Petri Kokkonen

Adappt’s audience engagement app secures dominant viewing levels for Norway’s NRK1 TV channel. “Alle mot 1”, or "Everyone Against One," is a groundbreaking and immensely popular interactive TV game show format originating in Norway. It centers around a single contestant competing live against the entire nation’s audience. Viewers at home actively participate via the app created by software company Adappt. Last weekend Alle mot 1 was by far the weekend's most watched TV program in Norway, with 651,000 viewers. Almost 70% of Saturday night’s TV viewers chose this program, according to Kampanje.com who analyse trends, developments, and significant changes in communications industries. This phenomenal level of viewer engagement is reliant on the interactive elements facilitated by Adappt’s app. So how can apps secure such significant levels of engagement with a country’s population? How it works: 1. Audience Participation: Using the app viewers at home can join the competition. As the contestant in the studio answers questions or tackles challenges, the audience uses the app to submit their own answers to the same questions. The entire viewing audience collectively competes against the single contestant, making the show highly interactive. 2. Real-Time Responses: During each round, the app collects real-time responses from thousands (or even millions) of viewers. Participants enter their guesses or answers, which are aggregated. The app instantly calculates the audience’ average answer. This is compared to the contestant’s answer and the actual result of the challenge. 3. Crowd wisdom: The app harnesses the "wisdom of the crowd" concept, where the collective responses of a large group of people tend to be more accurate than an individual’s. 4. Prizes: In some versions of the show, participants who answer correctly using the app can win rewards, adding additional motivation for active viewer participation 5. Engagement: By making viewers active participants rather than passive viewers, an element of suspense, is added, as they eagerly await to see how their own responses stack up against the contestant’s and the nation’s answers. 6. International uptake: The huge popularity of the format has spread to the U.K. with the BBC’s “Everyone Against 1” presented by John Bishop, as well as equivalents in Denmark, Finland, Germany, Spain and Canada. Adappt is has a long history of designing and deploying apps that allow millions of concurrent viewers to interact with live broadcasting. Their portfolio also includes ITV UK’s “1% club” hosted by Lee Mack, Sweden’s “Duellen”, and Demmark’s “Melodi Grand Prix”. Using highly engaging, real-time interactions with hundreds of thousands of home viewers via a free mobile app has demonstrated the phenomenal potential to generate significant audience growth, engagement and loyalty. Congratulations NRK1! Adappt are proud to be a part of your extraordinary success.

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It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 33 aimed at digital publishers by Relevant Digital Oy: 📈  Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad market. Link: https://lnkd.in/dQafp3RS 🌍 IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions. Link: https://lnkd.in/d2RkWpNX 🔒 Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement. Link: https://lnkd.in/d5Saj9mc 📺 Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide. Link: https://lnkd.in/dgCJ9VVb 🛠️ IAB Diligence Platform is Now Available to Streamline Compliance for the Entire Digital Advertising Industry. Link: https://lnkd.in/d7rkZTzu  ⚠️ Ad Tech Companies Should Heed The FTC’s Warning About Hashing. Link: https://lnkd.in/dz9Jkb52 #weeklywrap #adtech #technews #relevantdigital #ai #digitaladvertising #revenuegrowth #sustainability #ademissions #privacy #compliance #techlab #mediaindustry

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Building a solid relationship with your existing customer base is vital for every business! Up to 70% of a business’ revenue comes from existing customers! With Videobot you can build useful interactive videos that allow you to connect with your customer base on a personal level and keep them coming back to your website for more! 👇🏼#interactivevideo #customerrelations #relationshipmarketing #marketingstrategy #digitalmarketing

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We welcome another set of titles to Adpin! 🍾 Note that the #Facebook CVR of print ad purchases via #Adpin, is at 3% for the best print title in Adpin. Remarkable to say the least, since Adpin is relatively "unknown" still. 👌 What is the equivalent CVR of print ad purchases via #LinkedIn you think? Would LinkedIn generate a better or lower CVR than Facebook? Please share your thoughts on the topic. More insights to come! This is just the beginning. Click on the pic to read more about the titles, AND to purchase their print ads of course (from anywhere in the world)! 😀 👍 #print #saas #adtech #printads #martech

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It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 23 aimed at digital publishers by Relevant Digital Oy: 📈 US Ad Revenues to Approach $400 Billion This Year. Link: https://lnkd.in/d2_XMc-R 🔒 IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance. Link: https://lnkd.in/db6CC6Rg, Framework: https://lnkd.in/dGVhGETp 🚀 The Evolution Of Yahoo Backstage One Year After Its Debut. Link: https://lnkd.in/dGQFkrmp 📝 The cases for and against The Trade Desk’s Top 100 List. Link:  https://lnkd.in/d_UqF8d5 Please add the link to the comments if you've spotted anything important. 👇 #weeklywrap #adtech #adrevenue #technews #privacycompliance #dataprivacy #iabtechlab #thetradedesk #relevantdigital

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🌟 Illuminate Your Potential at ExpresHub 🌟 At ExpresHub, we know it's not just about the desks or the fast Wi-Fi. It's about what happens here, the magic that unfolds when brilliant minds meet and ideas collide. It's about that spark — the one that lights up when you connect with the right people, find your tribe, and push your boundaries. This isn't just a place to work; it's a place to grow, to laugh, to create memories, and to build the dreams you've sketched on napkins and in your wildest imaginations. 🚀✨ So, whether you’re scripting the next big startup story, designing groundbreaking projects, or forging connections that will last a lifetime, remember: you’re not just doing work, you're igniting your passion and shaping your future. Come for the space. Stay for the spark that makes the difference 🔥 #ExpresHub #MoreThanACoworkingSpace #WhereIdeasFly #CommunityOfCreators #Valencia #coworking

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🚀 Unlock the Best IPTV Experience in Sweden for 2024! 🇸🇪 Looking for the top IPTV services in Sweden? We've researched so you don’t have to! Whether you're into live sports, movies, or premium channels, this comprehensive guide compares the best IPTV providers in Sweden for 2024. 📺 🛡️ What's Inside: ✅Detailed reviews of top providers like TiViStation, IPTV THE FOX, Bunnystream, and more. ✅Key features, pros, and cons of each service. ✅Legal Insights on IPTV in Sweden ⚖️ ✅Expert tips to help you choose the perfect IPTV service. Don’t miss out on this ultimate guide to finding the best IPTV in Sweden! Get the best channels, sports coverage, and seamless streaming today! 🌟 #IPTVSweden #BestIPTV #Streaming #DigitalTV #TiViStation #IPTVTHEFOX #Bunnystream #IPTV2024 #VOD #LiveSports #IPTVService

We are in the search for your input❗️ Anyone interested in cyber security, online banking protection or insurance related to digital safety - what would be the most interesting for you to hear about? All comments with input welcome 🙌🏼 Give a reaction if it interests you in general ✅

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The fight against account sharing is crucial for Viaplay to protect the investments made in content acquisition and ensure a viable business model for the future. Check out Szymon Karbowski's latest post. He shares his opinions on market trends and the current situation of the streaming media, answering these questions and many more. Follow his profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. Szymon shares his expertise regarding Pay TV operators, broadcasters, content providers, telcos, and MSOs. #SzymonKarbowski #StreamVX #Viaplay #videostreaming #household #FightWithPasswordSharing #FightWithAccountSharing #users

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It's time for news (media)! 📰 Three wonderful news publishers, Turun Sanomat, Kiinteistömedia Oy, and Rantapohja, have responded to the demands of an increasingly digitizing news media with Media Pocket. In today's fast-paced media landscape, the buzzword is "content lake" – a system-independent cloud solution for asset management. 🌊 That's exactly what Media Pocket is: your all-in-one solution for streamlining workflows and maximizing efficiency. 🤝 We are so grateful for the trust and positive feedback we have received. Kudos to you all and let's keep it up! Learn more about how Media Pocket helps adapt to the news industry’s changes 👇 https://lnkd.in/dmXKBD9Y #newsmedia #newspublishers #mediahouses #news #media #digitalassetmanagement #mediamanagement #DAM #MAM #streamliningworkflows #contentlake

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Tomorrow: Master the content chaos!💡 Join the upcoming webinar and learn from Product Marketing Manager Amalie Røtnes Widerberg and Business Development Manager Øystein Syversen how to stay in control of thousands of files. Content chaos, duplicates, and brand inconsistencies are past history now. Keep your media files organized and enable sophisticated workflows to boost your team's efficiency. Date: Friday, 7 June Time: 10:00 - 10:30 CEST Sign up 🔗 https://hubs.ly/Q02zNFTr0 Find out how to: ✨ Establish a single source of truth across your whole tech stack 🤖 Use AI to improve your content workflows 📷 Manage photos in compliance with GDPR We are looking forward to seeing you there! #Webinar #ContentManagement #GDPR

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It's time for the weekly wrap! 🗞️ Explore the latest insights from week 40 in ad tech news, brought to you by Relevant Digital Oy. This week, we cover updates on programmatic advertising, privacy regulations, and critical developments in ad tech, helping digital publishers stay updated with the industry's changes. 📈 The US Media Market grew 8% in the year-to-August, Boosted by Programmatic Premium Deals and Retail Media. Link: https://lnkd.in/d6aci333 📚 IAB Europe Publishes Repository of European IAB’s Initiatives. Link: https://lnkd.in/dGTkc44E. Repository link: https://lnkd.in/diKgGr-N 🤖 How Disney is nearing its goal to automate 75% of ad sales by 2027. Link: https://lnkd.in/dU6bsHMu ⚖️ What happens in the Google ad tech antitrust trial now that testimony is done? Link: https://lnkd.in/dz4CgjDk 💥 Breaking point or breakup? Why publishers fear a Google ad breakup could backfire. Link: https://lnkd.in/dy-NWAuQ #weeklywrap #usmediamarket #programmaticdeals #retailmedia #iabeurope #digitaladvertising #disneyads #adautomation #googletrial #adtech #publishers #googlebreakup #adtech #relevantdigital

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Did you know that we also run advertising on Spotify? 🎶🎵 When Spotify introduced its new self-service advertising platform in Finland, we were among the first to use it during the testing phase, so we have several years of experience in this area. You can purchase just advertising or a turnkey service. A typical purchased service package often includes the following: ▪️ Planning for advertising, measurement, and targeting ▪️ Arrangements for agile production ▪️ Campaign operations ▪️ Measurement and analysis of results ▪️ Reporting of results and suggestions for further development ▪️ And everything else you need for successful advertising on Spotify. Read more: https://lnkd.in/dBVKYbaj #Marketing #SpotifyAdvertising #SpotifyAds #DigitalMarketing

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Google’s Veo: The Future of Video Generation 🎥 Google has just unveiled Veo, their most advanced video generation tool yet, capable of producing high-quality 1080p videos with rich details and a variety of cinematic styles. Veo is set to revolutionize digital content creation, offering creators unprecedented flexibility and control. Want to learn more about how Veo could shape the future of video production? Click the link to dive deeper into this groundbreaking technology! https://lnkd.in/dnbyc97K #GoogleVeo #VideoGeneration #AI #TechTrends #TheFix

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It’s time for the weekly wrap! 🗞️ Explore the latest insights from week 42 in ad tech news, brought to you by Relevant Digital Oy aimed at Digital Publishers. This week, we cover updates on curation scepticism, floor pricing strategies, and subscription changes. Plus, growth in video investment, discussions from the Prebid Summit on addressability, and AI's evolving role in advertising. 📊  Publishers Are Skeptical of Adtech's Latest Buzzword, Curation. Link: https://lnkd.in/dV8bVKw6 📉  What Publishers Need To Know About Floor Pricing. Link: https://lnkd.in/d_AyxNFa 📅  Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits. Link: https://lnkd.in/dnKJxYua 🎥 Video Investment Grows as UK Marketing Budgets Are “Put on Ice”. Link: https://lnkd.in/dBTjJf3F 🗣️ Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’. Link: https://lnkd.in/dBMSVAGs 🤖 IAB Tech Lab releases AI in Advertising Primer. Link: https://lnkd.in/dBdyFYcD Download link: https://lnkd.in/dWpczGSC 🔐 Tech Lab releases ADMaP supporting privacy-centric attribution. Link: https://lnkd.in/d-qRZgX8 #weeklywrap #adtech #floorpricing #ai #googletrial #subscriptions #prebidsummit #relevantdigital

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When it comes to broadcasting high-traffic sporting events, connection matters in order to provide a great and memorable live fan experience. That’s why we took on a new challenge with 3 Sverige and Mobile Links Europe AB to bring the Stockholm Marathon to the silver screen – all with a supercharged 5G and network slicing 📡 Leveraging state-of-the-art Ericsson equipment and the robust 3 Sverige 5G standalone network, the marathon’s lead vehicle seamlessly livestreamed the entire event, from beginning to end. With the ability to optimize traffic through a slice configured to meet broadcasters’ specific needs in throughput, latency and security, network slicing technology allows us to provide a fast and flexible service, changing the way we watch live sporting events. We’re transforming broadcasting with 5G network slicing. Find out how ➡ https://lnkd.in/eq5BVgqQ #Ericsson #3Sverige #StockholmMarathon #MakeItMemorable #NetworkSlicing #5GBroadcasting

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Brand new media library with folders and many new features With the new media library for Q-Play Digital Signage, you can now create folders, manage content, and view file details. It's also possible to download files directly from the library. Upload content directly from the editor and create folders exactly where you need them. To use the new feature, simply log in to Q-Play and select the media library from the left menu. Build the structure that suits you best and upload your files easily and quickly. 🚀📁

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What’s the number 1 advice Jukka Knuutinen, Head of Marketing of Quanscient has for marketing leaders? Jukka Knuutinen recently joined us on Marketing From the Front Lines to answer this question and many more. Check out the full episode here: https://lnkd.in/e8FDVfmw

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With the digitalisation of purchasing, Alma Media is taking a strategic step towards developing its marketplaces from classified advertisement listing services to advanced digital platforms. For Alma's Comparison Services this means helping the customers even further in their sales or purchase process.    Read the full article to discover how Maarit Tarkiainen, Director of Alma’s Comparison Services, sees this evolution. Link to the article in comments 👇 #comparisonservices #marketplaces

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