Axel Sooriah

Are you a product manager who is ready to do the most meaningful work of your career ? Want to change lives and apply GenAI to do so ? At Virta we've reversed diabetes (yes it can be reversed), through nutrition, without drugs, for 10,000s of people. Along the way we've helped even more recover from obesity (hello sustainable drug free weight loss) We're hiring for a Senior PM for Adoption. You're the kind of person who can connect deeply with our members and guide our teams to solve their diverse pain points, removing barriers and lifting motivation and self belief. You’re expert at lean startup execution, falling in love with problem spaces, crafting MVPs and maximizing learning. You're also excited by the opportunity to improve our coach and care team tools, and know how to put Machine Learning and AI to work. You've honed your craft and are ready to put your talents to work in a way you'll be proud to tell your family and friends. The technology you build will change 10,000s of lives next year. But what excites you most is that with over 1B people in the world needing improved metabolic health --- this is just day 1. PS ... you're going to love the people you work with. If this isn't you --- but you want to change the world --- still reach out. We're hiring all the time and there's a "when, not if" to us needing you too. https://lnkd.in/guGtk7_Y #diabetes #healthtech #GLP-1

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We usually say that 5 user interviews can be enough to validate an assumption ✅. But sometimes, you have the feeling it is not enough to start development, and spend weeks (or sometimes months) of engineering time ? Multiple tools or techniques exist to help you validate if your idea would work at scale. One of them is the 😶‍🌫️ Smoke Test 😶‍🌫️. Smoke test consists in pretending that a product does exist whereas it does not ❌. You can then send 📤 marketing campaigns or create entry points directly within your product, which all redirect users towards a landing page. Users can then register to be the very first ones using this product as soon as it is available. With such tool, you can easily lower your risk at minimum cost 💸, and measure the 😋 appetite of your users for your next idea. I personally used it once, and it was extremely efficient !

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Tanguy Crusson has spent 10+ years at Atlassian, where he's taken several products from zero to one, including HipChat, Statuspage, and most recently, Jira Product Discovery. In this episode, we dive deep into the struggles and lessons of innovating and building new products inside a large company. Tanguy shares candid stories about what's worked, what hasn't, and everything he's learned about successfully building 0 to 1. We cover: 🔸 Why large companies with so many advantages still fail at creating new products 🔸 How to avoid common pitfalls like competitive myopia and premature scaling 🔸 Lessons learned from acquisitions 🔸 Lessons from competing with Slack 🔸 Insights from the success of Jira Product Discovery 🔸 Tactics for protecting your “ugly babies” 🔸 The power of “lighthouse users” 🔸 The importance of having a “why now” 🔸 So much more Listen now 👇 - YouTube: https://lnkd.in/gr9f4D45 - Spotify: https://lnkd.in/gmiuz944 - Apple: https://lnkd.in/gWGAc5ZX Some key takeaways: 1. “Don’t eat your own bullshit.” When launching new products within companies that have already seen some success, it’s easy to assume that your existing playbooks will work again. But what got you here won’t take you there. You need to define, test, and validate your assumptions, because they may very well be wrong—especially when targeting new customer segments. 2. Startups benefit from starving. Starving creates hunger, which drives people to solve problems with resourcefulness and urgency. When exploring new products in a big company with excessive resources, you need to create scarcity to emulate this startup starvation. This generally means operating as a small, scrappy, siloed team. 3. The most likely outcome when launching a new product is failure—even at big companies that appear to have many advantages. It’s important to ground new product launches in this reality so that you can deter the company from over-investing, which ultimately serves to reduce hunger, slow things down, and decrease the chances of success. After all, why invest heavily in something that’s most likely to fail anyway? 4. Success for new products should be measured differently from existing ones, both in terms of metrics and time horizons. In general, new products should be judged by whether the team is answering the right questions at the right pace and whether the team is still excited about the new bet’s potential. It’s a common mistake to judge new products by metrics that a big company is used to, like MAUs or revenue. However, if a team is optimizing for MAUs or revenue before they’ve worked to understand the problem, they will be working on the wrong things. 5. Atlassian uses a four-phase approach to launching new products and deciding whether to invest in them further: Wonder, Explore, Make, Impact

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This new article is for PMs and POs to demistify couple of concepts related to product management like priorisation, strategy, risk management and research. Often thought of very complex things we are afraid to touch, while there are ways to fear not, and get started. Hope you'll find those helpful. #productmanagement #prioritization #frameworks #research #riskmanagement #backlog #strategy

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Real life advice about LeSS Huge: >>Don’t rush to be huge and jump to LeSS Huge (bigger !<> better) >>In fact, start small (e.g. with LeSS, with <8 teams, if you can) >>Run LeSS Product Development adoption, as an experiment >>Set up initial LeSS adoption, as a parallel organization >>Treat Organizational Design as the factor of primary significance >>Have a lot of patience and get ready to have a lot of fun ...assuming that LeSS Huge Rules (https://lnkd.in/dZbaRHKW) are being followed: >Structure: >>Customer requirements that are strongly related from a customer perspective are grouped in Requirement Areas. >>Each Team specializes in one Requirement Area. Teams stay in one area for a long time. When there is more value in other areas, teams might change Requirement Area >>Each Requirement Area has one Area Product Owner. >>Each Requirement Area has between “4-8” teams. Avoid violating this range. >>LeSS Huge adoptions, including the structural changes, are done with an evolutionary, incremental approach. >>Remember each day: LeSS Huge adoptions take months or years, infinite patience, and sense of humor. >Product: >>One (overall) Product Owner is responsible for product-wide prioritization and deciding which teams work in which Area. He works closely with Area Product Owners. >>Area Product Owners act as Product Owners towards their teams. >>There is one Product Backlog; every item in it belongs to exactly one Requirement Area. >>There is one Area Product Backlog per Requirement Area. This backlog is conceptually a more granular view onto the one Product Backlog. >Sprint: >>There is one product-level Sprint, not a different Sprint for each Requirement Area. It ends in one integrated whole product. >>The Product Owner and Area Product Owners synchronize frequently. >>Before Sprint Planning they ensure the Teams work on the most valuable items. After the Sprint Review, they further enable product-level adaptations Consider in-depth learning of LeSS and LeSS Huge: https://lnkd.in/dZgYYw9A Bastiaan van Hamersveld Frans Meuwissen

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Ok, so the first thought after trying out the Paywalls feature by RevenueCat is "why did I not try this earlier?" 😅 It is super easy to configure and set up, and I can't wait to try it out in production 😻 One thing that is missing for me though (or maybe I missed it somehow?) is the possibility to set custom fonts. I've seen that it is possible on the native side, and Flutter is just a method channel wrapper on top of showing the views natively... So if we could specify the fonts from the Flutter side, even if linking them on the native side, that would be cool 🥹

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We've now done over 50 episodes of Monetizing SaaS, which has been an amazing experience to speak with and learn from some of the smartest founders, product & engineering leaders, and pricing consultants in B2B SaaS. A few highlights from recent conversations👇 🔹 Jules Boiteux, who is helping companies understand the anatomy of -- and how to drive conversion from -- the pricing page via Roast My Pricing Page 🔹 Joe Ryan, whose experience evolving pricing from seat-based to usage-based at LaunchDarkly presents a master-class for companies going through a similar transition. 🔹Jeff Escalante, who is helping Clerk.com build the future of user management & whose experience set and consideration around pricing & packaging for developers, as well as when and how to layer on enterprise sales is instructive for anyone building developer tooling. 🔹 Scott Mitchell, who for 7+ years was the CTO at Salesloft, leading them to a multi-billion dollar exit, and in the process building an automated provisioning system to decouple pricing from code. 🔹 Aubrey Rhodes & Justin Gagnon who built pricing & packaging infrastructure for Calendly so that monetization could function as a first-class citizen in the product. 🔹 Kent Keirsey, who as the founder/ceo of Invoke is building gen AI for professional studios and creators and who has approached the complex task of AI pricing & packaging through the lens of reducing friction for the customer. 🔹 Harker Roslin, who helped Crossbeam evolve their pricing & packaging to cross the chasm and whose advice to product managers who've found their way into pricing is to ask the hard questions and deeply understand the perspective of the customer, engineering, sales, CS, and finance. 🔹 Bill Tarr, Brian Rinaldi, and Arnon Shimoni who've written about the importance of entitlements architecturally to enable pricing & packaging agility as SaaS companies evolve their sales motions, their products, and their billing models. 🔹 John Kotowski whose call to action to product leaders is to align their product roadmap with their pricing & packaging roadmap. We're extremely grateful to the folks who've shared their expertise through our podcast, and excited about the conversations to come!

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Do you know those meetings that could have been an email 🙄? How annoying is that 😡? But what about features that could have been a simple user research test? 🤯 Too often, teams jump straight into production to validate ideas— I have had my fair share of jumping to solutions and this is why I know how costly it is to spend time and resources building something just to see if it works. But I have learnt that you don’t need to wait until you’ve built the feature to find out if it’s viable. That’s what assumption testing is for! By testing early, you can quickly gather valuable feedback before you invest in development. This approach helps avoid costly missteps and lets your team focus on what will actually make an impact. Ready to stop wasting time on unvalidated ideas? Let’s talk about how I can help your team streamline product discovery and move faster with confidence. --- 👋 Hi, I’m Diana and I enable B2C product teams to get to bigger opportunities faster 🚀 Do you feel stuck in a feature factory and want to drive higher impact for the business? 💬DM to book a free Discovery call, or hit follow to keep up with my latest insights! #ProductManagement #productdevelopment #assumptiontesting #productdiscovery

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French 🇫🇷 people are culturally wired to be great product managers. Why is that? Because French people say No 👎. Often. (Did I hear "too much"?) Jokes aside, defining #priorities is defining what you should be doing, but more than anything, what you should NOT be doing. For 1 Yes, there should be 10 No. And it's hard. I'm guilty myself of not saying "No" enough. I want to be nice to my customers, the sales team, the support team. I want to act as a team player, and it's so much easier to say Yes! So how do you rephrase your No to make it better accepted? - Highlight the Focus 🎯: Explain what you will be focusing on instead, and how that will move the needle. This help shift the conversation to what’s being gained rather than what’s being declined. - Empathize and Offer Alternatives 🫴: Acknowledge the problem or request and explore alternative solutions within the limits of your product—or even outside of it. This shows you’re still committed to solving the issue, even if not in the originally proposed way. What strategies do you use to say No effectively without burning bridges? #productmanagement #prioritization #productdevelopment #leadership #PMtips #Frenchpeoplerock

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Have you ever felt like your product team is running in 10 different directions? But what if I told you that focus could be the game-changer your team needs? Excited to tune into this discussion between our dualoop CEO, Timoté Geimer , and Hugo Pereira from Ritmoo, exploring the power of focus and how to harness it effectively. Join me on November 15th to get insights that could transform how we lead our teams! 🔗 https://lnkd.in/ecyhEvaN #ProductManagement #LeadershipPOV #FocusMatters #dualoop

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It's the end of B2B SaaS week in Paris. I enjoyed it from the 1st minute to the last one. Here is why: 1. Knowledge🧑‍🎓: I got many learnings from other CEOs of B2B SaaS and investors. It's really hard to find the right GTM strategy as a SaaS company. Here I learned from 50 others CEOs in only 2 days. 2. Network 🚀: I met many high quality people (see list below) and some already made great introductions to develop our business further. I know I got some personal connections that I would never had if I had an online meeting with them. 3. Clients/partners 👋: we met some of our customers, prospects and potential business partners 4. Energy 🔥: it gives so much energy to meet other entrepreneurs that have their ups and downs. A few people to mention 1. Colin Lalouette, PhD CEO of Appvizer and B2B Rocks 🎸 Sept. 25-26, Paris: happy to have met you in person and all the privileged invitations here and there ;) 2. Clément Puren and William Swinnen CSO and CMO of Guideflow - Interactive demo: impressed by your growth since we met last year and looking forward to hearing the next great news ;). Thank you for the event yesterday with Captain Data 3. Krzysztof Szyszkiewicz and Kacper Floryn 👻 from Valueships. They impressed me a lot with their energy and their very deep knowledge about SaaS pricing in France (they benchmarked 2000 French SaaS companies!) 4. Vincent Thuillier and Maxime Robles from Ignify. Those 2 ex A-players from Swile grew their agency at an impressive pace the last 12 months. Great energy and we immediately started a partnership. 5. Andreï Sochala VP Growth at Aircall and Deidre Hudson: reminded the importance to think like your buyers and not as a seller. It's more crucial than ever. 6. Stan Massueras ex-VP growth at Intercom: what an energy! I’m also looking forward to our meeting next week. Btw, I’m now considering visiting Dublin, you intrigued me. 7. Bertrand Gaté the magician: we spent such a good moment with you on the boat, next to the Eiffel Tower. Vincent is still in shock. Me too to be honest :D Thank you again for this memorable moment. 8. Sébastien Le Roy, Partner at Serena: we have the same favorite kpi: NRR 9. Thibault Le Meur thank you for the super chat about growth yesterday 10. Julie Farley and Valentin Bernier from Semrush: thanks for the clarity and hundreds of tips shared about demand generation. Thank you Vincent Bully for being part of this! #B2BSaas

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This is one of THE most requested integration ever. Look what's coming next 😎 We're releasing our Make integration soon ! Looking for beta testers, ping me in DM 👇 Make is like Zapier, with conditional branches (and cheaper !). It's been widely adopted by growth around the world to integrate any SAAS into their own stack. Soon, you'll be able to integrate La Growth Machine too. Here's what we'll support. Need more ? ---- 𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝘀 - Email Clicked: Triggers when a lead clicks a link in an email. - Email Replied: Triggers when a lead replies to an email. - Goal Reached: Triggers when a lead is marked as converted. - Lead Status Changed in Campaign: Triggers when a lead's status changes in a campaign. - LinkedIn Contact Request Accepted: Triggers when a lead accepts a LinkedIn connection request. - LinkedIn Message Replied: Triggers when a lead replies to a LinkedIn message or invite. - LinkedIn Profile Visited: Triggers when a lead's LinkedIn profile is visited. - Sequence Ended: Triggers when a lead completes a campaign sequence. - Twitter Favorite Tweet: Triggers when a lead's tweet is favorited. - Twitter Retweeted: Triggers when a lead's tweet is retweeted. - Twitter Unfollowed: Triggers when a lead is unfollowed on Twitter. - Email Opened: Triggers when a lead opens an email. - Email Sent: Triggers when an email is sent to a lead. - Lead Resubscribed: Triggers when a lead resubscribes. - Lead Unsubscribed: Triggers when a lead unsubscribes. - LinkedIn Contact Request Sent: Triggers when a LinkedIn connection request is sent to a lead. - LinkedIn Message Sent: Triggers when a LinkedIn message is sent to a lead. - Profile Enriched: Triggers when a lead's profile is enriched. - Twitter DM Sent: Triggers when a Twitter DM is sent to a lead. - Twitter Followed: Triggers when a lead is followed on Twitter. - Twitter Tweeted: Triggers when a lead sends a tweet. 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 - Create Lead in an Audience: Adds a lead to an LGM audience. - Remove Lead From Audience: Removes a lead from an LGM audience. - Import Leads From LinkedIn Search URL: Imports leads from a LinkedIn search into an LGM audience. - Update Lead Status: Updates the status of a lead in a campaign.

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🎬 55-second clip on the power of continuous discovery and unlocking micro-decisions for teams. A while back, I did this livestream with Tanguy Crusson (who is on the verge of fame 🍿) where we talked about how we go from strategy to roadmapping at Atlassian. As PMs we often get caught up in the work and forget about fundamentals. ▶ Talk to (and most importantly listen and learn from) our customers. Decision-making becomes much easier because you have the evidence, you have the facts, the examples and the motivation. Why the motivation? Because you know exactly who you are solving this problem for. You have not abstracted it to a persona who can be quite impersonal and unrelatable. If you want to watch the whole livestream, I've put the link in the comments below ⬇️ #productmanagement #productstrategy #roadmapping #continuousdiscovery _______________ 👋🏽 I'm Axel a Product Management Evangelist at Atlassian and product coach. I share learnings here on how teams succeed at building great products and how they change their ways of working to get there.

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Big News: Stellar is launching a game-changing product for startup CEOs and CPOs. Let me explain. I share a strong belief with Stellar’s CPOs (co-founded by Timothe Frin of the podcast Clef de voûte): Product is a discipline meant to serve the business. This sounds obvious. And yet, Product is still seen as theoretical and secondary by many European startup CEOs. Many leaders believe Product: * Is based on abstract methods * Forces its rules onto other teams * And is a job without tangible ROI. This perception won’t change without concrete arguments. When Timothe Frin and David offered me to help build a set of measurable indicators to track the Product’s impact on business growth, I immediately said YES! Here’s their idea: Build a set of measurable indicators to track Product’s impact on business growth. Just like what exists for Sales or Marketing teams. The goal? To raise awareness among executive teams in tech companies about Product’s potential to drive growth. After 6 months of hard work, Stellar is now exclusively launching its first product: the Stellar Health Check (SHC). With the SHC, startup founders can assess their Product function's health within 10 minutes. Right afterward, they’ll know: * If their organization is performing * If their processes are effective * If their product truly supports their business * What changes to prioritize * And the potential gains for key business metrics. The Stellar Health Check has already been tested and approved by 30+ startups, including Maze, Livestorm, and Ornikar. It’s the first product created by CPOs for CEOs. Stellar’s ambition? To make it a go-to tool across the European tech ecosystem. Are you a startup leader looking to test your Product function's performance? Sign up here to try it out (100% free): https://lnkd.in/e2GZgfPD

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WorkTripp® has released their 2024 Offsite Trends report just in time for budget planning season. My favorite tips: 💰 consider hosting your offsite in a low-demand period to maximize cost efficiency 📆 sequence planning timelines depending on roles - people roles start the earliest, then COOs, then CEOs 🎯 consider everyone's perspectives and needs: from fostering connection to planning ahead, make sure you and your leadership team are aligned on the goals so you present your team with a holistic experience 👩🏻‍💻 Read on via the link in the comments!

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👋 Do any of these resonate with you? A. Getting your first job in product management is tough. B. Changing customer behavior is challenging. C. Selling SaaS in this climate is tricky. D. Leading a team through uncertainty isn’t for the faint of heart. Over the past year, I've conducted over 200 calls on these topics with customers, founders, leads, and aspiring product managers. Here are my top two takeaways: 1. Community is key. Sharing experiences and seeking feedback from those on the same path (or having gone down it) sharpens your approach, makes the journey more rewarding, and less lonely. 2. Connection energizes. Engaging with the community has been incredibly fulfilling and motivating for me. To make these connections more accessible, I've opened a few 1:1 mentorship slots on Intro. Plus, 25% of the proceeds will be donated to charity (Kings County Tennis League). ⏩ https://intro.co/hirefrank As a former VP of Product at Slack, InVision, Casper, and Betterment, I’m excited to share my experiences and insights. I’ll also bring in learnings from my time at Etsy and Google. Here’s what we can cover together: ✔️ Roadmap prioritization & sequencing ✔️ Uncovering customer insights ✔️ Pricing & go-to-market strategies ✔️ Product feedback ✔️ Career advice for PMs ✔️ And more Honored to be on @Intro alongside world-class experts like Mark Mullen (seed investor in GOAT, Scopely, Figment & Trade Desk), Shegun Otulana (founder of Theranest/Therapy Brands, sold for $1.25B), Kathy Wang (head of AR product at TikTok), and Lars Schmidt (award-winning talent strategist, LinkedIn Top Voice). Comment “interested” and secure your spot now: https://intro.co/hirefrank

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I had the pleasure of sitting down with Gilles Bertaux, Co-Founder & CEO of Livestorm, a leading European webinar platform, on the latest episode of the UpYourStack Podcast. We dove into how Livestorm has carved out a strong niche by focusing on privacy, security, and seamless integration, especially for mid-market and enterprise clients. What I loved most about our conversation was learning how Livestorm was born out of a real need to simplify and enhance the webinar experience—something Gilles and his team have truly mastered. Their user-driven approach to product development and commitment to solving real-world problems shines through in every aspect of their platform. Another highlight was discussing their strategic integration with HubSpot, which has been a game-changer for marketers and SMBs alike. Despite early challenges, Livestorm has refined its HubSpot integration to deliver exceptional value, making it a must-have tool for businesses looking to elevate their tech stack. Tune in to hear more about Livestorm’s journey and their exciting roadmap for the future! Links in the comments section to listen to the podcast in your preferred format. #UpYourStack #HubSpot #Webinars #TechStack #MarketingTools #PrivacyAndSecurity

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