Aurelie Chaloyard

The #FMCG industry grew at +8.6% in 2023, the 2nd highest #growth rate in the last 12 years. This means the industry had grown 38% in value sales in the last four year, compared to just 25% in the previous eight years. For the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/dSyyYpea Worldpanel by Kantar #omnichannel

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Each year we showcase the Top 50 most chosen global brands in our publication Brand Footprint. Penetration is a key component of how we measure brand choice and here are the Top 10 most penetrated #FMCG brands on the planet. What can we learn from this data: 1. Only one brand has a global penetration of over 50% - well done Colgate-Palmolive 2. Outside of Colgate and Coca-Cola, the average global penetration of the remaining eight is just 34% - meaning two-thirds of the population do not buy...lots of shoppers still to go after even for the biggest brands 3. Seven of this list grew their buyer-base in 2023, a better 'win' ratio than the rest of the Top 50 - where only 22 of the 40 saw an increase in shoppers For more insights and #brand #growth stories read the 2024 edition of Brand Footprint: https://lnkd.in/dvExeRK8 Worldpanel by Kantar The Coca-Cola Company #CocaCola #sprite Unilever #UnileverBrands #UniquelyUnilever PepsiCo #PepsiCoProud Nestlé #maggi Mondelēz International #TeamMDLZ

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK #FMCG sector. Worldpanel by Kantar data found that in 2023, #innovation contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eaRfncxa

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Listen! At Cannes, Alexandre Guerin, CEO of Ipsos France, had the opportunity to interview Myralda Derks, Chief Consumer and Market Intelligence Officer at L'Oréal. They notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? Join us next week to hear from the great Anita Watkins, Dr Nicki Morley and Louisa Croudace

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Top 10 posts of 2024 (5th) The 5 biggest penetration gains made in France🇫🇷 in 2023*   Year after year we have proven the importance of finding more people (penetration) for brand growth and 2023 was no different. Find out by reading the French edition of Brand Footprint 2024 👉https://lnkd.in/eEp-s4w5   *based on the top 50 most chosen #fmcg brands in #france   Worldpanel by Kantar #brand Yoplait Azura Group Sources ALMA Haribo France Jacquet Brossard - Groupe Limagrain

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🌏 Discover the week's top stories from Worldpanel by Kantar 👇 🧃Asian consumers up their #grocery spend by 3.5% – with a 9% rise in beverages https://lnkd.in/eFtPw8_w 📉FMCG sector in Mainland China settles into low growth reality https://lnkd.in/e3gXq2Xj 🍜Nestlé's #maggi leads the ranking of the most chosen #FMCG brands in Malaysia https://lnkd.in/efMeyFCc 🏆 #Indomie tops the ranking of the most chosen FMCG brands in Indonesia https://lnkd.in/eDGRt_rH 🐶Four key trends driving the Taiwanese FMCG market: convenience, health, beauty, and pet care (Mandarin Chinese) https://lnkd.in/eBYNbrmu 🍕Fast Food consumption increases in #Brazil in the first quarter of 2024 (Portuguese) https://lnkd.in/e25HmE-q 💰Brazilian baskets showed a 7.8% increase in units per trip in the long term (Portuguese) https://lnkd.in/e6fWCqNF 🧺The consumer basket in Peruvian households showed a rebound in the first months of the year (Spanish) https://lnkd.in/esXarUtd

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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Double Jeopardy, the most renowned #marketing principle, isn’t universally precise for all brands and categories. Why? Because penetration is merely an outcome. Our analysis, spanning five years during the COVID-19 pandemic and high inflation, reaffirms that the relationship between a brand’s penetration and its frequency holds true. However, pinpointing a highly predictable estimate for an individual brand within a specific category is more challenging than commonly acknowledged. Read the full #thoughtleadership article from Paul Murphy and Steven Burr 👉https://lnkd.in/dm_BnVYV Worldpanel by Kantar #fmcg #consumerbehavior

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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Interesting interview with Myralda Derks from L'Oréal. Alexandre Guerin, CEO of Ipsos France and Myralda Derks notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. An important point to remember is that L’Oreal Groupe will not use AI Generated ‘life-like’ face, body, hair or skin, to support/enhance product benefits, in their external communication. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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'At Ipsos, we are convinced that advertising can be a powerful tool for promoting female equality. By challenging traditional stereotypes and pushing for more accurate representations, brands can drive societal change, brand success, and business growth.' #GenderEquality #MarketResearch #Ipsos

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Will Gen AI be the death of consultants?  Yes, hopefully the bad ones! As for the others, including us at Ipsos Strategy3, it’s fortunately not that simple: although our clients expect more of everything with Gen AI (productivity, speed, insights…) at a reduced cost of course, our first feedbacks from projects managed using Gen AI show otherwise: Gen AI brings great value indeed, but not at the push of a button (speaking specifically in the context of ad hoc consulting projects like desk research & the analysis of a variety of documents and reports). It is a game-changer though, requiring a reevaluation of how we analyze and work. Consulting know-how is particularly reflected in the “PROMPTING” strategy you need to establish to analyze your set of documents. - If your ultimate goal is to synthesize macro-learnings from various documents, simply asking the question directly to Gen AI will not be enough! This is where the consultant's expertise comes into play - The prompting strategy must reflect structured analysis steps: what do we want to achieve? How do we get there? Where do we begin?. .. - It must also incorporate a new skill, how to interact with a Gen AI: what definitions should we provide? What roles should it embody? How do we want it to formulate its response? ... - You also need to correctly identify the limitations of Gen AI analysis, potential biases in analysis and restitution (overly generic and standardized formulation, "smoothing" of more specific insights...) and when/how to integrate human knowledge and analysis: intermediate steps combining AI + HI (human intelligence) may be necessary to achieve the desired outcome. Yes, Gen AI considerably accelerates certain steps and allows for the identification of connections between data much faster and more accurately than humans...  But to produce insightful results specific to YOUR company, it requires an investment of time and industry expertise in addition to creating new ways of working. Investing in human time is as important as investing in Gen AI: AI + HI (human intelligence) go hand in hand > Quality in, quality out, and vice versa! #GenAI #Consulting #Prompting #AI+HI Catherine Clément Eugenio Misurale Oscar Yuan

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At this year's Vitafoods Europe, #sustainability, once a major focus, seemed seamlessly integrated into the fabric of the event rather than explicitly highlighted – but what’s behind such a shift and, more importantly, how does it impact the #nutraceuticalindustry? We share our thoughts on our latest blog ✍🏽 https://lnkd.in/eh3m7jhk

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