Celine Barral

Running a business inundates you with data, especially with a robuste finance department and a trusted CFO delivering crucial analytics. However, even with the numbers and forecasts, there are moments when intuition calls, prompting us to chart our own course, even if it means embracing uncertainty. Is it risky to trust your instincts? I don’t believe so. Our individual journey is illuminated when we genuinely listen to our inner voice, guided by authenticity and honesty. I invite you to experience a glimpse into my approach through a special video crafted by my team. It captures a time when I am with myself creating but also reveals a touch of vulnerability, showcasing the essence of art. Please enjoy. https://lnkd.in/gkjeAHGY #selftrust #businessowner #vulnerability #trustyourgut

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Why should we all buy sustainable pet food? Check out the reasons in our new blog. #percuroearth #percuropetfood #sustainablepetfood #planetfriendly #lowcarbonfootprint #recyclablepackaging

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“Over 90% of brands participating in the (Criteo) survey agree that retail media ads help them to increase brand visibility.” That is one of the key insights from this WARC article that summarises a survey by Criteo into brand’s “perceived returns” from digital media. Another of the key insights is “shoppers who click on retail media ads tend to spend more money in each order they place compared to those who do not”. My problem with these findings is that they are still based on perception rather than actual performance data. Great data should make these conclusions irrefutable facts. Sadly, the lack of hard evidence means these conclusion are essentially opinion, rather than fact. Almost all manufacturers I speak too still complain that retailer digital commerce data is still too inconsistent, too unreliable and too incomplete to make accurate measurements and ROI judgements on retail media investments. While retailers are asking manufacturers for more and more investment into digital retail media, for them not to provide consistent, reliable and accurate measurement in return is both disappointing and unacceptable. I know that many of the retailers indirectly referenced in this study, the pureplayers, speciality and majority online retailers in categories like Apparel, Health & Beauty and Toys & Games are able to provide basic performance data like Online Sales, Volume, Incremental Sales, Impressions, Click Through Rate and Conversion, even Customer Lifetime Value. But in grocery (in particular) the number of high scale retailers that can offer even basic data accurately is disproportionately smaller than those that can’t. I know a number of manufactures who are already saying to retailers “No Data, No Digital Retail Media Dollars”. In food and drink in particular I would love to see an increasing number of manufacturers pushing back on substantially increased retailer investment expectations. Digital commerce isn’t new. For the amount of money manufacturers are being asked for they deserve more than just a hoped promise of growth, customer engagement and return on investment. Well done to WARC and Criteo for shining a light on brand perceptions. Retailers though must work harder. #digitalcommerce #ecommerce #cog #cpgindustry #fmcg #fmcgindustry #digitalretailmedia #retailmedia https://lnkd.in/eNhHZzGE?

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In March 2020, we were in the most acute Covid period and containment was decided. It was also time to reinvent ourselves. Newtree Impact was born ! As a passionate nature lover, I realized how deeply the food chain is involved in the climate crisis and the loss of biodiversity. Hence the idea of creating an investment holding company with a positive environmental impact. With two main missions:  💡 To propose innovative, sustainable solutions for the food chain  🌎 To make it possible for everyone to invest in these innovations We wrote these missions into our bylaws, establishing ourselves as a company with a mission. And now we've just completed a second fundamental step: our first crowdfunding campaign. We welcomed nearly 290 new investors who collectively invested €2 million to revolutionize the way we produce and consume food. I am deeply grateful for this positive momentum and for the opportunity to raise awareness about the solutions to tackle food system unsustainability. Thanks to Trends Canal Z and Olivier Mouton ! Watch the full video: 👉 https://lnkd.in/eVGUbtvv #newtreeimpact #impactinvesting #agrifood #crowdfunding

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🔴🎙️ Our CEO, Xavier Unkovic, sat down with French TV franceinfo last Friday! Missed it? Here are the key takeaways from his interview regarding Bonduelle’s strategy for building a sustainable future in food. 👉 It all starts with what’s on our plate! We’re committed to keeping plant-rich food affordable for everyone, even in a context of rising costs. That includes all our ranges in the canned, frozen and fresh departments. Our lunch bowls for example: tasty and well-balanced main dish for an unbeatable value. 👉 And it’s only the beginning! Today, our strategy is to make plant-rich food an even bigger part of everyday life, through snacks and ready-to-eat main dishes. We're ramping up our efforts and innovating to be part of these essential moments for consumers. 👉 We also care deeply about farmers. We’ve built strong relationships with them over generations, working hand-in-hand from contract - signed before sowing - to harvest. 🌱 At Bonduelle, we’re driven by positive impact. It’s at the core of every decision we make.  ✨Today, we’re proud to announce that 80% of our operations are now B CorpTM certified. And we’re still pushing forward, to be a force for positive change for everyone: farmers, employees, customers… and our environment.  Watch the full interview here ⤵️  https://lnkd.in/etdSThU6

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Danone: 𝘀𝘁𝗲𝗮𝗱𝘆 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗼𝗻 𝗶𝘁𝘀 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 What Antoine de Saint-Affrique, Pablo Perversi & their teams have been delivering may well be 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝗮 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 & 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 management Danone is made of businesses (essential dairy, mineral water, infant milk & specialized nutrition) with very different market positions for Danone, category sizes, historic growth, long-term potential, profitability/ ROCE & exposure to water/ co2 true costing 𝗔 𝗳𝗲𝘄 𝗿𝗲𝗰𝗮𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗼𝘃𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝘁𝗮𝗸𝗲𝗻 𝗼𝘃𝗲𝗿 the last year: ⚫ 𝗧𝗵𝗲 𝗱𝗶𝘃𝗲𝘀𝘁𝘂𝗿𝗲 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵/ 𝗽𝗿𝗼𝗳𝗶𝘁 𝗱𝗶𝗹𝘂𝘁𝗶𝘃𝗲/ 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘁𝗶𝗰 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 (the Michel & Augustin biscuit business; the US organic milk business with Horizon Organic, Wallaby; EDP Russia…) ⚫ 𝗧𝗵𝗲 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝗰 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 (both within the brands’ heartlands & addressing consumer trends) on its core (Actimel, Activia, Volvic...) ⚫ 𝗧𝗵𝗲 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 𝗶𝗻 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝘁𝗼 𝗮𝗿𝗲𝗮𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝘀𝗽𝗹𝗮𝘆 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝘀𝘁 𝗥𝗢𝗖𝗘 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 (higher growth, higher margin & sometimes also lower CAPEX intensity as % of revenue), ie. Specialized Nutrition with: => A first acquisition in April 2023 - 𝗣𝗿𝗼𝗺𝗲𝗱𝗶𝗰𝗮, 𝗮 𝗣𝗼𝗹𝗶𝘀𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗰𝗮𝗿𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗮𝘁 𝗵𝗼𝗺𝗲 offering go-to-market optionalities across some key markets incl. UK => A second acquisition announced in May 2024 - 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗼𝗿𝗺𝘂𝗹𝗮𝗿𝗶𝗲𝘀, 𝗮 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝗰, 𝘄𝗵𝗼𝗹𝗲-𝗳𝗼𝗼𝗱 𝗲𝗻𝘁𝗲𝗿𝗮𝗹 𝗳𝗲𝗲𝗱𝗶𝗻𝗴 𝗳𝗼𝗿𝗺𝘂𝗹𝗮𝘀 – oral meal replacement - providing a new platform of innovative products in the highly strategic & regulated US market => Last week, the €𝟲𝟬𝗺 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 𝗶𝗻 𝗙𝗿𝗮𝗻𝗰𝗲 (another €50m was announced last year in a Polish plant) 𝗗𝗮𝗻𝗼𝗻𝗲 𝗻𝗼𝘄 𝗵𝗮𝘀 𝗯𝗲𝗮𝘁 𝘁𝗼𝗽/𝗯𝗼𝘁𝘁𝗼𝗺-𝗹𝗶𝗻𝗲 𝗰𝗼𝗻𝘀𝗲𝗻𝘀𝘂𝘀 𝗳𝗼𝗿 𝘁𝘄𝗼 𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝘀 𝗶𝗻 𝗮 𝗿𝗼𝘄 𝗮𝗻𝗱 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗙&𝗕 𝗙𝗠𝗖𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗼 𝗽𝗼𝘀𝘁 𝘃𝗼𝗹𝘂𝗺𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 (out of 12 we cover): unexpected for many... With a debt ratio approaching now the x3 EBIT & increasing trust from the financial community, planets start to align for an acceleration in M&A Still a 𝗹𝗼𝘁 𝗼𝗳 𝘄𝗼𝗿𝗸 𝗮𝗵𝗲𝗮𝗱 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗯𝘂𝘁 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 for Danone 𝗧𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé

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Ecoscore : knowing the environmental impact of each product will drive consumer choice, brand product development and gouvernmental taxes : a necessary tool to move forward together! Thanks Fairly Made® and Laure Betsch thanks Pascal Dagras for driving the methodological discussions and of course thanks agnès b. teams for a great transverse job in this projet

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What an amazing week we had at University of California, Davis for the 2024 IIFH Partner Summit. This event united +270 innovators and scientists, all diverse voices from across the food system, dedicated to: creating a healthier, more sustainable future for both people and the planet. At @Mars, we’re proud of our long-standing partnership with @UC Davis, with decades of collaborative work in nutrition, sustainability, food safety, and agriculture. I was particularly inspired by Abigail Stevenson and Justin Siegel opening remarks calling for uncommon collaborations as a key to unlock the future of better Food systems. They really brought to life the power of the Academia and Industry interface to move discovery up to application, then to scale, addressing real world challenges. Panels went from GLP-1 debates and wearables, biotechnology, to converting waste into "gold" in a virtuous bioeconomy circle... from operating Ai to using it to enable solutions for people and society, for more resilient supply chains, for scaling more customized metabolic solutions. it was a great week, filled with curiosity, learning, team work and more... The IIHF ecosystem has made significant progress, there is still unsolved questions- and I am so very curious to see what the next 10 years conversations and advancement would look like. Stay tuned for more reflections from my colleagues Darren Logan Joel Harris Andy Johnston Irene Luna Guzman, PhD John Didzbalis Carl Jones Chris Armstrong Ellen Jacobs Jason Ripper Marissa Pickard Bethany Wolf Ziqi Wang Jane Wang Juliette Grace Rout #IIFHSummit #UncommonCollaborations #FoodInnovation #CircularBioeconomy #ScienceXTomorrow #SparkTheFuture #TomorrowStartsToday

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The fact that a market research firm, Les Echos-Etudes, even came out with a NoLow market analysis of the French, European, & worldwide market for Low & Non Alcoholic drinks says something about the viability of the NoLow sector. NoLow is still small in France compared to the overall Alc market, with NA beer being the lion's share of the NA French market. NA beer is about 2-3% share of the total French alc beer market, but one of the fastest growing sectors. Its good to see when the usual CPG market research firms are investing the time and money to come out with market reports on the NoLow sector as this isn't a cheap report to buy as its €3450,00 (~$3756.00) https://lnkd.in/eH4ca4wc

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SPOILER : YES. And the Heura Foods impact report is here to prove it. Since I doubt you will read 24 pages (even if you should), here's the summary: ✌️ We Achieved 83% Lower Carbon Footprint Compared to Traditional Meat Products, Reducing Carbon Footprint by 23% from 2021 to 2023 🌍 🌱 We reaffirmed our commitment to a sustainable and positively impactful food system. Between 2021 and 2023, we have managed to reduce our environmental footprint per kilogram of product by 23% across its entire range. 💦 In 2023, we have saved CO2 emissions equivalent to 3,000,000 round trips between Madrid and Barcelona and conserved an amount of water equivalent to 6,699 Olympic-sized swimming pools. ♻️ With the B Corp recertification process underway, we aim to become the highest-scoring plant-based company in the world (or even further). This goal, along with the adherence to the United Nations Global Compact and its commitment to Science Based Targets (SBTi), assures a rigorous measurement of our decarbonization plan. 📦 In one week we will launch our new 4.0 packaging, which will reduce the material usage by 30% and cut CO2 emissions from transport and materials by 31.5%, significantly improving all previous versions. 🌏 We're still super tiny but when it comes to climate change, what's done is done and this impact will never go away. Thanks a lot to Elena Marina Anna for creating this report. The full report is available here https://lnkd.in/daWAcBMa

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Given the climatic, economic and social challenges we are facing, it has never been more important to reduce greenhouse gas emissions, and optimise the use of water and natural resources while adopting responsible practices. At Lesaffre, the commitment to Corporate Social Responsibility ( #CSR) has been at the core of our business for more than 170 years. Today, more than ever, we are dedicated to our Corporate Social Responsibility, by our commitment to #transition toward industrial models that are more respectful of the planet, and by striving to promote fairness, diversity and well-being within communities. In line with our mission, Working together to better nourish and protect the planet, our spheres of activity mainly revolve around the following three pillars: taking #care of men and women, producing #sustainably and maintaining responsible relationships, respecting our #environment. With this Extra Financial Performance Report ( #EFPR), we want to talk about our progress in accordance with all the levers of influence and action plans that we have defined, and are proud to present our successes and progress to you. Our EFPR 👉 https://bit.ly/3R3cIyi #workingatLesaffre

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Drinks giant #Diageo adds Ritual Zero Proof to its stable of non-alcoholic brands, which already included three of the five largest globally by value. After acquiring a minority stake through its brand accelerator Distill Ventures in 2020, Diageo announced that it has fully acquired Ritual Zero Proof Non-Alcoholic Spirits. The move bolsters Diageo’s investment in no- and low-alcohol alternatives after increasing its ownership in Seedlip in 2019. Ritual Zero Proof is the number-one brand in the fastest-growing adult beverage category, and meets growing consumer demand for a flavourfull and sophisticated, yet accessible spirits alternatives. Ritual was founded in 2019 in Chicago, Illinois, by David Crooch, Marcus Sakey, GG Sakey. The line was created to give consumers a simple way to enjoy their favourite cocktails without alcohol, and today, the brand offers alternatives to whiskey, Tequila, gin, rum and apéritifs, all of which can be substituted one-to-one with traditional spirits. #zeroalcohol #ritual #diageo #spirits #distillventures Lars Jensen Jean Noel Ortal Paul Villis Carol Dunne Gwyneth Kelly Michelle Osagie Farrah Gilsenan Gilles Halotel Marc LEJEUNE Diageo Ritual Zero Proof Distill Ventures Jean-Philippe Delforge Kristof König

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I have been thinking about the paradox of loyalty. Challenging traditional notions of brand loyalty, the Ehrenberg-Bass Buyer Moderation Model offers a fresh perspective on consumer behavior. This influential framework suggests that most customers exhibit a stable level of brand loyalty while remaining open to switching. It introduces critical principles, such as the Double Jeopardy Law and the Duplication of Purchase Law, which have profound implications for marketing strategies. The model questions the effectiveness of highly segmented, niche marketing approaches, instead advocating for broad appeal and continuous efforts to attract new customers. It also provides insights into the relationship between market share, customer base, and acquisition costs. Whether to focus on heavy users or infrequent buyers depends on various factors, including market conditions and brand goals. Today's post at The Marketing Sage explores how the Ehrenberg-Bass Model can reshape your customer acquisition and retention approach. Do you need help with issues around customer loyalty and who to target? My observations. https://lnkd.in/eDXWQGYJ #customeracquisition #loyalty #ehrenbergbass #doublejeopardy #brandloyalty #marketing Phillip Oakley Lisa Ehrlich Dana Campagna Lanham, MBA Brandon Ward Kepler Knott Vadym Ostrovskyy Andrew Sanefski, PCQI Julie Bryce Mary O'Neill Seth Kaufman Gavin Jocius Ben McKean Allison ("Ali") M. Wing Roxana Saidi Melissa Pashko Leslie Zinn Steve Engel Jill Frechtman BJ Bueno Benjamin Hordell 💥 Jordan Buckner Natasha Vandenhurk Gary Plassmeyer Finola Howard

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Curious about who'll win the 2024 Euro? ⚽️🤔 We wanted to explore which of the semi-finalists is a winner in a slightly different field— alternative proteins! 🇫🇷 𝗙𝗿𝗮𝗻𝗰𝗲 France has solidified its position as a foodtech powerhouse, focusing on sustainability and innovation. Recently, top players like Danone, Michelin and Groupe Crédit Agricole have partnered to scale up precision fermentation—a leap towards more sustainable food systems. 🇪🇸 𝗦𝗽𝗮𝗶𝗻 On the alternative meat front, the Barcelona-based startup Heura Foods closed €40 million in Series B funding earlier this year. This marks one of the largest plant-based rounds in 2024, signaling strong growth potential in the Spanish market. 🇳🇱 𝗧𝗵𝗲 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀 Known as a long time foodtech pioneer, the Netherlands is where the first cultured hamburger was born 10 years ago. They are also the first EU member state to approve pre-market tastings of cultivated meat! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 𝗘𝗻𝗴𝗹𝗮𝗻𝗱 And here’s something straight from the oven- just a few weeks ago The Bezos Center for Sustainable Protein at Imperial College London launched with US$30 million dollars in funding! So who's your winner this year? 🏆 #Euro2024 #Foodtech #Innovation #Sustainability #Imagindairy #FutureOfFood

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Global beverage alcohol 🍷🍸🍺 market set for moderate recovery in 2025, while challenges persist in 2024 IWSR data shows that India, China and the US will be key value growth drivers, adding US$30bn in incremental value by 2028; brand owners will have to navigate an increasingly complex macroeconomic and regulatory landscape. Following declines in 2023 and continued challenges in 2024, global beverage alcohol is expected to begin its recovery in 2025, according to comprehensive new data and forecasts from IWSR, the global authority on beverage alcohol data and intelligence. For the first time in nearly 30 years, IWSR recorded a decline (-2% in 2023) in the volume of spirits sold in the key US market. Meanwhile, global total beverage alcohol (TBA) declined -1% by volume and rose +2% by value (US$, variable exchange rate) in 2023. Excluding national spirits such as baijiu and shochu, global volumes were down -1% and value increased by +3%. While some more positive signs are starting to emerge in 2024, the global TBA market remains subdued after several years of above-trend growth, with challenges expected to continue until 2025 as household spending rebalances after strong inflationary pressures of the past 2 years. TBA volumes are expected to edge up by only +0.4% this year. Growth opportunities 💡 ✨️ are in RTD formats, premix cocktails, premiumisation, zero alcohol and signs of a (slight) rebound for the beer 🍺 segment. For any alcohol beverages manufacturer or brandowner looking to create the next great tasting innovative 💡 alcohol or zero alcohol 🍸 beverage, please do get in touch the team at Kerry is here to help. #alcohol #beer #wine #spirts #rtd #zeroalcohol #taste Lars Jensen Paul Villis Carol Dunne Jean Noel Ortal Kristof König Jean-Philippe Delforge Linda Chatton David Deeley Brian Short Thomas Hahlin Ahlinder John Savage Sheelagh Pentony Virginia Traldi Nina Riggins Elizabeth Horvath Travis Ralph Chantal Drolet Marc LEJEUNE Farrah Gilsenan Michel Aubanel Gilles Halotel Bourcard Nesin Jim Watson Francois Sonneville Stephen Rannekleiv John Craven Bryan Roth

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Cut Meat Consumption to Save the Climate, Say French Groups 🥩🌏 In late February 2024, Climate Action Network France (the French affiliate of Climate Action Network International) and the French Society of Nutrition released a comprehensive study on diets associated with lower greenhouse gas emissions. Based on their modeling, they issued recommendations aimed at reconciling nutrition and climate concerns, mainly focusing on reducing the consumption of meat products. 🍖 Univadis France interviewed Nicole Darmon, PhD, a research director at the French National Research Institute for Agriculture, Food, and Environment and a coauthor of the recommendations. #FoodTransition #PositiveImpact #Flexitarian

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It's ready for you to read! Don't wait to download it! Our latest report, Prove It: Viennoiserie, uncovers the trends driving the vibrant and indulgent world of viennoiserie. From the rise in impulse purchases to the growing importance of sustainability, this report is packed with insights that can help you understand the market better and serve your customers even more effectively. Some key findings: •     A third of pastry consumers have increased the amount of pastry products they eat •     The proportion of shoppers buying pastry products on impulse has risen •     Quality remains king, but price has now overtaken freshness as the second most important factor when buying pastries •     Seven out of 10 consumers would like to know more about the sustainability of the baked goods they buy •     Four out of 10 consumers are tempted to try a pastry product based on how good it looks   The report is a must-read for anyone looking to stay ahead in this dynamic category. Let’s make sure we’re all on the same page—download your copy today and share it with your network!  https://lnkd.in/eunWxjtm #Viennoiserie #BakeryTrends #ConsumerInsights #Délifrance

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Would we eat more vegetarian meals if more were available? Likely. A 2024 cafeteria study tested it (4 weeks, n=2,000+). Here’s what it found. Significant strong correlation (r=0.97, p-value <0.001) between AVAILABILITY of vegetarian main meals and CHOICE of vegetarian main meals 23% of control group participants ate vegetarian meals (where vegetarian meals represented 24% of options) 45% of intervention group participants ate vegetarian meals (where vegetarian meals represented 48% of options) That’s an increase of 96%. But the ratio is what really blows my mind.  It was almost perfectly 1:1. (24% of options → 23% of choices) (48% of options → 45% of choices) And here’s the really crazy part of this study: Not only did meal satisfaction improve (slightly)... But only 5.5% of participants noticed the menu change! Choice architecture works.  Really.  Tell your friends. #food #research #behaviorchange #categorymanagement

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