Comment gérez-vous le référencement pour les grands sites Web?

increasing traffic and profits in enterprise SEO is tough. The 80/20 model HAS to be used: - Teams are busy - Your SEO requests have to be correct - Change requests can take months - Expect regular team changes - You have to break down technical jargon for stakeholders - Changes need to be explained in "why" - Communication is key to growth - You need to "work" with dev teams For me, you have to prioritise changes that create ROI. Not all your changes will ever be approved. Experience allows you to request changes that DO bring ROI.

Here is how I manage SEO for a large SaaS website: 1) Set clear goals and objectives. 2) Prioritize your efforts. 3) Conduct keyword research. 4) Create high-quality content. 5) Build backlinks. 6) It's important to track your SEO progress so that you can see what's working and what's not. Additional tips: >> Use a CMS with built-in SEO features. >> Create a sitemap and submit it to Google Search Console. >> Use robots.txt to block crawlers from accessing unimportant pages. >> Use a tool like Screaming Frog SEO Spider to identify technical SEO issues. Note: Not all pages are created equal, so focus on optimizing the pages that are most important to your business and that have the highest potential for traffic/conversion.

Here is my secret SEO sauce to bring massive traffic to large product based website 1. Site Audit - Manual and Semrush 2. Keyword & Competitor Research Choose top-performing keywords and learn from competitors. 3. Prioritize pages Focus your efforts on high-impact pages. 4. Cluster keyword based on topic Organize keywords into topic clusters for user-friendly content. 5. Optimize content and pages for seo Craft engaging, SEO-friendly content. 6. Improve technical SEO Enhance site speed, security, and technical aspects. 7. Build internal and external links Create strong internal and external link networks. 8. Social Media Shout-out Share SEO victories & successes on social media. 9. Monitor SEO performance It helps?

💡Managing SEO for large websites contains multiple strategies includes : Comprehensive keyword research, keyword base content optimization of metadata like title , meta description and heading tags , internal linking. Regular audits, XML sitemaps, and monitoring performance using tools like Google Analytics. Use sitemaps, internal linking, and strategic keywords. Monitor website analytics to track performance and make necessary adjustments. Maintain Non duplicate quality content ,Consistency and SEO technical optimization across the site are crucial for improving search rankings.

Managing large sites SEO is a daunting task but can be done with simple steps: Below is the main way I do it. 1) Understand what is more important for you, so set clear goals and have a one-page objective. 2) Audit the website with categorization either with Screaming Frog or an enterprise-level tool like Oncrawl. 3) List down the affected areas. 4) Prioritise the tasks to be done with low effort and high impact. 5) Start writing a hypothesis with the A/B testing you want to do with the result you are expecting like 5% increase in CTR with clear waiting periods and set to compare with. 6) After that experiment gets completed based on positive results roll it out to all other sections of the website.

For large websites, important things to audit apart from basic things are: 1)The existing website content architecture and content grouping. 2)Canonical and schema markup. Internal links. 3)Search functionality. 4)Google crawl rate. 5)Database optimization & Server load. It is necessary to align all these things along with basic SEO elements (helpful content, page speed, EEAT) for large websites.

Effective SEO Management for Large Websites: Auditing 1. Initial Step: Begin with a thorough website audit. 2. Audit Tools: Employ Screaming Frog, Google Search Console, SEMrush. 3. Issue Detection: Identify errors, broken links, duplicates, slow-loading pages. 4. Site Analysis: Evaluate structure, navigation, and internal linking. 5. User-Focused: Ensure clarity, consistency, and user-friendliness.

Managing SEO for large websites can be a complex task, but it's crucial for ensuring your site is visible in search results and attracts organic traffic. 1. Conduct thorough keyword research 2. Prioritize your pages 3. Optimize your content 4. Improve your technical SEO 5. Build authoritative backlinks 6. Monitor your SEO performance 7. Utilize specific long-tail keywords 8. Maintain clear site structure 9. Focus on user experience (UX) 10. Promote your content 11. Analyze data through tools like Google Analytics 12. Optimize for local search if necessary 13. Ensure website security and accessibility 14. Distribute content via social media and email 15. Adapt strategies to evolving algorithms 16. Promote collaboration between teams

Managing SEO for large websites can be easily done - Use a CMS with built-in SEO features. Use robots.txt to block crawlers from accessing unimportant pages. Implement schema markup. Regularly audit your website for technical SEO issues. Track your results and adjust your strategy as needed. By following these tips, you can develop an effective SEO strategy that will help you achieve your business goals.

2 critical things 1. Make a business case before proposing anything. 2. When you make a change, report back on the results so you can make more changes in the future. The beauty of enterprise SEO is that you can impact large segments of the site or make technically changes that can significantly increase revenue but you can only do this if you get the work pushed through.

I have 4 steps: 1. Dividing the project into different sub-projects. For example you can have: a) Products b) Products categories c)Old Blog posts to be updated d)New blog posts e)Technical seo(which may be done totaly) f)Local Seo(which it would be planned due to your policies) 2. Audit the status of each of the projects. How much time, money, etc. do they need to reach the goals you expect them? 3. Prioritize the sub-projects, which ones are more important for you? How much of the time of your team should be spent on each during the week, during the month? 4. Start planning due to your priorities. 5. For each of the projects, define certain KPIs and clarify the way you are going to monitor them daily, weekly and monthly.

- Think of your homepage like the book's cover - it needs to be attractive, engaging, optimized for conversions, and clearly communicate the intended action to visitors - For online stores, category pages are like sections, and product pages are like chapters - each needing unique details. - For service providers, service pages are important chapters explaining services. Also, the "About Us" page is like an introduction, giving readers a good understanding of your business. By focusing your optimization efforts on these essential pages, you ensure a compelling and user-friendly experience, ultimately driving better results for your website and helpful to visitors.

prioritizing pages is a key strategy. Here's a structured guide to help: Page Evaluation: Assess each page's importance, relevance, and potential for traffic and conversions. Metric Analysis: Use metrics like organic traffic, bounce rate, conversion rate, and keyword rankings to categorize pages into three groups: high, medium, and low priority. High-Priority Focus: Concentrate your SEO efforts on high-priority pages first. Address their optimization needs and potential issues. Medium and Low Priority: After optimizing high-priority pages, move on to medium and low-priority ones. Tools Utilization: Leverage tools like Google Analytics, Ahrefs, or Moz to identify pages with significant SEO potential and opportunities for improvement.

Prioritizing pages will help insaving time and allocate resources to the pages that can drive results. It will also foster clarity and focus. Moreover, it also impacts link building, content creation, and internal linking. While creating a strong backlink profile, it is important to know that which pages should we link the most.

Must step while doing your website SEO is to prioritize your product and collection pages ( I am taking the reference of the D2C industry ) : - I always do keyword mapping and bring keywords to the correct pages. We start optimization based on the pages' potential, as some have very high potential and can bring quality business. - Product pages have specific strengths on specific products. - Collection pages boost an overall category, so as SEO professionals, we need to understand the overall priority of pages. Understanding priority is a must in SEO.

Every💧in the 🌊 counts. Though it's logical to focus onpage efforts only on key pages, what if there was a way to optimize ALL pages in one go? Here's how: 1. Create placeholders that map to relevant information from the product page content. Eg. {product name}, {price}, {brand} 2. String logical sentences using these placeholders. Eg. Buy {product name} at {price} @ {brand} 3. Create Page Titles & Meta Descriptions across pages in one go. Eg. Buy Panasonic 20L Microwave Oven at Rs. 7,290 on Amazon.in WordPress plugins such as RankMath / Yoast can help do this easily. Upside: - Quick - No effort - You can customise tags for specific key pages at will Downside: - The resulting tags may exceed character limit and run into ...

Managing SEO for large websites necessitates a comprehensive, scalable approach. Start with a technical SEO audit to ensure optimal crawlability, indexability, and site speed. The website's architecture should be logical, promoting ease of navigation through a clean URL structure, thematic content siloing, and effective internal linking. A content strategy is paramount; perform an audit to refine existing content and use keyword research to guide fresh content creation. On-page SEO elements, including meta tags and schema markup, need regular optimization. For sites with multiple locations or international audiences, local and international SEO measures are crucial.

SEO is a new marketing practice, which creates unique challenges and added scrutiny. Often, the only resource you have as an in-house SEO is yourself. You may not have a full team to rely on, so prioritizing when and how work will be done becomes paramount. Prioritizing the path of least resistance will help you demonstrate early returns, empowering you to achieve your larger goals over the course of a campaign. There are three areas where prioritization is key: 1- On-site and technical optimization. 2- Content creation and repurposing. 3- Link building.

To prioritize pages, I will combine data from Google search central and analytics to do drop analysis and session level engagement analysis. Mostly prioritize like primary pages secondary assisted pages and then blog pages. It is good to understand their Target keywords and pages mapped against it. Based on this data we can identify whether the page has intent satisfaction or not. If it's having keyword cannibalization issue then I will review mapping and restructure my plan.

You don't have to be an expert to share helpful information. What's important is showing what you know about a certain topic. Your deep understanding, excitement, and ability to give thoughtful viewpoints are what make your content important. So, don't worry about being an expert – just share what you're really good at, and that will connect with the people you're talking to.

Content Optimization is an essential part of SEO irrespective of the website size! When it comes to optimizing content for SEO updating the old content to the new trend plays a vital role. Here is a list of wonders, updating the old content can bring in SEO: > Rephrase your content with better keywords that match what people search for now and repair broken links and errors. > Add links to your newer content from old posts and also expand old content with new information along with new images for quicker loading. > Update titles and descriptions to attract more clicks from search results.

When optimizing your content, focus on creating engaging material that addresses your audience's needs. Use relatable language, high-quality visuals, and user-generated content for authenticity. Maintain a consistent tone and branding. Craft compelling product descriptions, informative blogs, and clear calls to action. Imagine your content as a captivating story, drawing readers in and keeping them engaged. Content is key to SEO, so make it valuable and compelling.

Content remains king in the realm of SEO! Here's a roadmap to ensure yours stands out: 1. Adhere to best practices in keyword research, content creation, and optimization. 2. Craft content that's relevant, engaging, and unique. 3. Regularly refresh your content. Weed out or merge outdated or subpar material. 4. For top-notch quality and readability, tools like Yoast SEO, Grammarly, and Hemingway are your allies. Remember, quality content not only ranks but resonates with your audience!

Imagine that your content is a magnet, and backlinks are iron filings. The stronger your magnet, the more iron filings it will attract. In the same way, the better your content is optimized, the more backlinks it will attract. This is because high-quality websites will be more likely to link to content that is informative, engaging, and relevant to their audience. Here are a few tips: - Use relevant keywords throughout your content, including in the title, headings, and body text. - Make sure your content is well-written and easy to read. - Use images & videos to make your content more visually appealing. - Include internal links to other relevant pages on your website. - Promote your content on social media and other channels.

The crux of effective SEO lies in content optimization. Consistently refreshing and revising content can significantly enhance its chances of securing a prominent position in search engine result pages (SERPs). Neglecting regular updates can hinder a website's visibility on search engines. To excel in SEO, it's imperative to leverage tools like Google Trends, Answer the Public, and other similar tools to gain a comprehensive understanding of user intent and thereby maximize the impact of content optimization efforts.

Don’t always think that optimising your content means adding more content. It can be as well merging, editing or deleting content that don’t work Search console , GA and a simple check up on the serps should help you define what content works and not for your website.

Una buena idea también es revisar la semántica del contenido, muy importante actualmente para posicionar. Otro consejo puede ser añadir un buen enlazado interno y algún enlace saliente si es oportuno y útil para completar la información.

This article is specifically about large websites. It's not enough to simply say "use expert writer". You need to think about how you can scale the entire process from keyword research, user intent mapping, content briefing, production, QA and optimisation. A lot of this can be achieved through using APIs from various keyword research/ranking/AI tools. Even if you're coming in on a big website, tools like InLinks mean you can automate things like entity identification and internal linking at a massive scale, simply by using Javascript. It's just not possible to do internal linking manually on a 20M page website.

Optimizing content is crucial for visibility and user experience. Here are some detailed tips to further enhance your content optimization strategy: Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords. Ensure your content is informative, valuable, and addresses the needs of your target audience. Ensure your content is mobile-friendly, as mobile usability is a significant factor in search rankings. Tools like Grammarly and Hemingway can enhance readability. Clear, concise writing improves user experience and can positively impact search rankings.

That's the dream isn't it? The reality is that large websites normally have large, very busy dev teams and your technical SEO challenge will not be identifying which schema markup to use, but actually getting it implemented. Your recommendations need to be prioritised by considering both the impact expected from them and the time/cost of implementation. Most importantly, you need to have a solid business case for the changes you're suggesting. Depending on the organisation, this is usually part of a larger SEO advocacy programme internally to win over departments and stakeholders.

After this Google core update focus more on Google’s New Core Web Vitals Metrics, it will soon become the Google’s new page experience metric. Even, in March 2024, Interaction to Next Paint (INP) will replace First Input Delay.

After a website audit, improving Technical SEO is like fine-tuning an online store's mechanics. - First, fix technical issues like schema markup, XML sitemaps, robots.txt, canonical tags, and broken links. Ensure seamless website functionality. - Speed is vital, so optimize loading time, similar to organizing a store for efficiency. - Make your site responsive on all devices for a smooth user experience, just like accommodating diverse shoppers in a store layout. Use tools like Google PageSpeed Insights and Search Console for detailed insights, enhancing your website's performance effectively.

Large websites often have a complex architecture with lots of pages, sections, and subdomains. So it can be difficult for search engines to crawl and index all of their content effectively. Below are the keys for technical SEO: - Site Architecture - Website Speed - Mobile Friendliness - Website Security - Fix Crawling Issues - Schema code - Robots and Sitemap implementation You can use tools like Gtmetrix, Ahref, SEMrush, Ubersuggest, and Screaming Frog to see the technical issues.

Technical SEO is like the backbone of your website's visibility, and you've covered some key aspects. Improving technical SEO is crucial for better search engine visibility and user experience. Here are some additional tips to enhance your technical SEO: Ensure that your website is fully responsive and mobile-friendly. Google places a significant emphasis on mobile-first indexing. Regularly update and submit your XML sitemap to search engines. This helps search engines understand the structure of your site Regularly monitor your website for crawl errors, broken links, and other issues using tools like Google Search Console and Bing Webmaster Tools.

A deep dive into Google Search Console is a must during conducting a technical SEO audit. It is a magic wand to find all non-obvious indexation and crawlability issues. Check indexing reports and, if possible, filter pages using the "all submitted pages" filter (XML sitemaps) - this will help to split data and give you a comprehensive overview of issues we usually don't see during the crawl. Don't forget about the Crawl Stats report, where you can check how often Googlebot crawls pages and crawl requests breakdown (by file type, response, Googlebot type etc.). When you don't have access to log files, this report could be a real helper.

Technical SEO isn't just about pleasing search engines; it's about creating a seamless experience for users. Speed, responsiveness, and error-free navigation are essential for keeping visitors engaged and satisfied.

Page speed and user experience are important ranking factors. Prioritizing page speed and user experience not only improves your chances of ranking higher in search results but also contributes to overall business success.

SEO is like the foundation of a sturdy building. If you don't respect it, your website can become >slow, >less secure, and hard to find on search engines. But if you pay attention to it by making your site fast, secure, and error-free, it's like building a strong foundation for your online presence, which can help your site succeed.

Crucial topics for large websites: ➡️ Crawlability >> Are Google and other Major search engines able to access/crawl your pages? (Look at your Log Files and Webmaster URL inspection Tools). ➡️ Idexability >> Indexation Prioritizazion logics, Faceted Navigation, Canonical Tags and pagination. ➡️ Turning Insights into Action Items >> This point emphasizes the importance of translating your technical SEO analysis into actionable tasks that developers can efficiently implement to enhance crawlability and indexability.

Keeping an eye on your website's performance is like checking how many people visit a store and how many buy something. Use tools like Google Analytics to see things like which words people use to find your site and how long they stay. It's like understanding what products are popular in a store. By watching these details, you can know what's going well and what needs improvement. Just like a store owner changes strategies based on what customers like, you can make your website better for visitors by understanding these numbers. Stay updated and flexible to make your website successful.

SEO Management for Large Websites: Performance Monitoring 1. Final Stage: Conclude by monitoring SEO performance. 2. Key Metrics: Track organic traffic, keyword rankings, CTR, bounce rate, conversion rate, ROI. 3. Competitor Analysis: Compare with competitors and industry standards. 4. Spot Gaps: Identify improvement areas. 5. Monitoring Tools: Rely on Google Analytics, Google Search Console, SEMrush. 6. Actionable Insights: Generate reports for informed decisions.

In my experience the best metric to monitor your performance especially when you are working in house is sessions, orders, revenue and nothing else. That’s what everyone is interested and you should keep things straight. Of course personally you should monitor rankings , CTR, keywords and click through rates but the ultimate goal should be to bring organic revenue to the brand you are

Monitoring and analysis is probably one of the most underrated and neglected step in SEO. One thing we don't address is how often to monitor? Start with monthly monitoring, which is as frequent as it can get. Do not panic if you see some abnormal spikes or downward trend in your performance, because that is often normal due to search engine algorithm updates. Be consistent in your strategies, and focus on your long term goals.

When dealing with enterprise SEO, segmentation is of the utmost importance. Chances are you'll be targeting different products/services/business units so make sure that you're breaking these down into different segments. Use keyword tags to report on each of these separately and use all of this separate data to tell a story and guide your efforts moving forward.

Regular Performance Checks: Establish a routine for regularly monitoring your SEO performance. Use analytics tools to track key metrics, including organic traffic, keyword rankings, and conversion rates. Customized Reports: Generate customized reports that align with your business goals. These reports should offer insights into the performance of prioritized pages and the overall impact on business objectives. Algorithm Updates Awareness: Stay informed about search engine algorithm updates. Adjust your strategy accordingly to adapt to changes in ranking factors and search engine requirements.

For the SEO success monitoring your performance, indexing, crawling is one of the daily task. This helps in finding out the dipa and spikes, reason behind them, effect of algo changes and more. Monitoring your project site is not enough, one should monitor their top 3 competitor periodically (monthly or quarterly is enough but it also depends on different factors).

Create Looker dashboar for GA4 and GSC Data track 1. Total users 2. Engagement rate 3. Demographic and Interests 4. Exit rate 5. User journey Microsoft Clarity 1. Dead clicks 2. Quick backs 3. Scroll depth 4. Rage clicks Third party SEO tools 1. Competitor research 2. Backlink analysis 3. Content gap 4. Keyword gap Adobe target: 1. AB Testing 2. MVT Testing Technical: 1. Google page speed insights 2. GTMetrix 3. Structured data testing tools

Keeping a close eye on those metrics is crucial. It's like having a dashboard for your website's health. Here are some steps you can take to effectively monitor and measure your SEO performance: 1. Set Up Analytics Tools 2. Define Key Performance Indicators 3. Assess Click-Through Rate (CTR) and Bounce Rate 4. Monitor Technical SEO 5. Stay Informed About Algorithm Updates 6. Continuous Learning Remember that SEO is an ongoing process, and regular monitoring allows you to adapt strategies based on changing algorithms, industry trends, and user behavior

The most common issues managing a Larger website's SEO are Execution and Data Analysis at Scale. The larger website could be a marketplace, giant e-commerce or a news portal. The programmatic SEO Approach plays a crucial role in marketplaces and e-commerce websites. You might face certain challenges like : - Crawl Budget & Indexability - Index Bloat - Cannibalisation - Managing content at scale - Content Decay For Larger websites, it is better to have tools like Botify to have a larger overview of the crawling behaviour of Search Engines and measure Logs at scale - GSC APIs are crucial - Robust Categorisation of Keywords - Scalable Information Architecture with minimal crawl depth is also key fundamental to managing Larger website SEO.

In my opinion, the most crucial aspect of SEO for large websites is mastering prioritization. Given that various teams, including technical and marketing, are involved in the unique challenges of large websites, it is essential to know when to assign specific tasks to them to achieve significant and visible results. In essence, we need to differentiate between critical tasks and those at medium and low levels to ensure that tasks progress at a reasonable pace.

A good SEO approach for your website is to run an audit first. You may need a couple of tools to capture all the right signals to understand what needs to be updated or fixed. Common tools are GSC, SEMrush, Ahrefs, Screaming Frog, lighthouse, etc. Next, prioritize and break up the work. Option: Identify top pages and address technical, on-page, and off-page SEO for top pages first. This is an agile approach and can lead to quick wins. Option: Alternatively, break the issues up into types, and start with all of the technical SEO issues, then move to on-page, and tackle off-page last. There are many aspects to maintaining a healthy website. Never set it and forget it. Periodic audits will help to keep those healthy signals performing!

I typically employ the 80-20 technique when managing SEO for large websites with limited resources. By prioritizing the most critical 20% first, implementing an SEO strategy, and optimizing that segment, I can then tackle the remaining 80% in smaller, manageable portions based on their importance. While SEO for large enterprise websites can be challenging, it's certainly achievable with a methodical approach.

The biggest issue with a large website is tracking. When you have 100,000 pages website, it becomes difficult to track if your developer or your content writer has made any changes. There are 2 ways to address this issue. (1) Limit the website access - Limit the website access to 3-4 members across teams & and set a process to share every minute update on project update tools. (2) Use website auditing tools - There are many tools available in the market that you can use to give you a notification whenever there is even a minor change on the website. This will keep everyone updated and documented as well. But, this will help you to prevent any unnecessary damage to your website.

Managing SEO for large websites demands a multifaceted approach that addresses the intricacies of scale, content diversity, and user expectations. By conducting thorough website audits, strategically prioritizing pages, optimizing content, enhancing technical SEO, monitoring performance, and embracing a mindset of continuous iteration, you can navigate the SEO landscape for large websites with efficacy and impact.

In large enterprises, having internal advocates is critical for driving SEO initiatives forward. You can't do it alone - you have to build strong working relationships. Some tips on building these internal alliances: - Identify key stakeholders in other departments (e.g. ecommerce, XD, dev teams) who influence budget decisions and project prioritization. Get to know their goals and challenges. Position SEO as a way to help them hit THEIR targets. - Equip internal advocates with talking points on SEO value. You can't be in every conversation. - Help them present SEO initiatives to senior leadership when appropriate. Their credibility can influence buy-in. - Recognize and thank internal partners publicly when SEO projects succeed.

For a large website, democratising SEO is essential. That means the relevant people understand the importance of SEO, and are committed to making it work with guidelines and processes that deliver the desired outcome. That can only happen from the leadership level, just like a company's culture. It also means upskilling and cross-discipline learning for people involved. Design, Experience, Behaviour, Accessibility and Measurement all overlap each other.

Managing SEO for large websites requires a strategic and organized approach. 1/ Conduct ongoing keyword research to optimize content. 2/ Organize site architecture logically with clear navigation. 3/ Optimize on-page elements like titles, headers, content, alt tags. 4/ Perform regular SEO audits to identify and fix technical issues. 5/ Develop and update relevant, high quality content. 6/ Build internal links with descriptive anchor text. 7/ Use Digital PR to gain authority 8/ Use analytics to track website traffic and performance. 9/ Prioritize user experience for engagement and conversions. 10/ Add schema markup for better crawling. 11/ Maintain site security Continual audits, updates and optimizations are vital for ongoing success.

An important aspect while managing SEO for large websites is scalability. As large websites often have numerous pages and content sections. Your SEO strategy should be scalable to address the size and complexity of the site. Consider creating templates and guidelines for content optimization and technical SEO that can be applied consistently across the site - it will improve the overall efficiency of your project.