Noora Lainio

SMARKETING insights: The other day my colleague Jannik set up a SMARKETING-Quiz on all operative KPIs along the customer journey. It was really impressive to see how data-driven our processes are today, we are not "finished", but absolutely on the right track. Who the heck is Åke 😉? 1.204 points to beat ... I ❤️ SMARKETING #datadriven #KPIs #conversionrates #successfactors #customerjourney COSMO CONSULT - the power of people

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If you have been buying a new car in the recent years, most start with a configurator online. The ones I configure these days have AWD, Air suspension, animal free interior, but with cooled front seats ;) Why can i not do the same for my granola? Or why do I need to repeat my favourite order at the sandwich bar? Many say you can have your flavour of granola if you are a millionaire, but for the rest of us, someone else selects the ingredients. Digital technology has provided revolutions in many fields. What if we could #RewriteTheFuture #Capgeminifinland

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According to this fresh AI report, the use of AI is largely viewed positively, especially in Finland, but almost half of organisations do not yet use AI at all and only 15% have an AI strategy. 🤖 Finland is a leader in AI in the Nordics, with 61% of Finnish organisations using AI, compared to 52% in Norway, 48% in Denmark and 45% in Sweden. Currently, AI is used in organizations especially to boost productivity and optimize operations: 43% of organizations use AI to automate processes and 42% to improve the quality of products or services. Almost half (49%) of Nordic organisations, especially small companies, do not yet use AI at all. According to the study, the biggest obstacle to adoption is uncertainty or lack of information about the potential applications of artificial intelligence.

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View my verified achievement from Section.

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📣 Pod tips for the weekend: tune in to this episode of The New Automation Mindset with special guests from our Nordic customer ICEYE 🇫🇮 Inspirational discussion about transforming ICEYE's business processes, fostering collaboration and innovation and optimizing their IT environment for agility.

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As technology evolves new possibilities of edge solutions and AI enable public transport suppliers to become more proactive rather than reactive in making public transport safer for passengers and drivers. 🚌 Check out this article and sign up for Telia's coming #webinar on our connected edge-based solution for live video feeds from buses in public transport. Get inspired of how it is used in real world cases and how you can take next step in enabling a safer journey. https://lnkd.in/dCpbXCHY #teliaiot #publictransport #teliacompany #AI

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Ahoy Helsinki! I'll be at the capital area next week speaking at AI Lounge Helsinki on 11th. I'd be happy to visit also your company or meet people over coffee and discuss about collaboration or AI in overall. Free times (updated 20:00, still couple slots left): 11.6 Just before or after the AI Lounge event 12.6 12-14 or 14-16 13.6 full day (via Teams if I've traveled back to Oulu) What I could offer? 1. I can be sparring your management team or board about this big transformation we're seeing. I've lived through this hectic 1,5 year time exploring and thinking about ideas full time. 2. I can keep your developer team a short presentation (20-30min) about AI, it's impact in the software and work of developers + arrange a discussion after the session. 3. I can tell you experiences from dozen of AI projects (chatbots, agents) and come up with ideas how your company could benefit from AI. 4. If you have any needs on future AI and/or SW development, I can connect you with right people that will help you guide through this transformation. This session is free and I have no expectations for further paid sessions, doing this purely for networking purpose and to spread my knowledge. My DM's are open.

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For the second year in a row, Techstep is recognised by Gartner as a “Challenger” in the 2023 Magic Quadrant for Managed Mobility Services, Global. As the only Nordic player in the grid, Techstep is one out of four players placed in the top half for our "Ability to execute" 🙌 Download the report here 👉https://lnkd.in/dSNxFHNh #SmarterMobileTechnology #Challenger

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Tomorrow we are joining with Pekka Tormala the biggest Salesforce event of the year. We offer information on the following areas: - Identifying and eliminating the root causes of Failure Demand in customer service  -> A completely new raw material for business development, enabling significant cost savings. -> Want to cut 1/3 of your contacts? Instead of sentiment analysis, You´ll get a detailed list of cost-drivers for internal priorisation and business case calculations -> As a huge bonus, it has a direct impact on customer experience metrics. - Dynamically identified case reasons from calls and tickets based on the above-mentioned root causes  -> You get a truly accurate contact reason report that doesn't look the same every week, because AI detects hundreds of granular contact reasons. - Automatic call summaries in Salesforce  -> Notes that are genuinely useful for the reader, without consuming the agent´s time or nerves. P.S. For Australians and Kiwis who love Salesforce & Aiwo combination, amazing Ian Campbell will be your guide for the first steps 🙏

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Always good reason to consider another technology. Skilled consultants are a constraint and cause a bottleneck for upgrades. How about real multi-tenant Cloud instead of collection of hosted on-prem and cloud? Look for options. Infor

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Have you wondered how implementing AI helps your business in practice? Digital Office Company Oy implemented AI to their information management solution and you can read the results here! https://lnkd.in/dfBDtvZ2 What an amazing start of the partnership and happy to work with Matti Viljanen and the entire DOC team!

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Discover How Norway Solved a Billion Dollar Problem with Virtual Innovation! 🚀 Do you need to save a dollar or two in your own business? What if you could save billions and boost efficiency by rethinking and virtualising traditional/physical services and products? 🌍 In my recent keynote for ServiceNow in Singapore, I share how Telia transformed toll booths into seamless digital solutions, solving Norway's billion dollar problem. But, this innovation isn't just about tolls—it's a blueprint for how virtualizing services can revolutionize any industry. What is your best cost-saving tip by going digital - what could virtual solutions could you deploy to save a penny (and the planet)? Drop me a comment below! Join the conversation and explore how you can apply these game-changing insights to your business. Watch now and let’s decode tomorrow together! 🔥 #DigitalTransformation #Innovation #FutureOfWork #AndersSormanNilsson #Sustainability #TechTrends #BusinessStrategy

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BEFORE YOU APPLY! 🤖 We are a growth company - this means that if you are looking for a cozy little box where everything is nicely packaged and handed to you on a silver platter this role is not for you. We don't believe in boxes. Sometimes we spin plates, reach across departments, and hustle to find solutions. We are all about building the future, breaking through bottlenecks and making things happen. However - with good onboarding process (really!) we will provide you a solid foundation to build on, all the support you need to grow, and a team that's ready to tackle anything that comes on our way. And cherry on the top: that famous "what-everyone-is-talking-about" digital marketing supporting your efforts (really really!).

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Yesterday, our CEO Hung Ta delivered a presentation to the members of the Konecranes Accelerator program on optimizing manufacturing processes. The questions asked reflected a genuine interest in our work here. Topics: early wins, focus on customer needs, return on investment, immediate impact... It was again a great experience! #Startups #EnterpriseSales #Innovation #CustomerSuccess #Konecranes #GreenFactoryAI #AcceleratorProgram #Entrepreneurship

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It’s day 10 of our #CopilotAccessibilityAdventCalendar🎄 💡Tip: Effortless Content Creation with M365 Copilot Business Chat: https://lnkd.in/dBXj2kjU Ever stared at a blank screen, unsure how to start that important email or document? We've all been there! #M365CopilotBusinessChat is like having a creative partner right by your side. Whether you're drafting a personal email, anticipating additional information, or suggesting calls to action, Copilot helps you turn your ideas into polished content effortlessly. Example Prompt: "Copilot, I need to write a performance review for my team member. Can you help me structure it to highlight his achievements, areas for improvement, and set goals for the next quarter?" #DigitalInclusion #accessibility Tatiana Sarah Lucy Liz Heather

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How to build a company culture with security in mind? 👩🏻‍💻 In Telia we've adopted DevSecOps practices. DevSecOps combines technical ideas, such as automation and delivery pipelines, with human-centric concepts like collaboration, community and empowerment. To leverage successful solutions with a strong security accent, we continuously work with empowering our teams to take ownership and responsibility for security, quality, and operations, and to collaborate across functions and roles.   Fully integrated in our Telia Agile/SAFE ways of working, it shortens up the feedback loop from idea to operations, enabling faster and more frequent releases as well as fewer failures and quicker resolution time from incidents.     You build it - you run it – you own it! 🌟  

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How is Finnair on track to save €1 million over 3 years? Check out the latest case study below 👇🏻

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Ellevio joins Netigate + Lumoa combination to improve their CXM. Very happy to have Ellevio choosing Netigate + Lumoa combination for their CXM journey. Ellevio will analyze customer verbatims & sentiments to automatically provide insights to improve their customer experience. They will also use our driver-analysis to prioritize product developments. Thanks for the trust in a Nordic player that wants to take on the US based giants 🙌, Ellevio team - Carolina, Kristine & Jakob ++. Curious to read about our case with Ellevio? --> https://lnkd.in/df24Nhz3. #CX #Analytics #Sentiment

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CUSTOMER RETENTION IS THE NEW ACQUISITION! I am preparing intensively for next weeks masterclass in Finland. 🇫🇮 with the Finnish Data & Marketing Association,ASML and Ilkka Halttunen and my local co-pilot Sakari Forslund who is an ex colleague from Telia and who today is heading up Tokmanni Klubi loyalty program, one of the biggest retail concepts in Finland. It looks like we’re having a great group of CRM&Loyalty, CX, Data and Business development people in combination 🌟the guests make the party so that is great! One of the things I look forward to extra much is to discuss the big picture and the evolution of Customer Relationships, globally and locally, driven by new technology, new customer needs & expectations and business strategy. How do companies invest in customer relationships? We use many concept names with slightly different content and meanings such as CRM & Loyalty, Customer experience, Customer Centricity, Customer Value management, Predictive (AI) and value driven customer relationships…it’s like emerging market with constantly new acronyms and angles. And it’s easy to get lost in one silo..so hopefully good discussions around this! Other than that..I will provide some clear guidelines for how to tackle the work with customer relationships. I always use my LoyaltyFactory method with clear areas for how to build a strategy to maximize value and deliver the right customer experience. And one size does not fit all for sure when it comes to customer management. It’s all about combining the work with driving emotional loyalty and the experience (CX) and the work with driving behavioral loyalty (CRM) to maximize sales and value using data and tech. In the afternoon we will spend time on Customer Centric Value Segmentation (Customer Base Audit) and Customer lifecycle & journey mgmt. The umbrella for it all is really Customer Value management. Few companies use that term today, hope it’s coming because that’s what needed! This became very long post 😉 So last call for friends and colleagues in Finland - hope to see you there! #crm #cx #loyalty #cvm #clv https://lnkd.in/dYex5THU

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