🚀 Thank you, ExchangeWire, for featuring our very own Asmaâ BENTAHAR, CMO at Pubstack, in the article on key innovations shaping 2025! 🔮 "As we enter 2025, programmatic advertising will be driven by innovations prioritising automation, control, and reliability. AI and machine learning are reshaping the landscape, enabling publishers to automate revenue generation, reduce technical risks, and maintain compliance—all while safeguarding web performance and user experience." To read Pubstack's full predictions and discover what other industry players have to say about the innovations set to shape 2025 and beyond, check out the article below 👇 #programmatic #innovation #adtech
As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges. We asked the industry what key innovations they think are set to shape 2025 and beyond… https://lnkd.in/eJbfqKbt