Business France (Invest in France)

On November 13, at the Transatlantic Business Club, co-organized by AmCham France, the US Embassy Paris, and Business France, we celebrated the close ties between France and the United States. We extend our gratitude to Ambassador Denise Campbell Bauer, Minister-Counselor Toby Glucksman, AmCham President Natacha Rafalski, CEO Eglé de Richemont, and our teams.   This event was a chance to highlight the strength of the transatlantic link, rooted in shared values and robust economic relations.   Cross-investment density secures bilateral stability - French FDI in the US stands at $360Bn, making France the 5th largest foreign investor, with 5,200 firms generating €325 Bn in combined revenue and 741,000 direct jobs (INSEE) - US FDI in France totals $139Bn, the US is France’s largest foreign investor in terms of flow   Trade relations continue to grow despite crises - The US is France's top non-EU trade partner, its 4th largest customer - From 2017 to 2023, trade increased by 27% (French Treasury) despite trade disputes and the pandemic   France remains a top destination for US companies - 305 American projects in 2023, making the US the top foreign job creator - During Choose France, 12 American companies announced a total of €6.7Bn in investments, 44% of the €15Bn in total announcements   R&D remains essential to our relationship, with a new AI focus - The US is the leading source of foreign R&D in France, with $2.2 Bn (MESRI-SIES, 2021) - French firms invested $5.1Bn in U.S. R&D in 2021, or 6.5% of the foreign R&D in the US (BEA). - At Choose France in May 2024, Microsoft announced a €4Bn investment in next-gen cloud & AI in France, while in October 2024, OpenAI opened its 1st continental European office in Paris. Sam Altman stated: “France is globally recognized for its innovation and leadership in technology and AI” (Le Monde, Oct. 9, 2024).   President Emmanuel Macron, one of the 1st to congratulate Donald Trump, emphasized “the importance of relying on Europe, and working together with Europe, to address shared challenges.”   Speaking on November 13, alongside Mario Draghi at the Collège de France, he highlighted the "problem squared" of the European model, which underinvests, overregulates, and generates less growth while expanding the welfare State in the context of an aging population.   According to the President, the US elections may accelerate the course of history but do not fundamentally alter the situation as these challenges demand a strong collective European response: protecting internal demand, strengthening the common market in key sectors such as energy and telecoms, and establishing common industrial and innovation policies, all while reaffirming the "value of unity."   France’s attractiveness was showcased with the Olympic and Paralympic Games. As we are now passing the Olympic torch to LA 2028, the sports sector, creating €77Bn annually in France & $500Bn in the US, is one of the many paving the way for enhanced cooperation.

Showcasing the Attractiveness of France and Its Territories ✨   This past week, Business France South Africa & Southern Africa, French South African Chamber of Commerce & Industry - FSACCI, @the French Foreign Trade Advisors in South Africa (Les Conseillers du Commerce extérieur de la France) and the MEDEF International hosted the 3rd Business Seminar Southern Africa & Indian Ocean. The event focused on enhancing the already growing cooperation between French companies and businesses across Southern Africa and the Indian Ocean.   Nicole Blasyk, Project Director at Business France’s Invest in France Department, shared invaluable insights on how Business France supports and accompanies African companies across all sectors of activity looking to establish themselves in France.   Highlighting the significance of this support, South Africa emerges as a key player, ranking as the 5th largest African investor in France, following Morocco, Côte d'Ivoire, Sénégal and Nigeria. In 2023 alone, 15 new investment projects from sub-Saharan African companies were identified, which will lead to the creation of 173 jobs in France over the next three years. The total stock of FDI from sub-Saharan Africa now stands at €4bn.   We were honoured to hear from key panelists: 🔹 Ms. Philisiwe Mthethwa, Non-Executive Director of IDC, who discussed the bilateral relations between France and South Africa. 🔹 Sean Ammon, Managing Director of CIBA Industries, who shared feedback on the set up of his operations in Reims, highlighting the strategic location close to Germany, Switzerland, Luxembourg and Belgium. 🔹 Richard Stewart, Chief Regional Officer Southern Africa at Sibanye-Stillwater Stillwater, provided an update on their exciting new expansion project at Sandouville with a potential investment of €300m investment. 🔹 Mr. Kuseni Dlamini, Chairman of Aspen Pharmacare España, discussed their presence in France for the past decade and the benefits thereof. 🔹 Mr. Reagile Moatshe, from Investec, highlighted their support for South African investments into France and its overseas territories. 🔹 Mr. David IZZO, Deputy Director of Economic Diplomacy at the Ministry of Europe & Foreign Affairs, presented key figures on France’s attractiveness : 1,815 investment decisions in 2023, resulting in over 59,000 jobs created or maintained over the next three years.   A special mention to Mr. Ole Matlala from proptech/edtech Reslocate, who was in the audience and shared his gratitude to Business France for successfully setting up his operations in #NiceSophiaAntipolis. In France, Southern African companies are in a process to supply the European market or to be global players.   A big thank you to all our participants and speakers for their valuable insights into why France continues to be a prime destination for African investments. Marc Cagnard Maeva Royo Nicolas Coche Pierre Renard Christelle Labernède Business France Angola Business France Marie-Cécile Tardieu

A look back in picture at the Club Japon 2024 📸 👉 A new edition for the Club Japon This October 21, 2024, Business France hosted the sixth edition of #ClubJapan, with the support of the Embassy of Japan in France, JETRO - Japan External Trade Organization , the Japanese Chamber of Commerce and Industry in France, and EY, at Business France, in Paris. 👉 The new challenges of the partnership between France and Japan Mr. Benoit Trivulce, Interim CEO of Business France, and His Excellency Mr. Makita Shimokawa, Ambassador of Japan to France, inaugurated the #ClubJapan2024. Everyone gathered around the theme: “Determinants of French Attractiveness,” starting with a presentation by Akihiko "Aki" Tamura (JETRO), followed by Hiroaki Nishizawa (CCIJF). Finally, Marc Lhermitte (EY) delivered a presentation on the attractiveness of France to Japanese businesses. 🚀 Success stories Following these presentations, two success stories were shared by Leon LENGLIN (PHILAGRO FRANCE) and Sami Slim (Telehouse France), highlighting the reasons for their establishment in France and their contributions to French industrial sovereignty. Ms. Candice JALTON, Head of “Tax for Business,” introduced the “one-stop shop for foreign investors.” Ms. Quesnel Louise delivered the closing remarks, bringing the Club Japan 2024 to a successful conclusion. 👏 Thank you to our sponsor EY for his support and contribution to the success of this event. Benoit Trivulce | Marie-Cécile Tardieu | Makita Shimokawa | Akihiko "Aki" Tamura | Marc Lhermitte | Leon LENGLIN | Sami Slim | Candice JALTON | Quesnel Louise | Jacqueline T. | Ambassade de France au Japon | JETRO - Japan External Trade Organization | Toyota Motor Corporation | Nidec Leroy-Somer | Ricoh | Hitachi | Sumitomo Corporation | HORIBA | Telehouse France | Nidec Motor Corporation | Astroscale | ©️Arnaud Calais / clandoeil.fr

A look back in pictures at the German Investors Club in France 2024, which took place last night at Business France Paris. A big thank you to the speakers (Pascal Cagni Guy MAUGIS Patrick Brandmaier Brigitte Barouky Yara Chakhtoura Dominique Carlac'h Olena Kushakovska, Henri Paccalin Marie-Cécile Tardieu) of this fourth edition, the participants, and our partners AHK Frankreich / Chambre Franco-Allemande de Commerce et d'Industrie and EY. The German Investors Club in France 2024 was organized by Business France and the AHK Frankreich / Chambre Franco-Allemande de Commerce et d'Industrie on the occasion of the publication of the results of the survey ‘German Companies in France: Economic Situation, Perceptions, and Perspectives 2024-2028,’ conducted by EY and the AHK Frankreich / Chambre Franco-Allemande de Commerce et d'Industrie. Business France Deutschland Benoit Trivulce Jean Philippe ARVERT Adeline D. Julien Landfried Marianne PELISSIER Adrienne T. Ministère de l'Europe et des Affaires étrangères Direction générale du Trésor (French Treasury) Direction Générale des Entreprises Andrea Boulogne-Brand Jacqueline T. Quesnel Louise Patricia Rohland Axel BARATTE Guillaume Basset

#ChooseFrance Business France, Ambassade des Pays-Bas en France and Chambre de Commerce et d'Industrie des Pays-Bas en France organized a breakfast meeting with Dutch subsidiaries established in France to discuss decarbonization. The companies shared their challenges and solutions regarding this major issue (Mohammed Azouagh Rébecca COUZENS Alexis Darmois Sébastien Justum Michael MARCHAL Jan Schouwenaar Jan-Willem Thoen Bastiaan Venselaar Karine Vernier Pascal Voyeau) On this occasion, they said: Marie-Cécile Tardieu, COO Business France : “France has been the first country for investments. In France, we have the 3 F “Foncier, Formation and Financement”, on which we work regarding investment”. France really wants to attract R&D”. Thomas Jeannin Project Director at la Direction Général des Entreprises : “We need an efficient CBAM or we go in the wall in terms of decarbonization. In France, 30% of the objective is reached in terms of decarbonization goals”. Marianne Sieg de Maintenant, Member of the supervisory board at NFCC : “We need to work at EU level to tackle decarbonization challenges”. Laure Staraselski Martijn Adelaar Jacqueline T. Quesnel Louise Maarten de Bruijn Mariëtte van Empel Anouk Zoet

An Olympic weekend for Business France   With four events organized with Denmark, the Flanders region (Belgium), Finland and Portugal, as well as a conference on major events organized by Atout France in the presence of Marie-Cécile Tardieu, Chief Operating Officer (Investment Division) at Business France, last weekend was one filled with discussion and sport.   As part of the “France, Land of Champions” tour, Business France will take part in around fifteen events during this second week of the Olympic Games to promote French businesses and to identify foreign investors.   Faster, higher, stronger – Together! For further information on the “France, Land of Champions” tour organized by Business France, please click here: https://lnkd.in/e5F4UdaZ

🇫🇷 France: A Land of Champions 🏅 !   I was thrilled to be invited to speak at yesterday’s event at the U.S. Ambassador’s residence in Paris, hosted by Her Excellency Denise Campbell Bauer, as part of the “France - Land of Champions” series organized by Business France. This celebration highlights the robust relationship in sports and economic cooperation between France 🇫🇷 and our Number 1️⃣ foreign investor, the United States 🇺🇸.   During the games, Business France is involved in 40 business events held at embassies and Olympic Houses of participating countries alongside French companies. These gatherings aim to foster exchanges, create business opportunities, and propel French SMEs and mid-sized companies onto the global stage. A big thank you to the Ambassador Denise Campbell Bauer for bringing together so many French and U.S. companies – yesterday, we had over 180 enthusiastic participants 🎉 !    France 🇫🇷 is in the global spotlight with incredibly innovative Olympic Games emphasizing environmental sustainability: 🌎 Hosting 204 nations, 6,000 athletes, and 2,000 artists in a green Olympic village. ♻ Halving the carbon footprint compared to previous games. 🏚 Transforming the Olympic village into housing for 6,000 people, with 30% designated as social housing after the games.   The sports industry is crucial in both France and the U.S. In France, it generates €77 billion annually, accounting for 2% of GDP and supporting 448,000 jobs. Major events like the French Open, Tour de France, and 24 Hours of Le Mans showcase our excellence. Meanwhile, the U.S. sports sector generates $500 billion annually, supporting 3 million jobs, with prominent leagues such as the NFL, NBA, and MLB.   Our cooperation in sports is essential, as the U.S. is the top investor in France, with over 4,500 American companies employing 450,000 people and investing €150 billion in various sectors. French companies are also heavily invested in the U.S., with 4,800 subsidiaries employing 750,000 people and investments exceeding $350 billion.   France is also a Land of Tech Champions, as AI is revolutionizing sports:   📍 Enhancing player performance, injury prevention, and fan engagement. 📍 Platforms like WSC Sports use AI to generate personalized content. 📍 Sports franchises, such as the Texas Rangers, leverage AI to interpret and analyze scouting reports and other data. 📍 CrowdIQ analyzes crowd data to optimize the fan experience.   After the 2024 Olympic Games, we will proudly pass the baton to the U.S. 🇺🇸 for the 2028 Los Angeles Olympics. France is ready to share its expertise in organizing sustainable sporting events, aiding the U.S. in preparing for the 2028 Games.   Together, we can achieve great things across all sectors of our economies!   To conclude this exceptional tour, Business France will organize a major investor day on September 6th, bringing together over 150 companies.   #Paris2024 #Sports Business France (Invest in France) La French Tech

#Olympics2024 - France, land of champions Thank you to ADVANTAGE AUSTRIA France & Monaco and the Embassy of Ireland France - Ambassade d'Irlande en France for welcoming the Paris 2024 mascot Phryge and French businesses to their networking events during the Olympic Games in Paris.   Today we’re going to meet the United States, Denmark, Finland and Belgium. We'll tell you more very soon. Stay tuned! To learn more about the “France, Land of Champions” events : https://lnkd.in/e68VXpnT Laurent Saint-Martin Marie-Cécile Tardieu Bruno Lanternier Elodie Morin-Rager Henri BAÏSSAS Business France Direction générale du Trésor (French Treasury) Direction Générale des Entreprises Délégation interministérielle aux Jeux Olympiques et Paralympiques 2024 (DIJOP) ADVANTAGE AUSTRIA France & Monaco Embassy of Ireland France - Ambassade d'Irlande en France Florence Lilti Julien Landfried Adrienne T. Pascal Cagni

#Olympics2024 – “France, Land of Champions” tour To mark the Paris Olympic and Paralympic Games, ADVANTAGE AUSTRIA organized, yesterday, in partnership with Business France a meeting to connect and exchange with Austrian and French key players in the Green and Smart Building sector.   The highlight of this meeting was the presentation of the prestigious Austrian Green Planet Building Award 2024, which was given to three buildings in France: @Wood’Art in Toulouse (Occitanie region), @Collège d’Orlinde in Bretenoux (Occitanie) and Europa in Levallois-Perret (Paris/Ile de France).   Business France supported several businesses at this event. Demet'Air Paris-Saclay Innovation Playground Choose Paris Region Two Circles Laurent Saint-Martin Marie-Cécile Tardieu Florence Lilti Angéline Tansini Julien Landfried Direction générale du Trésor (French Treasury) Direction Générale des Entreprises DS - Direction des Sports du Ministère des Sports et des Jeux Olympiques et Paralympiques ADVANTAGE AUSTRIA France & Monaco Bruno Lanternier Adeline D. Jean Philippe ARVERT

#Olympics2024 – “France, Land of Champions” tour To mark the Paris Olympic and Paralympic Games, ADVANTAGE AUSTRIA organized, yesterday, in partnership with Business France a meeting to connect and exchange with Austrian and French key players in the Green and Smart Building sector.   The highlight of this meeting was the presentation of the prestigious Austrian Green Planet Building Award 2024, which was given to three buildings in France: @Wood’Art in Toulouse (Occitanie region), @Collège d’Orlinde in Bretenoux (Occitanie) and Europa in Levallois-Perret (Paris/Ile de France).   Business France supported several businesses at this event. Demet'Air Paris-Saclay Innovation Playground Choose Paris Region Two Circles Laurent Saint-Martin Marie-Cécile Tardieu Florence Lilti Angéline Tansini Julien Landfried Direction générale du Trésor (French Treasury) Direction Générale des Entreprises DS - Direction des Sports du Ministère des Sports et des Jeux Olympiques et Paralympiques ADVANTAGE AUSTRIA France & Monaco Bruno Lanternier Adeline D. Jean Philippe ARVERT