Caroline Brucker

The new chapter of our journey begins. New identity, the same unparrelled commitment to make selfcare as simple as it should be. https://lnkd.in/dNSM_hi7 #Opella #HealthINyourHANDS

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It was a pleasure speaking to VEJA about our transformation journey toward a Smokeless World and the science behind e-cigarettes. Despite their commercialisation and production being banned in Brazil by the National Health Surveillance Agency (Anvisa), there’s much to discuss and explore. Read the English translation below, or the full article here: https://lnkd.in/eQ7gk6cz. I delved into the reasons why I believe that Brazilian legislation is lagging behind that of other countries. International experiences reveal that there’s a way to provide access to electronic cigarettes and reduce the number of smokers. For instance, in the UK, according to King’s College*, 8.3% of the adult British population uses e-cigarettes, with 57%** successfully quitting conventional cigarettes. The tobacco control NGO ASH (Action on Smoking and Health) confirms this data. Brazil remains a significant market for us. With a rich history spanning 120 years in the Brazilian market under the Souza Cruz brand, we’re committed to engaging with Brazilian society, consumers, and the National Congress. Let’s continue the dialogue on this crucial topic. #Veja #Interview #SmokelessWorld #Brazil #ABetterTomorrow #BATBrazil #TobaccoHarmReduction Source: *https://lnkd.in/ebqy67Ss **https://lnkd.in/eJZy6kgb

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How do you win 52 Lions in 4 years ?   Last week Dove won 13 Lions at Cannes ‘24, amongst which a very ‘special’ Gold Lion in one of the most meaningful categories: ‘Creative Effectiveness’. This result added up to our consistent performance in the previous 3 years, taking Dove to a total of 52 Lions and more than 170 shortlists in the last 4yrs (the post Covid era…). With Unilever named Creative Marketer of the Year for 2024.   During Cannes week, in different speaking opportunities, I was asked how did we manage to maintain such a steady performance. Whilst there are several reasons behind this achievement, I’d like to focus on the three most important ones :   1.     A DEEP BELIEF IN THE POWER OF CREATIVITY We consciously decide to ‘invest’ on creativity, since creativity has the power to build strong emotional connections and help brands stand out and be different, a power that is even more precious in days in which brands’ salience and differentiation is increasingly challenged by drivers such as the fragmentation of media, the explosion of performance marketing and the exponential growth of AI.   2.     STRATEGIC CLARITY Having sharp brand clarity is critical to ‘channel’ creativity in the right direction, building brand relevance, differentiation and memory structures consistently. In my experience not enough time is spent on this by marketers. Some questions are particularly critical. Is the brand so clear that what it stands for can be expressed in 1 or 2 words (in our case ‘’Real Beauty’’) ? Does it have a point view about the world that people really care about and helps guide everything it does ? In our case, this point of view or belief system is our Mission – ‘’to change beauty from a source of anxiety to a source of happiness’’. And finally, is the team clear about the brand boundaries (what the brand does and does not, what it talks about and not….) and the distinctive brand assets, so that they can build the brand consistently and not spread themselves too thin ?   3.     TALENT AND CULTURE Delivering consistently outstanding creativity requires highly experienced talent that is able to combine magic and logic and value strategic rigour as much as ‘crafting’. This combination is not easy to find and such talent needs to be nurtured. It also requires a culture of excellence (we tend to talk internally about ‘Allergy to second best’) as well as true agile mindset. It is not by chance that two of our most famous Grand Prix campaigns were developed in 6 days (‘Courage is beautiful’) and 72hrs (‘#Turnyourback’).   This is our experience but I am sure other people might have other learnings and tips and would be curious to hear…   Last but not least, yet again, a massive thank you all our incredible partners and my team for another outstanding Cannes week.   #LetsChangeBeauty #Dove #CannesLions #RealBeauty #Ogilvy #Edelman

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👑 Brand Image 👑 How customers perceive your Brand ? The founder of Amazon Jeff Bezos reminds us that a brand’s reputation is built on what people say when it’s out of sight. This emphasizes the importance of maintaining a strong and positive brand image even in the absence of direct interaction. With Tokyo Bridge Marketing, discover how to easily captivate your audience. Are you ready to make impactful your Brand ?  Visit https://lnkd.in/gBvu7WVS to find out how can we shape your Brand in Japanese food and Beverage business. Don’t forget to visit our LinkedIn page as well to stay constantly updated about market trends. https://lnkd.in/gSN2_GdG #DigitalMarketing #BrandImage #MarketResearch #SEO #BrandVisibility #TokyoBridgeMarketing 

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I felt lonely and socially isolated many times in my life and I never told anyone…that’s why I’m proud to work for a company that actively supports the fight against social isolation because together we can make a difference and raise awareness. Social isolation is more common than we think – and the impact is profound: 🔹 1 in 4 people feel socially isolated. 🔹 40% feel ashamed of feeling isolated. 🔹 58% feel helpless when seeking support. These insights from NIVEA’s global study on social isolation highlight the urgency of addressing this issue. That’s why we’re launching NIVEA CONNECT – our global mission to fight #SocialIsolation and build meaningful relationships. With projects launching in 40 countries by 2026, we’re taking real action to break the cycle of loneliness and help people truly #connect. This is how we #WinWithCare🌍💙 #NIVEACONNECT #CareBeyondSkin #MentalHealth

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#Making #time. Today we expect a lot from our (marketing) people.  They are expected to be more strategic, forward-thinking, innovative, develop new products and campaigns, stay on top of the latest trends, develop teams, be the CEOs of their brands (my team knows that one is my favorite 😊). All the while, especially in small to medium sized companies, still managing a lot of the day to day operational tasks and without big support functions on the side. My aspiration for the team (and thankfully also their motivation) is high, but it is also our job as leaders to ensure that our team has the time and space to focus on the important aspects and not just pile things on top. That's why we've introduced two initiatives this year to #maketime in the marketing teams: ⌚ Workload & Pain Points analysis Beginning of the year we conducted a workload & pain point analysis to identify first the status quo and what percentage of their time they actually spend on which task (strategic planning, media planning, innovation, administration, meetings, etc) And we asked them some quite specific questions: - What do I do that is useful, but just takes too much time? - What do I do, that I have to do, but don’t see any added value in? - Name one meeting that you could skip immediately and it wouldn't make any difference to your work quality or speed - I wish I had more time to do… etc. Based on this, we went through the results and initiated some short and long term actions to address the issues and pain points: from cancelling meetings to searching for new tools or AI to facilitate basic tasks in the future.   ⌚ Upskilling Days Next to the regular trainings, we introduced a new 360° Upskilling programme with one dedicated upskilling day per quarter, that will be free of any meetings and only dedicated to learning. In the mornings we invest into speakers, workshops and trainers, while in the afternoon we encourage the team to spend their time on upskilling themselves, providing links to free learning platforms, interesting TED Talks etc Time is the most precious resource we have and we owe it to our teams to not always just expect more, but to also clearly create the time and space for them to develop. #makingtime #henkellfreixenet #upskilling #workload

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3 years in notebooks. 3 years that really shaked me. Last week, I was telling my 8-year old daughter : “Enjoy your age, you are so lucky : every day, you learn and discover new things. This is a chance that does not last when you’re getting older” I was wrong : my experience at dsm- firmenich proves the contrary : out of my different professional experiences, no doubt this 3 year-journey is the most transformative one, the one where I’ve learnt the most. 🔹I’ve learnt what “stepping out your comfort zone” really means; and yet, I’ve lived 7 years in Russia 😊 🔸I’ve learnt patience by observing passionate teams working 3, if not 5 years, on a fragrance development before winning it. 🔹I’ve learnt what is true flexibility, adapting in an ever evolving structure & environment, driven by the obsession to best serve our client needs. 🔸I’ve learnt HOW TO WIN in BtoB. 🔹I’ve learnt how art & science can be so interdependent : the best of creation combined with the best of science to give birth to the most beautiful fragrances. Thanks to all my dsm-firmenich friends for those 3 years.

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It doesn’t get better than a day filled with brilliant minds, interesting topics and rich insights- thanks Wendy Liebmann Elia Auchane and the entire WSL Strategic Retail team for including NielsenIQ in yesterday’s Future of Health conference in NYC. I was fully in my Gen Z era talking about what NielsenIQ is observing and projecting, including: 💡The most ethnically diverse generational cohort in history with a strong Hispanic population 💵 Not only is Gen Z projected to be the largest generation ever but also the wealthiest with the fastest growth in spending power 🏠 With cost of living increases more Gen Zers are opting to live at home longer, growing the number of multi generational households where this cohort has strong purchasing influence 💄Already Gen Z over indexes in beauty and personal care and authenticity, transparency, social & environmental responsibility and community are table stakes 📱Seamless and fun omnichannel experiences are key to win hearts and wallets And here are my highlights from the rest of the day: 🥼Andrea Brookhart, PharmD, BCACP Kroger the role of the local pharmacist has never been more important offering convenient, expert care when patients truly need it 🚺Somi Javaid, MD Komel Caruso HerMD women spend ~40% of their life in menopause- it’s time to breakdown stigmas and barriers and start caring for them 🚭Erin Condon CVS Health shared how they are reinventing their care model and proudly celebrating taking strong stands on key health care issues including the 10-year anniversary of eliminating tobacco product sales and most recently improving period care accessibility by reducing costs 💊Muriel Gonzalez The Vitamin Shoppe talked about their roadmap to push deeper into the health space through their new Whole Health Rx program 🍪Sherry Frey NielsenIQ shared insights into consumers say-do behavior with food and how we can predict the future of health by looking inside our fridge #data #insights #wellness #health #beauty

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This morning, I met my friend, he just quit his C-level executive position, he posted on LinkedIn for the first time in 5 years and He has been contacted by recruiters from Adidas, Veja, and others. But the thing is, my friend doesn’t want to work for another big company. He dedicated already 35 years of his life He wants to be a consultant Not for a big brand but for those trying to make an impact. When I asked, “Did you know already someone from Veja?” “Not at all. I’m surprised my post got 20,000 impressions and 600 likes. He uses AI to draft a 7-line post. He opens his LinkedIn once a day only to answer messages. I’ve only recently been on LinkedIn, but at this moment, I have finally grasped its power. Today, my friend is 55 years old, And he has new dreams Like me yesterday, maybe like you tomorrow If he begins to leverage LinkedIn, His 35 years of expertise are going be to the others’ benefits His aspiration for change, an inspiring story 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗴𝗼 𝘁𝗼 𝗮 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁, 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗹𝗶𝗺𝗶𝘁, 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗴𝗶𝘃𝗲 𝗮 𝘀𝗽𝗲𝗲𝗰𝗵, 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗹𝗶𝗺𝗶𝘁, 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗹𝗶𝗺𝗶𝘁𝘀. LinkedIn doesn’t give one choice but many choices. People don’t know you, but they watch you. 𝗡𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗵𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝗱𝗿𝗲𝗮𝗺𝘀; 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗳𝗶𝗻𝗴𝗲𝗿𝘁𝗶𝗽𝘀. On LinkedIn, you can attract what you manifest, Just use it. P.S. What is the best thing that has happened to you since you used LinkedIn? — I will share what I'm learning about personal branding, writing, and growing on LinkedIn. Follow me, maybe you can find some helpful tips or learn from my mistakes! #LinkedIn #Brand30

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Brands help people to belong. Customers love to belong because it is about the community. Brands help people to tell their stories. Make their customer journeys brighter and easier. This insight aligns closely with retail commerce strategies, as highlighted by Euromonitor revealing that 57% of retail industry professionals prioritize improving customer experience in the coming year. Beside big and small commercial brands there are human brands such as #summer, #family, #vacation and #chearful_moments. In my picture I’m in the Brussel airport where I enjoyed the sunny vacation zone. One of many which were created by the nice and caring team to spread the nice summer vibes. The ability of brands to infuse daily routines with moments of human connection is truly remarkable. Have you ever shared nice moments with brands? #Brands #CustomerExperience #RetailIndustry #HumanConnection #Community #Belonging #Euromonitor #CustomerJourney #PositiveVibes #MemorableMoments

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💅𝟮𝟬𝟮𝟰: 𝗠𝗜𝗗𝗗𝗟𝗘 𝗘𝗔𝗦𝗧 𝗕𝗘𝗔𝗨𝗧𝗬 𝗠𝗔𝗥𝗞𝗘𝗧 𝗥𝗘𝗣𝗢𝗥𝗧—𝗪𝗛𝗬 𝗧𝗛𝗘 𝗙𝗨𝗧𝗨𝗥𝗘 𝗜𝗦 𝗛𝗘𝗥𝗘! As we look into the beauty landscape of the Middle East, the numbers don't lie—the region’s beauty and personal care market is currently valued at a staggering $46 billion, with growth projected to hit $60 billion by 2025. 𝗪𝗵𝘆 𝗜𝘀 𝗧𝗵𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗕𝗼𝗼𝗺𝗶𝗻𝗴? 🌟 A Young, Digital Population: With a youthful, digitally connected audience across the MENA region, consumers are not only beauty-savvy but actively engaged in wellness trends. This means a powerful consumer base is always on the lookout for the latest beauty innovations. 🌍 Expat Influence & Cultural Diversity: The mix of local traditions with expat influences, especially in the GCC, is creating a diverse melting pot of beauty preferences—leading to unparalleled opportunities for beauty brands to innovate. Culture Meets Innovation 💡 Fragrance at the Core: Perfume holds deep cultural significance here. Heritage brands are blending traditional aromas with modern scents, making fragrance one of the most lucrative beauty segments. ♻️ Clean Beauty on the Rise: Consumers are demanding transparency—clean, sustainable, and eco-friendly beauty products are no longer optional but essential. This is reshaping the market, particularly with the rise of “A-beauty,” a fusion of ancient practices and advanced science. Opportunities (and Challenges!) for Brands 🛠 Cultural Sensitivity is Key: Success here means deeply understanding the local culture. It’s not just about selling products—it’s about embedding them within the values of Middle Eastern consumers. 📈 E-commerce on the Rise: While offline retail giants like Sephora continue to dominate, the real game-changer is the rise of online platforms, creating direct access to millions of beauty-conscious consumers. The Future: Local Innovation & Sustainable Growth Local powerhouses like Huda Beauty, Asteri, and Amouage are blazing a trail for region-specific products, while growing female workforce participation and an emphasis on sustainability are reshaping the beauty business. Want to get the full report and understand the next steps for your brand in this thriving market? 👉 Comment "HABIBI" below to receive the detailed 2024 Middle East Beauty Market Report!

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According to the recent study from inMARKET of multidados.com - the research agency (since 1998), #heinz brand achieved 75,7% of brand awareness in #Portugal (being the 1st brand of its category) in 2024. Kraft Heinz #heinz #ketchup #fmcg #marketing #offtrade #sales #brand #customer

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Unlock European Trends for Cosmetics Success Ready to expand your cosmetics brand into Europe? 🌍💄 In our latest E-com Expander Secrets episode, Drew Cooper and Prince Rajguru from Expandly break down consumer trends across Italy, France, and the UK. Discover how these trends impact buying behavior and why you should tailor your strategy for each market. What’s your experience with selling cosmetics online? Share your thoughts! Don’t miss the full episode, available exclusively to our Inner Circle: [https://lnkd.in/efRxCw2u) 🎧 #EcomExpander #EuropeanMarkets #GlobalExpansion #Expandly #BusinessGrowth #PodcastInsights #CosmeticsTrends Join our group of Expanders and contact us today on [email protected]

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Marketing done right! Just like L'Oréal Paris nailed it with Alia’s new shade, we at A2 Digital know how to make brands go viral. 🚀 From influencer power to creating a buzz that sells out, our strategies give your brand the edge it needs. Ready to make an impact? #A2Digital #SmartMarketing #InfluencerStrategy #BrandBuzz #DigitalSuccess #CampaignImpact #LimitedEdition

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💫 Discover the Essentials: What You Need to Know About Japanese Food💫 Japanese cuisine is renowned for its emphasis on fresh ingredients, delicate flavors, and aesthetic presentation. Here’s a comprehensive overview of its fundamentals: Essential Ingredients •Rice (ご飯, Gohan) : The staple of Japanese meals, often steamed and served plain. Short-grain varieties like Japonica are preferred for their sticky texture. Central to almost every meal; considered a symbol of nourishment and prosperity. •Soy Sauce : (醤油, Shoyu) A salty, fermented condiment made from soybeans, wheat, salt, and water. It adds depth and umami to dishes. Used as a seasoning and dipping sauce; a key component in many dishes and sauces. •Miso (味噌) : A fermented soybean paste used in soups, marinades, and dressings. Varieties include white (shiro), red (aka), and mixed (awase) miso. Essential in Japanese soups (miso soup) and a versatile ingredient in both savory and sweet dishes. •Seaweed (海苔, Nori; 昆布, Kombu; わかめ, Wakame) : Various types of seaweed used in different forms—nori sheets for sushi, kombu for broths, and wakame in soups. Adds umami and essential nutrients, integral to dishes like sushi and miso soup. •Dashi (出汁) : A foundational broth made from kombu (kelp) and katsuobushi (dried bonito flakes), or other variations. Forms the base of many soups and sauces, providing a subtle umami flavor. •Wasabi (山葵) : A spicy green condiment often served with sushi and sashimi. Fresh wasabi is more pungent than the imitation paste commonly used outside Japan. Adds heat and depth to sushi and sashimi; its pungency complements the flavors of raw fish.   At TBM we offers a tailored solutions to navigate the complexities of Japanese food and beverage sector. “Are you ready to dive into Japanese cuisine? Share your favorite Japanese dish or any questions you have about Japanese food in the comments below! Follow us on https://lnkd.in/gSN2_GdG for more culinary insights and tag a friend who loves exploring new cuisines.  Don’t forget to follow our web page as well to make sure you don’t miss any of our publication : https://lnkd.in/gBvu7WVS #DigitalMarketing #JapaneseFood #JapaneseCuisine #MarketResearch #MarketingStrategy #FoodAndBeverage #ContentCreation #ConsumerPreferences #TokyoBridgeMarketing 

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Cecile Beliot-Zind, 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗖𝗲𝗰𝗶𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗮 €𝟯.𝟲𝗯𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, 𝗳𝗮𝗺𝗶𝗹𝘆-𝗼𝘄𝗻𝗲𝗱, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗦𝗻𝗮𝗰𝗸 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗶𝘁𝗵 𝟭𝟮,𝟬𝟬𝟬 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 & 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗼𝗳 𝗶𝗰𝗼𝗻𝗶𝗰 𝗯𝗿𝗮𝗻𝗱𝘀 (𝗧𝗵𝗲 𝗟𝗮𝘂𝗴𝗵𝗶𝗻𝗴 𝗖𝗼𝘄, 𝗕𝗮𝗯𝘆𝗯𝗲𝗹, 𝗚𝗼 𝗚𝗼 𝗦𝗾𝘂𝗲𝗲𝘇𝗲, 𝗲𝘁𝗰.) 𝗧𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗮𝘀 𝗶𝘁 𝗮𝗹𝗹:  ⚫An authentic CEO ⚫A personal leadership journey from dreaming of becoming a ballet dancer to becoming a CEO ⚫A purpose-led FMCG company with a singular path that has been going through an accelerated strategic transformation (category & market footprint, divesture & acquisitions, strategic partnerships) ⚫An objective view on alternative protein categories & on our Food system ⚫A much needed strategic take on Sustainability & how to turn it into a long-term source of competitive advantage ⚫A honest discussion on what remains the largest strategic taboo in the FMCG industry ⚫A refreshing perspective on gender diversity & what it takes to close the gap ⚫What it means to play an infinite game ⚫Plenty of replicable learnings for most in the FMCG industry ⚫The overall discussed in a very candid & detailed way (1h40 duration) This was one of those exchanges that felt like it only just got started Thank you again Cecile for this candid & warm exchange. I thoroughly enjoyed it 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘁𝗲𝗮𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗯𝗲𝗹𝗼𝘄 𝗧𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝗱 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗮𝘁 𝟵 𝗮𝗺 𝗖𝗘𝗧 𝗼𝗻 𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 (https://lnkd.in/ea4gy65y) 𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗮𝗰𝗿𝗼𝘀𝘀: - 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 (https://lnkd.in/eXXnmHtC) - 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 (https://lnkd.in/et9rbcQC) - 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (https://lnkd.in/er7HSdnz) To ensure the interview is easy to watch, it will be broken down in thematic chapters of ~10' 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients (https://lnkd.in/dc6jY4Qp) #fmcg #cpg The Coca-Cola Company PepsiCo Procter & Gamble Unilever The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Opella Bayer | Consumer Health Kenvue Bel Mars Ferrero Mondelēz International Lindt & Sprüngli JDE Peet's Keurig Green Mountain, Inc. Keurig Dr Pepper Inc. Inc. Campbell's General Mills Kimberly-Clark Essity Diageo Pernod Ricard Campari Group L'Oréal The Estée Lauder Companies Inc. Coty Beiersdorf https://lnkd.in/dpQjv_Jf

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✨ A Resonant Recap of The HR Summit ✨ A little while ago, I had the privilege to stand before a vibrant community of HR professionals at The HR Summit in Porto, sharing our perspective MediaMarktSaturn on "Employee Experience: Bridging the Gap Between Concept and Measurement". I invite you to have a look at the interview with the exceptional M. Tamra Chandler. You can find the full interview over here: https://lnkd.in/dHpdPfvF. 🎥 Unveiling Employee Experience (EX): This interview navigates the complexities of EX. We tackled important questions: What constitutes EX at its core? How can we craft and share EX stories that captivate and connect across different cultures and an expansive workforce of around 50,000? 📈 Measuring the Immeasurable: We dived into the empirical side of evaluating EX, discussing how MediaMarktSaturn utilizes the Net Promoter People (NPP) survey. It’s a deep dive into transforming employee feedback into meaningful, strategic action. 🚀 Energized by Interaction: The Summit was indeed inspirational, rich in collaborative dialogue and shared knowledge. A warm thanks to M. Tamra for her invaluable input, enriching the discourse with her profound insights. Embark on this visual recap with us. #HRSummit #EmployeeExperience #MediaMarktSaturn #HRInnovation #Leadership

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It was a pleasure to be in Brussels yesterday with Avery Dennison moderating an engaging panel – Connecting Physical and Digital: How digital labels enable circular business in Europe. With insights from Hervé d'Halluin from DECATHLON, Julia Ettinger (Blees) from the European Recyclers and Sorters Association and Francisco Teixeira e Melo from Avery Dennison, we explored how digital identification solutions can transform the textile industry, enable digital product passports and empower consumers to make more sustainable choices. My key takeaways from yesterday's discussion are that digital labels will play a critical role in driving transparency across the textile value chain: 👁️ Improving visibility of items in the supply chain 👕 Educating consumers on how to care, repair and resell textile products ♻️ Enabling effective sorting and recycling at end of life Digital product passports create the opportunity to drive transparency while also ensuring European businesses remain competitive. To make this happen, collaboration and partnership across the textile value chain, from manufacturers to solution providers to retailers to sorters and recyclers, will be absolutely essential. #CircularEconomy #Sustainability #TextileIndustry #DigitalLabels #DPP #WasteReduction #Recycling #Ecodesign #MakingPossible

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