiative aims to overhaul online content and administrative forms across all ministries, ensuring that every word is crystal clear and easily understandable for all. 🌐📝 "We will translate everything that needs to be," Attal affirmed, promising a simplified journey through the key stages of French citizens' lives. From navigating bureaucracy to accessing essential services, the path forward will be smoother, clearer, and more accessible. 🗺️✨ This is also part of the “Service+” initiative, to make public services closer, simpler, and more efficient. Direction interministérielle de la transformation publique (DITP) is building a transverse action plan across ministries to “make plain language one of the core skills of civil servants”. Let’s be clear: this isn't just about simplifying language; it's about empowering every citizen with the knowledge and confidence to navigate the legal landscape with ease. It's about breaking down barriers and building bridges between the government and the people it serves. 🤝💡 So, let's raise a toast to progress, #transparency, and #accessibility. Together, we're rewriting the rulebook and shaping a future where legal design leads the way to a brighter, more inclusive society. 🌟📚 Join us on this transformative journey, and let's make legal simplicity the new normal! 💪🔍 💫 Regain your freedom online #SpeakToUsInFrench #LegalSimplicity #AccessibleGovernment #Empowerment #Transparency #Progress #LegalDesign #BreakingBarriers 🚀🇫🇷 #service+ #parleznousenfrançais #langageclair

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🇫🇷✨ French Prime Minister Unveils: "Speak to Us in French" Simplifying the Administrative Maze ! 📢🌟 Ever tried to navigate the treacherous terrain of online administrative information and forms? 🤯💼 More often than not, with each click and scroll, you're met with a barrage of bewildering jargon, tangled procedures, and labyrinthine pathways. Some progress has been made these past years, but not enough. On April 24, Gabriel Attal unveiled an ambitious plan to make administrative online content easier to understand by everyone. "French administration must talk to citizens, not to itself," he declared 🗣️💼 Enter the program "Speak to us in French." 🇫🇷💬 This initiative aims to overhaul online content and administrative forms across all ministries, ensuring that every word is crystal clear and easily understandable for all. 🌐📝 "We will translate everything that needs to be," Attal affirmed, promising a simplified journey through the key stages of French citizens' lives. From navigating bureaucracy to accessing essential services, the path forward will be smoother, clearer, and more accessible. 🗺️✨ This is also part of the “Service+” initiative, to make public services closer, simpler, and more efficient. Direction interministérielle de la transformation publique (DITP) is building a transverse action plan across ministries to “make plain language one of the core skills of civil servants”. Let’s be clear: this isn't just about simplifying language; it's about empowering every citizen with the knowledge and confidence to navigate the legal landscape with ease. It's about breaking down barriers and building bridges between the government and the people it serves. 🤝💡 So, let's raise a toast to progress, hashtag #transparency, and hashtag #accessibility. Together, we're rewriting the rulebook and shaping a future where legal design leads the way to a brighter, more inclusive society. 🌟📚 Join us on this transformative journey, and let's make legal simplicity the new normal! 💪🔍 💫 Regain your freedom online #SpeakToUsInFrench #LegalSimplicity #AccessibleGovernment #Empowerment #Transparency #Progress #LegalDesign #BreakingBarriers 🚀🇫🇷 #service+ #parleznousenfrançais #langageclair

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« What if social media could heal divisions rather than deepen them?" Meet Etienne de Sainte Marie CEO of Republike a Web3 social media platform designed to depolarize debates and offer a global alternative to the traditional attention economy model. In a time where online platforms often thrive on polarization and conflict, Étienne is pioneering a new approach—one that focuses on meaningful dialogue and societal well-being. With a background in the financial industry, Étienne has held executive positions across sectors like auditing and M&A, giving him a unique perspective on the dangers of profit-centric models. His work at Republike is driven by a deep concern for the existential threats posed by these systems, and his vision is rooted in the fundamental purpose of human societies: to foster understanding, not division. Why is his vision important? In an era where the internet often divides rather than connects, Republike offers a new path forward—a space where discussions can be constructive and inclusive, driven by values rather than clicks. Étienne's leadership is about reimagining social media for the betterment of society, not just for profit. Join the conversation about how Web3 and blockchain can bring positive change to online interactions and help create a more empathetic digital world. 📅 Event Date: October 15th, Geneva 📍 Venue: Musée d'ethnographie de Genève - MEG 🎟️ Register here: https://buff.ly/3L6ywpy #Web3 #SocialMedia #Blockchain #DigitalEthics #Innovation #Leadership #TechForGood #geneva #TechForImpact #InnovationInTech #SustainableTech

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“It gives more time to humans to think more creatively, and it also boosts this creativity, because then you have the right tools to ideate, to storyboard” – L'Oréal’s Laetitia Raoust on AI’s potential to unlock greater levels of human creativity. Explore other key takeaways from our recent responsible AI discussion: bit.ly/4e5zVZl

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[Members] As a Member, you have access to CCIFI Connect, the app to boost your business! Why you should download the app? 👉 Join a trusted network, accessible only to members of the French Chambers of Commerce of the CCIFI network, 👉Develop new business relationships by searching through thousands of contacts by affinity, need, sector or country, 👉Discover unique advantages for all your business needs in various countries: Hotel, Travel, Business, Lifestyle... 👉 Stay in control of your profile, that will allow you to display only the information you want (objectives, skills, email, phone...). Want to know more and download the app? https://lnkd.in/dFnpGaMz Not yet a Member? Click here to know more https://lnkd.in/d6gi_n_F

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Our French lead Antoine Bristielle writes: "Today, I had the pleasure of speaking at the Association des Petites Villes de France conference about the crises affecting our society: democratic crisis, social crisis, environmental crisis... On environmental issues, Project Tempo's studies show in particular how a large part of the population is on a tightrope, between supporting environmental protection measures and being in a position to reject them. Environmental measures can only attract the support of the public if they respect the dual imperative of: - Promoting new employment opportunities and economic progress. - Adapting to the realities of the local areas where they are implemented. Consultation, or even co-development, of environmental policies with local political actors will therefore be essential in the process of ecological transition."

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I encourage you to read this article. AI and Generative AI will enable an unprecedented level of hyper-personalization across various cultures, countries, and languages. This will allow companies to make their customers feel truly special and well understood. However, the most effective approach will be a combination of Human + AI. AI alone can create biased relationships that might harm companies and their brands. Please share your thoughts and perspectives on this. Thank you, Alexandre Crazover 柯胜愉, for sharing this article. #DigitalTransformation #AI #GenerativeAI #HyperPersonalization #Innovation #TechLeadership #CustomerExperience #BusinessTransformation #HumanAI #AIethics #FutureOfWork"

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HYBRID, our 1st social data & consumer insights event in collaboration with Saas Advisor - Marketing Technologists is around the corner! These are the dates, in case you missed them: 📅 23.04.2024 - Online Webinar Series (English) 📅 24.04.2024 - In-person event at the Hub Institute, Paris (French) - Live streaming It’s time to reveal our stellar lineup for next week so you know the treat you're in for… Drumroll, please! 🥁🥁🥁 🔵 DAY 1 🔵 💻 𝗔𝗜 𝘃𝘀. 𝗔𝗜, 𝗧𝗵𝗲 𝗗𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗪𝗮𝗿 🎙️ David Bar-Aharon, VP New Business Cyabra 💻 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗱 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗔𝗰𝗿𝗼𝘀𝘀 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 🎙️ Ari Jonsson, COO Videntifier 💻 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 🎙️ Sogyel Lhungay, VP of Insights Yogi 💻 𝗕𝗲𝘆𝗼𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗗𝗮𝘁𝗮: 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🎙️ Miroslav Dimitrov, CEO NWO.ai 💻 𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗧𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🎙️ Tudor Mihailescu, CEO SoSha 💻 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 🎙️ Ben Sigerson, VP of Solutions Converseon 🔵 DAY 2 🔵 Vendor-Led Workshops 👥 𝗘-𝘀𝗽𝗼𝗿𝘁 𝗲𝘁 𝗝𝗲𝘂𝘅 𝗢𝗹𝘆𝗺𝗽𝗶𝗾𝘂𝗲𝘀 𝗮𝘂 𝗽𝗿𝗶𝘀𝗺𝗲 𝗱𝗲 𝗹’𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🎙️ Grégoire Garrel, Country Director Audiense 👥 𝗟𝗲𝘀 𝗱𝗼𝗻𝗻𝗲́𝗲𝘀 𝗵𝘆𝗯𝗿𝗶𝗱𝗲𝘀 𝗰𝗼𝗺𝗺𝗲 𝗹𝗲𝘃𝗶𝗲𝗿 𝗱'𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗲𝘀 𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 𝗲𝘁 𝗰𝗼𝗺𝗺𝗲 𝗼𝘂𝘁𝗶𝗹 𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗾𝘂𝗲 🎙️ Juliette Modolo, Insights Manager GWI 👥 𝗦𝗲𝗮𝗿𝗰𝗵 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴: 𝗟𝗮 𝗻𝗼𝘂𝘃𝗲𝗹𝗹𝗲 𝗰𝗹𝗲́ 𝗽𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗻𝗱𝗿𝗲 𝗹𝗲𝘀 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 🎙️ Matthieu Danielou, CEO Trajaan 👥 𝗟𝗲𝘀 𝗰𝗹𝗲́𝘀 𝗽𝗼𝘂𝗿 𝗺𝗲𝘀𝘂𝗿𝗲𝗿 𝗹𝗲 𝗥𝗢𝗜 𝗱𝗲𝘀 𝗿𝗲́𝘀𝗲𝗮𝘂𝘅 𝗦𝗼𝗰𝗶𝗮𝘂𝘅 𝗲𝗻 𝟮𝟬𝟮𝟰 🎙️ Emeric Ernoult, CEO Agorapulse 👥 𝗟𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲 𝗹'𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗰𝗼𝗺𝗽𝗿𝗲𝗻𝗱𝗿𝗲 𝗹𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 𝗱𝗮𝗻𝘀 𝗹𝗲𝘂𝗿 𝗾𝘂𝗼𝘁𝗶𝗱𝗶𝗲𝗻 🎙️ Anne-Laure Fulidis, Enterprise Client Success Executive Meltwater Round Tables 👥 𝗟𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲 𝗹𝗮 𝗳𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 🎙️ Alexis Raccah, GMr France Meltwater Antoine BURTIN, Research & Insights Analyst Paris Saint-Germain Jonathann Mingoia, Chief of Solutions Audiense Quentin Gressien, CEO The Metrics Factory 👥 𝗛𝘆𝗯𝗿𝗶𝗱 𝗗𝗮𝘁𝗮 𝗼𝘂 𝗛𝘆𝗯𝗿𝗶𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 ? 🎙️ Clement Brygier, CEO Digital Insighters Grégoire Garrel, Country Director Audiense Laurent Laforge, VP Customer Success EMEA Talkwalker Sandrine M., Head of Social Intelligence - Moët Hennessy If you still haven’t reserved your spot yet… what are you waiting for? Join us whilst registrations are still open 👉 https://bit.ly/4aXaLLh

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🛒 𝐓𝐚𝐜𝐤𝐥𝐢𝐧𝐠 𝐒𝐡𝐨𝐩𝐥𝐢𝐟𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐀𝐈 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 🛒 We are thrilled to share that Veesion has been featured in an article in collaboration with Le Point; A prestigious french newspaper with a wide readership of influential business leaders and decision-makers. Retail theft has surged by 𝟏𝟒% 𝐢𝐧 𝐅𝐫𝐚𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝟐𝟎𝟐𝟏 𝐚𝐧𝐝 𝟐𝟎𝟐𝟐, driven by persistent inflation. Traditional methods alone aren’t enough, but Veesion offers a revolutionary solution. 🙏👌 By analyzing video footage in real-time, Veesion accurately detects suspicious behavior, allowing retailers to protect their bottom line and enhance customer experience.🎉 👉Discover how Veesion is transforming the future of retail security. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/eK5Nab4e #retailtech #AI #security #shoplifting #innovation

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How do you market a niche new product to #Fortune500 companies? 🤔 Alexandre Barthel has firsthand experience. 🤝 He is Marketing & Communication Director at Agorize, the leading innovation management platform that boasts Microsoft, Accenture, and L’Oréal among its clients. 🌟 We caught up with Alexandre at Viva Technology 2024 in Paris for a chat, and a very welcome coffee! ☕ On the agenda: 🎯 Precision targeting - online, at events, and with ABM. ⚖ Balance - between brand investment and sales support. 💡 A highlight (and a mistake?) from a distinguished marketing career! Thanks so much, Alexandre, for sharing your insights and taking part in our B2B Spotlight Series. 🙏 To check out the full conversation, follow the link in the comments ⬇️ #Marketing #Communications #MarketingStrategy #CommunicationStrategy #InnovationManagement #VivaTech #MarketingAgency #PRAgency

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