Vous naviguez sur le marché du conseil en stratégie numérique. Comment pouvez-vous éclipser la concurrence ?

To outshine the competition in the digital strategy consulting market, I leverage an innovative approach grounded in years of experience and a solution-oriented mindset. I use AI-driven tools and data analytics to provide data-backed recommendations, develop tailored strategies that address unique client needs, and integrate emotional intelligence to enhance team collaboration and decision-making. By continuously learning and adapting, fostering collaborative innovation, and emphasizing measurable results and clear ROI, I consistently deliver exceptional value to my clients.

When it comes to developing a strong digital strategy, my gift is the ability to see the big-picture and create something unique and amazing that represents my client's brand well, creates engagement and increases conversion. Unlike other digital marketing strategists, I shift the trajectory of your digital marketing leveraging an approach that is tailored to the goals of your business using a proven formula that I know will give you the results you are seeking.

You need to identify your strengths and be able to articulate them to your self and correlate them to your client needs. Then you need to show how you stand out from the applicants beyond that.

I stay client focused by positioning clients to transform their business and outshine the competition with actionable tactics they can implement right away. My services are designed for small business owners who are ready to roll up their sleeves and make a real impact in the digital space. The goal is take an assessment of what their individual goals and objectives are for their business in order to equip them with a digital strategy that supports them specifically. There is no cookie-cutter approach working with me; the goal is to help them take the #1 spot in their industry.

Yes to all of the above. I would further note that many clients - especially in the XR space - don’t actually know what their goals are. So helping them hone in on that so that you can better articulate success of what you build for them is key.

A critical element of a successful digital strategy is efficient systems that support the work you are doing online. I maintain a working knowledge of the cutting edge options for service-based small business owners, and I help my clients identify tech options that align with their bottomline and will scale along with them as the business grows. A big part of my role involves helping clients increase their comfortability with and demystifying negative perceptions about technology by leveraging it to propel them to success. It is not always about the latest and greatest, it is however about what is the greatest choice for them.

One of the key things here in the ever-changing XR industry, is staying on top of the pros and cons of all technical options. It can feel like a whack-a-mole game at times, but it is crucial to be able to update your clients on the latest.

I guide my clients in making themselves a "brand in demand". That happens by clearly demonstrating how they are the best solution to the problems their audience is facing. I help them leverage their skills and experience to position them as an industry expert. Being seen as a thought leader emerges from authoring books, media appearances, podcast interviews and using their digital platforms to share value with their audience. I encourage my clients to remain a student of their craft and to always stay at the forefront of the evolution of their industry. Creating a brand that is in demand is definitely a long-game, and I give them strategies for the journey.

Establish yourself as a thought leader. Share your expertise through blogs, articles, webinars, and speaking engagements. Offer fresh insights on emerging trends, industry challenges, and innovative solutions. In my experience, consistently providing valuable content not only demonstrates your expertise but also builds credibility and trust with your audience. Engage with other industry experts and contribute to relevant discussions on social media and professional networks. By positioning yourself as a knowledgeable and reliable source, you attract a loyal following and differentiate your brand in a crowded market. This proactive approach not only enhances your reputation but also opens up opportunities for new clients and partnerships.

Even something as little as sharing a LinkedIn post that resonates with *along with your comments* can go a long ways toward demonstrating thought leadership.

The landscape is changing so quickly - wrt AI, Digital Avatars, TTS, STT, Digital Voices, HMDs, and so much more - that if you don’t learn every day, you are automatically behind.

I think that the most important skill for any marketer, no matter their age or experience, is the ability and motivation to self-learn. Top digital marketers I’ve seen always spot their skill gaps and tackle them on their own. They do this by: • Reading relevant books • Following top blogs, newsletters, and podcasts • Networking with experts • Starting side projects for practice • Applying what they learn and seeking feedback This approach has worked for me and helped me get noticed in my career.

I believe continuous learning is the key commitment when it comes to working in the digital field and guiding clients through a complex landscape. There are so many various topics and updates to grasp, to understand and to navigate. I believe it is crucial to have the self-motivation to learn, to make time and space and also see it as an investment in oneself - it will pay out in the long run. Staying curious and thinking outside the box are crucial.

As the industry and techniques continue to evolve, it's important to stay connected with experts in specific areas. Try to address all relevant aspects of digital strategy, including analytics and research, content creation in various formats, placement buyers and so on. This will enable you to be a reliable source of information for your clients and maintain a strong foundation regardless of the required strategy.

Strategic networking is key. Building meaningful connections with industry leaders, potential clients, and peers can open doors to new opportunities and insights. Attend relevant industry events, engage in online forums, and participate in webinars to expand your network. Personally, I've found that cultivating genuine relationships rather than superficial contacts leads to more fruitful collaborations and referrals. Offer value in your interactions, whether through sharing knowledge or providing introductions, to establish yourself as a trusted and valuable resource. This proactive approach not only increases your visibility but also enhances your reputation as a well-connected and knowledgeable professional in the industry.

I have nothing to add other than to say that, IMO, and in a strict marketing principles sense, digital is a tactic, not a strategy.

Look beyond the horizon. Lay out a perspective of what the future will look like both within and outside your client’s industry. Help them understand the different factors, the different events and the different challenges that are likely to come and what impact they will have on their customers, their suppliers, their distributors and their P&L. Then help them to work through what strategies, solutions, tactics and processes they need to put in place to deal with the scenarios you have mapped out. They know their business better than you. Your role is to bring your vision of the future together with their customer, market and business knowledge to create a roadmap to success.

Stay curious, think outside of the box, dare to suggest new ideas and don't be afraid to fail. Test and learn from new setups, let it be a new campaign configured with AI or a retail media campaign with a new retailer. Enjoy the ride and embrace change.