Quel est le meilleur moyen d’être persévérant sans être gênant lors de la prospection commerciale ?

The product itself has a 'value' - but you need to be able to communicate with the prospect on what THEIR values are. A product will hold different values to different people - get to know your audience - do your research.

In navigating the realm of sales prospecting, a key to persistence without veering into annoyance lies in genuinely understanding your prospect's needs and weaving tailored value into each interaction. Respect their precious time by keeping your messages brief, mix up your communication channels, and follow up strategically with messages that resonate on a personal level. Leverage a CRM system for organized follow-ups, keenly listen to their feedback, and adapt your approach accordingly. Always provide an easy opt-out option to honor their choices, maintain a friendly and professional tone, and remember that the essence of persistence is about nurturing a connection, not pushing too hard.

Personalize, be human, don't be sleazy, have fun, get creative & above all - have empathy - selling is about psychology & with empathy & understanding you are far more likely to connect effectively.

Avoid using terms like: - Just following up - I’ve reached out 4 times - Maybe you didn’t see my last email - Did you read my last email? - I haven’t heard back from you. All of the above are examples of you making this sequence about you, and not the prospect.

Follow up outreach should tie back to value as they wont scroll through the thread 5 emails back to get to the original message you sent. Make it easy on your prospect to understand the reason for your outreach.

Before writing or sending a follow up message you should ask yourself: "Would this message be interesting or helpful?". Your prospects likely have more challenges beyond the solution you can help with, so don't limit the content to just your service/product. Start by searching "Top challenges for [ICP/Persona] in 2024" and look for patterns or common challenges. Then find who is producing content about these challenges and share that in your follow ups (as long as it isn't from a competitor). These could include: - Podcast interviews - YouTube videos - Industry reports/analysis Add your thoughts and opinions to the piece to make the content even more personal.

In every interaction, my approach revolves around understanding the unique needs of each individual, tailoring messages to resonate with their specific challenges and goals. I prioritize active listening, responding thoughtfully to concerns, and consistently providing valuable insights and industry knowledge. By framing my product or service as a solution to their particular pain points and sharing relevant resources. My focus extends beyond immediate transactions, emphasizing the establishment of long-term relationships built on trust and continuous learning. Through personalized engagement and a problem-solving mindset, I strive to position myself as a reliable and insightful partner in every interaction.

If you just nudge your prospect with messages like "thoughts?" then don't be surprised that you're passing the threashold of annoying. I'm a big proponent in providing value to the people I reach out to. This is where your initial research and segmentation will be key so that you can provide as targetted a value to your prospects. Elements such as "in your industry we've seen..." or "we've helped others in your industry such as... do..." can get your prospect interested in knowing more.

Being persistent without tipping into annoyance is a delicate dance between seller and prospect. The goal is to try to be where your prospects are, but in a way that's respectful and adds value to their day. Instead of being everywhere, focus on being where your prospects are the most active. Once you know that, you need to tailor your messages for each channel, instead of using the same message across all. Also, make sure each outreach offers something new. How you deliver is just as important as the message itself. For example, you may be able to be more direct over the phone but need to be more professional over email or thoughtful over social, but if it's the same thing over and over again, it looks fake.