Arnold MULLER

Cecile Beliot-Zind, 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗖𝗲𝗰𝗶𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗮 €𝟯.𝟲𝗯𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, 𝗳𝗮𝗺𝗶𝗹𝘆-𝗼𝘄𝗻𝗲𝗱, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗦𝗻𝗮𝗰𝗸 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗶𝘁𝗵 𝟭𝟮,𝟬𝟬𝟬 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 & 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗼𝗳 𝗶𝗰𝗼𝗻𝗶𝗰 𝗯𝗿𝗮𝗻𝗱𝘀 (𝗧𝗵𝗲 𝗟𝗮𝘂𝗴𝗵𝗶𝗻𝗴 𝗖𝗼𝘄, 𝗕𝗮𝗯𝘆𝗯𝗲𝗹, 𝗚𝗼 𝗚𝗼 𝗦𝗾𝘂𝗲𝗲𝘇𝗲, 𝗲𝘁𝗰.) 𝗧𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗮𝘀 𝗶𝘁 𝗮𝗹𝗹:  ⚫An authentic CEO ⚫A personal leadership journey from dreaming of becoming a ballet dancer to becoming a CEO ⚫A purpose-led FMCG company with a singular path that has been going through an accelerated strategic transformation (category & market footprint, divesture & acquisitions, strategic partnerships) ⚫An objective view on alternative protein categories & on our Food system ⚫A much needed strategic take on Sustainability & how to turn it into a long-term source of competitive advantage ⚫A honest discussion on what remains the largest strategic taboo in the FMCG industry ⚫A refreshing perspective on gender diversity & what it takes to close the gap ⚫What it means to play an infinite game ⚫Plenty of replicable learnings for most in the FMCG industry ⚫The overall discussed in a very candid & detailed way (1h40 duration) This was one of those exchanges that felt like it only just got started Thank you again Cecile for this candid & warm exchange. I thoroughly enjoyed it 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘁𝗲𝗮𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗯𝗲𝗹𝗼𝘄 𝗧𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝗱 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗮𝘁 𝟵 𝗮𝗺 𝗖𝗘𝗧 𝗼𝗻 𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 (https://lnkd.in/ea4gy65y) 𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗮𝗰𝗿𝗼𝘀𝘀: - 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 (https://lnkd.in/eXXnmHtC) - 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 (https://lnkd.in/et9rbcQC) - 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (https://lnkd.in/er7HSdnz) To ensure the interview is easy to watch, it will be broken down in thematic chapters of ~10' 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients (https://lnkd.in/dc6jY4Qp) #fmcg #cpg The Coca-Cola Company PepsiCo Procter & Gamble Unilever The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Opella Bayer | Consumer Health Kenvue Bel Mars Ferrero Mondelēz International Lindt & Sprüngli JDE Peet's Keurig Green Mountain, Inc. Keurig Dr Pepper Inc. Inc. Campbell's General Mills Kimberly-Clark Essity Diageo Pernod Ricard Campari Group L'Oréal The Estée Lauder Companies Inc. Coty Beiersdorf https://lnkd.in/dpQjv_Jf

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“Unlocking HORECA’s Potential: Key Sub-Channels and Opportunities for FMCG Brands” The HORECA channel (Hotels, Restaurants, Cafes) is far from one-dimensional. Within it are sub-channels, each offering unique ways to connect with consumers and grow brand presence. Here’s a look at the main HORECA sub-channels and where the biggest growth opportunities are hiding: 1. Hotels & Resorts 🏨 • Opportunity: Hotels are more than accommodation—they’re full-service experiences! From breakfast to room service, they offer FMCG brands multiple touchpoints. Upselling premium products for breakfast, mini-bars, or spas can build lasting brand associations. • Tip: Position products as lifestyle enhancers, and partner with hotels to create branded experiences that guests remember. 2. Casual & Fine Dining Restaurants 🍽️ • Opportunity: Whether it’s family-style dining or upscale cuisine, restaurants offer the chance to showcase product versatility and quality. Partnering with chefs to integrate products into recipes or drink pairings can help build brand credibility. • Tip: Offer creative support—like menu pairings or seasonal recipes—that highlights how your product can enhance their menu offerings. 3. Cafés & Coffee Shops ☕ • Opportunity: Cafés are where brand loyalty is born! From morning coffee runs to leisurely afternoons, cafés are prime spots for consistent, repeat engagement. Opportunities here range from supplying seasonal blends to branded cups and merchandise. • Tip: Keep up with seasonal trends and offer promotions (think holiday flavors) to make your brand part of customers’ daily routines. 4. Bars, Pubs & Nightlife Venues 🍸 • Opportunity: Bars and pubs offer a fun way to introduce new flavors or formats, especially for beverages. With the rise of craft cocktails and experiential drinking, FMCG brands can gain visibility by aligning with mixology trends. • Tip: Collaborate on custom cocktails, and think about offering bar displays or unique serving formats to stand out in a high-energy environment. 5. Catering & Event Venues 🎉 • Opportunity: Caterers and event spaces need high-quality, scalable options. From weddings to corporate events, this sub-channel offers the chance to reach diverse audiences with high-volume orders. • Tip: Be flexible with order quantities and provide easy-to-serve, premium options that caterers can rely on. Customized packaging for specific events can leave a memorable impression. By understanding these HORECA sub-channels, FMCG brands can tailor their approach, creating meaningful brand connections where consumers eat, drink, and celebrate. The question is—where do you see the biggest opportunity? #HORECA #FMCG #SalesStrategy #CustomerExperience #HospitalityIndustry #BrandBuilding

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Interesting insights on B2B marketing and sales in France at the B2B Summit in Parc des Princes - the home base of Paris Saint Germain - Starring Bert Paesbrugghe and other specialists sharing knowledge on new concepts in B2B sales and marketing. Quote of the day “La demi heure est la nouvelle heure” - Shorter, but more efficient sales conversations, better prepared, with more added value for the customer.

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𝐒𝐡𝐨𝐯𝐚𝐥 𝐏𝐫𝐨 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐍𝐞𝐰 𝐎𝐟𝐟𝐢𝐜𝐞 𝐢𝐧 𝐏𝐚𝐫𝐢𝐬! We are pleased to announce that Raquel Doron has been appointed to manage Shoval Pro's office in Paris and its operations. She will bring Shoval Pro's high capabilities in designing and producing exhibition booths to French companies at a top creative level globally. 𝐖𝐡𝐲 𝐏𝐚𝐫𝐢𝐬? In recent years, Germany has lost its lead in hosting exhibitions and professional conferences across Europe. France has taken its place, with Paris currently ranked as the world's leading city among major cities hosting exhibitions, ahead of Tokyo, Las Vegas, and Shanghai, and of course, in Europe. "Business with Pleasure" – This is the dominant theme that has led Paris to attract exhibition organizers to host events in the city. Paris provides all the facilities that complement this slogan, while exhibition centers like Essen or Düsseldorf in Germany offer strictly business, mainly during the cold winter months. The choice of Paris was clear and easy. 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐢𝐧 𝐏𝐚𝐫𝐢𝐬 Paris hosts nearly 400 exhibitions, 1,000 professional conferences, and around 3,000 other commercial events annually. In these major exhibitions, over 500 exhibitors from worldwide participate, each investing considerable attention in designing their booth and turning it into a marketing event where they launch new products and strengthen the company’s image among existing and potential new clients. Most exhibitors testify that exhibitions are their dominant marketing tool. 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 Unlike most cities worldwide that struggle with the complex logistics of hosting tens and hundreds of thousands of visitors, Paris has an arsenal of over 150,000 hotel beds at all levels, placing it first in the world in this category. The display areas in the city include three main exhibition centers and several medium-sized congress centers, offering a total area of about 700,000 square meters of indoor space. Additionally, Paris airports are connected by roads and trains to the city center and other cities in France, and they are ready to receive millions of visitors each year, in addition to the millions of tourists who visit the city. 𝐏𝐚𝐫𝐢𝐬 𝐚𝐬 𝐚 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐓𝐨𝐮𝐫𝐢𝐬𝐭 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 Paris maintains a prestigious position as a world leader in the number of tourists visiting it alongside London, Singapore, Dubai, and Bangkok, with about 20 million tourists annually. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬 𝐨𝐟 𝐌𝐚𝐣𝐨𝐫 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬 𝐇𝐞𝐥𝐝 𝐀𝐧𝐧𝐮𝐚𝐥𝐥𝐲 𝐢𝐧 𝐏𝐚𝐫𝐢𝐬: • Paris Air Show • SIAL (Food) • SILMO(Optics) • Vinexpo (Wine) • SIMA (Agriculture) • Batimat (Construction) • Milipol (Police Equipment) • MIDEST (Subcontracting) • Intersuc (Sweets) • EquipHotel (Hotels) • Mondial de l'Automobile (Paris Motor Show) • EquipAuto (Automotive and Garages) • Pollutec (Environment) And many more exhibitions on fashion and jewelry.

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“What Makes a Perfect HORECA Account Manager in FMCG?” HORECA (Hotels, Restaurants, Cafes) is a dynamic but challenging channel, and the role of an account manager here requires a unique skill set. Here’s what top-performing HORECA Account Managers bring to the table: 🔹 Industry & Product Expertise: Knowing the ins and outs of the HORECA channel, from seasonality to specific product applications, is critical to success. 🔹 Relationship Building: This channel thrives on long-term partnerships. The ability to understand clients’ needs, negotiate win-win terms, and influence key stakeholders is key. 🔹 Sales & Business Acumen: High-potential accounts require a strategic, data-driven approach. Successful account managers know how to set targets and analyze data to maximize growth and profitability. 🔹 Adaptability & Problem Solving: HORECA is fast-paced! From urgent orders to supply chain challenges, the best account managers are resourceful and flexible under pressure. 🔹 Marketing Insight: In-outlet activations (think branded displays and custom menus) and effective brand positioning can drive significant brand loyalty. 🔹 Collaboration & Leadership: Cross-functional teamwork with supply chain, marketing, and finance is essential. Some account managers also coach junior sales reps on HORECA-specific strategies. 🔹 Strong Communication: Clear, concise communication and impactful presentations are a must for building trust and engaging stakeholders effectively. The HORECA channel isn’t for everyone, but those who thrive here help brands become part of their customers’ daily experiences. What other skills do you think are essential in this channel? #HORECA #FMCG #Sales #AccountManagement #Hospitality

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🚀 Breaking Boundaries in French Food Delivery: How Le Super Marché Supercharged Customer Loyalty for Frichti! 🛒💙 In the bustling world of French food delivery, Frichti has not only held its ground but innovated to capture 10% of orders in Paris since 2015. The game-changer? Le Super Marché, launched in September 2018, and it's rewriting the rules of customer loyalty in a fiercely competitive market. With a viral marketing campaign (#makemyfrigogreatagain), Le Super Marché aims to be a one-stop online grocery store, offering a curated selection of 200 high-quality products sourced straight from local producers. 🍇🧀 Here's a sneak peek into the cart: Cheese & Dairy: A whopping 19% of items sold in September, with seasonal cheese platters leading the charge. Vegetables: Avocados ruled, constituting 37% of items sold in September and maintaining a strong presence in October and November. Bakery: Fresh bread, a stable delight, represented 13% of items, holding its ground in October and November. Cold Cuts: Initially popular but took a back seat, making way for the rise of fruits, gaining 5 percentage points between September and November. 🍖🥖 Customer Loyalty Beyond the Cart! 💳 Le Super Marché didn't just fill carts; it supercharged customer loyalty. In November 2018, Frichti captured 33% of Le Super Marché customers' monthly online food delivery budget and a whopping 40% at lunchtime. 🕐💰 Customers engaging with Le Super Marché increased their order frequency at Frichti, averaging 4.2 times per month between September and November compared to 2.9 times for others. 🔄 Breaking Boundaries: The Thin Line Between Markets 🔄🛒 The launch showcases the thinning line between the online food delivery and grocery-delivery markets. The French grocery-delivery market, valued at €6 billion in 2017, is expected to grow by 37% from 2017 to 2020. 📈🍏 Frichti's strategic move not only expanded its foothold in the grocery delivery space but also strengthened its position in the broader food delivery market. As markets intertwine, Frichti's journey with Le Super Marché is a compelling narrative for businesses looking to innovate and deepen customer loyalty. 🚀🌐 Conclusion: A Recipe for Success in Customer Loyalty 🌟 In the dynamic French food delivery landscape, Frichti's launch of Le Super Marché stands out as a recipe for success in building and sustaining customer loyalty. 🤝💙 By curating a unique offering, emphasizing quality, and strategically entering the grocery-delivery arena, Frichti has not only expanded its market share but also created a loyal customer base. As boundaries blur, Frichti's journey with Le Super Marché offers insights for businesses looking to innovate in competitive industries. #Frichti #LeSuperMarché #FoodDelivery #GroceryDelivery 🛒🚀

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𝐏𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐜𝐚𝐫𝐞𝐞𝐫 𝐚𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐰𝐨𝐦𝐞𝐧 - 𝐭𝐡𝐞 𝐦𝐨𝐝𝐞𝐥 𝐭𝐡𝐚𝐭 Cecile Beliot-Zind, Bel 𝐂𝐄𝐎 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐮𝐬𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡𝐨𝐮𝐭 𝐡𝐞𝐫 𝐜𝐚𝐫𝐞𝐞𝐫: 𝐭𝐡𝐞 𝐏-𝐈-𝐍 𝐦𝐨𝐝𝐞𝐥 In this 14th chapter of our Growth FMCG CEO interview with Cecile discover: Cecile’s careen advice for women - The unique P-I-N model she has been using - Why it is important to dare to ask (as men do) - The importance of mentors & role models To watch the full interview & subscribe to our channels/ podcasts: - 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://lnkd.in/egGHhPzs - 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 (https://lnkd.in/eXXnmHtC) - 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 (https://lnkd.in/et9rbcQC) - 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (https://lnkd.in/er7HSdnz) To join the ~26,000 FMCG executives that receive automatically this newsletter, sign-up at the following link: https://lnkd.in/ea4gy65y #fmcg #cpg 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC, EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients (more on FF&A website: https://lnkd.in/dc6jY4Qp) Nestlé The Coca-Cola Company PepsiCo Procter & Gamble Unilever The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Opella Bayer | Consumer Health Kenvue Mars Ferrero Mondelēz International Lindt & Sprüngli JDE Peet's General Mills Kimberly-Clark Essity Diageo Pernod Ricard Campari Group L'Oréal The Estée Lauder Companies Inc. Coty Beiersdorf Coca-Cola HBC Coca-Cola Europacific Partners Kellanova Church & Dwight Co., Inc. Colgate-Palmolive Nestlé Edgewell Personal Care

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Yes, fellow P&G alumni, join me on Sept. 10 at 9 AM EST to discuss some of the latest AI/Analytics developments and what lies ahead.

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🔮 Retail Media in 2025: Instore, CTV, Incrementality, Consolidation and Inventory aggregation. [MasterClass 5 Dec in Paris] I am giving a masterclass on 5 Dec at the Alliance Digitale in Paris (and in French) via oreegami. We will talk about what happened in 2024 and some of the things we see coming in 2025: ❄ Unhype the numbers on growth and market sizes ❄ Value drivers and untapped opportunity for brands & retailers ❄ Challenges and big movements (adtech consolidation & inventory aggregation) ❄ Top of funnel adventures with CTV and Prime video ❄ Embedding Instore into the mix ❄ Incrementality eats ROAS for breakfast ❄ Vertical retail media strategies for brands Even throwing in a few case studies ❄ A real life Incrementality case study with The HEINEKEN Company and Datagram ❄ A real life Full funnel case study using Amazon DSP to reach New-to-brand and convert to sales in a 2 phase setup. I'll put a registration link in comments.

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𝐋𝐕𝐌𝐇 – 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐃𝐫𝐞𝐚𝐦𝐬 Louis Vuitton Moët Hennessy - Formed through the merger of : fashion house Louis Vuitton (founded in 1854) with Moët Hennessy, formed by merging the champagne producer Moët & Chandon (founded in 1743) and the Cognac producer Hennessy (founded in 1765). 🔹Controls 60 subsidiaries that manage 75 luxury brands. 🔹Established itself as the definitive Luxury Empire through Strategic Acquisitions ▶️CEO Bernard Arnault ▪️Visionary architect -Cultivating brands for decades. ▪️As per him -profitability is an organic result of excellence in all aspects of business ▪️In the book 'La Passion creative'- he shares his Wisdom & Vision ▶️Stellar returns- since 1989 ▪️Revenues are up 24X ▪️LVMH has delivered an impressive 16.4% annualized return (vs S&P 500's 7.4% ) ▶️Unique about LVMH ▪️Subsidiaries are managed independently under the umbrellas of |Fashion Group | Wines & Spirits | Perfumes & Cosmetics | Watches & Jewlry | Selecive Distribution ▪️Owns ▪︎Les Echos-Le Parisen Group- its media subsidiary. ▪︎The wine estate Chateau d’Yquem, whose origins date back to 1593 ▶️The Success Recipe ▪️Business beyond just acquisitions ▪️Brands maintained their unique identity ▪️Robust & Integrated LVMH backbone ▪️Captured mindshare of customers across generations ▪️Comprehensive marketing strategy ▪️Creative thinking ▪️Go beyond just products and focusses on markets ᴵᵐᵃᵍᵉ ᶜʳᵉᵈⁱᵗˢ - Qᵘᵃʳᵗʳ

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We are delighted to announce the release of Nestlé Nespresso SA's full-year sustainability review: The Positive Cup 2023 Progress, which you can read here https://lnkd.in/gYMbWkUv It’s been a special year, marked by an incredible milestone: the 20th anniversary of the Nespresso AAA Sustainable Quality™ Program. From its humble beginnings with 300 farmers in Costa Rica, it has now flourished to include over 150,000 farmers worldwide. This testifies our dedication to producing high-quality, sustainably sourced coffee while supporting the long-term prosperity of coffee farmers. Through initiatives like our Reviving Origins program, we are revitalizing coffee regions that have faced challenges such as conflict, environmental disasters, and uncertainty. We are also driving systems change for regenerative agriculture, breathing new life into materials through circularity, and reigniting the inspiration that coffee represents as a force for good. This publication coincides with Nespresso being awarded the title of “Most Sustainable Company in the Coffee Processing Industry 2024” by World Finance Magazine, which recognizes and celebrates those who have excelled in their sustainability efforts and commitments. So together, let us continue to raise the bar, inspire change, and shape a more prosperous future through the power of coffee. #Nespresso #Sustainability #PositiveCup #Reviving #Coffee

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3 years in notebooks. 3 years that really shaked me. Last week, I was telling my 8-year old daughter : “Enjoy your age, you are so lucky : every day, you learn and discover new things. This is a chance that does not last when you’re getting older” I was wrong : my experience at dsm- firmenich proves the contrary : out of my different professional experiences, no doubt this 3 year-journey is the most transformative one, the one where I’ve learnt the most. 🔹I’ve learnt what “stepping out your comfort zone” really means; and yet, I’ve lived 7 years in Russia 😊 🔸I’ve learnt patience by observing passionate teams working 3, if not 5 years, on a fragrance development before winning it. 🔹I’ve learnt what is true flexibility, adapting in an ever evolving structure & environment, driven by the obsession to best serve our client needs. 🔸I’ve learnt HOW TO WIN in BtoB. 🔹I’ve learnt how art & science can be so interdependent : the best of creation combined with the best of science to give birth to the most beautiful fragrances. Thanks to all my dsm-firmenich friends for those 3 years.

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The French FMCG market is slowly recovering from the shock of new legislation. After a 10% drop in both value and volumes during Easter week, the market has rebounded to +1.2% in value but remains negative 1.6% in volume. Why? Unsurprisingly, the supermarket format is growing as the limit on promotion and maximum margin on farmers goods remove all insentive to drive to a periphery for overstocking. E-commerce is in a fall (-5% versus last year). As mentioned earlier, a few weeks ago, the last pure quick-commerce player have shut their doors in France. What is wrong with E-commerce in France? Wasn't it the future of retail? Thanks to new legislation that limits promotions, home and personal care categories are down about 10% in both value and volume. This is a slightly better performance than the -15% seen last week, but there is still no promise of recovery on the horizon. On the other hand, the annual inflation rate has slowed down to 2.2%, which is likely linked to the consumption drop. However, the risk of deflation and subsequent recession is obvious if things remain unchanged. Several retail CEOs and VPs have requested an audience with Emmanuel Macron. Let's see if that bears any fruit (meat or cheese).

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Free for coffee in Paris? If you are going to be at the Tech for Retail show in Paris on Wednesday 27 November and would like to connect to discuss current challenges and pain points in Retail Execution please send me a dm. Why you should have a retail execution framework? How to calculate valid ROI? Who is best in class at Image recognition from the 40+ industry partners? Why marketplaces for SFAs are the future? What is the key unlock that SI partners can bring to CPG clients? Where is the real unlock from crowd sourcing? Is there an alternative to cost plus pricing in traditional field marketing? How do we and can we bring together different partners and solutions across Europe .....and many more 25 years strategic and operational experience, 30+ global markets visited and knowledge across all REX verticals... Anthony Vu Tom Bekers Mark Elston Reena Sharma Alexis Bel Robert Behan Ramanan Letchumanan Michiel Bleys Andrew Keleher Ray Passant Helmut Kruse Nigel Cruttenden #retailexecution #imagerecognition Renaud Pacull

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Another financial year is over and together with my colleagues on the Executive Board, we presented the latest figures today at a press conference via livestream. I am pleased to report that the Vorwerk Group's sales are growing steadily despite the economic circumstances and challenges and that we have once again achieved record sales in our core business. It is important for me to emphasize that we are not resting on our laurels. Innovation is a fundamental part of our business model and we want to continue to inspire our advisors and customers in the future. So we continue to focus on this in the future: ➡ Innovation: A product is never finished and never stands still, which is why we will continue to invest heavily in the future, especially in software development, AI and digitalization. ➡Production: Wuppertal remains our most important production site, but we are also investing in the expansion of our Thermomix production facility in France. ➡Sustainability: We have already reduced our own CO2 emissions by 55% since 2016. We offset emissions that cannot yet be avoided with the help of climate protection projects. These points are important if we want to remain successful in the future.

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Let's talk about French retailers for a change 😉 📢 Exciting News in French Retail! 🛒🇫🇷 According to Kantar, the latest data reveals that Le Groupement Les Mousquetaires, the operator of the Intermarché chain, has emerged as the fastest-growing retailer in France during the period from 15 April to 12 May 2024. 🚀🥖 Key highlights: 📈 Market Share Surge: Les Mousquetaires experienced a 0.9% increase in market share, propelling them to a 17.1% market share overall. 📊 🛒 Intermarché’s Impact: the performance of the Intermarché banner played a crucial role, with a 0.6% growth (now at 14.1%). New customers came to Intermarché, drawn by its impressive offerings. 🛒 🌐 Online and Proximity: Les Mousquetaires’ ITM online and ITM Proximité banners also saw a 0.1% increase each. 📱 Other notable players: 🛒 U Cooperative: gained 0.6% market share, reaching 12.1%. U is progressing across physical and digital channels. 🌟 🛒 E.Leclerc: the market leader grew by 0.3%, now commanding 24.1% market share. Their online business contributed significantly. 💪 What about Carrefour? 😶 Overall, French shopper spend is stabilizing, with slight transaction increases and reduced basket values. 🛍️ Congratulations to 'Les Mousquetaires’ for their remarkable growth! 🎉🇫🇷 #RetailSuccess #FrenchRetail #LesMousquetaires https://lnkd.in/gizXahTe

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Some fascinating insights from Sarah Blanchard following her immersion in the #Paris #foodtogo landscape. Enjoyed the blog? checkout the more detailed downloadable report from the Prof. Consulting Group www site #privatelabel #ownbrand #convenience #foodtogo #foodonthego #foodanddrink #groceryretail #petrolandconvenience #marketinsights Prof. Consulting Group

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Sharing highlights of our recent whitepaper on Digital Marketplaces from Jim Okamura and other Ebeltoft Group leaders. #retailstrategy

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