Quelles sont les plateformes publicitaires qui offrent le meilleur support pour la publicité mobile ?

When choosing a mobile advertising platform, prioritize those with user-friendly interfaces for designing, managing, and optimizing mobile-specific ads. Look for features like responsive ad design and mobile targeting options to ensure your ads look great and reach the right audience on smartphones and tablets.

Meta and TikTok are some of our mobile clients' best channels. Between the two, it is clear that TikTok, which started being 100% mobile-focused, is the platform which currently allows for more mobile responsiveness, creativity and authenticity. Regarding the ads UI, it can be challenging for some new advertisers as there are continuously new layouts, design and features presented from both platforms, in their UI

Google Ads, Facebook Ads, and Instagram Ads offer robust support for mobile advertising with extensive targeting options and mobile-optimized ad formats. Snapchat Ads excels in engaging younger demographics on mobile, while Twitter Ads and LinkedIn Ads provide effective solutions for reaching professionals on mobile devices. Amazon Advertising targets mobile shoppers with sponsored products and display ads. Each platform offers diverse ad formats tailored for mobile viewing and sophisticated targeting capabilities to reach the desired audience effectively.

In my experience meta has amazing services for ads, you can make an ad test it post it pay for it all through your phone super easily and conviniently.

When delving into mobile advertising platforms, prioritize those finely tuned for the palm-sized stage. Seek out intuitive interfaces, empowering you to sculpt, shepherd, and refine campaigns with ease, all within the confines of the mobile canvas. Look for the hallmark of responsiveness, ensuring your ads dazzle across any device they grace. Targeting options tailored for the mobile realm are paramount, guiding your message to the fingertips of the right audience, whether they wield smartphones or tablets. In this digital arena, the stage is small, but the impact can be monumental when you harness the power of platforms designed to shine in the mobile spotlight.

When selecting platforms for mobile advertising, it's crucial to ensure they are well-suited for mobile campaigns. Look for platforms that offer intuitive interfaces, enabling easy design, management, and optimization of ads crafted specifically for mobile devices. Key features to consider include responsive ad design, which guarantees your ads display beautifully across different devices, and mobile-specific targeting options, allowing you to effectively reach your audience on their smartphones or tablets. Choosing the right platform can significantly enhance the impact and efficiency of your mobile advertising efforts.

Unleash your creativity and captivate mobile audiences with ads that dazzle and delight. Look for platforms brimming with a treasure trove of creative tools, granting you the freedom to weave captivating narratives through video, carousel, or interactive formats tailored for the mobile stage. Seek out intuitive interfaces that beckon even the novice creator, empowering you to craft polished content sans the need for a design wizard's wand. With these tools at your fingertips, let your imagination soar and your ads shine, leaving a trail of awe and engagement in the wake of your mobile masterpiece.

Google Ads (AdMob): Huge reach, excellent tools, and extensive documentation. Meta Ads (Facebook & Instagram): Massive audience, precise targeting, helpful resources. InMobi: Global network, known for strong support and innovative ad formats. Unity Ads: Huge gaming audience, dedicated team for helping with campaigns.

When we discuss mobile advertising, the META Advertising Platform truly stands out. It's not just about being mobile-friendly; it's about leading with innovation that caters specifically to mobile users. META’s platform has mastered the art of creating engaging, responsive advertisements that are not only eye-catching but also highly effective on smaller screens. This capability is essential, as mobile devices continue to dominate our digital interactions.

Several advertising platforms provide excellent support for mobile advertising. Some of the best ones include: 1. Google Ads 2. Facebook Ads 3. Instagram Ads 4. Snapchat Ads 5. Twitter Ads 6. LinkedIn Ads 7. Pinterest Ads These platforms offer a range of features and targeting options specifically tailored to mobile advertising, making them valuable choices for advertisers looking to reach audiences on smartphones and tablets.

Choose platforms offering advanced options like geolocation, device type, OS, and time targeting. This helps tailor ads to user habits, boosting engagement. Platforms targeting based on behavior, like app usage, are effective in reaching users based on interests and intent.

Effective mobile advertising hinges on advanced, precise targeting capabilities. Choose a platform that provides a wide array of targeting options including geolocation, device type, operating system, and time of day. This level of detail lets you customize your ads to align closely with the habits and preferences of mobile users, significantly enhancing engagement potential. The best platforms will also allow you to target users based on their behavior, like app usage patterns, offering valuable insights into their interests and buying intentions. Such targeted approaches ensure your advertising efforts are not only more relevant but also more effective.

Detailed targeting is becoming extremely challenging across all platforms, as everything becomes "automated" and relies significantly on the algorithm. With the introduction of ITP, SKAN, Ad-blockers and soon come, Privacy Sandbox - we're having way less granularity in the in-app data we receive. This is always a difficult challenge to solve, as it depends on your tracking setup, first-party data and how much conversion volume you're driving. But one thing is clear, the regulation around user privacy is becoming more strict (introduction of DMA & GDPR latest) and this has - and will have a greater effect on us as advertisers going forward, making targeting more and more difficult. Your creatives will be defining your targeting!

Amazon DSP in Mexico revolutionizes how we understand and target consumer behavior. Their advanced targeting capabilities leverage the rich data from customer purchase behaviors, allowing marketers like us to craft highly personalized campaigns. This level of granularity ensures that we are not just reaching an audience, but the right audience at the right time, enhancing the overall effectiveness and ROI of our mobile advertising efforts.

Tik tok Ads y YouTube tienen opciones excelentes para segmentar, como por ejemplo tema o creador de contenido. Me gusta bastante que los ads se muestren a personas que sigan a cierto creador de contenido. Facebook se quedó en intereses y comportamientos

Targeting is great, be re-targeting is the value play. For this, AdRoll is the best service out there. I like the segmentation tools, and ease of integration with other platforms. For those of you who are more technically adventurous, you can also export via SQL and custom define your audiences with ML tools.

Unleash your creativity and captivate mobile audiences with ads that dazzle and delight. Look for platforms brimming with a treasure trove of creative tools, granting you the freedom to weave captivating narratives through video, carousel, or interactive formats tailored for the mobile stage. Seek out intuitive interfaces that beckon even the novice creator, empowering you to craft polished content sans the need for a design wizard's wand. With these tools at your fingertips, let your imagination soar and your ads shine, leaving a trail of awe and engagement in the wake of your mobile masterpiece.

Creativity is everything if you really want to stand out. At least this is what I observe from our clients' activities. The authentic, unique and sometimes provoking creatives, tend to stand out positively, performance-wise. A platform I'd like to highlight is TikTok, which is paving the way for new creative solutions such as creator challenges, creator exchange, creator marketplace, AI scripting and even TikTok Shops. On the other hand, when designing creatives in-house, it requires identifying some tools out there to streamline the process and save time. With the new AI tools out there, find the sweet combo that works for you.

No puedo dejar de trabajar sin canva, esto mezclado con copilot de Microsoft y Gémini hacen de mi trabajo más fácil de llevar. En mi bolsillo nunca falta un samsung con una suite premium de Microsoft, esto hace que mi trabajo sea más profesional.

The easiest banner ad maker is Creatopy. It used to be called Bannersnack, but now it's something different. Love the whole suite and how easy it is to run effective ads.

In the realm of mobile advertising, knowledge is power, and robust tracking and analytics are your trusty allies. Seek out platforms that offer a treasure trove of insights, unveiling the performance of your ads with precision. From click-through rates to conversion rates and return on ad spend, immerse yourself in a sea of data that illuminates the path to success. Armed with these invaluable metrics, optimize your campaigns in real-time, steering your strategy with the clarity of informed decision-making. In this ever-evolving landscape, let data be your compass, guiding you to the shores of mobile advertising triumph.

Google's Advertising Platform provides an exceptional foundation for tracking and analytics through decades of integrating with Google Analytics. This synergy allows marketers to extract profound insights and fine-tune strategies in real-time. By understanding nuanced consumer behaviors and campaign performance, we can continuously optimize our mobile advertising initiatives, ensuring that every ad dollar is spent wisely.

La app móvil de Facebook Ads es muy útil para esas campañas de generación de leads y para estar monitorenado el presupuesto. Uso mucho google analytics con métricas y eventos personalizados. Otra plataforma que uso para inspirarme es el tik tok creative center. Ahí filtro por tema los videos y Ads más vistos en las partes del mundo donde quiero pautar

Google Analytics is the correct platform for all analytics. I'm not sure how anyone could answer a different way. Use the native pixel.

Facebook ads es un tiro al aire, a veces se integra fácil y a veces se pone celoso y nos toca hacer 1000 cosas de permisos. Pero aun así los marketers seguimos siendo dependientes de Meta. Uso brevo integrado con Meta junto con una herramienta llamada zapier para generar integrar las dos herramientas anteriormente mencionadas. Me va de maravilla para campañas de Leads.

I'm a fan of Klaviyo for integration, and the connecting "secret sauce" is always Zapier. Zapier makes integrating different platforms a breeze.

Pretty much all user support is being done by awful chat agents at this point. Unless you're spending six figures a month, expect your support to be trash.

In the dynamic world of mobile advertising, robust support is your beacon in the storm. Seek platforms that extend a helping hand, whether through comprehensive help centers, responsive live chat support, or dedicated account managers poised to tackle any challenge. As you navigate the twists and turns of mobile campaigns, having access to knowledgeable allies can be the difference between stumbling in the dark and forging ahead with confidence. So, choose wisely, and let the support of your chosen platform be the wind in your sails as you chart a course toward advertising success in the mobile frontier.

Let's delve into the art of storytelling in mobile advertising. In a world bombarded with content, storytelling remains the timeless key to capturing hearts and minds. Whether it's a captivating narrative unfolding across a carousel ad or an immersive journey woven through interactive elements, mobile platforms offer a canvas ripe for storytelling innovation. By infusing your ads with narratives that resonate, characters that inspire, and journeys that evoke emotion, you can forge connections with audiences in ways that transcend mere advertising. So, dare to be bold, embrace the power of storytelling, and embark on a quest to craft mobile ads that not only captivate but leave a lasting imprint on the souls of those who encounter them.