Adrien Gras

#RETAIL: CHOOSE YOUR #BATTLES If you look side-by-side at the maps of the presence of large #supermarket #brands on the map of the Europe, you notice a interesting thing. Not many players go Head-on-compete with other players on all #markets possible. Because in retail it is insanity to be under pressure in all of your markets, squeezing your margins away. The aftermath of these pictures is that smaller, local players will have it increasingly difficult to stay afloat with these giants, unless holding very unique geo-#footprint. Especially so in #online-#groceries time that is ahead of us. Ps: There is error in original infographic from amazingmaps in Billa case. It has mother/sister brand of REWE, which is big also in Germany (not noted on the map here)

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Sharing highlights of our recent whitepaper on Digital Marketplaces from Jim Okamura and other Ebeltoft Group leaders. #retailstrategy

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How well do you know your market, your customers? Have a look at this very interesting article by Remy MEDINA #7Cs #knowledge #personalconfidence #strategicconfidence #salesconfidence #leadershipconfidence blueprint Europe

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And even more consolidation in the EU market....

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How can traditional furniture companies thrive in a rapidly shifting marketplace? In a recent interview with Franck Laizet , BUT Conforama CEO, Alexandre Falck, discusses his approach to growing two of France’s largest traditional furniture companies within a rapidly shifting marketplace of brick-and-mortar stores, rising online sales, and intensifying sustainability efforts. Read the full interview below ⬇️ #StateofRetail #retailtrends #futureofretail

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🤝Thank you so much, Ludmila Praslova, Ph.D., SHRM-SCP, Âû for highlighting in your article the work we’re doing at DECATHLON FRANCE with our #MissionHandicap to support teammates impacted by #LongCovid. Health inclusivity is deeply personal to me, and I truly believe that every employee, regardless of their health challenges, should feel supported. 💬💬"Supporting employees with #LongCOVID with remote work and other forms of flexibility helps create a more positive work environment overall, as illustrated by a French sports retailer, DECATHLON FRANCE. DECATHLON FRANCE also expanded its efforts to support holistic inclusion by helping educate employees and the society at large about the physical and psychological effects of #LongCOVID and to promote inclusion in all areas of life. This approach had direct positive effects on employees. As Mylène Rahel Damamme, Decathlon’s ESG & Sustainability Reporting Director, shared: “The flexibility of teleworking/remote work, combined with the possibility of working from home on days when my symptoms are more severe, has enabled me to reconcile my health with my professional responsibilities. This approach, supported by my company’s diversity and inclusion policy, enables me to continue and not give up my professional plans and desires!” LAURE COTTEREAU Pauline Lafaye FRANCK MARTINEZ #MissionHandicap #DecathlonFrance #ApresJ20 - Association Covid Long France Beth Pollack Katie Bach Noémie Mérigond-Wallaert Pauline Oustric, PhD https://lnkd.in/ev_4BqsR

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Cecile Beliot-Zind, 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗖𝗲𝗰𝗶𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗮 €𝟯.𝟲𝗯𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, 𝗳𝗮𝗺𝗶𝗹𝘆-𝗼𝘄𝗻𝗲𝗱, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗦𝗻𝗮𝗰𝗸 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗶𝘁𝗵 𝟭𝟮,𝟬𝟬𝟬 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 & 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗼𝗳 𝗶𝗰𝗼𝗻𝗶𝗰 𝗯𝗿𝗮𝗻𝗱𝘀 (𝗧𝗵𝗲 𝗟𝗮𝘂𝗴𝗵𝗶𝗻𝗴 𝗖𝗼𝘄, 𝗕𝗮𝗯𝘆𝗯𝗲𝗹, 𝗚𝗼 𝗚𝗼 𝗦𝗾𝘂𝗲𝗲𝘇𝗲, 𝗲𝘁𝗰.) 𝗧𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗮𝘀 𝗶𝘁 𝗮𝗹𝗹:  ⚫An authentic CEO ⚫A personal leadership journey from dreaming of becoming a ballet dancer to becoming a CEO ⚫A purpose-led FMCG company with a singular path that has been going through an accelerated strategic transformation (category & market footprint, divesture & acquisitions, strategic partnerships) ⚫An objective view on alternative protein categories & on our Food system ⚫A much needed strategic take on Sustainability & how to turn it into a long-term source of competitive advantage ⚫A honest discussion on what remains the largest strategic taboo in the FMCG industry ⚫A refreshing perspective on gender diversity & what it takes to close the gap ⚫What it means to play an infinite game ⚫Plenty of replicable learnings for most in the FMCG industry ⚫The overall discussed in a very candid & detailed way (1h40 duration) This was one of those exchanges that felt like it only just got started Thank you again Cecile for this candid & warm exchange. I thoroughly enjoyed it 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘁𝗲𝗮𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗯𝗲𝗹𝗼𝘄 𝗧𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝗱 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗮𝘁 𝟵 𝗮𝗺 𝗖𝗘𝗧 𝗼𝗻 𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 (https://lnkd.in/ea4gy65y) 𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗮𝗰𝗿𝗼𝘀𝘀: - 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 (https://lnkd.in/eXXnmHtC) - 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 (https://lnkd.in/et9rbcQC) - 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (https://lnkd.in/er7HSdnz) To ensure the interview is easy to watch, it will be broken down in thematic chapters of ~10' 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients (https://lnkd.in/dc6jY4Qp) #fmcg #cpg The Coca-Cola Company PepsiCo Procter & Gamble Unilever The HEINEKEN Company Danone Carlsberg Group AB InBev Henkel Reckitt Haleon Opella Bayer | Consumer Health Kenvue Bel Mars Ferrero Mondelēz International Lindt & Sprüngli JDE Peet's Keurig Green Mountain, Inc. Keurig Dr Pepper Inc. Inc. Campbell's General Mills Kimberly-Clark Essity Diageo Pernod Ricard Campari Group L'Oréal The Estée Lauder Companies Inc. Coty Beiersdorf https://lnkd.in/dpQjv_Jf

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Let's talk about French retailers for a change 😉 📢 Exciting News in French Retail! 🛒🇫🇷 According to Kantar, the latest data reveals that Le Groupement Les Mousquetaires, the operator of the Intermarché chain, has emerged as the fastest-growing retailer in France during the period from 15 April to 12 May 2024. 🚀🥖 Key highlights: 📈 Market Share Surge: Les Mousquetaires experienced a 0.9% increase in market share, propelling them to a 17.1% market share overall. 📊 🛒 Intermarché’s Impact: the performance of the Intermarché banner played a crucial role, with a 0.6% growth (now at 14.1%). New customers came to Intermarché, drawn by its impressive offerings. 🛒 🌐 Online and Proximity: Les Mousquetaires’ ITM online and ITM Proximité banners also saw a 0.1% increase each. 📱 Other notable players: 🛒 U Cooperative: gained 0.6% market share, reaching 12.1%. U is progressing across physical and digital channels. 🌟 🛒 E.Leclerc: the market leader grew by 0.3%, now commanding 24.1% market share. Their online business contributed significantly. 💪 What about Carrefour? 😶 Overall, French shopper spend is stabilizing, with slight transaction increases and reduced basket values. 🛍️ Congratulations to 'Les Mousquetaires’ for their remarkable growth! 🎉🇫🇷 #RetailSuccess #FrenchRetail #LesMousquetaires https://lnkd.in/gizXahTe

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Want to know how GenAI will help you double your ROAS on Shopping Ads? 🚀

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If a retailer “used to believe that they could control or influence 70% of their business performance”, now unforeseen geopolitical events can impact the majority of their performance. To thrive, today’s retailers need organisational and technological versatility to adapt to huge shifts in operating environment.

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What do 6.5 billion consumer data points and a decade of marketing insights teach us about marketing strategy? Tune into the next “On Brand with Kantar” session, live on LinkedIn on Thursday, May 30, as Kantar brand experts Margot Acton and Marc Glovsky discuss the evidence for how brands achieve strong, sustainable growth based on groundbreaking analysis of consumer attitudes and behavior over the last ten years. RSVP today, you don't want to miss this one!

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#Breaking news : Carrefour Belgium x wœmen for smart ESG engagement Sharing the same values of inclusion and gender equality, we are supporting and launching the creative and intelligent initiative of our new partner wœmen initially as a test phase at Carrefour Belgium HQ and at Carrefour Auderghem hypermarket, then to be setup soonest at all Carrefour stores in Belgium. ✅ 1 pair of man boxer shorts purchased = 4 x women periodical protections redistributed by Woemen Special thanks to Cyrielle Mothes and Enola FILLAUDEAU, co-founders of Woemen for this awesome concept and concrete application 👏 Carine Kraus, Geoffroy Gersdorff, Matthieu Ullens, Regine Van Tomme, Ivo Pareyns, Siryn Stambouli, Paul Peugnet, Yannick de Bièvre, Arthur Bradfer, Etienne van Zuylen #inclusion #gender #equality #carrefour #Belgium #ESG #support #innovation #engagement

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“Generative AI in particular is set to deeply change how we behave and work, we must be prepared to adapt at full-speed continuously because that is what retail demands of us. The ride won't be smooth but it’s our role to navigate these challenges successfully.” The World Retail Congress in Paris started with an inspiring presentation by Alexandre Bompard, CEO at Carrefour. He summarised the three biggest challenges currently facing the retail industry as follows: 1. digital transformation 2. inflation 3. climate change In my opinion, Carrefour has already demonstrated its efforts for technological transformation and climate change by winning the EHI #reta award in 2023 with their Bulk Avenue, together with DIGI France (Groupe TERAOKA), HL Display - The better shopping experience and Vracoop. 130 bins displaying unpacked products, including 90 references of 25 brands are present there since July 2022. This innovation enables customers to choose from a wide range of best-selling products, at prices lower than those on the shelves, with a simple and fast shopping experience, thanks in particular to motion-sensing technology. An exciting start, I'm already looking forward to the next two days.

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🎉 𝐎𝐮𝐫 𝐛𝐫𝐚𝐧𝐝-𝐧𝐞𝐰 𝐎𝐂&𝐂 𝐑𝐞𝐭𝐚𝐢𝐥 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐈𝐧𝐝𝐞𝐱 2024 𝐢𝐬 𝐨𝐮𝐭 𝐧𝐨𝐰!   This year’s report dives into what’s shaping the retail landscape today and tomorrow. Here are some key highlights: 🚀 𝐖𝐢𝐧 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐓𝐫𝐚𝐝𝐞-𝐔𝐩: Competitive pricing is essential, but premium and high quality options are where true growth happens. 🎉𝐃𝐨𝐧’𝐭 𝐅𝐨𝐫𝐠𝐞𝐭 𝐭𝐡𝐞 𝐅𝐮𝐧: Shein & Temu win not just on low prices but with gamified, engaging shopping experiences (whether we like it or not). 👶 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐭𝐡𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐆𝐚𝐦𝐞: Gen Z & Alpha think very differently—social connection, fun and sustainability are non-negotiables. 🤖 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐀𝐈: Smart retailers are embracing AI as a game-changer. Want to know how to stay ahead? Check out the full report here:  https://lnkd.in/eiP6wpVG #OCClife #UncommonSense #StrategyConsulting #RetailTrends Lars Luck, Madlien Lorenz

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The French FMCG market is slowly recovering from the shock of new legislation. After a 10% drop in both value and volumes during Easter week, the market has rebounded to +1.2% in value but remains negative 1.6% in volume. Why? Unsurprisingly, the supermarket format is growing as the limit on promotion and maximum margin on farmers goods remove all insentive to drive to a periphery for overstocking. E-commerce is in a fall (-5% versus last year). As mentioned earlier, a few weeks ago, the last pure quick-commerce player have shut their doors in France. What is wrong with E-commerce in France? Wasn't it the future of retail? Thanks to new legislation that limits promotions, home and personal care categories are down about 10% in both value and volume. This is a slightly better performance than the -15% seen last week, but there is still no promise of recovery on the horizon. On the other hand, the annual inflation rate has slowed down to 2.2%, which is likely linked to the consumption drop. However, the risk of deflation and subsequent recession is obvious if things remain unchanged. Several retail CEOs and VPs have requested an audience with Emmanuel Macron. Let's see if that bears any fruit (meat or cheese).

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It was such an honor having Marc Roodhuyzen de Vries speak to my Audencia MSc in Sustainable Luxury Management class! 🌍✨ Marc’s insights on embedding sustainability as a core business strategy were incredibly inspiring and practical. Key Takeaways 💫 1/ Moving Beyond Compliance: from mere compliance to true impact and purpose-driven. 2/ Integrating ESG: Effective integration involves connecting ESG deeply within a company’s DNA. 3/ Real-World Case Studies: From Patagonia's mission-driven focus to Fairphone’s impact on e-waste reduction 4/ Empowering Actions for Impact: Practical strategies for individuals and organizations to champion sustainability, from reducing energy consumption to conscious consumer choices. Grateful for Marc’s expertise and passion for making sustainability actionable! Find out more at Nexio Projects 🙏🏻Cilia Keser #Sustainability #ESG #PurposeDrivenBusiness #Leadership #BusinessForGood #Audencia #FutureLeaders #2bee

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Thanks again Pierric Duthoit for your presence & insights with us at #adoptAI!

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🔮 Retail Media in 2025: Instore, CTV, Incrementality, Consolidation and Inventory aggregation. [MasterClass 5 Dec in Paris] I am giving a masterclass on 5 Dec at the Alliance Digitale in Paris (and in French) via oreegami. We will talk about what happened in 2024 and some of the things we see coming in 2025: ❄ Unhype the numbers on growth and market sizes ❄ Value drivers and untapped opportunity for brands & retailers ❄ Challenges and big movements (adtech consolidation & inventory aggregation) ❄ Top of funnel adventures with CTV and Prime video ❄ Embedding Instore into the mix ❄ Incrementality eats ROAS for breakfast ❄ Vertical retail media strategies for brands Even throwing in a few case studies ❄ A real life Incrementality case study with The HEINEKEN Company and Datagram ❄ A real life Full funnel case study using Amazon DSP to reach New-to-brand and convert to sales in a 2 phase setup. I'll put a registration link in comments.

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