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Shoppable content: the future of e-commerce? Yesterday, Jonathan had the pleasure of participating in a panel discussion alongside Jacques-Edouard Sabatier and Sébastien Tortu at the Paris Creator Week. An inspiring conversation about the role of content in transforming customer journeys and accelerating brand performance. Shoppable content is establishing itself as a cornerstone of the future of e-commerce. A big thank you to the founders of this incredible event Karim Sabba, Jokariz . and Pierre Allary for their invitation and flawless organization.

🎉 Subtitle Translation: All Languages in One Click! At JOIN, we’re always striving to simplify and enhance your short-content video strategy. Now, you can translate your AI-generated subtitles into any language with just one click! 🌍 ✅ Save time with subtitles automatically created and translated. ✅ Create a seamless global experience by connecting with local audiences in their own language. ✅ Maximize your conversion by making your videos accessible and understandable to a global audience. With this new feature, your short-content videos now speak every language. Available now!

Yesterday at Tech for Retail, our co-founder Jonathan shared the 2025 trends shaping short-content video. It was a great opportunity to showcase how leading brands are leveraging video throughout the customer journey—from social media to their e-shops. Thank you to everyone who attended, asked questions, and exchanged ideas with us after the session! 🙌

JOIN x Respire ✨✨✨ We’re very proud to support one of the most iconic D2C brands of its generation. The goal: incorporating short-form video at key touchpoints in the customer journey to highlight the medical benefits of the products, showcase their advantages, and elevate UGC created by their community. Thank you for your trust, team Respire! 👏 Damien Deutschlé

Thank you to CB News for this article on JOIN and what video commerce will look like in 2025! ✨ Short-form video is redefining e-commerce and is no longer just a trend. It has become essential for capturing and converting Gen Z and Alpha audiences. At JOIN, we’re committed to pushing our Web Stories format even further, with major product updates planned in the coming months. Check out the full article here: https://lnkd.in/exJsqHZi

JOIN x Lancôme ✨✨✨ Proud to unveil our partnership with one of the most iconic French brands. Consumers today seek answers through video; long texts no longer capture their attention. Lancôme understands this perfectly: with short-form videos, each product is showcased through its benefits, usage, and even its composition. The result? Clear differentiation and skyrocketing KPIs. A big thank you to the Lancôme teams for their trust and vision.

L’Eau de JOIN 🌟 See you tomorrow for an exciting announcement…

Yesterday, JOIN hosted its very first breakfast conference to unveil the findings of our #ThinkVertical study, dedicated to Gen Z & Alpha ✨🧠 We had the privilege of welcoming 3 exceptional guests: Adrien Torres, Strategy Director at Brut. Sacha Lazimi, CEO of Yubo William Montagu, CEO of BOKU A huge thank you to them for their insights and vision, shedding light on the world and expectations of new generations. 🙏 And of course, thanks to all attendees for their energy and thoughtful questions, which made the morning even more inspiring! 👏 Kudos to Aurore and Marie-Antoinette for outstanding organization.

At the recent One to One Expérience Client event in #Biarritz, our CEO Jonathan had the pleasure of recording with Laurent Kretz for his well-known Le Panier Podcast, set against a stunning backdrop. 🌊 A raw, 20-minute conversation for those looking to dive into short-content video strategies ahead of the busy e-commerce season. Jonathan shares practical insights and real-world experience to help navigate the months ahead. Thank you, Laurent & Laurie, for this great moment and opportunity! Link to the episode in the first comment.

JOIN x Groupe NUXE ✨ Some brands truly stand out. When we launched #JOIN, we aspired to collaborate with iconic French brands with global reach. Today, we’re proud to announce our collaboration with #Nuxe. With JOIN, Nuxe showcases: • Their products through authentic customer-created videos. • Behind the scenes of their lab and production process. • The benefits and composition of their products, visually and mobile-first. Together, we’re creating a more humanized, immersive, and mobile-first shopping experience for Nuxe’s customers. Thank you for your trust, Team Nuxe!