Quels sont les avantages de l’utilisation des notifications push dans le marketing mobile B2C ?

The ability of a B2C marketer to use appropriate push notification on a mobile app will certainly increase customer's engagements. That approach can be used to to promote offers, awareness, promotions and updates. The better the app interface the more advantageous it is.

Personalization Opportunities: Tailoring notifications based on user behavior, preferences, and location allows for personalized messaging, making the content more relevant and appealing to individual users. Enhanced User Retention: Regular and relevant notifications can keep users engaged with the app, increasing retention rates. Notifications about new features, updates, or exclusive offers can encourage users to return to the app. Promotions and Offers: Push notifications are effective for promoting sales, offers, discounts, and exclusive deals directly to users' devices, prompting immediate actions like making a purchase.

Push notification, rightly timed, could be a secret weapon for retention and engagement of users. However, there is a very thin line between it being engaging to being irritating. The number of push notifications being sent in a day needs to be optimised along with the time of the push. An average user get s 15-20 push notification in a day. It is only natural that users would only reserve attention for the ones that matters to them the most at that particular time of the day.

In my opinion push notifications are a game changer within the B2C market. The art of creating messages as customised to an individual's tastes, needs and buying patterns is the key to hit gold, for the brand. Nudging customers towards completing their purchase, sending them reminders of offers, circling back to them with a product they might have searched for a while back,are some of the areas where push notifications work wonders. Within eCommerce brands , Nykaa according to me is doing really well in India, in the domain of mobile marketing and push notifications.

In my experience, doing strategy for conferences & events that hold tens of thousands of attendees, push notifications, have been great for getting valuable information back from our audience. Immediately following the conclusion of a session during an event, we send push notifications with links to surveys in reference to the topic that was discussed. This accomplishes several things. One, information is fresh on their minds, and we get real time feedback. Two, it shows our attendees that we value their opinions when creating experiences for them. Lastly, it shows consistency in our engagement, where we are not just receiving from our valued customers, but providing them exactly what they want.

Timely and relevant messages keep your brand top-of-mind. Well-crafted push notifications can prompt users to re-engage with your app, reminding them of the value your brand offers. Imagine sending a push notification about a loyalty program reward or exclusive offer. This can rekindle user interest and encourage them to return to your app, fostering a stronger brand connection and potentially leading to repeat purchases. By strategically using push notifications, you can cultivate long-term customer loyalty and a user base that remains actively engaged with your brand.

Three pillars of effective push notification: 1. Not more that 3 push notifications a day 2. Optimised time of push based on user activity 3. Personalised, catchy but honest copy that stands out

When it comes to push notifications , I think less is more. Analysing consumer patterns, keeping the messaging relevant and targeted and keeping it short and non intrusive is vital to get benefitted and not blocked.

Push notifications offer a unique perspective for B2C mobile marketing by fostering a sense of real-time engagement and two-way communication. Here's why: Unlike traditional marketing channels, push notifications allow for permission-based micro-interactions directly on a user's device. Imagine a customer browsing a store and receiving a timely push notification highlighting a sale on a product they viewed earlier. This real-time nudge can re-engage them with the brand and potentially lead to a purchase. Push notifications create a valuable communication channel that feels more personal and interactive compared to static marketing methods, fostering a stronger connection between brands and their mobile audience.