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🇺🇲US expansion: Go all in or don’t go at all A US expansion can be tempting for European scale-ups, for understandable reasons. It’s a large, unified market with customers that often adopt new technologies quickly and investors with big checkbooks. However, many European scale-ups fail to commit fully enough to gain a foothold in what is not only a very large but a very competitive and culturally different market. You have to keep in mind: No, it's not easy to expand to the US! Yes, it's very expensive --> you need very, very, very deep pockets! Yes, it can break your company! European scale-ups planning a US launch would do well to gather three critical components beforehand: 1️⃣ A significant American investor, or a customer that can act as a true partner, helping to navigate local dynamics or regulations. 2️⃣ An expansion playbook that has been thoroughly battle-tested in other markets. 3️⃣ A commitment from a top leader (such as a founder or CEO) to relocate to the United States for several years to oversee the business and signal commitment to customers, suppliers, and staff. What do you think? Do you agree? Are you interested in information and tips on European for start-ups and scale-ups? Then follow us!

Expanding to Germany: Is Your Business Ready? 🇩🇪 International growth is exciting, but timing is crucial. How do you know if your company is truly prepared to enter the German market? Our Go-to-Germany Readiness Audit takes the guesswork out of expansion. In just 3 minutes, you'll gain clarity on your readiness across three key pillars: 1. Core Market Strength: Is your home base solid enough to support growth? 2. German Market Knowledge: Do you understand the nuances of doing business in Germany? 3. Execution Capability: Are your resources aligned to drive success? Don't leave your expansion to chance. Successful market entry requires confidence and clarity. Our free audit provides instant, customized insights to guide your decision-making. Ready to evaluate your Go-to-Germany readiness? Take the 3-minute audit now and receive your personalized results. It's quick, it's free, and it could save you from costly missteps. Start your Go-to-Germany Readiness Audit today: https://lnkd.in/gY9f-rH5 Remove the uncertainty. Expand with confidence. If you are interested in international expansion, especially into the German market, follow along and hit the 🔔!

⏳ Dernière chance ! C'est demain ! 😍 Rejoins notre webinaire "Comment réussir sur le marché allemand" et découvre les secrets pour développer ton entreprise outre-Rhin. 🌍 Ce que tu apprendras : 🔑 Pourquoi l’Allemagne est une opportunité unique pour ton business 🔑 Les différences culturelles et économiques à prendre en compte 🔑 Comment adapter ton produit et ton message pour captiver le marché local Pose tes questions, partage tes expériences, et repars avec un plan d’action concret pour ton expansion. 🚀 📅 11/12/2024, 12 h 30 💻 Inscris-toi avant qu’il ne soit trop tard : https://lnkd.in/gNjG7hcu

❓ "Le marché allemand est-il trop compliqué pour toi ?" Beaucoup pensent que percer en Allemagne est réservé aux grandes entreprises. En réalité, avec la bonne stratégie, même les scale-ups et PME peuvent y réussir. 🌟 Dans notre webinaire "Réussir ton Go-to-market en Allemagne" on te montre : ✅ Les spécificités du marché allemand que tu dois connaître ✅ Comment éviter les pièges courants ✅ Comment construire une stratégie gagnante, étape par étape 📅 Mercredi 11.12.2024, 12h30 CET 💻 Réserve ta place : https://lnkd.in/gNjG7hcu ➡️ Et toi, quel est ton plus grand défi pour entrer sur le marché allemand ? Partage en commentaire ou viens en discuter avec nous pendant le webinaire !

What do your sales in Germany have to do with trust and translation? 🤔 In our recent conversation, Eva Katernberg gets to the heart of the matter. Eva explains why localization is more than just translating words. It’s about adapting numbers, images, and cultural references to resonate authentically with your target audience. Plus, we discuss why hiring a professional, native-speaking translator with cultural expertise can make all the difference for brands. Discover all of this and more in episode 18 of "Go-to-Germany Stories" - The podcast for companies expanding to Germany 🇩🇪 ⬇️ Youtube: https://lnkd.in/eVBDdiU2 Spotify: https://lnkd.in/eBhWiTUE Apple Podcast: https://lnkd.in/eu6xsUup

Nous avons fait notre premier live webinar et voilà les retours des participants 😍 "Merci beaucoup Andrea, super intéressant." "Pas de question mais superbe présentation!" "Merci Andrea pour ce webinaire !" "Merci beaucoup pour la présentation und bis später! :)" "Continuez comme ça." "Super échange, merci Andrea, merci à tous!" "Overall, everything was spot-on—from your presentation content to the pacing. Really well done!" "Continuez comme ça." "J'ai trouvé le webinaire vraiment excellent ! 😊 Le contenu était clair et bien structuré, et le rythme était parfait. Bravo pour cette présentation de grande qualité !" Du coup, nous le refaisons la semaine prochaine, inscriptions ici : https://lnkd.in/gNjG7hcu

"We need to find someone in our team to lead international expansion." Andrea recently spoke with the founding and management team of a scaleup thinking about international expansion. Guess what? No one wanted to take on the project. 🤔 Here’s the truth: International expansion isn’t just about scaling—it’s a defining moment for your company. It sets the stage for sustainable growth and positions you to compete globally. For founders, stepping into this role isn’t just a responsibility—it’s a chance to grow alongside your business, push your leadership to new heights, and create an international brand. 🌍 So, if you’re hesitating to take the leap, remember: no one will fight for your vision like you will. What’s holding you back? 🚀 Skip through the slider to find out more.

When expanding internationally, it sometimes feels like this... 🤔 CEOs, CSOs, CMOs, and Country Managers – all pointing at each other, wondering who's responsible for what when entering a new market! But here’s the reality: successful international expansion requires each role to play to its strengths while staying in sync: 🕸️ CEOs set the vision but stay flexible to adapt to local nuances. 🕸️ CSOs map the strategy, focusing on each market’s unique challenges and opportunities. 🕸️ CMOs tailor the messaging so the brand feels authentic globally yet relevant locally. 🕸️ Country Managers bridge HQ and local teams, ensuring execution matches the strategy. It might feel like we're all pointing fingers, but when each role aligns, that’s where the magic of international growth happens! 🌍 #InternationalExpansion #StartupJourney #CEOs #CSOs #CMOs #CountryManagers

📢 Why do companies systematically underestimate the challenges of expanding internationally? It’s a question we get asked often, and our answer is simple but profound: 💫 experience is the best teacher. 💫 Entrepreneurs are resilient, resourceful, and often thrive under uncertainty. They’ve built their success by navigating tough challenges and relying on their own capabilities. It’s natural for them to think they can handle it all — and often, they can. 👉 But international expansion is a different game. It requires not just grit but also a keen awareness of the time, effort, and nuanced expertise it demands. The rules change, the stakes are higher, and preparation is everything. If you're contemplating European expansion, don’t go it alone. Learn from those who’ve walked the path, seek guidance, and prepare for the unexpected. Because while experience is invaluable, it doesn’t always need to be your own. 💡 #InternationalExpansion #EuropeanExpansion #Entrepreneurship #GoToGermany

We love communication ... but ... is that really enough? 🥲 #gotogermany #internationalexpansion #countrymanager