MAKE UP FOR EVER

HAPPY BIRTHDAY MAKE UP FOR EVER AGENCY 🎂   We are delighted to mark the first anniversary of MAKE UP FOR EVER Agency!   Partnering with the most audacious brand activations, the Agency brings together our most talented makeup artists, all MAKE UP FOR EVER ACADEMY graduates, at your service. Over the past year, nearly 100 professionals have provided makeup services for more than 70 prestigious events across Europe, showcasing renowned savoir-faire within our community.   A warm celebration held in our historic boutique at 5 rue de la Boétie in Paris, in the presence of Aline Burelier, our Managing Director, Lenya Boumeddane Head of MAKE UP FOR EVER Academy Business Development and friends of the House.   Looking ahead to 2025, we look forward to continuing this exciting journey, reaching new milestones and offering exceptional experiences.   #MAKEUPFOREVER

TRANSMITTING THE ART OF MAKEUP From day-one, our founder’s, Dany Sanz, mission was first to pass on the art of makeup and to train students from all horizons in all categories of makeup. We perpetuate this culture of sharing our craftmanship, by passing on our passion, expertise, and vision with everyone that crosses our path, in our Academies, offices or stores. Here is a glimpse in our recent and immersive MAKE UP FOR EVER Academy masterclass in Shanghai, discussing our makeup artist savoir-faire, which is part of the Group’s 280 “Métiers d’Excellence” (Creative, Craft and Client Expérience). Thirty LVMH next generation talents from all professional horizons, alongside Marie EL MAAROUFI, our Academy and Pro Collective Director, talked about our Academies' and brand's initiatives in preserving and transmitting unique skills to ensure that our legacy thrive in the future. “When creation, craftsmanship, and client experience meet, everyone grows!” Karin Raguin, SVP Human Resources LVMH China. #MAKEUPFOREVER #MAKEUPFOREVERACADEMY #MetiersdExcellence #LVMH

EMBRACING YOUR SELF-CONFIDENCE Since 2018, MAKE UP FOR EVER and Association Française du Vitiligo are actively committed to transforming the perception of vitiligo, by helping people living with this skin condition to regain their self-confidence and learn to embrace their uniqueness, whether by revealing or hiding it. Last weekend, MAKE UP FOR EVER Academy hosted a masterclass with association members affected by skin depigmentation, alongside our makeup teachers who are fully trained on vitiligo specific skin needs. Participants were able to share their experiences, discussing fears and judgments, in a safe and caring environment where they could feel heard and advised. They received personalized makeup tips and explored various techniques adapted to their skin. "It is such a great relief to meet people who share the same condition as me." - Patrice M. "You made my day today, thank you for everything, I am so grateful." - Sarah L.   #MAKEUPFOREVER #VITILIGO #COMMITTEDFOREVER

DREAM ON HOLIDAY: ELEVATE YOUR CELEBRATIONS It’s time to unleash your inner magic! Let yourself be carried away by the magic of the holidays with DREAM ON HOLIDAY, our limited-edition collection available worldwide! 🎄✨ Featuring our beloved For Ever favorites, UHD loose powder, UHD pressed powder, powerful Mist&Fix, newcomer HD SKIN Blush & Glow Palette, these sets are adorned with enchanting packaging for this special season. Discover our festive shades and a complete routine for dreamy and blissful holiday looks. #MAKEUPFOREVERHOLIDAYS #MAKEUPFOREVER

BOOSTED & REUNITED: READY FOR WHAT’S NEXT? 💥   This is exactly how we like to get together!   More than 120 employees from MAKE UP FOR EVER European team landed in the stunning Marrakech to celebrate our Collective strength, shared vision, and our unwavering ambition.   Over an unforgettable two-day seminar, we strengthened our bonds, fueled by a truly unique and ever-renewed passion for the brand and its iconic innovations.   More united and energized than ever, we can’t wait to take makeup to the very next level!   Are you ready for what is coming in 2025? 💪🔥   #MAKEUPFOREVER

INSPIRING NEW GENERATION: ELLESVMH FRANCE X MAKE UP FOR EVER   We are thrilled to share a super highlight from LVMH's Inclusion Week, as MAKE UP FOR EVER hosted the first cross-Maisons "New Generation Integration" afterwork, alongside #EllesVMHFrance, the Group’s global initiative for equality between women and men.   Specially tailored for our #NextGen profiles and hosted in the creative and cheerful setting of our MAKE UP FOR EVER Academy in Paris, it aimed at providing everyone with effective levers to foster self-confidence early on in their careers, with one clear watchword: DARE!   Two interactive workshops punctuated the evening focusing on personal branding and public speaking, ending with insightful makeup workshops highlighting the role of makeup in self-affirmation.   Our heartfelt thanks go to Julie De Moyer, Chief Data & AI Officer at LVMH Beauty, Laetitia Roche-Grenet, VP Open Innovation LVMH, and Aline Burelier, MAKE UP FOR EVER Managing Director, for their valuable sharing of experience, and to Léa Baudin Co-Chair EllesVMH France, Claire GOETZ and Marion Mensac for their unwavering support.   #MAKEUPFOREVER #LVMH #EllesVMHFrance

Get ready to take off with Kapturing in the september issue of Vogue Portugal 🛫 Photographers : Kapturing Production: Emilie de Saint Martin, Celine Stella, Ever Paris Set: Amandine Richard, Raphaël Singler Light: Konstantinos Kiriakopulos Casting: Annabelle Elisabeth Rose Stylist: Juan Camilo Rodríguez Styling Asst: Luna Sylva Hair: Dalibor Vrtina Hair Asst: Lucie Bouttin Make-up: Aurelia Liansberg MAKE UP FOR EVER Make-up Asst: Xiaoyu Huang Post Production: INK Studio Models: Talytha Pugliesi, Yahima Johnnhialic, Ilona, Taiyo, Siobahn Filliettaz, #everparis #everfamily #kapturing #vogueportugal #editorial #production

THIS IS HOW IT ALL BEGINS   Curious about what an induction is like? Here’s a glimpse in our last HQ newcomers onboarding session!   Joining MAKE UP FOR EVER’s Collective means offering a generous two-day immersion to discover what makes us so unique, from our pioneering DNA, inclusive and artistic vision of makeup, and differentiating products co-creation alongside our pros.   A chance to dive into the brand's vibrant universe at the very heart of our DNA, whether at our headquarters in Paris or our awesome MAKE UP FOR EVER ACADEMY.   And most importantly, by connecting with all our passionate teams, experts from all departments who are driven by the same transmission spirit, engaging in insightful dialogues, visits, and makeup masterclasses.   Learn more about our collective pulse: https://lnkd.in/d9tSAFSY   Whoever you are, we are your team. Welcome to the Collective.   #MAKEUPFOREVER #WELCOMETOTHECOLLECTIVE #ONBOARDING

Thrilled to share an exciting partnership recently with MAKE UP FOR EVER & Australian fashion label The Aje Collective This was the launch and celebration of their newest coastal cool category, Aje STUDIO! As Makeup director, the look needed to be fresh and radiant whilst enhancing natural features. Hero product to create this included our assortment of the HD SKIN face palettes. These are perfect for achieving coverage & colour whilst flaunting a flawless skin like finish. I am so grateful for these collaborations and look forward to many more ahead. A HUGE Thank you to my incredible team on the day - Andrea Damyon, Belinda Masri, Vincent Phan & Claudia Cicco. #MAKEUPFOREVER #HDSKIN #AJE #AJESTUDIO #BACKSTAGE