Anthony Rochand

Artificial Intelligence Master Class in Lyon! Join us for a comprehensive exploration of Artificial Intelligence (AI), from its historical roots to its current state as the most talked about technology in the world. It will explain applications in critical domains like transportation and healthcare, the emergence of generative AI, and its future implications for employment and society. The talk by Professor Robert Polding at IE School of Science and Technology aims to dispel the hype and explain the reality from the perspective of researchers. For more information and registrations follow the link below. And for Parisians don't miss the Master Class on the role of media in the US Elections on September 24. Check my previous post ;-) https://lnkd.in/eHVrBhst #masterclass #lyon IE University #artificialintelligence

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One of the most rewarding bits about writing a book is that smart people, like #ResearchOps Strategist Jeanne Clais, build on your concepts and expand them. In this advent blog post, Jeanne offers a list of metrics for each area of the eight elements of #ResearchOps represented in the Venn diagram of ResearchOps (see the comments for a graphic). One of the most important bits about metrics is picking a short-as-possible and useful-as-possible list of metrics to track and then being ultra-consistent. #ResearchOps #DesignOps #UX #userresearch #researchthatscales

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I had the chance to be a guest on Bannouze Podcast du marketing et de la com'​ digital, the go-to marketing podcast, to share insights on building a powerful Go To Market strategy that drives successful launches. Whether you're gearing up for a product launch or exploring new approaches, this episode has plenty to offer! Here’s what we dive into: 1️⃣ Nailing Product-Market Fit: Understand the problem your product solves, segment your audience, and target effectively with frameworks like STP. 2️⃣ Picking the right channels: From LinkedIn and Google Ads to YouTube, test different platforms, fine-tune your approach, and scale what delivers the best ROI. 3️⃣ Designing a standout customer experience: Map out the customer journey and optimize every stage, from building awareness to driving loyalty, with a personalized touch. 4️⃣ Monitoring performance in real time: Leverage tools like Google Analytics, CRM systems, and marketing automation to tweak and improve your campaigns as you go. 🎯 The secret sauce: A data-driven mindset and the right tools to optimize every step and scale what works best! 🔗 Listen to the full episode now. https://lnkd.in/eGPKMDvC Enjoy! Thank you 🙏 Laurent Perez-Petit. Lucile Cottard

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« Médias, pub, marketing, journalisme : 10 infolettres indispensables » #médias #publicité #marketing #journalisme #infolettre

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Duty of Memory: The last stage of neo-colonialism, but which can be worse than colonialism since it seems to drag on and be perpetuated by the victims themselves; (this is the other trap of neo-colonialism on the economic level that we call (multilateral aid) through the so-called international organizations); « The International Monetary Fund, the International Bank for Reconstruction and Development (known as the World Bank) » The International Finance Corporation and the International Development Association are examples; (All, and all very importantly, are backed by capital from the United States).

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Transforming education into an interactive experience 🚀 Christophe Dané, Head of Digital Communication and Ebusiness at IIM Digital School, uses Wooclap to transform his courses into captivating interactive experiences. Find out through his testimonial: 🔵 How to create memorable learning experiences for students 🔵 How to generate a conversation from a Word Cloud 🔵 The crucial role of teachers in modern learning To discover the full story, click here 👇 🔗 https://lnkd.in/e8pYJdDT #Education #IIM #Wooclap

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Meta Marketing Summit (Online) April 24th 2024 | 10AM CEST 🔗 https://lnkd.in/e-NbgaNf Marketing in the age of automation 🤖 "As we prepare for a sales driving second half of the year, it’s time to gear up for success! Join us at the #MetaMarketingSummitOnline, where we’ll delve into cutting-edge strategies, insights, and best practices designed to empower businesses in the era of #automation. With Meta’s longstanding dedication to #MachineLearning and #ArtificialIntelligence, our expertise has shaped the world’s most advanced discovery engine. As we celebrate Facebook’s 20th anniversary this year, these technologies remain at the core of our DNA. The industry is experiencing unprecedented #innovation and efficiency shifts, and we are excited to help our partners propel their business through the adoption of AI technology. Join us on April 24th for a unique opportunity to explore #Marketing in the age of automation and discover new strategies for driving lasting growth for your or your client’s business." #Marketing #GenerativeAI #ML #AI #Automation #ModernMarketing

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Please, stop doing kaboom 💥💥 on our websites and web development life, WordPress! 🤭 Open-source and free software are meant to empower innovation; you accepted and the challenges and the threats from the beginning: #unfair competition comes with them, as well. Automattic, empowering more than 40% of the web is somehow dominating the market without boundaries. And now this position is popping up, raising an overshadowing and permanent threatening to those inspired to provide tailored and high-quality web solutions. Please, WordPress, keep losing the fight; don’t stop leading the way. #OpenSource #FreeSoftware #WebDevelopment #FairCompetition #Innovation #Opportunities #IAmKidding

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I was with Anthony at the Association Française de la Relation Client - AFRC's Palmes de la Relation Client! ⭐ For the 2nd year running, the AFRC has invited me to attend its flagship event, which brings together French players in the field of Customer Relations 🚀 Congrats to all the award winners ! Air France, AXA en France, La Poste Groupe, Best Western France, gyfti and to Christophe Leclerc (DECATHLON FRANCE) for the 2024 Customer Manager Award 🏆 Congratulations to Eric Dadian, Bérénice CARRILLO and the whole team who organized this event! 👏 One of the key topics was AI trust, and how to strengthen customer confidence by offering a seamless customer journey, transparent information and faster response times. The ambition with AI is to optimize the 24/7 availability and efficiency of conversational channels. We also could exchange with other key players in CR about Vocads innovative voice AI solution to gather rich insights through surveys 🧠 You can by the way try it now for free on our website! (Link in first comment👇) ---------------- If you’re passionate about Artificial Intelligence in customer insights applied to marketing, customer relationships and market research, follow my weekly insights ✍️. I’m Elise Pinto, CEO of Vocads, on a mission to revolutionize surveys with voice AI 🚀 #CustomerRelationship #Survey #AI #CustomerInsights #Exhibition #Voice

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Check out this Digiclub #Podcast episode ! Our Co-Founder Yssem Saadi talks about #Martech and how #technologies are reshaping the #marketing services.

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Ariane 6 launch: how to watch and what to look out for (EN | FR)

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FULL VIDEO: https://lnkd.in/eeVquVqB #AvatarMarketing #RechercheClient #StratégieMarketing #Psychographie #Démographie #PublicCible #MessageMarketing #Engagement #ConnaîtreSonClient #MarketingEfficace

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Guide Formules Excel

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𝗘𝘅𝗰𝗲𝗹𝗶𝗮𝗽𝗿𝗶𝗺𝗲®: 𝗮 𝗽𝗲𝗱𝗮𝗴𝗼𝗴𝗶𝗰𝗮𝗹 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 ✨Get ready for Premium Edutainement 🎓Excelia, a leading French higher education group, is launching Exceliaprime®, an innovative premium edutainment platform that will redefine digital learning 🎞️The educational content is scripted in the same way as a streamed series 🔗 Platform users also benefit from enhanced, premium services such as NFT certifications in blockchain 🚀Experiential learning through edutainment means transforming learning into an immersive adventure where every experience becomes an opportunity to develop valuable skills 🎙️“As a multi-audience tool, Exceliaprime® removes the boundary between initial and continuing education, both in France and abroad”, added Bruno NEIL CEO of Excelia #Businessnewsthisweek #Edutainment #Innovation #Excelia #ExceliaBusinessSchool https://lnkd.in/e3ACY4uu

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