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Please consider joining me by registering for this upcoming webinar 👨‍💻. It’s always great to share a few minutes on camera with Albert Bennah! Look forward to sharing more details and research data about operating retail stores with excellence… and, we’ll make sure to add some examples of how we help our own clients operate with excellence. Retail Dive

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#Workshop - Digital Product Passports for Brand Growth We'll cover everything you need to know to get started! Learn the what, why, how, and implementation solution of digital product passports. 👉🏻 Wednesday, November 27, 2024 👉🏻 02:00 PM Europe/Stockholm time - in english Ready to future-proof your brand? Join us in this essential webinar where we unpack everything you need to know about Digital Product Passports (DPP) and how they can drive sustainable growth, enhance transparency, and increase brand loyalty in the fashion industry. Discover how this innovation is reshaping the landscape and positioning forward-thinking brands for success. Whether you’re a designer, brand owner, or industry leader, this session is designed to equip you with insights to stay ahead. In this webinar, you’ll learn: 1️⃣ 1. What a Digital Product Passport is Gain a clear understanding of DPPs and their role in modernizing the fashion industry. 2️⃣ 2. Why Digital Product Passports are needed Learn why the push for transparency and traceability is transforming consumer expectations and regulatory requirements. 3️⃣ 3. How DPPs affect fashion brands Discover how DPPs can create opportunities for enhanced customer trust, brand differentiation, and long-term loyalty. 4️⃣ 4. New business opportunities through DPPs Explore the growth potential and competitive edge DPPs bring to brands committed to sustainability and transparency. 5️⃣ 5. Implementing DPPs in Your Brand Get guidance on integrating Digital Product Passports, from technical setup to scaling - seamlessly in an affordable way. Don’t miss this opportunity to position your brand at the forefront of innovation and sustainable growth! 👇🏻 Register here: https://lnkd.in/dEcuu-fY Sign up now, the seats are limited Comment and share for reach 💚 #traceability #transparency #digitalproductpassport #DPP #EUregulation #sustainability #circularity

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Since we are living in the ERA of AI 🤖 I decided to create a new customer service AI bot for League Finland’s online store https://league.fi I decided to shake things up from the usual FAQ sections by implementing this chatbot for a more engaging customer experience. By utilizing the information already on our website and having the ability to update it with new FAQs and answers, I believe this chatbot will offer a fresh approach to customer service. While creating a Chatbot I was able to design the AI person’s behavior, how it handles customer interactions, ensuring it's equipped to provide assistance while adhering to company’s guidelines. What's more, it can even personalize responses based on the customer’s tone and context of each inquiry. While there may be initial questions it can't answer yet, I'm confident that with regular updates, it will become a reliable customer service asset. What do you think? Go or No-go? 🤖 You are able to test my creation here: https://lnkd.in/d6CGdM_z #GPT-4 #Chatbot #Customerservice #AIperson #Userexperience #UX #CX #Customerexperience ---------------------------------------------------------------------------------- Chatbot hakee tietoa yrityksen verkkosivuilta sekä sille annetuista datasta. Se pystyy personoimaan vastauksensa kullekin asiakkaalle kontekstin ja asiakkaan kirjoitustyylin mukaan. Botti noudattaa yrityksen ohjeistusta ja pystyy ehdottamaan tuotteita ja linkkejä, mistä pääset helpommin ostoksille. Leaguen chatbot ei ole tosikko, vaan pystyy kertomaan myös vitsin, jos on sillä tuulella.

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Understanding the Marketing Segments: How to Attract Gen Z Customers In the ever-growing digital marketing landscape, Generation-z often known as Gen-Z has remarkably changed the dynamics and strategies of marketing. Born between the mid-1990s and early 2010s, Gen-Z is the frontier of consumerism with unparalleled influence over the world of marketing. According to statistical data, almost 40% of the shoppers around the globe are Gen-Z. Not only that, sources from the BBC confirmed that Gen Z represents spending power of $360 billion in the US. To thrive in this era, businesses must master the art of segmentation and tailor their strategies to resonate with the preferences of this generation. It won’t be long before Gen-Z will take over the global retail spend. By 2030, there will be an increase of global retail spend for this market segment. (Source: Afterpay) Here’s what modern brands need to know to craft compelling marketing campaigns...Read More in the link below ⬇ ⬇ https://lnkd.in/dtyegijK

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It has never been so easy to start your own commerce business, but at the same time it was never so hard to scale your online business >£30/50m, typically being blocked by technology, operations and marketing capabilities. (Tarek Müller, Co-Founder of ABOUT YOU, €3.5B GMV) p.s. SCAYLE Commerce Engine powers ABOUT YOU

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How can a well-known brand with high sales goals best allocate its marketing budget for growth? By investing in more brand awareness. In 2018, Biltema teamed up with Precis to refocus its strategy. As if straight out of an old marketing playbook, we advised them to invest more in cultivating the Biltema brand in order to secure long-term growth. The results have shown the strategy's effectiveness in both short and long terms 📊 👀 124% increase in impressions across all platforms, 🔍 7% increase in share of search, 🩷 2% increase in brand interest. Curious about the full story? Read our case study via the link in comments!

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We helped #BurgerKing Finland to grow its #loyalty program and increase purchases! ---> Results so far: +78% more customers gave Marketing permission +14% more loyal customers made purchases ---> What we did: * Working with Restel, Codemate, and Barabra, we redesigned the Burger King app and improved the loyalty program to make it more straightforward and more rewarding for customers. ---> Our role was to: * Understand the current customer experience * Simplify how customers interact with the program * Make the program valuable for both customers and the business What’s next? * If you’re looking for ways to improve customer loyalty or get better results from your marketing, DM me! (Link to the full case description in the comment section)

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The open collaborative option to programmatic third-party cookies and data 💪 I have long had a vision of collaboration and unification of programmatic marketing and digital marketing data. A vision not easily fulfilled as there are many moving parts to the programmatic ecosystem. My idea was based on an asset that could be controlled by publishers and media: first-party data. Data leveraged in a unified way so that advertisers could target the same audience across domains and across different media without intrusive third party tracking. Today my customers Stampen Media, NWT Media AB and NTM Media announced their cooperation for sharing audience targeting with Mediekompaniet through our new ID-free audience export function (if you want to know what this is DM me). For me this is the perfect setup 🤩 🌟 They all have the same taxonomy and underlying technology: Samhub - ensuring the same audience quality across domains 🤗 Mediekompaniet is a long standing partner of ours as well, making the collaboration easier and faster time to market 🔒 It is based on consented first party data shared with Mediekompaniet without exposing any of the online users personal information (no cookie or ID sharing necessary = no PII) If you are a agency or advertiser that want safe, high quality ad targeting at scale, I encourage you to contact Mediekompaniet and set up your safe first-party data deal today 🚀 #firstpartydata #programmatic #adnetwork #SamhubForMedia #innovation #digitalmarketing https://lnkd.in/dzHqzDfe

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SMARKETING insights: The other day my colleague Jannik set up a SMARKETING-Quiz on all operative KPIs along the customer journey. It was really impressive to see how data-driven our processes are today, we are not "finished", but absolutely on the right track. Who the heck is Åke 😉? 1.204 points to beat ... I ❤️ SMARKETING #datadriven #KPIs #conversionrates #successfactors #customerjourney COSMO CONSULT - the power of people

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Interesting book by Maja Voje. 📖 This summer we started to revamp our product market strategy to create a better fit and value for our customers at senzemo. Her book definitely gave us insights for our internal discussions as we try to build a new roadmap. 🧭 Here are some key takeaways from this process (that I personally deem important): 1. Know your ICP. Have in mind the type of issue you are trying to solve for them. Know their position in the decision-making. 2. Create a better product market fit. Like Steve Jobs said, we must start from the customer experience backward to the technology, not the other way around. 3. Play on your strengths. If customers are there, you're good at it and competitors aren't you're probably in the right ballpark. — Thanks for creating such an easy-to-understand and concise go-to-market book that we can apply in our B2B growing tech industry😌 #gotomarket #strategy #senzemo #iot #lorawan

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At Fibbl, we see more and more brands adopting to this new e-commerce approach. Brands such as Sandqvist Bags and Items, kybun Joya, LØCI, WODEN A/S and more. Who are all leading with the 3D experience and having the 2D content secondary. That’s 3D first for e-commerce 🔥 Check out our latest webinar if you want to dive deeper into the subject: https://lnkd.in/dpegWQSy #3D #ecommerce

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This is the most effective marketing strategy. Something that I’ve really started enjoying after joining Plecto. I have been working with marketing for 14 years. 6 years as head of marketing / CMO. The focus has often been on digital channels, attribution and tracking. Setting up the right ads and building brands. But never have I learned so much about our product market fit as now. Or our go-to-market fit. The change came when started visiting our biggest customers and best partners. They have insights that you’ll never see in any numbers. Things they won’t tell you in a NPS rating or survey. You have to be there. See the product. Learn from the pauses in their responses. Their confusion in their faces when showing parts of the platform. Taken that knowledge back to the marketing, sales and product team. Change stuff. Go out again.

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Impressions from MeasureCamp Copenhagen. Serverside tag management wasn't such a huge topic it was in MeasureCamp Helsinki. Maybe Finland is an even more engineering-oriented market than the rest of Europe. Many analytics people don't yet see AI and LLMs as useful for more than writing javascript and SQL. I think they are valuable tools for qualitative analysis and classifying historical data (Neil Callanan had an interesting talk about this topic). It also seems that people talk more about "alternative" analytics tools than actually use them. People are alt-curious but in practice, very few people have even tested tools like Piwik PRO or Matomo Analytics. On Friday, Brand Leadership Community and IIH Nordic organized a side event, which included an interesting discussion about how to lose one's credibility and influence as an analyst. Excellent tips!

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There is a really interesting article on Emarketer comparing commerce and retail media. Read it for great insights! https://lnkd.in/dXPsq4-B However we got inspired and asked ChatGPT to compare retail media to an apple, just for fun 😀. Here are the results: 𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 is a sophisticated, digital marketing strategy designed to target consumers on retail platforms. It’s an abstract concept that involves data analytics, consumer behavior insights, and digital ads to influence shopping decisions. In contrast, an 𝐚𝐩𝐩𝐥𝐞 is a simple, tangible fruit that you can hold in your hand, eat, and enjoy for its taste and nutritional value. 𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 exists in the digital space, where ads are placed on websites or apps to catch the attention of shoppers, driving them toward a purchase. An 𝐚𝐩𝐩𝐥𝐞, on the other hand, exists in the physical world; it’s something you can see, smell, and taste, providing immediate sensory satisfaction. While the purpose of 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 is to enhance brand visibility, drive sales, and capture market share, an 𝐚𝐩𝐩𝐥𝐞 serves a much more basic purpose—nourishment. 𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚’s effectiveness is measured through metrics like click-through rates and sales conversion, whereas an 𝐚𝐩𝐩𝐥𝐞’s value might be judged by its taste, freshness, and ability to satisfy hunger. 𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 is constantly evolving, influenced by trends in technology, consumer preferences, and market competition. In contrast, an 𝐚𝐩𝐩𝐥𝐞 follows a natural cycle—growing, being harvested, consumed, or decomposing. In summary, 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 is a complex tool used to navigate and succeed in the digital marketplace, while an 𝐚𝐩𝐩𝐥𝐞 is a simple, natural product enjoyed for its flavor and health benefits. What do you think? #RetailMedia #Marketing #Ecommerce #DigitalMarketing #Advertising #RetailTrends #MarketingStrategy #Inhabitad

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Next gen loyalty is a huge topic in today’s business world. Understanding how to retain customers is becoming increasingly important in a time of disloyalty. This makes it even more relevant that dentsu‘s Merkle has been named a leader in Everest Group’s PEAK Matrix for Loyalty solutions! https://lnkd.in/eX5nXaxH Merkle EMEA Merkle Sverige Merkle DACH Merkle Spain Merkle Nederland Merkle Norge Merkle MENA #cx #loyalty

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Is the end of static whitepapers, sales presentations, and websites in B2B coming up? I believe there’s a real chance.🪦 Yesterday, I attended the Scandinavia Creative AI Summit. The event was packed with quality speakers - something you rarely experience at conferences. Kudos to Lars Bastholm and the team for putting it together. Highly recommend attending next time. Now, back to the potential “death of static whitepapers, sales presentations, and websites.” One presentation especially stood out to me: Matthieu Lorrain from Google Deepmind on the concept of 'Liquid Content'. Essentially, liquid content—or liquid stories—are dynamic. Stories that are not fixed and distributed to the users, but adapt in real-time based on the user’s actions, preferences, and context. To give an example, it’s easy to see the potential in gaming. Imagine being able to influence how a game unfolds based on whether you are in the mood to be a 'macho badass' or a 'sophisticated gentleman'. The game will not be a fixed story—it will be fluid, changing based on how you prefer to play. But that’s why 'Liquid content' excites me off work. How about my work with B2B marketing? How does the possibilities of ‘Liquid content’ affect the communication we put out? Personally, it is rare that I find a whitepaper, sales presentation, brochure and so on that answers the question I truly have. Even when you find the good ones, you are still left with a lot of questions or insights you like to know more about. With the current ‘static stories’, we are not addressing all our customers communication needs. 𝙇𝙞𝙦𝙪𝙞𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙩𝙝𝙖𝙩. It allows the user to shape the story to their needs. Imagine a prospect interacting with your "Liquid content format". "Liquid content format" right now because I do believe we would need to challenge the typical formats we use today. Let’s take a product video as an example: • If the prospect is just starting their research, the video story would focus on broader business challenges and opportunities. • If they express that they focus on specific pain points, the video story adapts to highlight how the product solves them. • If further down the journey, they need approval from a technical engineer, the video story shifts to emphasize technical features. • And once they’ve bought the product, the video story could evolve to offer tips on implementation and achieving results. Exciting, right? In BirdsAtFive we are already working with experiments and trying to get our head around how and what these technical opportunities mean for B2B content in the future. Is the end of static whitepapers coming soon? No one knows for sure. But a big part of me 'as a buyer' is rooting for it. Stefanie Malika Brandt Mads Haupt Toft David Borch-Kongshaug Torben Møhring Madsen Marius Skarpeid Mikkel Holmkvist Selch Jonas Munk Nuttaphon Art Jindakum Sebastian Gudmand-Høyer Marlene Rau Nicole Stensgaard Jens Bjørn Koustrup Nielsen

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🔥 CALLING ALL FUTURE LEGENDS! 🔥 Are you a young professional ready to dive into consumer goods and e-commerce? 💥 I'm looking for brilliant talented minds to learn from and brainstorm with. 🚀 At Scandinavian Biolabs, fresh ideas and bold moves are our lifeblood. I want to connect with you to: 🤝 Build killer networks together 💡 Exchange groundbreaking ideas 🌟 Understand even better what makes new talent tick 🌟 Spot and nurture top talent Here's the plan: 😎 Bi-monthly catch-ups: Exchange ideas, review your plans and see if we can connect each other with people 🤔 Ad-hoc sessions: When inspiration strikes or urgent topics pop up. No boardrooms or red-tape. Flexible to fit schedules. 🗣️⚡ If you’re in CPH, fantastic. If not, I still want to hear from you. 🌍 In university, and looking to learn more about consumer? Great! At your first job in finance, consulting, or similar? Also great! Something else and want to learn more about consumer? Amazing as well! DM me. Let’s connect. 💬✨ 🔗 Tag someone who needs to see this!

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